Boring-2-Buzzworthy Marketing Podcast

Michael Buzinski
Boring-2-Buzzworthy Marketing Podcast

Are you a B2B service provider or SaaS founder tired of your marketing creating predictably profitable results? Then you're in the right place. Welcome to the Boring-2-Buzzworthy Marketing Podcast, where we transform mundane, underperforming B2B marketing tactics into scaling money-making machines. Join host Michael "Buzz" Buzinski as he breaks down complex marketing strategies into actionable steps that generate predictable revenue growth for professional service firms and software with a service companies. Each episode delivers battle-tested tactics, expert interviews, and real-world case studies that show you exactly how to: Cut through the noise and reach your ideal B2B clientsBuild a marketing system that consistently delivers qualified leadsTransform your expertise into compelling content that drives engagementScale your marketing efforts without sacrificing quality or authenticityLeverage the latest tools and technologies to amplify your reach Whether you're a seasoned entrepreneur or just starting your B2B journey, you'll discover practical strategies to elevate your marketing from forgettable to unforgettable. Subscribe now and join the community of forward-thinking B2B leaders who are making their mark in the marketplace. New episodes drop every Tuesday, packed with insights you can implement immediately to grow your business. Let's turn your marketing into something truly buzzworthy!

  1. Introducing the new brand

    17.12.2024

    Introducing the new brand

    Send us a textReady to revolutionize your B2B marketing strategy and unlock exponential growth? Get ready for an exciting new chapter as we celebrate the incredible journey of the Buzzworthy Marketing Show and unveil our plans for an impactful 2025. I'm thrilled to announce that, with your amazing support, we’ve hit over 100,000 downloads and are rapidly closing in on 200,000. This achievement has inspired us to refine our focus as we kick off season 10 on January 6th, laser-targeted towards B2B companies, particularly in professional services and software-as-a-service. This season promises to be packed with actionable insights and downloadable resources crafted to fuel your success, regardless of your industry. In this upcoming season, be prepared for a special treat—my signature talk, "The Five Pains of Marketing," delivered through a series of enlightening mini masterclasses that you won't want to miss. As we polish our content, you'll find even more value waiting for you on our Buzzworthy Marketing YouTube Channel, where our vibrant podcast family is expanding with two additional video-exclusive shows. A huge shoutout to Renika, our phenomenal podcast editor, whose unwavering dedication brings this show to life. As we pause for the holidays, my heartfelt thanks go out to all of you for being part of our community. Here's to an empowering new season that will elevate your entrepreneurial journey and make waves in the B2B landscape!Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    5 мин.
  2. Using Podcasts for your Marketing

    10.12.2024

    Using Podcasts for your Marketing

    Send us a textEver wondered if podcasting could be the secret weapon your business needs? Join us for an eye-opening conversation with Alex Sanfilippo, the creative genius behind PodMatch and author of "Host Mastery." We tackle the quirky hurdles of podcasting—like fighting for the perfect blue backdrop—and reveal why so many podcasters don't make it past the first few episodes. Alex shares his expert insights on how a podcast can redefine your marketing strategy, boost brand visibility, and create stronger connections with your audience, all while juggling the demands of running a business. Podcasting isn’t just a hobby—it's a powerful tool for education and authority building, especially in the B2B sector. Imagine freeing up your time by delegating podcast tasks, while still providing rich, insightful content that engages potential clients and even influences buying decisions. We share a remarkable story of a company that did just that, proving wisdom and authenticity can build trust in an AI-driven world. Discover the thrilling journey of finding your unique podcasting voice and format, and why breaking the rules can help you resonate with listeners and establish industry authority. Starting a podcast can be straightforward and rewarding with the right approach. From choosing a hosting provider like Buzzsprout to deciding between audio-only or solo episodes, Alex guides us through the essentials of creating compelling content. Consistency and commitment are key to podcasting success, and we emphasize the importance of sticking with it for at least a year before assessing your impact. Uncover how podcasting can not only build authority but open doors to new opportunities, as we share real-life examples of how podcast episodes can serve as a valuable repository for audience engagement. Tune in and transform your business narrative through the power of podcasting. Check More Information About Alex Sanfilippo: https://www.joinpodmatch.com/buzzworthy https://www.linkedin.com/in/alexsanfilippo/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    23 мин.
  3. Scaling B2B Businesses: Mastering Leverage and Clarity

    03.12.2024

    Scaling B2B Businesses: Mastering Leverage and Clarity

    Send us a textUnlock the secrets of scaling your B2B service-based business with the insightful Vern on the latest episode of the Buzzworthy Marketing Show. Prepare to shift from just growing to effectively scaling by adopting a leveraged mindset, inspired by the late Clay Christensen's revolutionary ideas. Vern guides us through the essential process of defining the specific job to be done, helping you to gain the clarity needed for successful scaling. Learn from 3M's strategic positioning around "science" as a model of focus and leverage, avoiding the common trap of trying to be everything to everyone. This clarity paves the way for attracting the right clients, making scaling feel less daunting and more strategic. Explore the transformative power of a singular focus on organizational success. Discover how giants like Yahoo lost their edge, paving the way for Google's initial dominance and the rise of new competitors. We'll show you how companies like Best Buy and Domino's achieved unexpected heights through strategic clarity and internal alignment. See how Mark Zuckerberg's "year of efficiency" at Meta and the recent AI integration emphasize the benefits of a focused strategy. Through vivid examples and bold insights, you'll grasp the necessity of consistent messaging, much like Burger King's iconic "Home of the Whopper," to leverage focus for sustainable growth. Follow Verne Harnish: https://www.linkedin.com/in/verneharnish/ https://scalingup.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    20 мин.
  4. From Financial Strategy to Legacy

    26.11.2024

    From Financial Strategy to Legacy

    Send us a textPrepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and legacy-committed founders. Andrew's unique ability to juggle cultural nuances and adapt like picking up accents fuels a refreshing narrative on aligning financial strategies with personal values. Discover how his strategic pivot during the pandemic has not only addressed challenges faced by educational institutions but has also redefined client support in remarkable ways. Andrew’s humor and insights promise to uplift and enrich listeners eager to align their entrepreneurial visions with a greater purpose. In our engaging conversation, we dismantle common myths surrounding legacy planning, revealing the significance of open dialogues when it comes to leaving businesses or properties to loved ones. Andrew shares firsthand experiences highlighting how systematic financial management can elevate understanding and success for business owners. We explore practical strategies, including a simple yet transformative three-account financial system that promises peace of mind by fostering confidence and reducing stress. As we reflect on these insights, you're encouraged to embrace simplicity and focus on what truly matters, paving the way for improved overall life management. Follow Andrew Windham: https://www.linkedin.com/in/andrewwindham/; https://podcasts.apple.com/us/podcast/educated-freedom/id1547356962?i=1000512224285 World of Work Experts on the People and Performance Podcast Interviews with experts and business leaders focused on ways to inspire employees. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    28 мин.
  5. Breaking the Financial Literacy Barrier

    19.11.2024

    Breaking the Financial Literacy Barrier

    Send us a textCan you imagine learning a life-changing lesson about money management from a city bus driver? That's exactly what happened to our guest, Chelsea Williams, who joins us on the Buzzworthy Marketing Show to shed light on the vital importance of financial literacy. Chelsea's journey from that unexpected encounter to becoming a financial educator proves that understanding money isn't just about numbers—it's about stories, habits, and empowerment. Together, we unravel the often-overlooked gap in financial education and how tools like Mike Michalowicz's "Profit First" can revolutionize the way small and medium-sized businesses handle their finances. With relatable concepts like "girl math" and "golf math," we highlight the common traps we fall into when rationalizing spending, urging listeners to break free and embrace financial clarity. In a world where growing your business shouldn't mean plunging into debt, Chelsea and I explore the art of cash management with practical strategies for business growth. Establishing profit margins and prioritizing personal financial boundaries are just the beginning. Learn how structured systems like Profit First and the use of platforms such as RelayFi can help you allocate financial resources wisely, minimizing the risk of mismanagement. We also delve into the synergy between personal and business finances, encouraging entrepreneurs to maintain discipline and seek professional guidance when needed. Listen in for an engaging conversation that underscores the transformative power of financial literacy, equipping you with tools and insights to succeed both personally and professionally. Get More Information About Chelsea: https://www.moneymastery.work/ https://linktr.ee/the_money_whisperFollow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    22 мин.
  6. Demystifying Thought Leadership and AI

    12.11.2024

    Demystifying Thought Leadership and AI

    Send us a textDiscover the secrets of thought leadership in the modern era with global credibility expert Mitchell Levy, a visionary entrepreneur, TEDx speaker, and the author behind over 60 books. As we navigate the shifting landscape of publishing, Mitchell shares his remarkable journey, offering insights into how COVID-19 and the rise of AI have democratized the field. Learn how Mitchell transformed his business model to focus predominantly on clarity, and hear his unique perspective on the essential role of integrity and trust in building lasting business relationships. From launching over 20 businesses to producing more than 750 books, Mitchell's experience is a testament to the power of adaptability and innovation. Join us for a thought-provoking discussion on the evolving definition of thought leadership, where clarity and community take center stage. Through Mitchell's concept of the Customer Point of Possibilities (CPOP), gain a fresh perspective on how to succinctly define your purpose and engage your target audience. This episode challenges thought leaders and aspiring influencers alike to shift their focus from chasing numbers to building meaningful connections. By understanding and addressing the core pain points of those you serve, you'll discover how to craft compelling messages that invite curiosity and foster genuine dialogue. Whether you're just starting out or looking to elevate your influence, the strategies shared in this episode are a roadmap to enhancing credibility and deepening your impact. Follow Mitchell Levy : https://mitchelllevy.com/Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    21 мин.
  7. The Power of Clarity in Sales and Leadership

    05.11.2024

    The Power of Clarity in Sales and Leadership

    Send us a textJoin us for a captivating conversation with JM Ryerson, a vibrant entrepreneur and leadership coach, as he shares his exhilarating journey from the cold expanses of Alaska to the lively landscapes of Virginia. Listen as JM discusses the life changes that came with this move, including his wife’s rewarding career at the Colonial Williamsburg Foundation and their love for the scenic surroundings. On a personal note, I share my recent move to South Florida, where I’ve been successfully helping businesses double their revenue while also celebrating my son’s exciting college adventure at Marquette, where he’s set to play tennis. Have you ever wondered how a lack of clarity can affect your business's growth? Discover how aligning sales and leadership with clear company values can transform business performance, especially in niche fields like dentistry. Drawing from my own experience in building and selling companies, I reveal the common struggles business owners face and share insights on tackling these challenges. By aligning the right people in the right roles and focusing on foundational leadership guidance, businesses can not only attract interest with promising revenue boosts but also achieve long-term success. Explore the power of core values in building resilient businesses, particularly for solopreneurs and small firms. A clear vision and strong values not only guide internal decisions but also build trust and loyalty with clients, especially during challenging times. Personal experiences and historical examples illustrate the importance of maintaining a consistent identity, even through economic downturns and the COVID pandemic. For solopreneurs, we discuss introspection and external feedback as methods to align business decisions with personal values, providing clarity and direction on their entrepreneurial journey. Check Let's Go Win Website: https://www.letsgowin.com/World of Work Experts on the People and Performance Podcast Interviews with experts and business leaders focused on ways to inspire employees. Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    24 мин.
  8. 10 Principles of Leadership

    29.10.2024

    10 Principles of Leadership

    Send us a textWhat if the secret to unlocking true entrepreneurial freedom lies not in external achievements but in looking inward? Join us as we explore this compelling concept with Rob Dubé, co-author of "Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom." Rob, along with Gino Wickman, crafts a narrative that starts with the end in mind, guiding entrepreneurs to align their decisions with their true selves. Discover how foundational disciplines can maximize your energy and bring you the inner peace you've been seeking. We explore the art of balancing short-term actions with long-term visions, a vital skill for any successful entrepreneur. Rob emphasizes the importance of envisioning your life ten years down the road to align your current moves with your future goals. Learn how to manage your energy effectively by finding the right work-life balance, integrating personal and professional spheres for a lifestyle that supports both success and well-being. We stress the importance of presence, whether it's at work or with family, and how this mindfulness can significantly enhance the quality of life and work. For the driven overachievers out there, we address the struggle of slowing down when everything seems urgent. Rob uses a relatable analogy of reducing speed from 100 to 80 miles per hour, showing that scaling back doesn't mean losing momentum. Instead, focusing on the most impactful tasks can lead to stronger organizations and more fulfilling lives. Hear about the vital role of continuous self-reflection and reassessment in maintaining alignment with the discipline that fosters true freedom. We encourage embracing delegation and regular self-checks to stay on the path of fulfillment, reducing the anxiety that comes with relentless striving. Visit https://the10disciplines.com/ to take the True Self Assessment and check out the book.Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.

    22 мин.
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Are you a B2B service provider or SaaS founder tired of your marketing creating predictably profitable results? Then you're in the right place. Welcome to the Boring-2-Buzzworthy Marketing Podcast, where we transform mundane, underperforming B2B marketing tactics into scaling money-making machines. Join host Michael "Buzz" Buzinski as he breaks down complex marketing strategies into actionable steps that generate predictable revenue growth for professional service firms and software with a service companies. Each episode delivers battle-tested tactics, expert interviews, and real-world case studies that show you exactly how to: Cut through the noise and reach your ideal B2B clientsBuild a marketing system that consistently delivers qualified leadsTransform your expertise into compelling content that drives engagementScale your marketing efforts without sacrificing quality or authenticityLeverage the latest tools and technologies to amplify your reach Whether you're a seasoned entrepreneur or just starting your B2B journey, you'll discover practical strategies to elevate your marketing from forgettable to unforgettable. Subscribe now and join the community of forward-thinking B2B leaders who are making their mark in the marketplace. New episodes drop every Tuesday, packed with insights you can implement immediately to grow your business. Let's turn your marketing into something truly buzzworthy!

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