Scaling Creative Quickly and Efficiently with The Wine Group's Andrew Groom & Jack Slattery

Beyond the Shelf proudly introduces the first episode in our “Client Spotlight” series.  In these episodes, we’ll speak with prominent ItsRapid clients about our partnerships - what are their needs, how can ItsRapid fill in the gaps, and what are their specific use cases?  These conversations will peel back the curtain for our listeners, and give you more detail into what a partnership with ItsRapid could mean for your business.

This week, Dave speaks with The Wine Group’s Andrew Groom and Jack Slattery.  Andrew serves as TWG’s Sr. Director of Digital Marketing and Ecommerce, while Andrew is Director, Ecommerce and Digital Marketing.

They share an overview of the wine ecommerce market (3:45) and The Wine Group’s success in the space (11:23), before diving deep into their partnership with ItsRapid: specific use cases (19:02), ease of adoption (22:45) the wins they’ve already had and how they plan to utilize ItsRapid moving forward (27:41). 

Connect with Andrew: https://www.linkedin.com/in/andrewgroom/ 

Connect with Jack: https://www.linkedin.com/in/jackslattery1/

Follow The Wine Group: https://www.linkedin.com/company/thewinegroup 

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/ 

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker