Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevity

Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS. Colin shares: - How Customer.io scaled to 7,800+ customers worldwide. - Why AI is no longer optional for SaaS companies, and how Customer.io has adapted. - The challenges and opportunities of building SaaS in the AI era. - Why growth, resilience, and adaptability are key for long-term success. - His personal experience with AI tools and how they use AI internally at Customer.io Guest links: LinkedIn - https://www.linkedin.com/in/colinnederkoorn/ Website - https://customer.io/ Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Book tickets: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)