99 episodes

Join Lisa Princic weekly as she digs beneath the surface of what it takes to build and grow a truly successful and sustainable membership business. She also shares behind-the-scenes of how she's building her own unique membership program and dream business with lots of content on sales, marketing, launching and more.

Scaling Deep with Lisa Princic Lisa Princic

    • Business
    • 5.0 • 31 Ratings

Join Lisa Princic weekly as she digs beneath the surface of what it takes to build and grow a truly successful and sustainable membership business. She also shares behind-the-scenes of how she's building her own unique membership program and dream business with lots of content on sales, marketing, launching and more.

    When to sell our memberships & how to package them as an investment vs an expense

    When to sell our memberships & how to package them as an investment vs an expense

    As online business owners and especially as membership leaders, it's easy to experience decision fatigue.
    Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae.
    In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as explaining the choices you have around how you want to package your offer.
    Hint: sell it like an investment vs an expense. 
    I also talk about what's been working really well for me to attract ideal clients who are booking VIP days (read about those here https://scalingdeep.com/coaching/) - SEO!!
    And ... how much value and insights I'm getting from my customer validation interviews and how that's influencing my mindset and choices.

    • 23 min
    The one thing that gives us the confidence to launch

    The one thing that gives us the confidence to launch

    What makes us excited to launch our programs?
    Many of us think the answer is previous sales - a track record that people will buy from us. 
    Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because:
    1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster. 
    2) We're not always selling the things we've sold before. 
    The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients. 
    Knowing that our programs are designed and structured with contents that gets our members into action and success is value we can trust.
    And it propels us into the unknown, facing all of our doubt and fears to put our gifts out there in the world. 
    When we have people within our programs who are doing the work, and winning because of it, we feel awesome.
    So building the structure with just the right amount of content that puts our client and members into action vs overwhelm. And thus keeps us out of overwhelm is the recipe for our own success. 
    I also share why too much content is actually dangerous and can backfire big time, dispelling one of the most prevalent myths in the membership world - it's all about content. 

    • 17 min
    Membership launch mistakes - what I did wrong & how I'm fixing it

    Membership launch mistakes - what I did wrong & how I'm fixing it

    Lots going on at Scaling Deep right now. More audience sharing as I'm part of a Bundle this week and co-hosting a Summit next week. It's a lot but these opportunities were too good to pass up. Get the details here: https://linktr.ee/lisaprincic
    Oh and I just launched an app! (Go find it on the apps store).
    My list has grown. Visibility, check. Now my focus is on conversion and sales. AKA money! 
    This week I'm share what didn't work during my recent launch. I made some big mistakes that completely surprised me. 
    I'll share what I did wrong and how. and what I'm doing to fix the mismatch that I, unknowingly, created. (Hint:  less free content & more clarity on why people need me now!)

    • 17 min
    Ten reasons to launch your membership with a summit

    Ten reasons to launch your membership with a summit

    I am delighted to annouce that registration is open for the virtual summt "Sell with a Summit: Membership Edition". I've had my own experience positioning myself in a new space with a summit and am so excited to be co-hosting this one. 
    In this episode I pull together the top 10 reasons to launch your membership with a summit and what it can do to build your authority. 
    Sign up for the summit taking place June 20-23 here:  https://linktr.ee/lisaprincic

    • 24 min
    Rejection - how to handle our biggest fear in business

    Rejection - how to handle our biggest fear in business

    It occurred to me last week what is at the root of our biggest fears, when it comes to striving and putting ourselves out there.  We're hard-wired genetically to belong. It's a basic survival mechanism because we do better in groups. 
    The downside of this in our business world is the feelings of hurt we experience when we don't get the results we want. Less or no sales, cancellations, refunds. The pain associated with these events can prevent us from pursuring our dreams. 
    I explore all this, whether or not women experience it more deeply and how can we handle it so it doesn't disrupt our work too much. 
    Lots of exciting events coming up this month so do get on my email list to get the invites https://scalingdeep.com/
     

    • 17 min
    3 good things - how it's all coming together to fuel my business growth

    3 good things - how it's all coming together to fuel my business growth

    I'm so engrossed in the Membership Success Blueprint Business this week https://scalingdeep.com/bootcamp/ which is awesome and want to share 3 good things that are coming together in my business right now: 1. Clarity - niching is working and I'm growing my audience easier now, which also means the podcast is getting a refresh
    2. Audience sharing - as a result of niching (to some extent) I'm a clear choice for many Summits and bundle. It's a snowball effect as one event leads to another invite. So dialling the marketing & sales system. 
    3. Innovating - I'm working on an "all my content" in one place through the Scaling Deep app which can be found in the apps store soon. This innovation is possible because of the above two things and because I feel so in purpose with my visibility, unique value, content & systems it's fuelling my clarity and creativity about when it's right to do new things. Things that make us stand out and interesting to follow.
     

    • 19 min

Customer Reviews

5.0 out of 5
31 Ratings

31 Ratings

maddie@podcastingyou ,

Super inspiring!

I truly appreciate Lisa’s holistic approach to achieving your business and life goals! Each episode provides insightful commentary and practical, actionable advice to move you forward in whatever journey you are taking!

megan@podcastingyou ,

Amazing Content!

Lisa does such a good job covering a variety of topics. The show is filled with beautiful insights and wit. Her guests offer awesome advice as well. I would recommend this show to anyone looking to be inspired!

Sarah Friess ,

A Must Listen!

I highly recomming listening to this podcast to help grow your business! Lisa and her guests really dig deep and discuss very valuable content!

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