The Revenue Lounge

Team Nektar
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The Revenue Lounge

The Revenue Lounge podcast is a series of candid conversations with leaders in the revenue operations space. The aim is to humanize the discipline with real-life field insights that explore different facets of this critical go-to-market function.The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. With 3 seasons recorded, the podcast currently features 50+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business.

  1. Evolution of ABM as a Comprehensive GTM Strategy ft. Corrina Owens

    2 天前

    Evolution of ABM as a Comprehensive GTM Strategy ft. Corrina Owens

    In this episode of The Revenue Lounge, host Randy Likas and guest Corrina Owens discuss the evolution of account-based marketing (ABM) from a channel to a comprehensive go-to-market strategy. The conversation highlights the shift towards opportunity-based marketing and the need for organizations to adopt a buyer-centric approach to effectively engage with potential clients.

    39 分鐘
  2. Optimizing Sales with Buyer-First Intelligence ft. Amarpreet Kalkat

    6月11日

    Optimizing Sales with Buyer-First Intelligence ft. Amarpreet Kalkat

    In this conversation, Randy Likas and Amarpreet Kalkat discuss the evolving landscape of B2B sales, emphasizing the need for a buyer-first approach. They explore how personality-driven insights can enhance sales strategies, improve win rates, and enable sellers to connect with buyers on a deeper level.

    37 分鐘
  3. From Data Chaos to GTM Clarity: Building a Unified Revenue Engine at Scale ft. Alana Kadden Ballon

    5月28日

    From Data Chaos to GTM Clarity: Building a Unified Revenue Engine at Scale ft. Alana Kadden Ballon

    This episode unpackz what it really takes to cut through that noise and build a unified revenue engine. One that aligns teams, connects insights, and drives outcomes at scale. Our guest is Alana Kadden Ballon, the VP of Revenue Operations at Sprout Social. She has 15+ years of experience leading strategic operations and productivity teams to scale global SaaS organizations from $10-500M+, defining new sales strategies and routes to market.

    47 分鐘
  4. Clean Data : The RevOps Prerequisite for Successful AI Adoption

    5月21日

    Clean Data : The RevOps Prerequisite for Successful AI Adoption

    This conversation delves into the importance of clean data as a prerequisite for AI adoption in revenue operations. We’ll explore why data readiness matters, the mistakes companies often make, and how leaders can ensure they’re truly prepared before layering AI on top of their operations.

    38 分鐘
  5. Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan

    4月30日

    Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan

    This episode dives deep into how modern marketing leaders are using clean data, intent signals, and ABM to win over buying committees in complex, high-stakes deals. We are joined by Sudney Sloan, Chief Market Officer at G2. She is a 4X CMO, board member and advisor with decades of experience in driving transformative growth and innovation for high-tech companies.

    44 分鐘
  6. Aligning Teams for ABM Success ft. Kristina Jaramillo

    4月16日

    Aligning Teams for ABM Success ft. Kristina Jaramillo

    This episode delves into the complexities of Account-Based Marketing (ABM), discussing its true nature as an organizational strategy rather than just a marketing campaign. Kristina Jaramillo, President at Personal ABM explores the common pitfalls companies face in implementing ABM, emphasizing the need for alignment between marketing, sales, and customer success teams.

    47 分鐘
  7. Beyond MQLs: Building an Account-Based Revenue Engine ft. Joel Jacob

    4月9日

    Beyond MQLs: Building an Account-Based Revenue Engine ft. Joel Jacob

    This episode dives deep into what it really takes to move beyond MQLs and build a scalable, account-based revenue engine. We’ explore the biggest challenges, key learnings, and practical strategies to align teams, improve data quality, and maximize efficiency. Our guest is Joel Jacob. Joel is the Director of Marketing Operations at Reltio. Throughout his career he has helped companies realize value and efficiencies by implementing different marketing & ABM platforms to promote strategic pipeline growth through streamlined operations and data-driven decision-making.

    42 分鐘
  8. Maximizing Pipeline Growth on a Flat Budget: Smart Strategies for Marketing Teams ft. Julie Kaplan

    4月3日

    Maximizing Pipeline Growth on a Flat Budget: Smart Strategies for Marketing Teams ft. Julie Kaplan

    In this episode of the Revenue Lounge podcast, host Randy Likas and guest Julie Kaplan discuss effective strategies for pipeline growth in a challenging economic environment. They explore the importance of optimizing existing marketing efforts, aligning sales and marketing goals, and focusing on customer retention.

    35 分鐘
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簡介

The Revenue Lounge podcast is a series of candid conversations with leaders in the revenue operations space. The aim is to humanize the discipline with real-life field insights that explore different facets of this critical go-to-market function.The podcast covers stories from leaders across RevOps, Sales, Customer Success, GTM, Data and Marketing about what drives these functions and what advice they would share with our listeners. With 3 seasons recorded, the podcast currently features 50+ enterprise leaders in the B2B SaaS domain. Tune in to hear from the best in the business.

資訊

  • 創作者
    Team Nektar
  • 活躍年代
    2022年 - 2025年
  • 集數
    78
  • 年齡分級
    兒少適宜
  • 版權
    © Nektar.ai 2022
  • 節目網站
    The Revenue Lounge

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