Data Delicacies

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Data Delicacies

Join host Arun Kumar as he speaks with thought leaders, industry professionals, and restaurant owners to explore how technology and data are reshaping the restaurant landscape. Covering everything from AI to customer data, this is a podcast you can't miss.

HACE 2 DÍAS

The Secret to Localized Marketing Success with Justin Ulrich of Evocalize

In this episode of Data Delicacies (https://www.youtube.com/playlist?list=PL2Moho25817IAptekSS1NQJwx2AFLRBpW), hosted by Arun Kumar (https://www.linkedin.com/in/arunkumar47/) of Incentivio (https://www.incentivio.com/), Justin Ulrich (https://www.linkedin.com/in/justinculrich), VP of Marketing at Evocalize (https://evocalize.com/), dives into the impact of digital marketing in hospitality, especially regarding localized, AI-driven campaigns. Justin shares insights on how platforms like Evocalize help automate and personalize marketing across various locations, boosting engagement and return on investment. He discusses how digital tools support local advertising strategies, specifically with examples like Taziki's Mediterranean Café (https://www.tazikis.com/) using AI-powered ads to increase sales. Justin emphasizes the value of authentic customer experiences and setting marketing goals before scaling campaigns.Key Takeaways -* Localized Digital Marketing Is Crucial for Businesses: Justin emphasizes that successful local marketing at scale is challenging but critical, especially for brands with numerous locations. Evocalize helps streamline this process, automating ads that resonate locally and saving companies time and resources.* Optimizing Ad Spend for Local Impact: Justin highlights that major digital platforms prioritize ad spend in high-density areas like New York or LA to maximize their revenue, often sidelining smaller markets that genuinely need targeted marketing. Justin advocates for technology solutions that allocate ad dollars more equitably, ensuring local ads reach the right audiences where they’re needed most, thereby boosting both individual franchise success and overall brand performance.* Maximizing AI for Content Efficiency: Justin explains how AI can dramatically boost content production and learning rates without sacrificing quality. By leveraging AI tools, Evocalize has grown their LinkedIn engagement from 25 to 35,000 interactions monthly. Episode Links:* Connect with Justin Ulrich on LinkedIn (https://www.linkedin.com/in/justinculrich)* Visit Evocalize Online (https://evocalize.com/)* Connect with Evocalize on LinkedIn (https://www.linkedin.com/company/evocalize/)* Follow Evocalize on Facebook (https://www.facebook.com/evocalize)* Follow Evocalize on Instagram (https://www.instagram.com/evocalize/)* Follow Evocalize on Tik Tok (https://www.tiktok.com/@evocalize)* Subscribe to Evocalize on YouTube (https://www.youtube.com/@evocalize)* Visit Taziki's Mediterranean Café Online (https://www.tazikis.com/)ABOUT JUSTIN ULRICH -As VP of Marketing at Evocalize, Justin Ulrich is known for his visionary approach and knack for leading innovative go-to-market strategies that drive real results. With a career spanning both B2B and B2C sectors, Justin has consistently delivered impactful marketing strategies across diverse industries, blending creativity with strategic insights to keep brands top-of-mind with target audiences and partners. His expertise spans brand marketing, partner and channel marketing, and demand generation, enabling him to bring unmatched value to every organization he serves. Justin is dedicated not only to achieving business goals but also to fostering a fun, engaging work environment.ABOUT DATA DELICACIES—Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech,

40 min
30 OCT

Data-Driven Tools and Strategic Partnerships Are Cracking the Code to Restaurant Success with David Ganton

In this episode of Data Delicacies (https://www.youtube.com/playlist?list=PL2Moho25817IAptekSS1NQJwx2AFLRBpW), hosted by Arun Kumar (https://www.linkedin.com/in/arunkumar47/) of Incentivio (https://www.incentivio.com/), David Ganton (https://www.linkedin.com/in/davidganton/), VP of Partnerships at 7shifts (https://www.7shifts.com/), explores the intersection of data, technology, and hospitality. They delve into the challenges of labor management in the restaurant industry and discuss how data-driven solutions are helping businesses tackle these issues, especially in the post-pandemic world. David also shares insights on building successful partnerships and fostering growth in organizations, blending both art and science in his approach.Key Takeaways -* Tackling High Turnover with Data-Driven Solutions: David Ganton, VP of Partnerships at 7shifts, highlights the costly impact of replacing workers and the operational strain it places on restaurant operators. To address this, 7shifts leverages data-driven tools that track key metrics, allowing managers to proactively identify potential issues, make informed staffing decisions, and ultimately improve retention by fostering a more engaged and satisfied workforce.* Learning and Leading Through Partnerships: David Ganton reflects on his journey in the world of business partnerships, emphasizing that success comes from embracing a mindset of constant learning. He shares insights into his passion for partnerships, particularly the importance of building high-performing teams and crafting innovative solutions to meet evolving customer needs. * Embracing Flexibility Amid Industry Consolidation: As the restaurant technology industry moves toward greater consolidation, David Ganton advocates for a more tailored strategy, focusing on specialized clusters of technology that cater to the specific needs of individual restaurants. This approach ensures flexibility, allowing operators to customize their tech stack without being tied to a single platform, ultimately providing more adaptable and effective solutions.Episode Links* Connect with David Ganton on LinkedIn (https://www.linkedin.com/in/davidganton/)* Visit 7shifts Online (https://www.7shifts.com/)* Connect with 7shifts on LinkedIn (https://www.7shifts.com/)* Follow 7shifts on Facebook (https://www.facebook.com/7shiftsinc/)* Follow 7shifts on Instagram (https://www.instagram.com/7shifts/?hl=en)* Follow 7shifts on Tik Tok (https://www.tiktok.com/@7shifts.com)ABOUT DAVID GANTON -David Ganton has a diverse work experience spanning several industries. David is currently the Vice President of Partnerships at 7shifts, a team management software platform for restaurants. Prior to this, David served as the Head of Channel Partnerships at 1Password and held senior roles at Miovision, VMware, LG Electronics, Research In Motion, and Sandvine. Throughout their career, they have focused on building and managing partnerships, driving revenue growth, and developing channel programs.David Ganton attended Wilfrid Laurier University from 2000 to 2004, where they completed an Honours Bachelor of Business Administration in the field of Business Administration. Furthermore, they also obtained a Bachelor of Business Administration (BBA) with a focus on Business/Managerial Economics at Wilfrid Laurier University, although the specific dates are not provided.

47 min
23 OCT

The Key to Long-Term Success with SpotOn CPO Bryan Solar

In this episode of Data Delicacies, host Arun Kumar sits down with Bryan Solar (https://www.linkedin.com/in/bryansolar/), Chief Product Officer at Spot On (https://www.spoton.com/), to discuss how data and technology are revolutionizing the restaurant industry. Bryan dives deep into how point of sale systems have evolved from basic cash registers to becoming the operational "brain" of modern restaurants. He shares insights on the power of data, how Spot On curates top-tier technology solutions to simplify operators’ lives, and why prioritizing value over ego is key to long-term success. Whether you're a tech enthusiast or a restaurant operator, this episode offers valuable takeaways on the future of restaurant tech.Key Takeaways - * Data is the Next Oil: In today’s hospitality industry, data is becoming as valuable as oil, fueling the advancements in AI and reshaping how restaurants operate. The evolution of point-of-sale (POS) systems from basic cash registers to cloud-based platforms is transforming how restaurants manage their operations. With the influx of data, POS systems are becoming more proactive, offering real-time insights that help businesses not only track revenue but also optimize profitability. This shift is creating exciting opportunities for restaurant owners to leverage technology to enhance efficiency and increase profits.* Simplifying Technology Maximizes Efficiency: The restaurant tech industry has often overwhelmed operators with too many choices, forcing them to navigate complex integrations themselves. Bryan Solar emphasizes that more options aren’t always better, as it adds unnecessary burden to operators already managing day-to-day operations. At Spot On, the goal is to simplify technology adoption by curating and integrating only the best solutions, reducing the complexity and "diligence-pain" for restaurant owners. By offering a few well-vetted, reliable options, Spot On aims to make technology more accessible and effective, allowing operators to focus on running their business.* Low Ego, High Value: Bryan Solar stresses the importance of providing high-value solutions over pushing proprietary products simply because they’re developed in-house. At Spot On, the focus is on partnering with the best tools, whether first-party or third-party, like Ovation, which Solar praises for its quality. This "low ego, high value" approach ensures that operators receive the most effective solutions, keeping the end-user’s best interests in mind. By prioritizing what’s truly valuable for customers, Spot On aims to create better tech stacks and foster longer, more meaningful customer relationships.Episode Links* Connect with Bryan Solar on LinkedIn (https://www.linkedin.com/in/bryansolar/)* Visit Spot On Online (https://www.spoton.com/)* Follow Spot On on Facebook (https://facebook.com/SpotOn)* Follow Spot On on Instagram (https://www.instagram.com/spoton/)* Follow Spot On on X (https://x.com/spoton)* Subscribe to Spot On on YouTube (https://www.youtube.com/c/spotoninc)* Connect with Spot On on LinkedIn (https://www.linkedin.com/company/spoton/)ABOUT BRYAN SOLAR —Bryan is passionate about helping Restaurant owners and their staff live a better life through technology. As the Chief Product Officer at SpotOn, he leads a team on a mission to create innovative, user-friendly products that empower restaurants to grow their business, streamline their operations, and uplevel their customer experiences.Before joining SpotOn, he was was the GM and Head of Restaurants at Square, where he oversaw the Product, Engineering, Data Science, Marketing and Creative teams.

32 min
16 OCT

How Technology is Revolutionizing Allergy-Friendly Hospitality with Erica Anderman

In this episode of Data Delicacies (https://www.incentivio.com/data-delicacies), hosted by Arun Kumar (https://www.linkedin.com/in/arunkumar47/) of Incentivio (https://www.incentivio.com/), Erica Anderman (https://www.linkedin.com/in/ericaanderman/), Co-Founder and Chief Revenue Officer of Foodini (https://www.getfoodini.com/us/) discussed the critical role that data plays in creating inclusive dining experiences for individuals with food allergies and dietary restrictions. As the prevalence of food allergies rises and restaurant menus become increasingly complex, Erica shares insights on how leveraging data can empower both consumers and restaurants to navigate these challenges effectively. Join us as we delve into the innovative solutions being developed to enhance transparency and accessibility in the dining industry, and learn how understanding customer needs can lead to better service and customer loyalty.Key Takeaways:* Emerging Trends in Food Allergies: Food allergies are increasingly common, affecting at least one in three Americans, especially among younger generations. This trend forces restaurants to adapt their menus to accommodate a wider variety of dietary needs. Addressing these needs proactively can enhance customer satisfaction and loyalty, while simplifying how restaurants manage complex menu information.* Empowering Inclusive Dining: Foodini aims to provide people with dietary restrictions accurate information to make informed dining choices. However, most restaurants lack structured allergen data. By partnering with restaurants, Foodini extracts data from allergen matrices and inventory systems, using AI to provide detailed menu information. This helps both consumers make better choices and restaurants stay on top of dietary trends.* The Urgency for Technological Solutions: Improved transparency around food allergies is crucial as outdated methods, like word of mouth, are unreliable and uncomfortable for diners. Foodini leverages technology to provide accurate data, empowering individuals to make safe choices without awkward conversations. This push towards better information not only benefits diners but also helps restaurants cater to health-conscious customers.Episode Links* Connect with Erica Anderman on LinkedIn (https://www.linkedin.com/in/ericaanderman/)* Visit Foodini Online (https://www.getfoodini.com/us/)* Connect with Foodini on LinkedIn (https://www.linkedin.com/company/getfoodini/)* Follow Foodini on Facebook (https://www.facebook.com/getfoodini/)* Follow Foodini on Instagram (https://www.instagram.com/getfoodini/?hl=en)* Follow Foodini on Tik Tok (https://www.tiktok.com/@getfoodini?is_from_webapp=1&sender_device=pc)ABOUT ERICA ANDERMANErica Anderman is a leading expert in the hospitality industry, with over 15 years of experience in go-to-market and revenue strategy. She is also a founding team member at SinglePlatform (acq by Tripadvisor), Slice, and Seated, and lead the go-to-market teams at Odeko.Erica's deep understanding of the hospitality industry and her experience building innovative solutions for restaurants and consumers make her a valuable asset to the Foodini team. She is passionate about using technology to solve real-world problems, and she is excited about the potential of Foodini to make dining out safer and more enjoyable for everyone.ABOUT DATA DELICACIESData Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants.

39 min
9 OCT

The Future of Voice AI Is Here…But Are We Ready For It? Feat. Nick Laidlaw

In this insightful episode of Data Delicacies (https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH), host Arun Kumar (https://ca.linkedin.com/in/arunkumar47) welcomes Nick Laidlaw (https://www.linkedin.com/in/nick-laidlaw-1720331/), Chief Technology Officer of Voicify (https://www.Voicify.com), for a deep dive into the evolving world of voice AI technology. With the restaurant industry at the forefront of voice AI adoption, Nick reveals how Voicify is blending AI innovation with structured controls to enhance customer interactions while maintaining precision and reliability. Join Arun and Nick as they discuss how voice AI is transforming industries, the unique challenges in deploying AI responsibly, and the future of conversational technologies. Tune in to hear how Voicify is leading the way in making voice AI smarter, safer, and more effective.Key Takeaways* Working Together for Better Voice Technology: Voicify's approach combines human-designed rules with AI capabilities to manage restaurant menus effectively. Instead of letting AI work autonomously, Voicify uses generative AI selectively to resolve unclear situations, while keeping the rest tightly controlled. This balance ensures both accuracy and a better customer experience.* Restaurants Lead the Way in Voice AI Adoption: Restaurants are at the forefront of adopting voice AI to solve urgent challenges, unlike slower-moving sectors like healthcare. Nick explains how restaurants’ willingness to innovate has allowed them to push the boundaries of voice AI, turning the industry into a testing ground for these technologies.* Keeping Voice AI Focused and Reliable: Voicify keeps its AI models tightly focused on restaurant-specific scenarios, ensuring they remain helpful and accurate. By setting clear boundaries, the AI avoids trying to answer unrelated questions, reducing mistakes and maintaining trust with customers. This controlled approach keeps interactions on track and reliable.Episode LinksVisit Voicify (https://www.Voicify.com) onlineConnect with Nick Laidlaw on Linked In (https://www.linkedin.com/in/nick-laidlaw-1720331/)Follow Nick Laidlaw on X (https://twitter.com/acenick8)ABOUT NICK LAIDLAW—Nick Laidlaw is co-founder and CTO for Voicify. He is part of a rare breed of technical executives who still knows how to work in the trenches while inspiring team members around him. He brings over twenty years of hands-on development and leadership experience in the marketing and advertising industry. Prior to Voicify, Nick was co-founder and CTO of Agency Oasis, a national digital advertising agency focused on web solutions. He helped to grow the agency over 16 years until it was acquired in 2016.ABOUT DATA DELICACIES—Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.Listen to Data Delicacies (https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH) on Spotify: Visit Incentivio (https://www.incentivio.com/)Online Follow Incentivio (https://www.instagram.com/incentivio/) on Instagram Produced by Incentivio & Cali BBQ Media - https://www.incentivio.com/ | https://betheshow.media

43 min
2 OCT

Advancing AI and Loyalty Programs in Restaurant Marketing with Jeremy Theisen

In a recent episode of Data Delicacies (https://www.incentivio.com/data-delicacies), hosted by Arun Kumar (https://www.linkedin.com/in/arunkumar47/) of Incentivio (https://www.incentivio.com/), Jeremy Theisen (https://www.linkedin.com/in/jeremytheisen), Chief Revenue Officer of Hang (https://www.hang.com/), provided insightful commentary on the evolving landscape of restaurant marketing, particularly the role of AI and loyalty programs in driving customer engagement. Theisen highlighted the challenges many brands face in utilizing the abundance of data available for customer retention, suggesting that AI could bridge the gap between tools and actionable insights, allowing brands to operate smarter with fewer resources.Advancing AI in Restaurant MarketingWith an abundance of tools available to capture data for customer attraction and retention, it is important to assess the need for skilled personnel to effectively utilize that data. Many brands struggle with maximizing these tools, opting to assign the task of managing complex loyalty campaigns to junior marketers. Jeremy Theisen believes the key to growth lies in continually expanding the database, and integrating AI-driven tools could bridge the gap, providing smarter insights and strategies without the need for large, highly experienced teams.Loyalty Programs as Revenue GeneratorsJeremy Theisen says when loyalty programs are operating correctly, vendors should have transparent conversations with brands about the true costs of implementing loyalty programs, including the required personnel, and the potential outcomes. He notes that loyalty programs are often viewed in a negative light, limiting their potential, leaving untapped potential for loyalty programs to be leveraged as key revenue generators.Emerging Tech Trends in LoyaltyCustomer engagement plays an important role in the success of any business. As business evolves, Jeremy Theisen foresees revenue recapture tools as an incoming wave within the loyalty space that will help businesses understand where gaps may exist and who should be tapped within the company to address them.ABOUT JEREMY THEISEN—With over 20 years of experience in the restaurant industry, Jeremy Theisen has built a reputation for driving growth, optimizing revenue, and leveraging cutting-edge technology to enhance operations. As the Chief Revenue Officer at Hang, Jeremy excels in creating dynamic, high-performing teams and fostering a vibrant company culture. His expertise in blending innovation with strategic leadership has helped numerous brands navigate the complexities of modern customer engagement and loyalty, positioning them for long-term success.ABOUT DATA DELICACIES—Data Delicacies (Data%20Delicacies) is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKHIncentivio Online - https://www.incentivio.com/Incentivio Instagram - https://www.instagram.com/incentivio/Produced by Incentivio & Cali BBQ Media - https://www.incentivio.com/ | https://betheshow.media

55 min
25 SEPT

Preston Junger: Balancing Technology, AI, and Customer Engagement

Preston Junger, co-founder of Nift Restaurants and Mile Square Labs, joined Arun Kumar on Data Delicacies, powered by Incentivio, to share his expertise on the changing dynamics of technology, customer relationships, and the growing influence of AI in the hospitality industry.Evolving Customer Connection -The increased implementation of technology in business can decrease the customer connections created by human interaction. Preston Junger believes that technology is an addition to business, but operators must be intentional in taking advantage of opportunities for customer connection and maintaining that relationship.AI in Hospitality - AI integration has become nearly a necessity for current businesses. However, even with the increased digital presence, AI is still in the beginning stages as companies and customers continue to see what works best and AI companies continue to evolve into new, more efficient tools. Preston Junger believes that eventually, AI tools with staying power will surface and become a staple in the hospitality industry.The Value of First Party Data - Data collection is vital to business, but Preston Junger says that having the control of the first party data, or data collected directly from the customer, is extremely important. First party data, according to Junger, helps businesses manage, prioritize, and build on customer engagement.#podcast #interview #technology Episode LinksConnect with Preston Junger on LinkedIn: https://www.linkedin.com/in/prestonjunger/Visit Preston Junger Website: https://preston-junger.mystrikingly.com/?Follow Preston Junger on Instagram: https://www.instagram.com/pjunger/?hl=enVisit Nift Online: https://www.gonift.com/Visit Miles Square Labs Online: https://milesquarelabs.com/ABOUT PRESTON JUNGERWith over two decades of experience in scaling high-growth companies, Preston Junger is recognized for turning early-stage ventures into market leaders. His career highlights include launching Yelp's first NYC office, growing revenue from $2MM to $700MM annually, and expanding teams from 80 to 4,000 employees. Preston has also secured significant investments, including an $80MM Series C led by SoftBank in 2022. Known for his strategic vision and innovation, Preston excels in enterprise sales, business development, and talent acquisition. He combines his expertise with a global perspective, making him a key player in international expansion and startup growth. Outside of work, Preston enjoys sports, travel, and staying up-to-date with emerging technologies.Subscribe to Incentivio on YouTube: https://www.youtube.com/playlist?list=PL2Moho25817IAptekSS1NQJwx2AFLRBpWSubscribe to Data Delicacies on Spotify: https://open.spotify.com/show/29ExS0n9X3Z3FyK4HuSPKH?si=652ca096d5c74ec8Subscribe to Data Delicacies onApple Podcasts: https://podcasts.apple.com/us/podcast/data-delicacies/id1745336821Visit Incentivio Website: https://www.incentivio.com/data-delicaciesFollow Incentivio on Instagram: https://www.instagram.com/incentivio/

51 min
18 SEPT

Troy Hooper: Building Community and Simplifying Tech Stacks

Serial entrepreneur Troy Hooper (https://www.linkedin.com/in/jtroyhooper/) shared his insights on how businesses can improve customer acquisition, maximize the value of their tech tools, and better communicate their brand’s value on the latest episode of Data Delicacies hosted by Arun Kumar (https://ca.linkedin.com/in/arunkumar47).With a background in developing successful hospitality brands, Hooper brings a wealth of knowledge on creating lasting relationships with customers and running efficient operations. Key Takeaways* Building Community is Customer Acquisition - Customer acquisition can be a difficult, expensive process for businesses. For Troy Hooper, the acquisition can come from building a community and a fan base to both create a customer pool and foster customer retention.* Simplification and Collaboration - With so many tech options in business space, it can become a task to figure out a tech stack that performs harmoniously. Luckily, Troy Hooper believes that things are trending in a direction of universal fits between tech options. However, according to Hooper, it is important to simplify the operation to maximize the value of the tools being used for their optimal purposes.* How to Explain What You Do - Ask more than you tell. Troy Hooper points to that as the foundational approach to finding solutions for customer issues. To Troy, it is important to find the person who is most capable of discussing the companies value and it is the company’s responsibility to listen and find solutions specific to customer needs.Episode Links* Follow Troy Hooper on Instagram (https://www.instagram.com/apineappleperspective/)* Follow Troy Hooper on TikTok (https://www.tiktok.com/@troyhooper)* Connect with Troy Hooper on LinkedIn (https://www.linkedin.com/in/jtroyhooper/)* Visit Pepper Lunch Website (https://www.pepperlunchrestaurants.com/)* Follow Pepper Lunch Instagram (https://www.instagram.com/pepperlunchrestaurants)ABOUT TROY HOOPERTroy Hooper is a dynamic leader with a passion for connecting with those he mentors, inspiring them to surpass their own expectations. His career is guided by a commitment to balancing the needs of his team, the guest experience, and business profitability. Hooper's professional accomplishments span diverse sectors, from elevating properties to a Platinum Club of America 5-Star Rating and AAA 4-Diamond status, to managing complex hospitality operations including fine dining, casual venues, and large-scale events. He has overseen property remodels, implemented successful membership drives, and managed Caribbean-based operations. A lifelong water enthusiast, Troy is also a Master Dive Instructor and USCG Captain, often found photographing underwater marvels.ABOUT DATA DELICACIESData Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.

47 min

Join host Arun Kumar as he speaks with thought leaders, industry professionals, and restaurant owners to explore how technology and data are reshaping the restaurant landscape. Covering everything from AI to customer data, this is a podcast you can't miss.

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