DogCo Secrets

Michelle Kline
  • 5.0（2則評分）
  • 創業

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

  1. 1 天前

    Stop Underestimating Yourself | Ep. 61

    What if the biggest thing standing between you and your next level isn’t strategy, but self-belief? In this episode, I dive into how mindset shapes growth. Not only in business, but in how you define what’s possible for your company. I think its critical to reframe self-talk like “Can I do this?” into “What would it take to do this?” I share how this subtle shift can change everything about the way you lead, grow, and scale. If you’re ready to reframe the way that you think about your own capabilities, this one’s for you. ✨ Key Takeaways• Success starts with how you view your own capability• The right question isn’t “Can I?” but “What would it take?”• Every goal has trade-offs — decide which are worth it• Growth is about wisdom, not just feasibility• Stop asking if it’s possible, and start building your plan ⏰ Timestamps0:00 – Welcome and episode overview0:35 – Why “realistic” goals limit entrepreneurs1:18 – Shifting from feasibility to wisdom2:06 – The belief that anything is possible3:03 – Understanding trade-offs in scaling4:01 – Paying for growth with time or resources5:08 – Replacing “Can I?” with “How could I?”6:06 – Scaling with intention, not ego7:01 – Closing reflections and next steps 🚀 Join the DogCo MastermindReady to take your business to the next level with expert coaching and community? Enrollment is now open for the DogCo Mastermind — visit dogcolaunch.com/mastermind to learn more and apply. 🎧 Also listen on:Apple Podcasts | Spotify | Google Podcasts -M

    8 分鐘

  2. 4 天前

    Hot Take: How much time off should I give my team? | Ep. 60

    If you’ve ever struggled to figure out how much time off to allow your team, this episode is for you. In today’s Hot Take Friday, I’m unpacking one of the most common challenges in the pet care industry: balancing flexibility for your team with the operational consistency your business needs. I’ll share how I structured time-off requests in my own pet care company, what systems made it easier, and why focusing on clarity instead of control is the key to reducing burnout and building trust. ✨ Key Takeaways • Shift your mindset from “how much time off” to “what system best supports clarity” • Implement a clear notice cadence for time-off requests • Protect your business by tracking averages and seasonal trends • Encourage your team to post shifts and find coverage within a system • Claim your own time off first - and protect it Cheering you on, Michelle

    8 分鐘

  3. 11月3日

    Reflecting on the DogCo Business Summit | Ep.59

    The DogCo Business Summit 2025 was one of the most impactful experiences of my career, and today I’m taking you behind the scenes. From the original seed of the idea at a pet industry conference in LA, to seeing over 150 pet care business owners come together in one space, I’m unpacking how this event came to life, what I learned, and where DogCo is heading next. If you’ve ever dreamed about creating something bigger than yourself or wondered what it looks like to lead a movement inside an industry that’s still evolving, this episode is for you. ⏰ Timestamps0:00 – Welcome and post-Summit reflections0:41 – How the Summit idea began2:02 – The pet industry event that inspired DogCo3:15 – Realizing the in-home pet care industry lacked representation4:48 – Why I wanted to build something for our community6:30 – The power of in-person connection in a digital world7:55 – Setting the stage for the future of the pet care industry9:03 – How speakers like Joey Coleman and Jamie Trull brought the event to life10:21 – Lessons learned and goals for next year’s Summit11:45 – The official 2025 DogCo Summit dates ✨ Key Takeaways• How the vision for the DogCo Summit began• Why in-person connection is more valuable than ever in the AI era• The pet care industry is still in its early stages of recognition, and we’re changing that• Behind-the-scenes lessons learned (and what’s improving next year)• The exciting plans for the 2026 DogCo Business Summit 🐾 Join Us Next YearThe DogCo Business Summit returns October 2–4, 2026 in Winston-Salem, NC. Featuring Joey Coleman, live workshops, and more ways to connect and grow your business. Get your early access ticket at 👉 http://dogcosummit.com 🎧 Also listen on:Apple Podcasts | Spotify | Google Podcasts | Amazon Music -M

    13 分鐘

  4. 10月31日

    If I Could Only Do ONE Marketing Strategy, It Would Be This One : Ep. 58

    In this week’s Hot Take Friday episode, I’m sharing the single most powerful marketing strategy I’d focus on if I were growing my pet care business again. Spoiler alert: it’s not another social media trend. It’s about going deep, not wide, building real relationships in your community that create lasting brand trust. I walk through how to make your brand known in your area, how to connect your personal and business identities in a way that earns loyalty, and why the human side of your company is about to become your biggest competitive edge in an AI-saturated world. ✨ Key Takeaways • Trust is the foundation of every effective sales strategy • Relationship-driven marketing always outperforms quick hacks • Local brand associations build long-term awareness and referrals • Your personal brand can amplify your business brand • The “human” element will set pet care businesses apart in the AI era 💡 Final Thought: Scaling a business isn’t just about systems and strategy; it’s about alignment. Take the time to evaluate what truly drives growth for you, and double down on that. 🚀 Join the DogCo Mastermind Ready to build your next level of business clarity and community? Apply today at http://dogcolaunch.com/mastermind 🎧 Listen on: Apple Podcasts | Spotify | Google Podcasts | YouTube

    7 分鐘

  5. 10月27日

    Breaking Through Bottlenecks: A Strategy to Accelerate | Ep. 57

    Feeling stuck in your business? In this episode, I’m breaking down the exact framework I use when growth stalls,  and how to identify what’s really holding your business back. Whether it’s staffing, marketing, or mindset, these strategies will help you pinpoint the problem, focus your energy, and accelerate forward with clarity and confidence. ⏰ Timestamps0:00 – What causes bottlenecks in business0:48 – Feeling stuck and identifying the root issue2:20 – How to pinpoint your real constraint3:30 – Why growth stalls even when leads increase5:05 – The staffing bottleneck most owners miss7:01 – How to simplify your focus and accelerate8:10 – Using Facebook and content intentionally10:12 – Going deeper on fewer marketing channels12:00 – The danger of overextending your focus13:05 – Getting out of your own way14:20 – Aligning growth with your well-being ✨ Key Takeaways• Bottlenecks often appear where you least expect them• Balance operations and marketing for true growth• Go deeper, not broader, in your strategy• Focus on what actually drives results• Learn to get out of your own way 💡 Final Thought:Scaling a business isn’t just about systems and strategy; it’s about alignment. Take the time to evaluate what truly drives growth for you, and double down on that. 🚀 Join the DogCo MastermindReady to build your next level of business clarity and community?Apply today at http://dogcolaunch.com/mastermind 🎧 Also listen on:Apple Podcasts | Spotify | Google Podcasts -M

    16 分鐘

  6. 10月24日

    Pet Care Pricing for Strategic Discounts | Ep. 56

    In today’s Hot Take episode, I’m talking about one of the most important and misunderstood parts of running a profitable pet care business: pricing strategy. So many business owners shy away from offering discounts or deals because they’re afraid it will hurt their margins. But what if you could build flexibility into your pricing from the start? In this episode, I break down exactly how to price your services to protect your profit while giving yourself room to test creative offers, run seasonal promotions, and attract new clients without cutting into your bottom line. We’ll cover how to determine your ideal profit margin, what “wiggle room” to plan for, and how to think strategically about recurring services, after-hours fees, and value perception. This is one of those foundational mindset shifts that can completely change how you approach sales and profitability. ✨ Key Takeaways • Why flexibility in pricing is key to long-term growth • How to calculate a healthy net profit margin (20–30%) • The benefit of building in 10–15% extra margin for promotions and creative offers • How to structure “core pricing” and recurring service models • Why being the price leader in your market is actually a good thing 💡 Final Thought Give yourself permission to lead with confidence in your pricing. When you plan for margin, you create freedom, sustainability, and space for innovation. 🐾 Ready to elevate your business in 2026? Join the DogCo Mastermind and get access to exclusive trainings, support, and strategy sessions at dogcolaunch.com/mastermind - M

    8 分鐘

  7. 10月20日

    My 60 Day Plan to End the Year Strong | Ep. 55

    As 2025 starts winding down, I’m sharing my personal 60-day plan for closing out the year strong. After an incredible DogCo Summit, I’ve been reflecting on what it means to finish well, to be intentional, to re-center, and to set a solid foundation for the new year. In this episode, I walk through the exact three areas I’m focused on to wrap up the year with clarity and momentum, and the three things I’m putting in place to set up 2026 for success. Whether you’re running a growing pet care business or managing your own entrepreneurial goals, these strategies can help you finish strong and start the new year ahead of the curve. ✨ Key Takeaways• How to refocus your energy after a major event or season of growth• The three key areas to finish 2025 strong• Why presence and gratitude are the real productivity hacks• How to set systems, data, and people up for success next year• The importance of taking intentional rest to reset your creativity ⏰ Timestamps0:00  Welcome back to DogCo Secrets0:45  Reflections on the DogCo Summit2:30  Why refocusing matters after big wins4:05  My 60-day focus to finish strong6:10  The power of being present with clients and commitments8:25  The importance of structure and data before growth10:40  Taking time off intentionally to recharge12:55  Setting the foundation for next year15:00  Building proactive systems and empowering your team17:00  Why people and relationships remain DogCo’s core18:30  Setting clear goals for 202620:00  Why slowing down is sometimes the best growth strategy 💬 Final ThoughtsThis time of year can feel like a whirlwind, but the last 60 days are where your next year begins. Take the time to reflect, rebuild, and rest so you can start strong in 2026. 🐾 Ready to elevate your business in 2026?Join the DogCo Mastermind and get access to exclusive trainings, support, and strategy sessions at dogcolaunch.com/mastermind 🎧 Also available on Apple Podcasts, Spotify, and Google Podcasts. — M

    21 分鐘

  8. 10月17日

    Hot Take: Should You Expand Your Service Area | Ep. 54

    In this Hot Tip Friday episode, I tackle one of the most common and most misunderstood questions I get from growing pet care business owners: “Should I expand my service area?” If you have been feeling the pull to grow into a new market or add another location, this episode is for you. I share my own experience of opening and later closing a second territory, and the lessons I learned about the real costs of expansion, including the hidden risks to your focus, team performance, and profit margin. ✨ What You’ll Learn • The biggest risks of expanding too early • When expansion makes strategic sense • How to weigh operational complexity against opportunity • The financial prep you must do before adding a new area • Why more is not always better when it comes to growth If you are considering an expansion, press play before you make the leap. Sometimes, the best next move for your business is not going wider, but going deeper. - M

    9 分鐘
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簡介

Ready to scale your pet care business? Practical advice you can implement easily and quickly to 10x the growth of your business, musings on the current state of the pet care industry, and all the tips and tricks I've learned from coaching over 200 companies in the last two years.

資訊

  • 創作者
    Michelle Kline
  • 活躍年代
    2025年
  • 集數
    61
  • 年齡分級
    兒少適宜
  • 版權
    © 2025 Michelle Kline
  • 節目網站
    DogCo Secrets

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