Scaling Wellness

Caroline Copp
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Scaling Wellness

Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Business Discover ways to grow your business without working more hours, including identifying scalable opportunities in your niche and launching digital products that resonate with your audience. Creating Online Courses & Memberships Learn how to transform your expertise into digital products that provide recurring revenue and greater impact. We’ll guide you through topic selection, development, and successful launches. Overcoming Common Challenges From imposter syndrome to niching down, we’ll address the mindset shifts and strategies to overcome the unique challenges wellness professionals face when scaling their businesses online. Digital Marketing Strategies Master the tools of online growth, including email marketing, social media strategies, and content creation, to expand your audience and turn followers into loyal clients. Success Stories to Inspire You Hear how other wellness professionals have scaled their businesses through digital products and leveraged their expertise for greater impact and freedom. Why Listen to Scaling Wellness? Caroline Copp brings 20 years of experience in the wellness industry and over six years of success with online courses and memberships. Combining practical business strategies with her firsthand knowledge, Caroline shares the exact steps she’s used to scale her own business and help her clients achieve success. Why Scaling Wellness Stands Out This podcast is specifically tailored for wellness professionals, offering strategies that work for their unique needs. Whether you’re launching your first online product or looking to refine and scale an existing business, Scaling Wellness provides the tools and guidance to help you succeed. Key Topics Covered Scaling Without Burnout: Build a business that grows without overworking. Mindset Mastery: Overcome fear, perfectionism, and imposter syndrome. Marketing That Converts: Create authentic connections and attract your dream clients. Success Frameworks: Proven step-by-step guides for launching and scaling. Real Stories: Hear from wellness entrepreneurs who’ve achieved scalable success. Subscribe to Scaling Wellness If you’re ready to build, grow, and thrive in the online wellness world, subscribe to Scaling Wellness and join a growing community of wellness entrepreneurs making an impact. Each week, we’ll dive into strategies, tools, and tips to help you build a sustainable online business and remove the limits on your time, money, and impact. Let’s Build Your Dream Business! Website: www.carolinecopp.co.uk Instagram: https://www.instagram.com/carolinecopp/ Ready to scale your wellness business? Let’s make it happen! 🎉

Épisodes

  1. How to Sell Your First Wellness Digital Product (Without Feeling Pushy)

    -3 J

    How to Sell Your First Wellness Digital Product (Without Feeling Pushy)

    Welcome to Episode 4 of Scaling Wellness Join me, Caroline Copp, as I dive into why selling digital wellness products doesn’t have to feel “icky” and how you can make it easier by shifting your mindset and approach. Whether you’re a wellness expert just starting to explore digital offerings or looking to refine your strategy, this episode is for you! Episode HighlightsWhy Selling Feels Difficult for Wellness ExpertsSelling often feels unnatural because wellness professionals are passionate about helping people and may not be motivated by profit. We’re in the business of service, not sales, which can make asking for money uncomfortable.Reframing Selling as ServingInstead of “selling a service,” focus on “providing a solution” or “offering a transformation.” Selling becomes easier when you see it as helping clients move from where they are now to where they want to be. The 3 Phases of a Sales Funnel Awareness (The Hype Phase): Raise awareness about who you are, what you do, and how you can help.Share stories, client feedback, and the potential transformations your product offers.Use platforms like Instagram, email lists, and podcasts to create buzz and share possibilities. Engagement: Invite people to take a closer step into your world by offering free resources (e.g., eBooks, webinars, or videos) in exchange for their contact details.Build trust and deepen the connection. Conversion: Show clients the value of your paid offerings and emphasize the transformation they’ll achieve.Reframe the exchange of money as an investment in their personal growth and outcomes. Focus on Benefits, Not FeaturesClients care more about the transformation you promise than the features of your product. Shift your messaging from “What it is” to “What it does” for them. Homework for ListenersIdentify the problem your product solves. What transformation can you offer that aligns with your expertise and lights you up?Tip: Revisit Episode 3 on niching for more guidance on honing your audience and offer. Resources MentionedFree eBook and Tools:Worried about how to sell something to a small audience, download my free guide 4 Ways To Launch A Sold-Out Digital Course - Without Thousands of Followers!Get started here: https://www.carolinecopp.co.uk/noaudience Share Your TakeawaysI’d love to hear your thoughts and takeaways from this episode! Share your aha moments or questions on Instagram and tag me: @CarolineCopp.If you enjoyed this episode, please rate, review, and share it with others who might benefit from it. Thank you for tuning in! See you in the next episode of Scaling Wellness.

    15 min
  2. Do you need to choose a niche for your digital wellness product?

    20 JANV.

    Do you need to choose a niche for your digital wellness product?

    Title: Do you need to choose a niche for your digital wellness product? Episode Description: In this episode of Scaling Wellness, we dive into a game-changing concept for wellness experts looking to succeed in the online space: niching down. While it may feel counterintuitive to focus on a specific audience when you can help "everyone," honing in on a niche is the key to standing out in the crowded digital wellness market. We explore: Why niching is essential for creating impactful digital products.Real-world examples of successful brands that started niche.How niching allows you to cut through the noise and showcase your expertise.Overcoming the emotional hurdles of narrowing your focus.The three key steps to identifying your perfect niche. By the end of this episode, you’ll understand how choosing the right niche not only benefits your clients but also elevates your business, enabling you to charge more, create better content, and build a unique market position. What You’ll Learn: The transformational power of niching in the digital wellness space.How to clarify your target audience and their specific problems.Tips for crafting your origin story to connect with your ideal client. Episode Highlights: [0:00]: Introduction and the importance of subscribing and reviewing the podcast.[2:05]: What is a niche, and why it matters in the digital wellness world.[5:45]: Real-world examples: How Amazon, Nike, and Facebook started niche.[9:20]: Debunking myths: Why big-name wellness experts also began with a niche.[12:40]: The emotional resistance to niching—and how to overcome it.[15:15]: The tangible benefits of niching: becoming referrable, charging more, and creating a market of one.[20:30]: Three actionable steps to identify and refine your niche.[25:00]: Closing thoughts and a call to action to connect and share feedback. Next Steps for Listeners: Reflect on the three questions to help define your niche: Who do you love working with?What problem do you solve best?Why are you uniquely qualified to help them? Share your feedback! Leave a review and let us know how this episode helped you on your wellness business journey. Resources Mentioned: Book Recommendation: Shoe Dog by Phil KnightConnect with me on Instagram: @carolinecoppVisit my website: carolinecopp.co.uk Subscribe & Review: If you found this episode helpful, subscribe to Scaling Wellness and leave a review. Your support helps us reach more wellness experts like you! Let’s scale your impact, one niche at a time. See you in the next episode!

    22 min
  3. The Tech You Need (and Don’t!) to create and scale your digital product

    20 JANV.

    The Tech You Need (and Don’t!) to create and scale your digital product

    Welcome to Episode 2 of Scaling Wellness In this episode, we’re diving into a topic that keeps many wellness experts stuck: technology. From fears about costs and complexity to comparisons with online influencers, the tech side of creating digital products can feel overwhelming. But it doesn’t have to be! What You’ll Learn in This Episode:Common Tech Fears: Why wellness experts often feel intimidated by technology and how to overcome those mental blocks.Simple Tech Solutions: The basic tools you need to create, deliver, and manage your first online course or membership—without breaking the bank.Avoiding Common Mistakes: Learn from my early missteps and discover how to keep things simple when starting out.How to Launch Without Overwhelm: Why starting with a “founder version” can save you time, money, and stress. Key Tools Mentioned: Email Management: MailerLite, Mailchimp, or ConvertKit (start free).Payment Processing: Stripe for secure, professional transactions.Content Delivery: Google Docs for a no-cost, easy-to-use solution.Community Building: Facebook Groups, WhatsApp, or Voxer for connection.Feedback Collection: JotForm for free forms to gather insights and testimonials.Design and Graphics: Canva (free version is perfect for beginners).Digital Course Creator www.carolinecopp.co.uk/DCC-info Skip to the bits you need: 00:00 Welcome and what to expect 00:07 Why tech feels so daunting for wellness professionals 01:03 The power of simplicity when creating digital products 03:16 Lessons from my biggest tech mistakes 05:03 How to create a simple digital course that works 05:51 The essential tools you need to get started Take Action:If tech has been holding you back, start small! Choose just one tool to explore this week and begin building your digital product. You don’t need perfection—progress is enough. Don’t forget to subscribe to Scaling Wellness for weekly tips and strategies. Connect with Caroline on Instagram @CarolineCopp, and if you found this episode helpful, share it with a friend or colleague in wellness. Your reviews help us grow—thank you for supporting the podcast!

    24 min
  4. Escaping the Wellness Time-for-Money Trap

    20 JANV.

    Escaping the Wellness Time-for-Money Trap

    Episode 1 – Overcoming the Time-for-Money Trap in Your Wellness BusinessWelcome to the very first episode of Scaling Wellness: Build, Grow, and Thrive in the Online World! If you’re a Pilates teacher, health coach, yoga instructor, or wellness professional feeling stuck in the time-for-money cycle, this episode is for you. In this introductory episode, host Caroline Copp shares her personal journey through 20+ years in the wellness industry. From running studios to navigating the challenges of scaling a wellness business, Caroline discusses the limitations of trading time for money and how these restrictions impact your revenue, freedom, and ability to help more people. Key Takeaways:What is the Time-for-Money Trap?Learn how this common pitfall caps your revenue, energy, and impact, leaving you feeling stuck in a never-ending cycle of one-on-one sessions.Challenges of Scaling Locally:Caroline reflects on her experience running two Pilates studios and why scaling in a traditional business model often leads to burnout.Transitioning to the Digital Space:Discover the benefits of incorporating scalable digital products like online courses or memberships into your wellness business.Lessons from Early Mistakes:Caroline shares her journey of building a membership site with no strategy and how a lack of audience-building or launch planning led to stalled growth.Finding Your Unique Market Position:Learn why identifying the problem you solve and defining your target audience is the key to standing out in a noisy wellness market. Homework for Listeners:Take time to reflect on the following questions: What problem do you solve for your clients?Who are the people you help, and why is this important to you?How can you articulate your solution in a compelling way? This exercise will help you gain clarity and set the foundation for scaling your business in the right direction. Timestamps:00:00 Welcome to Scaling Wellness00:16 The Time-for-Money Trap in Wellness Business01:53 Challenges of Scaling a Wellness Business04:24 Transitioning to Digital Wellness07:03 The Impact of COVID on Wellness Industry09:15 Creating a Successful Digital Product12:18 Finding Your Unique Market Position15:18 Homework and Conclusion If you’re ready to break free from the time-for-money cycle and create a thriving, scalable business that works for you, tune in to this episode for practical insights and strategies! Don’t forget to subscribe to Scaling Wellness for weekly tips and strategies. Connect with Caroline on Instagram @CarolineCopp, and if you found this episode helpful, share it with a friend or colleague in wellness. Your reviews help us grow—thank you for supporting the podcast!

    18 min
  5. Welcome to Scaling Wellness

    27/11/2024

    Welcome to Scaling Wellness

    Welcome to Scaling Wellness: Build, Grow, and Thrive in the Online World! In this introductory trailer, meet your host, Caroline Copp—a seasoned Pilates teacher with over 20 years of experience who took the leap to scale her wellness business online. Now a business coach for wellness entrepreneurs, Caroline shares her journey of breaking free from the time-for-money model and building a thriving digital business. If you’re a wellness expert, coach, or teacher looking to scale your business, create impactful digital products, and increase your income without burnout, you’re in the right place! This trailer sets the stage for what to expect in the weekly episodes, where we’ll dive deep into: 🔹 Proven strategies for scaling your wellness business 🔹 Building online courses, memberships, and digital products 🔹 Expanding your online presence and increasing your impact 🔹 Avoiding burnout while growing your income and influence Subscribe Today! Join Caroline every week for success stories, expert strategies, and practical tips to help you create a scalable, sustainable wellness business. Ready to break the cap on your time, money, and impact? Let’s make it happen! Subscribe now to Scaling Wellness: Build, Grow, and Thrive in the Online World.

    2 min

Bande-annonce

À propos

Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Business Discover ways to grow your business without working more hours, including identifying scalable opportunities in your niche and launching digital products that resonate with your audience. Creating Online Courses & Memberships Learn how to transform your expertise into digital products that provide recurring revenue and greater impact. We’ll guide you through topic selection, development, and successful launches. Overcoming Common Challenges From imposter syndrome to niching down, we’ll address the mindset shifts and strategies to overcome the unique challenges wellness professionals face when scaling their businesses online. Digital Marketing Strategies Master the tools of online growth, including email marketing, social media strategies, and content creation, to expand your audience and turn followers into loyal clients. Success Stories to Inspire You Hear how other wellness professionals have scaled their businesses through digital products and leveraged their expertise for greater impact and freedom. Why Listen to Scaling Wellness? Caroline Copp brings 20 years of experience in the wellness industry and over six years of success with online courses and memberships. Combining practical business strategies with her firsthand knowledge, Caroline shares the exact steps she’s used to scale her own business and help her clients achieve success. Why Scaling Wellness Stands Out This podcast is specifically tailored for wellness professionals, offering strategies that work for their unique needs. Whether you’re launching your first online product or looking to refine and scale an existing business, Scaling Wellness provides the tools and guidance to help you succeed. Key Topics Covered Scaling Without Burnout: Build a business that grows without overworking. Mindset Mastery: Overcome fear, perfectionism, and imposter syndrome. Marketing That Converts: Create authentic connections and attract your dream clients. Success Frameworks: Proven step-by-step guides for launching and scaling. Real Stories: Hear from wellness entrepreneurs who’ve achieved scalable success. Subscribe to Scaling Wellness If you’re ready to build, grow, and thrive in the online wellness world, subscribe to Scaling Wellness and join a growing community of wellness entrepreneurs making an impact. Each week, we’ll dive into strategies, tools, and tips to help you build a sustainable online business and remove the limits on your time, money, and impact. Let’s Build Your Dream Business! Website: www.carolinecopp.co.uk Instagram: https://www.instagram.com/carolinecopp/ Ready to scale your wellness business? Let’s make it happen! 🎉

Informations

  • Création
    Caroline Copp
  • Années d’activité
    2024 - 2025
  • Épisodes
    5
  • Classification
    Contenu explicite
  • Copyright
    © Copyright 2025 Caroline Copp
  • Site web de l’émission
    Scaling Wellness

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