Interview with Wil Shelton about Marketing Movies and Music to Hair Salons

School of Hollywood: Film  Marketing: Wil Shelton, founder of  Wil Power talks about the movie promotion campaign, the significance of reaching the communities through their network of over 100,000 salons and barbershops, and more.

Wil Power, a multicultural marketing company, has teamed up with Cristal Franklin, niece to Aretha Franklin, the studio (MGM/United Artist's) and beauty shops to promote the upcoming biopic Respect. 

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