880 episodes

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

    • Business
    • 4.7 • 330 Ratings

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

    Overcoming Podcasting Burnout: Strategies for Staying Motivated

    Overcoming Podcasting Burnout: Strategies for Staying Motivated

    Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated."
    We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times, the mic might as well be a ten-ton weight. But don't fret; I'm right there with you, and together, we're going to conquer those podcasting blues.
    Thinking of Starting a Podcast?
    Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
    With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't let the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
    Go to https://www.schoolofpodcasting.com/listener
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    PodcastBranding.co
    Podcasting 2.0 Podcast
    Podcasting 2.0 Website
    Rick Beato's YouTube Channel
    Capsho AI Copywriting Tool
    Podgagement
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Podcast Growth Calculator
    Where Will Dave Be?
    Question of the Month
    Episodes About Community Daniel Desir
    https://schoolofpodcasting.com/danielle-desir-is-building-a-deeper-engagement-in-a-facebook-group-alternative/
    Dan Miller Moved Off of Facebook
    https://schoolofpodcasting.com/podcast-lessons-legacy-and-love/
    Growing Valuable Podcast Content With a Facebook Group – Katie Krimitsos
    https://schoolofpodcasting.com/growing-valuable-podcast-content-facebook-group-katie-krimitsos/
    Starting and Growing and ENGAGED Community That You Can Monetize with Jono Petrohilos
    https://schoolofpodcasting.com/starting-and-growing-and-engaged-community-that-you-can-monetize-with-jono-petrohilos/
    Community Tools BetterMode ($20/month)
    Heartbeat ($49/month - I Use this)
    Circle ($99/month)
    Skool ($99/month)
    Mighty Networks ($119/month)
    Thanks Dave? If you found this episode helpful, consider buying me a coffee

    • 47 min
    Apple's New and Noteworthy: Behind the Scenes with Gary Arndt

    Apple's New and Noteworthy: Behind the Scenes with Gary Arndt

    Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. 
    Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history.
    Check out Gary as he prepares to bungee Jump off the Auckland Harbor Bridge ( scroll down about halfway )
    Join the School of Podcasting Community Risk-Free Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Today's Talk With Gary Arndt This discussion covered Gary's experience being featured on Apple's New and Noteworthy section and the significant growth it drove for his podcast. Gary saw a spike in downloads and traffic that propelled his show to the top of Apple podcast charts. While the direct impact of New and Noteworthy was small, the increased visibility helped grow his audience in a sustainable way over subsequent months.
    Is There a Clear Replacement For Google Podcasts? I've looked at a few apps to replace Google Podcasts. You can filter the results at https://podcasting2.org/apps to show Andoird. I talk about Truefans, Podvers, Podcast Guru, and Podcast Addict. No clear winner for me... how about you?
    Question of the Month Send in your answer at https://www.schoolofpodcasting.com/question
    Live Appearances See my schedule at www.schoolofpodcasting.com/where
    Mentioned In This Episode School of Podcasting
    Everything Everywhere Daily Show
    Gary's Previous Appearance Talking Promotion
    Walking is Fitness Show
    What Podcast Strategies Are You Going to Stop in 2024, and Which Ones Will You Start? Episode
    Apple's Podcast Promotion Tools
    Profit From Your Podcast Book
    Simple PodcastPress Plugin
    Podcasting 2.0 Website
    TrueFans Podcast App
    Podverse Podcast App
    Podcast Guru App
    Podcast Addict App
    Fountain App
    Timeline 00:00:00 - Make Good For For Dave
    00:03:04 - Gary Arndt Has Great Info https://schoolofpodcasting.com/854 
    00:04:09 - Welcome to the Show https://www.schoolofpodcasting.com/listener 
    00:04:41 - How Do I Get Into New and Noteworthy?
    00:06:00 - Gary Arndt Interview
    00:06:50 - Gary Got Featured
    00:09:14 - Part 2 of the Story - The Charts
    00:13:02 - Month Over Month Growth
    00:14:05 - Apple Leapfrogs Over Spotify
    00:15:35 - Number 1 in History
    00:16:20 - How Do You Get Into New and Noteworthy?
    00:16:59 - Effects on Advertising
    00:18:23 - Advertising Insights
    00:20:05 - Join the Community https://www.schoolofpodcasting.com/listener 
    00:21:07 - Your Podcast Website http://www.yourpodcastwebsite.com 
    00:21:23 - Apple Marketing Tools
    00:25:15 - How Do You Get An Apple Player? (https://tools.applemediaservices.com/apple-podcasts)
    00:26:55 - Should I Use An Apple Player On My Website?
    00:28:36 - Android Users
    00:29:13 - Spotify Players
    00:29:36 - Put the Choice In the Listener's Hands https://supportthisshow.com/simplepodcastpress 
    00:32:20 - Google Podcast Replacement?
    00:32:56 - Two Types of Apps
    00:35:30 - My Criteria
    00:35:43 - Podcast Guru
    00:36:24 - Podverse.fm
    00:36:49 - Truefans.fm
    00:38:36 - If You Had To Pick One..
    00:39:13 - What is Podcasting 2.0?
    00:40:20 - Podcast Addict?
    00:41:02 - Top 4 Options
    00:42:32 - Podcasting 2.org https://www.podcasting2.org 
    00:42:48 - Quest

    • 44 min
    Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies

    Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies

    In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.stampede.social/ and use the coupon code dave30
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 
    Podcasting 2.0 New Website
    Finally a website to store all things "Podcasting 2.0". Find it at 
    https://podcasting2.org/
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
     Mentioned In This Episode
    Stampede Social use the coupon dave30
    Jeff's Podcast "Classic Conversations with Jeff Dwoskin"
    Join the School of Podcasting Community
    Switchy Link Tracker (one time fee)
    Your Podcast Website (future podcast)
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Timeline
    00:00:00 - Coming Up 
    00:00:33 - Opening 
    00:00:59 - Jeff Dwoskin Interview 
    00:01:56 - What Is It? 
    00:02:31 - What Makes It Different? 
    00:04:06 - Just One Link? 
    00:06:11 - Features and Uses 
    00:08:46 - Using it For Livestreams 
    00:09:44 - Giveaways on Stampede Social 
    00:12:56 - Another Cool Thing 
    00:15:27 - Do You Get Email Addresses 
    00:18:25 - Reporting 
    00:20:56 - Join the School of Podcasting 
    00:21:55 - New SHow COming http://www.yourpodcastwebsite.com 
    00:22:13 - What If Meta Breaks It? 
    00:26:12 - What Happens If I Run out of #
    00:27:48 - The Power of Live 
    00:29:39 - Use Coupon dave30 https://www.stampede.social/ 
    00:30:23 - Jeff's Podcast https://www.jeffisfunny.com 
    00:31:05 - Because of My Podcast Story
    00:32:38 - Stampede Social vs Switchy
    00:34:25 - Question of the Month (https://www.schoolofpodcasting.com/question)
    00:35:25 - Live Appearances (https://www.schoolofpodcasting.com/where)
    00:36:04 - Giveaway Behind the Scenes ()
    00:38:45 - Podcasting 2.0 Home Page (https://www.podcasting2.org)
    00:42:41 - Share This Please (https://www.schoolofpodcasting.com/follow)
    00:43:06 - Free Promotion for Your Show (https://www.schoolofpodcasting.com/question)
    00:43:55 - Join the School of Podcasting! (https://www.schoolofpodcasting.com/listener)
    00:44:24 - Bloopers ()
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 

    • 42 min
    Your Podcast: What Will You Start and Stop Doing in 2024?

    Your Podcast: What Will You Start and Stop Doing in 2024?

    We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
     
    Become a School of Podcasting Affiliate
    Go to schoolofpodcasting.com/affiliates
    and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today
     
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
     
    QUESTION OF THE MONTH
    Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Time Line and Participants 00:00:00 - What Are You Going to Do? ()
    00:00:15 - Opening 
    00:00:51 - Recap on Emotions 
    00:01:56 - What Will You Start and Stop Doing in 2024? 
    00:02:51 - Kim Newlove https://www.thepharmacistsvoice.com/ 
    00:06:09 - Gary Arndt https://everything-everywhere.com/ 
    00:08:22 - Tyler Hespeler https://atravelpath.com 
    00:10:22 - Angie M Jordan https://www.angiemjordan.com/
    00:11:16 - Julie South https://www.vetstaffpodcast.com/ 
    00:13:24 - Inviting People To Your Newsletter https://podclick.me/sendfox (Aff)
    00:14:40 - Kelvin the Deaf and Blind Potter https://www.deafblindpotter.com/ 
    00:17:22 - Mark Vinet https://markvinet.com/podcast/index.html 
    00:17:56 - Affiliate Marketing Best Practices https://www.profitfromyourpodcast.com/book 
    00:19:59 - Rick Yuhas https://www.renewedmindsets.com/ 
    00:21:26 - Ethan Resse https://www.dailysportshistory.com/ 
    00:22:53 - Ralph V. Estep, Jr https://www.askralphpodcast.com 
    00:24:01 - School of Podcasting Affiliate Program 
    https://www.schoolofpodcasting.com/affiliates 
    00:24:24 - Join the School of Podcasting  https://podclick.me/listener 
    00:25:25 - Your Podcast Website Show http://yourpodcastwebsite.com 
    00:25:40 - Allen C. Paul https://godandgigs.com/ 
    00:28:08 - Andrea Gadsen 
    00:31:00 - Not Your Target Audience 
    00:33:40 - You CAN Press Record 
    00:34:08 - Put Your Name On Your Website 
    00:35:18 - Dave Jackson https://www.schoolofpodcasting.com
    00:37:03 - Descript 101 
    https://supportthisshow.com/descript101 
    00:38:20 - Youtube Updates and Verbage https://www.youtube.com/@davidjackson 
    00:42:16 - Do You Know Who I Am? (Instagram influencer)
    00:43:45 - Question of the Month https://www.schoolofpodcasting.com/question 
    00:44:44 - Live Appearances https://www.schoolofpodcasting.com/where 
    00:45:16 - Giveaway Update 
    00:45:53 - Follow the Show https://www.schoolofpodcasting.com/subscribe
    00:46:22 - Save With Coupon Listener https://www.schoolofpodcasitng.com/listener
    00:46:54 - Bloopers 
     

    • 44 min
    Podcast Lessons, Legacy, and Love

    Podcast Lessons, Legacy, and Love

    We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark...
    The question of the month returns next week.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    About Dan Miller
    Dan is the author of the books 48 Days to the Work (and life) You Love, No More Dreaded Mondays, Wisdom Meets Passion, and more (check out his author page at Amazon).
    His podcast is always bursting with common sense and insights that are often missing in today's business leaders. Dan speaks the truth based on his decades of helping entrepreneurs meet their goals.
    About Lee Silverstein
    Lee Silverstein was diagnosed with stage 4 colon cancer 13 years ago. He started the podcast he needed to hear when the doctor said, "You have cancer." He has inspired MULTIPLE podcasts, and his legacy will live on long after Lee. From his Facebook page, Lee recently posted:
    I feel it’s time to make this official. After close to 13 years there are no more treatment options available to me. 
    I have begun in-home hospice service.
    I’m quite comfortable and not in any pain.
    I have far outlived any oncologist’s predictions and I'm grateful for that.
    I’m at peace and have no regrets.
    You give a podcast to a teach and they see it as a tool to help people learn.
    You give a podcast to a marketer and they see it as a too tool to sell.
    You give a podcast to a guy with stage 4 colon cancer, and he sees it as a tool to inspire. (and he did).
    Mentioned In This Episode
    Grow Your Community Show 
    Lee Silverstein on episode 539
    Dan Miller on Episode 1
    Community Tools
    Heartbeat
    Circle
    Group App
    Mighty Network
    Skool
    Click here more information
    This is episode 916 of the School of Podcasting
     
     
     

    • 47 min
    Will “Verified” Downloads Ruin Podcast Advertising?

    Will “Verified” Downloads Ruin Podcast Advertising?

    Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.
    Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    QUESTION OF THE MONTH
    Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    Mentioned In This Episode
    Join the School of Podcasting Community
    Eleven Lab AI Voice Generator
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Time Stamps
    00:01:40 - Opening
    00:02:18 - Apple Stats Evaporates 30% Of Your Downloads
    00:05:47 - Trying Not to Get Sued
    00:07:45 - How This Service Works 
    00:09:26 - Does Your Player Preload? 
    00:11:51 - The Terms You Need to Understand 
    00:12:42 - Power Rant: Do Your Job
    00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad 
    00:16:47 - Enter Attribution 
    00:17:30 - Working on Auto Follows 
    00:18:56 - It's Not Fake? 
    00:19:54 - How Did You Get My Information? 
    00:20:12 - Admission of Preloading/Buffering 
    00:21:23 - All About the Data 
    00:22:57 - Retargeting Equals More Ad Spend 
    00:23:38 - Verified Downloads Are Not Good Enough 
    00:24:09 - The Purpose of This Company
    00:24:31 - A Specific Case 
    00:25:41 - Retention Numbers
    00:26:18 - Cost Per Listener
    00:27:07 - History Lesson: Twitterbombing
    00:28:39 - The Takeaways 
    00:32:50 - Other Bad Stats 
    00:33:57 - My YouTube Shorts Stat 
    00:34:45 - Question of the Month 
    Bloopers
    This episode originated at www.schoolofpodcasting.com/915 
     

    • 37 min

Customer Reviews

4.7 out of 5
330 Ratings

330 Ratings

pdt140 ,

Great Show For a New Podcaster

Recently started listening to Dave’s show and I am learning a ton about the podcast space. He does a great job mixing things up to keep it entertaining.

Anastasia Violet Lipske ,

Authentic, fun, and very informative!

Just discovered this podcast and am binging now. I generally don't listen to shows geared toward podcast hosts because I'm a booking agent...I don't have a show. However, I am glad I decided to give this show a listen because I'm learning so much more about the industry and from a Podcast Hall of Famer no less so who better to listen to, right?

I love Dave's humor and authenticity. His credibility and trustworthiness makes this a podcast I will continue to listen to and suggest to everyone who is or is considering being in the podcasting space! Put this one reverse play so you can catch the many past episodes...you'll learn so much from a master and in an enjoyable way!

Rickt4du ,

Podpage

Your recent episode on Podpage Elite got me to upgrade from Pro. Worked with the SEO feature last night and corrected all my shows. Most had 4 or 5 warnings and 3 or so fails. Now, they’re all perfect. Definitely worth a 5 star review and a follow. Thanks!!

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