Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Big Podcast
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Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting) Podcast

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

  1. The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

    2 DAYS AGO

    The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

    Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast! Main Objectives of this Episode Growing your podcast audience Making a podcast that sponsors are interested in Creating a podcast that people will miss if it's gone Topics Covered in This Episode Building a Successful Podcast Importance of perception in life and podcasting Example of the podcast "20VC" and its growth journey Realistic expectations about the time it takes to succeed in podcasting David’s first radio experience and its evolution Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills Big Podcast AMP (Audio Monetization Program) The $99 Miracle Reduction in costs for quality podcasting equipment Example of Shure SM 57 and SM 58 microphones Cost comparison of recording equipment over the years What's your "$99 miracle" story? Exclusive Podcast Deals Historical example of exclusive deals in media ... MTV and Friday Night Videos Potential pitfalls and benefits of exclusive deals David's personal experience with CBS offer Joe Rogan's Spotify exclusive deal and its evolution 70,000,000 Listeners Can't Be Wrong Marketing vs. product quality The importance of editing and making content look effortless Example of Michael Jackson’s “Thriller” and the extensive effort put into the final product Reference to an NPR-style narrative piece David is working on Free Productivity App: Twos Features and benefits Collaboration capabilities Comparisons to other productivity apps like Things and Marvin Free Sound Effects: Audio Website for high-quality, free sound effects Encouragement to utilize sound effects to enhance podcast production A Light-hearted Joke Instagram model and soldier on Call of Duty joke Analogy about the importance of real-world experience and engagement with the audience Episode Timestamps 03:21 Success in podcasting: patience, persistence, daily effort 06:44 Radio career shifted from promotion to hosting 11:51 Audacity helps remove tape hiss 15:08 Exclusive deals risk isolating broad audiences 19:15 Podcast creation: Editing is the real work 23:05 Instagram model vs Call of Duty soldier 25:59 Grow your podcast audience and monetize effectively 27:20 Grateful The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 196 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    27 min
  2. Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

    AUG 27

    Phil Donahue vs. Rush Limbaugh (Big Podcast Insider Issue 195)

    Unlock powerful podcasting tips, from mastering interviews to creating online radio stations, and learn how to amplify your message in this episode of Build a Big Podcast! Topics covered in this episode:​ Phil Donahue and Oprah Winfrey Phil Donahue's Impact on Daytime Talk Shows Oprah Winfrey's Acknowledgment of Donahue Encouragement to Engage Listeners Reference to Phil Donahue and David Letterman Interview Own Your Niche Concept of Niche Ownership in Podcasting Examples of Podcasters Adopting Words on Wordnik Benefits of Word Adoptions for Engagement and SEO Larry King's Interview Preparation Claim: Larry King Never Prepared for Interviews Discussion on Authenticity vs. Preparation Comparison with other Professionals (e.g., Guitarist Yngwie Malmsteen) Advice on Traditional and Non-Traditional Preparation Apple Podcasts Web Edition Benefits for Non-Apple Device Users Increased Accessibility for Listeners Creating an Online Radio Station Introduction to Radioize Benefits of Online Radio Stations for Podcasters Different Use Cases: Music, Fitness, Comedy The Gang Run Printing Method Explanation of Gang Run Concept Advantages in Cost and Time Efficiency Advice on Scheduling Multiple Podcast Episodes for Recording Top 50 Podcasts in the United States Trends in Top Podcasts Advice Against Chasing Charts Emphasis on Authentic Content Creation Episode Timestamps 04:47 Engaging with your audience create impactful podcasts 09:11 The importance of authenticity in podcasting interviews  10:23 Preparation is key ... 15:33 Using podcast programming to drive traffic 16:17 Increase live interaction for your podcast by using this tool 20:01 New podcast content, including entertainment and talk 24:29 Gratitude for you The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 195 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    26 min
  3. The House of Podcast (Big Podcast Insider Issue 194)

    AUG 18

    The House of Podcast (Big Podcast Insider Issue 194)

    Learn unique strategies for growing, monetizing, and marketing your podcast, plus hear about the power of empathy and a fun (but awkward) Thanksgiving podcast story in this episode of Build a Big Podcast! Topics covered in this episode:​ Marketing for Podcasters Podcast Monetization Strategies Audience Engagement Techniques Podcasting Equipment and Tools Empathy in Podcasting Importance of Originality Helping New Podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 04:05 Established podcasters are willing to help newcomers 08:09 Subscribe for more ... 11:40 Tips for better podcasting 15:29 A recording mishaps that lead to awkward holiday situation 17:27 Inspired by the adult industry ... 21:40 Live events to build audience, generate income, connect 25:24 Music licensing for your podcast is important ... protect yourself! The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 194 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    26 min
  4. The Mental Health Episode (Big Podcast Insider Issue 193)

    AUG 12

    The Mental Health Episode (Big Podcast Insider Issue 193)

    Discover essential tips for balancing podcasting and self-care, enhancing audio quality, and leveraging the power of life experiences in this episode of Build a Big Podcast! Topics covered in this episode:​ Dangers of sensational content Importance of self-care balance Validation of podcast content Mental health of podcast hosts Audio quality recommendations The cost of quality podcasting equipment Impact of life experiences Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Grow your podcast, make money 03:25 Podcast growth, profitability, and impact explained succinctly 11:33 Podcast AMP: Grow, promote, and monetize your podcast 14:57 Don't write memoir too soon, share experiences 18:27 Validation before podcasting, audience size doesn't matter 22:28 Serious burnout and hitting a wall 24:48 Busyness amplifies distractions; seek sustainable engagement 26:39 "Jokes reflect truth, mental health advice included." The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 193 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    30 min
  5. 16 Minutes of Fame (Big Podcast Insider Issue 192)

    AUG 7

    16 Minutes of Fame (Big Podcast Insider Issue 192)

    Expert tips on growing your podcast, from mastering the perfect newscast template to leveraging Spotify comment sections in this episode of Build a Big Podcast! Topics covered in this episode:​ Promoting a podcast The importance of getting names right Featured podcasts on Pocket Casts - You could be next! The Spotify comment section (and how to take advantage of it) A 30-second newscast template Life after viral success (and why you'll be in good shape should you go viral) Personal Coaching Program for Podcasters (Big Podcast AMP) Episode Timestamps 00:00 Maximize podcast reach, quality, and monetization 05:37 Pocket Cast app seeks new podcast features 06:33 Grow your audience with comments 11:16 Promote podcast on traditional audio platforms, not just YouTube 13:39 16 Minutes of Fame 16:57 Personalized coaching to grow, monetize podcast audience The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 192 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    18 min
  6. Mr. Dumas and Other Podcasting Mistakes

    JUL 30

    Mr. Dumas and Other Podcasting Mistakes

    In this episode of Build a Big Podcast, David Hooper emphasizes the importance of getting guest names right and maintaining respect and accuracy for a successful podcast interview. Bullet Points: Respectful Podcasting Practices - The importance of being respectful to your podcast guests, ensuring you represent them accurately without manipulative edits Audience Priority - Ensuring that your audience comes first by not spreading propaganda, misinformation, or disinformation on your podcast Name Pronunciation Verification - The significance of verifying the pronunciation of your guest's name to avoid mistakes and show respect Cultural Sensitivity - Understanding that different cultures may feel uncomfortable correcting the host, hence the need for the host to create a welcoming environment for corrections Handling Corrections - Encouraging guests to correct any mistakes (names, dates, etc.) during the podcast to avoid extensive editing later Guest Experience - The impact of repeated corrections on the flow of an interview and strategies for handling such situations Personal Anecdotes - Personal stories and humorous instances related to name pronunciation errors and misunderstandings Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    9 min
  7. Podcast Interview Cheat Sheet (Big Podcast Insider Issue 191)

    JUL 29

    Podcast Interview Cheat Sheet (Big Podcast Insider Issue 191)

    Discover essential insights on storytelling, monetizing your podcast, leveraging YouTube and AI tools for podcast growth in this episode of Build a Big Podcast! Topics covered in this episode:​ Podcasting Competition and Challenges Importance of Good Storytelling Monetizing Your Podcast YouTube vs. Audio Podcasts AI Tools for Social Media Listener Interaction Strategies Creating and Using Podcast Websites Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 06:06 Monetizing audio skills, secrets of entertainment industry 09:16 Podcasters can make six figures diversifying income 11:45 YouTube reaches many, but audio fosters loyalty 13:58 YouTube can attract new podcast listeners 16:54 Educate followers, use direct RSS for outreach 22:02 Podcast Growth Toolkit  22:53 Grow your podcast, make mom proud, subscribe The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 191 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    24 min
  8. Do This for Audience Growth (Big Podcast Insider Issue 190)

    JUL 23

    Do This for Audience Growth (Big Podcast Insider Issue 190)

    Discover the latest podcasting tools, tips, and updates on accessibility, Audacity 3.6, Overcast's upgrade, and how to turn your podcast into engaging social media content in this episode of Build a Big Podcast! Topics covered in this episode:​ Accessibility equals audience growth Audacity 3.6 is out (with new features!) Overcast podcast player gets a big upgrade AI-generated social media content to help you grow your podcast Protecting your podcast data (and reputation) Amazon Prime Day deals for podcasters Personal Coaching Program for Podcasters (Big Podcast AMP) Tools and Services to Improve Podcasting Efficiency Episode Timestamps 04:55 Accessibility important for reaching diverse podcast audience 08:34 Podcast hack? Use password manager ... 10:13 I lost a lot of data this week 15:54 AI quizzes, press releases 17:41 Get Audacity 3.6 free, great podcast deals 20:02 Podcast Growth Toolkit The Newsletter for Podcasters Big Podcast Insider - Weekly Podcasting Newsletter ​ This episode of Build a Big Podcast is brought to you by Riverside ...​ Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​ About this episode of Build a Big Podcast:​ This is the audio companion to Issue 190 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​ Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​ Want more help growing your podcast audience? Big Podcast Extra - Podcasting Tips Big Podcast AMP (Audio Monetization Program)

    21 min
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4.5
out of 5
34 Ratings

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Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

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