100 episodes

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

Podcast Talent Coach Erik K. Johnson

    • Technology
    • 4.5 • 44 Ratings

If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.

    7 Experts Share The Strategy – PTC 400

    7 Experts Share The Strategy – PTC 400

    For my 400th episode, I've reached out to 7 of my favorite podcasters to share the strategy they use to grow their business.
    THE BEGINNING
    This podcast actually started as a blog. After writing for a few months, Dave Jackson from School of Podcasting reached out.
    Dave is an amazing, generous expert in the podcasting space. I had listened to many of his episodes and knew what he was all about.
    One Saturday afternoon in 2013, Dave and I jumped on the phone. He told me he saw my stuff on the New Media Expo blog and liked what I was offering.
    Over the next hour, Dave and I talked about our past, what we were doing online and our visions for the future. We realized there were many ways we could help each other.
    At one point, Dave asked why I didn't have a podcast.
    Great question.
    Podcasters would probably be more interested in listening to a podcast rather than reading a blog. So, I pivoted.
    On that call, I decided I would launch my own show to help podcasters improve their content and give them more confidence in their show.
    The first episode of Podcast Talent Coach was published on July 19, 2013.
    I'd love to say I've published a show every week since. But, that's not the case. I've had plenty of battles with Impostor Syndrome and motivation.
    There was one summer early on when I wasn't sure I was on the right path. No new episodes were published for a few months.
    I finally got back on track and have been publishing fresh content ever since.
    INTERVIEWS
    Most episodes of the show have been solo shows. Just me sharing information to help you transform your information into entertainment.
    On Episode 100, I had the first voice on my podcast that wasn't mine. That episode featured other podcasters asking questions.
    Episode 204 featured my first pseudo-interview. It was actually a coaching sessing with Tony Muckleroy of Jeep Talk Show. This actually became one of my most popular episodes. Probably because Tony is so great.
    My first real interview happened on Episode 276. Zoe Routh joined us to talk about the ways she uses her podcast to grow her business.
    Over the years, I've interviewed a few other experts. But, most of my episodes are still solo shows. Teaching has been my strategy.
    This may change in the future. After 400 episodes, I'm starting to feel the itch to talk to others.
    That's the great thing about podcasting. It's your show. You can do anything you'd like. You make the rules.
    We'll see how things go. I just want to thank you for being on the ride with me.
    GROW YOUR BUSINESS
    On this episode, 7 of my favorite podcasters will share their strategy to use their podcast to grow their business.
    DAN MILLER
    When I first started my online journey, I started following Dan Miller. He is the best selling author of 48 Days To The Work You Love. He hosts the 48 Days podcast as well.
    I discovered Dan through Dave Ramsey. The year isn't so clear, but I believe the first product I purchased from Dan came in 2011.
    Here is Dan sharing his strategy to use his podcast to drive his business.
    Thanks, Dan. Find Dan Miller at https://www.48days.com/listen/.
    DAVE JACKSON
    As I mentioned, Dave Jackson was instrumental in the creation of this podcast. He and I also host the Podcast Review Show together. You can find that show at https://www.podcastreviewshow.com.
    Dave also uses his show to drive his business.
    Thanks, Dave. You can find Dave Jackson at https://schoolofpodcasting.com/episodes/.
    JON FUGLER
    While growing my business, I discovered Internet Business Mastery. While in that group, I met Jon Fugler.
    Jon wanted to start a mastermind and was looking for members. I took him up on the invitation.
    On February 18, 2017, I was sitting in the parking lot of the ice rink on the campus of Iowa State University. My son was there for a tournament. This was our first mastermind call.
    Over the years, our mastermind had a variety of members. But, Jon and I have been consistent since that first call.
    Jon has radio experi

    • 38 min
    12 Ways To Grow Your Audience – PTC 399

    12 Ways To Grow Your Audience – PTC 399

    There are many ways to increase your downloads. On this episode, you will discover 12 ways to grow your audience.
    Grab a pen and paper to take some notes. You don't need to use all of these. But you will need to select a few and take action.
    GROW YOUR AUDIENCE
    It will be easy for you to take this list of 12 ideas and think you are set and ready to grow. That would be a huge mistake for you.
    If you truly want to grow your audience, it will take three specific steps.
    First, find the ideas that appeal to you. These should be ideas that you enjoy and can execute consistently,
    Next, put the ideas into a strategy that will methodically grow your audience. Be clear on the steps you need to take.
    Finally, take action. Information alone will not create the transformation. Implementation is the only thing that will make a difference and grow your audience.
    Making a list of 12 ideas will not move the needle. You must take action.
    GROWTH STRATEGY
    There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole.
    This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them.
    If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you.
    You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there.
    An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full-time clients.
    This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there.
    If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us.
    Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time?
    You can keep wandering toward success. Or, you can build a map and follow it.
    Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years.
    Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call.
    The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals.
    12 WAYS TO GROW
    Here are 12 different ways to grow your audience. Find the ideas you enjoy most and can do consistently.
    As you implement these strategies, be consistent. Without consistent action, you will not see real impact.
    Give each idea at least 30 days of implementation. Spend 15 minutes a day working on the strategy.
    You don't lose weight in 2 days. It is the same with your growth. You won't see real growth in your audience size in a few days. It takes consistent action.
    This consistent action is exactly why I encourage you to grab that Strategy Transformation Call. We can build a strategy that you can implement in 15 minutes a day to see real results.
    OTHER PODCASTS
    Be on other podcasts. Podcast listeners listen to podcasts.
    I know it sounds obvious. But, few people actually have a system to land interviews on other podcasts.
    When you find podcasts that speak to your ideal client, you find pools of prospects. Work to get in front of them and invite those listeners into your world.
    EMAIL LIST
    Get people on your email list.
    When being interviewed on other shows and stages, many podcasters ask people to listen to the podcast.
    If someone comes to your show and doesn't subscribe, they are gone forever.
    When you get

    • 26 min
    Creating A Powerful Call To Action - PTC398

    Creating A Powerful Call To Action - PTC398

    What do you want your listener to do when the episode is over? That is your call to action.
    Your goal may be to sell your product or service, get listeners to sign up for your webinar or simply grow your audience. Maybe you want your listener to support your cause, or visit your guests website.
    Before you begin to record your episode, you need to decide the outcome. What will your listener do when the episode is over?
    Begin with the end in mind.
    SELLING
    Some podcasters will tell me they are selling anything. They don't believe they are selling, because they aren't directing people to a sales opportunity like a sales page or coaching session.
    If you are trying to get your listener to take action, you are selling.
    When I was little, my brother and I would go to the grocery store with my mom. As gradeschoolers, you can imagine how bored we would get walking up and down the aisles.
    It didn't take long before Keith and I would tell mom we were going to find the toys while she shopped for flour and cans of corn.
    Grocery stores never had many toys. But, we would always find something we liked and wanted.
    We would return to mom and sell her on the idea why buying us the Silly Putty made total sense. Keith and I would offer to clean our room, or not ask for anything else for the next month. We were always making a deal.
    Sometimes it work. Other times it didn't. Either way, we were selling.
    If you are trying to get someone to take action, you are selling.
    SELLING IS EASY
    Joe Polish, founder of the Genius Network, once said great marketing makes selling easy and unnecessary.
    I completely agree.
    Selling is comprised of four steps.
    Step one of selling is building rapport with your prospect. You need to create some sort of relationship so the buyer believes you have their best interest at heart. This step represents roughly 40% of the selling process.
    Once you've build a bit of a relationship, step two is qualifying your prospect. During this step, you make sure you are right for your prospect and your prospect is right for you.
    As you are qualifying your prospect, you are making sure you can solve your prospect's problem. This step is roughly 30% of the process.
    Many people rush these first two steps. This is the foundation of all selling. Spend 70% of your time ensuring these two steps are done properly. When you do, selling will be easy.
    Step three is educating your prospect on your solution. This is where too many people begin. They jump right in telling people how their course or coaching or solution is the best.
    This step doesn't work, because they haven't spent enough time on steps one and two. They haven't build the foundation. This step should only represent about 20% of the selling process.
    That leaves step four, which is closing the sale. If you've done the process correctly, this short step should simply involve asking the prospect if they would like to move forward. This is only 10% of the selling process.
    I HATE SELLING
    Many people hate selling, because they rush to steps three and four. They've build no rapport and they haven't qualified their prospect.
    Do you like making friends? Of course, you do. We all like it when people like us.
    That's step one. Just make friends. Talk about their goals and dreams.
    Coaches tell me they want to grow their audience, so they can attract their ideal clients to their business. Maybe they want to leave their 9-to-5 and build a business of their own.
    As we talk, they dream. Spend plenty of time building rapport with your prospect. Slow down.
    During this step, you'll discover what they value. You will see where their priorities lie. They will also tell you what they are trying to accomplish and where they are struggling.
    Let them talk. Don't sell. Just build rapport.
    QUALIFY
    Once you have a solid understanding of their situation, begin discussing her struggles, challenges and problems. What has she tried that has worked and what hasn't worked.
    By discussing

    • 35 min
    Answering Podcast Production Questions – PTC 397

    Answering Podcast Production Questions – PTC 397

    Today, we are answering more podcast questions during a Facebook Live. Many of these questions focus on your podcast production. We talk about intros, music, editing, length, video and more.
    If you would like to refine your podcast production process, there are surely a few tips in here for you.
    All of the production resources I mention in this episode are in the show notes at www.PodcastTalentCoach.com/podcasts.
    RESOURCES MENTIONS
    Podcast Talent Coach resources/affiliates - www.PodcastTalentCoach.com/jv
    Introduction template – www.PodcastTalentCoach.com/intro
    Editing services - www.PodcastTalentCoach.com/editing
    Royalty Free Music - https://royalty-free-music.bandcamp.com/
    Launch your podcast in 30 days or less – July 24th –
    www.PodcastTalentCoach.com/podcastfast
    LAUNCH
    Before we start answering questions, let me invite you to my next training.
    Are you ready to launch your podcast? Or, do you know somebody that really wants to launch? I have a free training coming up that will show you how to get a show up and running in one month.
    If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients."
    It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast.
    EXPENSES AND INTERVIEWS
    How can you start a podcast for free? I need to quickly test out ideas before putting money and time into publishing one. What's the best way to do that? - Sean
    Any tips for interviews? - Ryan
    If your show is an interview-based show, what are the three things I need to think about when recruiting new guests? From the perspective of the ...
    the audience (benefit, engagement, transformation, emotion)
    the host (what do you want to accomplish? How will you incorporate you?)
    and the goals of the show? (how does it help your drive business? How does the guest add value)
    - Oscar
    PODCAST PRODUCTION
    Many asked questions about podcast production this week. As you work to refine your production process, these tips will help.
    Looking for advice on "live" editing.
    I record and edit my podcast in Audition. All episodes are scripted, because I learned that if I just wing it with a loose outline then I have a LOT of editing to do. But even when scripted the editing takes me forever.
    I record first and edit later, usually on another day. This isn’t working. I don’t like editing, and it’s still hours of work to edit a 45 minute audio file. - Danny
    I'm only 6 episodes in. My first episode was rough, not real good. But it has 40 downloads and the next 5 have less than 20 each. So I'm thinking since that first episode was so weak, that I'm not getting repeat listeners. Should I just delete episode one? - Greg
    Do you post YouTube versions of your podcast? I've started doing this, just as a static image with subtitles. - Craig
    How important is a podcast name? - Cliff
    Do you recommend having someone else do you intro? Someone with a terrific speaking voice? - Chris
    How did you get your podcast music and intro outro? - Jennifer
    How did you determine the length of your podcast? - Danielle
    I'm in search of greater podcast revenue. I was wondering if you have done commission based ads? You read the ad w/ a unique discount code, every sale, you earn $xx? - Jim
    PODCAST LAUNCH
    If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients."
    It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast.
     
    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

    • 38 min
    Ask Me Anything – PTC 396

    Ask Me Anything – PTC 396

    Last week I held a Facebook "Ask Me Anything" session to help podcasters with their challenges. We talk about how to get started, how to structure your strategy to grow your business, how to balance the why with the "how to" and more.
    If you want to launch your podcast in 30 days, join me for my free training "How to Launch a Podcast in 30 Days or Less to Attract Your Ideal Clients." It is free to register and it happens on Sunday, July 24th at 7p CDT. You can register at www.PodcastTalentCoach.com/podcastfast.
    If you have challenges and struggles with any part of your podcast, come join me Sunday evening at 6 PM Central Daylight Time for another "Ask Me Anything". I would like to help you achieve your goals.
    You can join us for the Facebook Live at www.PodcastTalentCoach.com/facebook.
    ASK ME ANYTHING
    Here are the Ask Me Anything questions we answer this week:
    If you have a solution for how we can get the word out globally to bring in volunteer help to do the global, social media, outreach for this worthy cause, that information would benefit us, especially, me. - Robin
    What hosting and editing software do you recommend for an absolute beginner? - Chris
    Do you encourage to produce a video version (for YouTube, etc) in addition to the audio podcast? How do you decide to add video versus audio only? - John
    How do you attract advertisers? - Carl
    How can you monetize if you don't have a stand alone business? - Carla
    How do I know if Podcasting is good for my business? - Janie
    Do you have suggestions on how to promote? - Luke
    As a beginner, how did you decide what equipment to start and what platform ... Should I buy a mixer, etc? - Rick
    It is hard for a dedicated teacher at heart to cut back on the how to. How do I strike a balance? - Joanne
    What is the ideal length of time and regularity for a podcast? - Serenity
    How do we know if we have a good idea for a Podcast? - Roxanne
    When teaching and creating content from scratch, I figured 9 hours of prep for 1 hour of teaching. What is the prep time for podcasting? - Jerry
    Would you suggest it's "ok" to launch my podcast prior to having some of my other content ready to roll out? - Jeri
    Enjoy this episode. It is my hope that you get a few of your questions answered.
    JOIN US
    Thanks to everyone who joined us for the Facebook Live "Ask Me Anything". Coaching is what I love to do.
    If you have challenges and struggles with any part of your podcast, come join me Sunday evening at 6 PM Central Daylight Time for another "Ask Me Anything". I would like to help you achieve your goals.
    Join the Facebook Live at www.PodcastTalentCoach.com/facebook. Post your questions and get them answered.
     
    If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

    • 34 min
    3 Steps To Grow Your Audience – PTC 395

    3 Steps To Grow Your Audience – PTC 395

    There are two sides of the equation when you are trying to grow your audience. These are the two critical ingredients for growth. To grow your audience, you need to attract new listeners and keep your current listener coming back week after week.
    We discussed a lot of the data and what growing means back in Episode 393 - Grow Your Audience In 30 Days.
    To attract new listeners and keep them coming back, follow a three-step process. Those steps include promotions, programming and personality. You will discover how to accomplish each of these steps on the episode today.
    HOW I DISCOVERED THIS
    This is a process I have refined over three decades.
    While getting my degree in Architecture, I fell into radio by accident.
    Over 30 years, I built number one radio stations and coached successful radio talent to attract huge audiences. We then leveraged that attention to promote products and services for our clients.
    In 2009, I fell in love with podcasts. It was the Wild West. Content creators could talk about anything they chose on shows they built themselves. It was how radio was in the past.
    Unfortunately, podcasters were making the same mistakes radio broadcasters made in the early days. I thought if these hosts only knew a few of the strategies we used in radio, their shows could be so much more effective.
    Today, I help podcasters create those powerful relationships with their audiences.
    Are you leveraging your content to its full extent? Why are you building your audience?
    WHY BUILD AN AUDIENCE?
    There are two reasons we are building an audience. The first reason is external. Reason number two is internal.
    First, we are building an audience to create powerful, profitable relationships and grow our business.
    Only 3% of your target market is buying today.
    7% could be convinced they need your solution today. They might be saying, "Now that you mention it, I do need that solution."
    That leaves 90% of the market not ready to buy today. We are working to create relationships with this segment of the audience, so when they are ready to buy they think of us. It is all about building rapport with your ideal clients.
    The remaining 90% of the market is divided into thirds.
    30% of the market doesn't need your solution today. They might need a car, but not until their current lease is over. Your ideal client might not begin their job search for another year when their contract is close to expiring.
    Another 30% don't believe they need your solution based on the information they have. As an example, they may not think they need a new mattress because they believe their mattress is just fine. They don't have the right info and will need a little educating.
    The final 30% think they will never be interested. These people may be loyal to another brand. Perhaps they work for Ford and you are selling Toyotas.
    Build realtionships to create top-of-mind awareness with your market. When it comes time to buy, you want to be the first brand they think of.
    INTERNAL "WHY"
    The other reason we create is internal. It is also unique to each of us.
    I had a client once tell me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal."
    What does success look like to you?
    There are a variety of reasons.
    Maybe you want to spread your message, build your authority or grow your business.
    Your "why" could be to become a thought-leader, grow your reputation, or make more money.
    Sometimes a powerful "why" is to have more impact and leave a legacy.
    Maybe your "why" is a combination of these. What does success look like to you?
    You see, audience makes the money possible. Money makes the impact possible.
    What would that do to your business and impact?
    That's what's possible, and it's powerful.
    CHALLENGES
    There are three challenges podcasters face when they are growing their audience. They are unsure how to actually att

    • 26 min

Customer Reviews

4.5 out of 5
44 Ratings

44 Ratings

Robyn Bragg ,

Great Advice

Erik offers excellent advice, from not wasting time and energy trying to monetize through ads and sponsors to focusing on what matters most in a podcast to really build the know, like, and trust factor—service! Plus, I’ve worked with him one-on-one in planning my own podcast escapades and he is a great guy who practices what he preaches.

Jon Edward Fugler ,

An expert at your ear tips

Yep, listen and learn. Erik knows what works. Cuts through the clutter. Gives us practical counsel. I like the fact that he has been coaching talent for 30 years and knows what a good podcast should sound like. You can shape your presentation by listening to his advice. I’ve been in radio for 40 years so I know he’s telling it like it is. Take it and use it.

whyinfluence.com ,

Helped me a lot!

Eric and Dave audited my podcast and gave great feedback. We dove deep into my interview style and episode flow, reviewed my website, looked at my Libsyn settings, and reviewed my analytics; all live on the show (Yes, I'm open very with my analytics). I got a bit of a confidence boost when they said my show seemed solid and that the'd be focussing on picky things. I've already implemented every piece of advice they gave me aside from learned skills, which I'm working on. I intend to get another audit, in a few months to a year, whenever I feel ready, because this was a valuable experience for me. Thanks again Eric and Dave! -- Check out my audit if you'd like; there's a tone of value shared in it.! It'll be episode 246 (or soon after it). -- Why Influence Podcast with Jeremy Segal.

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