Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

The Podcast Index initiative continues to move forward with more and more use of additional RSS 2.0 feed tags being implemented and used, including from Blubrry. Join the conversation for podcasting 2.0 simplified, courtesy of Mike and MacKenzie.



 



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News



Podcast companies BUYING listens in mobile and online game apps.

Dave Jones, from Podcastindex.org, is on this weeks New Media Show talking about Podcasting 2.0. 

Marc Maron’s WTF is going live on stage in London UK on Oct 19th. 

People’s Choice Podcast Awards show will be live at 9pm ET on Sept. 30th (Friday)

Cross-promotion is still a good way to promote your shows - A&E does it. 

CNN cuts some of their podcast staff.

Andy Lehman’s Podcast Namespace Plugin for WordPress has added the live item tag

Podcast listening differences along political party lines



Best Practice

More Podcasting 2.0 Simplified: Let your listeners know about some new podcast listening apps to take advantage of the Podcasting 2.0 features. Learn more here: https://podcastindex.org/apps

Blubrry News



Blog Post: Growing Your Podcast on Social Media - Travis Brown

International Podcast Day live starts at 10:30am ET. Here is the schedule, also https://linktr.ee/internationalpodcastday 

PodPing is now supported in PowerPress 9.5 which was released this week!



Blubrry Pro Tip

Re-recording an interview because of bad guest audio

Question of the Week

Question: What is one thing you wish you would have known before you started podcasting?



Answer: This is from a Facebook group. There are lots of answers.



Don’t take yourself too seriously. Have fun.

You don’t need the “best” gear to get started! Just start creating episodes and upgrade along the way.

How much time it takes to build a following.

How easy it actually is, despite what seems like complicated processes and how much money it would generate.

Pace yourself. You can burn out if you go too hard too quickly.



Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.



The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.



______________



Coming to you this week from the Mike Dell’s World Studio in Traverse City, Michigan & MacKenzie’s undisclosed location in Columbus, OH.  Produced by the Blubrry Pro-Production team. 



Fill out our listener survey at surveys.blubrry.com/podcastinsider 



Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

You can never truly predict the outcome of your podcast, and that stands true for Serial, as Adnan Syed was released from prison earlier this week, the focus on season one of a hit podcast from 2014. MacKenzie joins Todd this episode to discuss the effects of a podcast, a bit on the history of the RSS feed, and editing and marketing tactics.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.



Live Facebook recording.

News



Adnan Syed, whose story was the focus of the hit podcast Serial in season one, has been released from prison. Syed’s story was kicked off by Serial and then again thoroughly discussed in the podcast Undisclosed. This is not the first case podcasting has shed light on that had a profound impact in real life, but it is known as the first true crime podcast to bring in millions of new podcast listeners back in 2014.

Apple wants your website address for podcasting (in the EU).

Open podcast prefix project.

RSS 2.0 is 20 years old! View the RSS timeline here.

Spotify has added audio books to their platform.



Best Practice

Trial runs. Don’t skimp out and decide it’s unnecessary to test out your equipment, even those that have done this before. Podcast equipment is best tested multiple times and with multiple people.

Blubrry News



Blog Post: How Radio Experience Can Translate to Podcasting - by Meryl Klemow

Getting Started in Podcasting, a webinar - Tuesday September 27th at 4:30pm. Register here.



Blubrry Pro Tip

Marking edit points in your recording

Question of the Week

Question: What is a good (unorthodox) way that can help you grow your community/listeners? 



Answer: A variety of options such as: billboards, call into the radio, tables/booths small local events, etc. Many of our partners and friends such as Pro-Production, Podcast Academy by Proudmouth, Produce Your Podcast, and more have lots to say on this subject.



Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.



The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.



______________



Coming to you this week from the New Media Production Studio in Coldwater, Michigan & the Blubrry Studio in Columbus, OH.  Produced by the Blubrry Pro-Production team. 



Fill out our listener survey at surveys.blubrry.com/podcastinsider 



Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

Podcast growth can be difficult and overwhelming for new podcasters. Travis Brown, an avid user of social media for podcast growth, shares his wisdom and experience as a digital creator overall in today's interview.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.



Live Facebook recording.

News



ShePodcasts Live has been moved to June 2023. Kudos to their team for making a hard decision for the best of the attendees and show.

iOS 16 is out now (iPadOS is delayed).

Trying to run Auphonic Desktop on Mac M1 or M2? Re-download it here so you can re-install. It’s still marked as version 1.8 but it will work now.

The Brookings Institute has found that conservative podcasters release more episodes than liberal podcasters.



Best Practice

Podcast promotion isn’t one size fits all. Give some of these ideas a try and see what works best for you.



4.5 things everyone wants to know about podcast promotion



Blubrry News



PowerPress webinar on Sept. 20

International Podcast Day is Sept. 30th and Blubrry is a sponsor. Check out their site https://internationalpodcastday.com/ and the live stream schedule here.



Blubrry Pro Tip

The dark side of podcasting tech

Interview

Travis Brown - Digital Creator Extraordinaire. Use his wisdom to grow your podcast on social.



Instagram

Social Boom -- free webinar!



Question of the Week

Question: If I want to buy an existing podcast, how can I value it in a dollar amount? (Kurt from The Leading Saints Podcast)



Answer: 



Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.



The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.



______________



Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 



Fill out our listener survey at surveys.blubrry.com/podcastinsider 



Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

One of the great things about podcasting is that there is no one way to do it. But there are some preferred or more accepted ways, according to listeners and ad agencies. That brings us to our main topic today, podcast ads: host-read or pre-recorded, what is better?



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.



Live Facebook recording.

News



Podcast ads: Host read or pre-recorded ads. Which is better?

Apple sends welcome email to already listed shows. Whoops.

Video and YouTube is changing podcasting

Cumulus splits with Podcast Movement

New Canadian podcast newsletter: Pod The North

Happy Star Trek Day! 56 years ago today, Star Trek premiered on NBC.  https://www.startrek.com/day



Here are some Star Trek related podcasts to check out



http://www.trek.fm/ (A network of a lot of good shows)

https://www.womenatwarp.com/











Best Practice

Pre-recorded intros and outros

Short versions of these are useful for editing and continuity. Listeners enjoy a quick sentence or two getting into the new episode to learn about today’s topics, but a reliable in and out can be helpful as a creator.



Blubrry News



We are in ‘polish’ mode on all our new services and some old ones. If you see anything you think needs a tweak, let us know! 

Dragon Con recap

Looking for some Podcasters of the Month to feature before the end of the year; let us know if you’d like to be one of them.



Blubrry Pro Tip

Guest Podcasting part 2. See episode 309 for part 1.



Question of the Week

Question: I keep hearing podcast hosts say “Find us on Apple, Spotify or wherever you get your podcasts.” What is the BEST way to promote subscribing or following in my podcast?

Answer: Have your own website and promote that. Make sure you have all the links to destinations your podcast is syndicated to on your site (or at least the main ones).

Like we say here, go to PodcastInsider.com and subscribe or follow us there. Or something like that.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan.  Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

There are a few new places to listen to podcasts, and you're probably already familiar with these platforms. YouTube and Twitter have taken another step forward in podcast discovery. While Mike and MacKenzie chat about podcast directories and platforms, they catch up on Podcast Movement a bit, reusing and repurposing content and, of course, offering their take on what to do with a problematic microphone situation.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News

                   New places to listen to podcasts:

                   - YouTube is rolling out a podcast section.

                   - Podcasts coming to Twitter? A full circle moment for Twitter.



Apple is updating its RSS requirements in 2023

Podcasting market to grow 30% through 2026

Comedy is the #1 Genre in Podcasting (for Q2-2022)

New podcast app Fountain has a new chart “Hot on Fountain” 

Six things podcast listeners love about podcasts (and 4 that drive them crazy)

Zoom takes over podcasting



Best Practice

Taking care of your voice. If podcasting or any type of audio is part of your regular content, it’s in your best interest to take care of your voice / health.



Blubrry News



Getting back into the groove after Podcast Movement.

Todd will be at DragonCon this weekend in Atlanta, GA. 

It’s Sept. 1, the first day of International Podcast Day month. They’re coming back this year for a live stream, only 8 hours instead of their longest, 32 hours.



Blubrry Pro Tip

Repeating ideas for new content



Question of the Week

Question: My recording is getting a lot of background noise. How do I reduce the background noise coming into my microphone?

Answer: The main thing is to NOT record any background noise. I know, that sounds too simple.

Simple things you can do that will help:





Make sure you are in the quietest place you can be. 



Turn off fans, A/C and other noise-producing things in your recording area.

Soundproof behind you.

Put a rug on the floor if you are in a room without carpet.

Close curtains / blinds so the noise doesn’t echo off the windows.





Get closer to the microphone and turn down the gain.



You can boost it in post-production with something like auphonic.

If you have a dynamic mic, use that instead of a condenser mic.





Remember, a little bit of ‘ambiance’ doesn’t hurt sometimes. AND, sometimes, you just can’t help it.



Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the Blubrry Studio in Columbus, Ohio & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team. 

Fill out our listener survey at surveys.blubrry.com/podcastinsider 





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

Coming to you from the podcast recording studio at Podcast Movement Mike Dell, MacKenzie Bennett and Chau Pham chat about Blubrry's booth and meeting new podcasters and how the event is going overall. They're excited about some mics from Shure, a new service from ecamm and more. It's a short episode, but a fun recap of the event. We can't wait to come back next year.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. 

The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

______________

Coming to you this week from the HubSpot podcast studio at Podcast Movement 2022 in Dallas, Texas. Produced by the Blubrry Pro-Production team. 

NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider 





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address is:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235