Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

Back from the long holiday week last week, Todd and Mike talk about The Podcast Show London, What started the podcasting idea and Apple's podcast of the year 2022. Plus many more things.



Live Facebook recording.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News



The Podcast Show London is back for May 2023

The Death of Twitter: What Does it Mean for Podcasters? 

The genesis of Podcasting

 Adobe adds a free Mic Checker online

As purpose-driven ads face challenges this holiday, could podcasting provide a lift?

Apple chose their podcast of the year, Slow Burn: Roe v. Wade 

Lots of shows disappeared from Spotify this week. It was a bug at Spotify. It should be corrected now.



Best Practice

When changing your website URL or building a new website, Be careful! It could be an extinction event for your show.

Blubrry News



Blog post: Leaning into Adult Content by Tara - like tar 

Podcasters of the Month 

Newsletter went out earlier this week



Lots of new features

Some are powered by Podcasting 2.0. 







Blubrry Pro Tip -  Who vs. How?

Blubrry Pro Tip

Confidence to podcast



Question of the Week

Question: Is it possible to do a show with a new host every episode?    We are doing a company show and want experts in our company to host an episode and pass the hosting around to different people in the company. 



Answer: Yes, everything is possible! In Podcasting, there are no rules for the content.   We do that on this show. We rotate between 3 hosts and sometimes other people. The key is to have a standard format. Or maybe one point person that does the intro every time and turns it over to that episode's host. 

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

Perfecting your podcast show notes can be done. We tell you how and reference our most recent blog post on the subject written by Meryl Klemow. As the holiday dates begin, schedule your podcast submissions, publishing, launching, etc. accordingly.



Live Facebook recording.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News



Apple is auto-tagging individual podcast episodes by topic

Alex Blumberg has left Spotify / Gimlet Media 

Our partner, Headliner, now allows people to upload their entire episode to YouTube; limited to Pro and Enterprise subscribers

Apple Podcasts is hosting numerous webinars, including Nov. 17 and 18. View the full list of dates and webinar topics such as setting up subscriptions here.

Spotify releases “video podcasting” in 180 countries

Apple holiday schedule is beginning on Nov 19, prepare for delays until January.

1 in 5 Americans listen to podcasts daily.



Best Practice

Write your podcast and show notes for the genre you're producing. Nonfiction Writing Lessons from the Planet Money Podcast. 



Blubrry News



Blog post: Podcast Show Notes by Meryl Klemow

The Blubrry team will be out Thursday and Friday of next week for the Thanksgiving holiday. Please be patient as we catch up on Monday.



Blubrry Pro Tip

Confidence to podcast



Question of the Week

Question (from Reddit): I need to get a good microphone but want to go with a USB to start with. Is it best to get something like the MV7 USB/XLR just in case I want to add a mixer in the future? Or can a just USB mic be OK? What other mics should I look at?

Answer:  It’s best to get something you can grow with.  The Shure MV7 is a great choice but if you want something a little cheaper, but still good, the Audio-Technica ATR-2100X  and the Samson Q2U are good choices.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

Once you get the dream guest, you need to nail your podcast interview. Easier said than done for most, so we are here to provide some tips on how to approach your podcast interview. Along with our interview tip from the Pro-Production team, we also have articles about the Hot Pod Summit, Facebook Live Audio and what to do with your podcast around the holidays.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.



Live Facebook recording.

News



Hot Pod Summit recap, from Ariel Shapiro.



Scripted podcasting still hasn’t had its “Serial” moment

How Crooked Media combats the right-wing talk machine

Why late-night comedy shifted to podcasting





Facebook Live Audio rooms closing Dec 1st

Podcast statistics providers that are IAB certified will have to be re-certified annually from now on. More details here.

Overcast is discontinuing the web version of the player

Speaking of Overcast, Dave Jackson from School of podcast is moving from Overcast to Castomatic for his own podcast listening

Lead Balloon recorded an episode in an F-18 fighter jet (episode 37 and a YouTube Video) 



Best Practice

The holidays are here. Should you take a break over the holidays?

Ways to keep your audience listening if you do take a break:





Pre-record episodes if you show lends itself to it

Do a best of show with clips from past episodes

Everyone is familiar with a re-run

Perhaps a cross-post with another podcast (with permission of course) 

Play podsafe xmas music? :)



Blubrry News



PowerPress updated to 9.7.2. Be sure to keep ALL your plugins up to date in WordPress!

We are working hard on some new features like Podcast 2.0 tags/features and some integrations with 3rd party services you will love!

We are having an open Q&A about starting and growing your podcast, with Todd and Mike. The webinar will be next Tuesday, November 15th at 4:30pm EST. Sign up here.



Blubrry Pro Tip

Nail Your Podcast Interview: How to approach an interview as the host.



Question of the Week

Question: From Jimmy in the Blubrry Facebook group: Is there a way to distribute my podcast feed to SoundCloud?

Answer: SoundCloud is not a syndication point. It's an origination point (like YouTube). You have to publish directly on there to get something on SoundCloud. it's not worth the trouble.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

Choosing a podcast name comes with some challenges, but like most things in life, it can be made easier with assistance from others. We urge you to choose your podcast title and associated branding materials wisely. Aside from podcast titles we focus on podcast listener growth, podcast ad sales and a reminder that we're happy to migrate any podcaster from their current podcast host. Todd is back and MacKenzie is filling in for Mike; next week we'll be back to our regularly scheduled programming.



Live Facebook recording.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News



Spoken word growing among younger audiences, a significant boost in gen z listeners

Apple publishes insights about growing subscription podcasts

Amazon offers ad-free music and podcasts with Prime membership

Very little ad growth in Q3; it fell during the summer and picked up early fall. An increase in brand awareness advertising and decrease in direct response.

Sounder.fm shutting down its podcast hosting. If you're looking to save your podcast and move to Blubrry please contact us and we'll give you details on our migration offerings.



Best Practice

Choosing a podcast name: Pick a distinct and memorable podcast title. Does your podcast name make sense to everyone or just you? Along with this is a well thought out and designed cover art. It never hurts to get a few pairs of eyes to weigh in on these choices. Lastly, consider SEO advantages and disadvantages with desired title.



Blubrry News



Blog Post: We’re Hiring: Social Media Strategist



Blubrry Pro Tip

Interview Tips - Conversation



Question of the Week

Question: Is posting / promoting my podcast daily too much?

Answer: Perhaps. It’s all very circumstantial, however we believe that engagement on a daily basis can get you further in the long run. People are more likely to overlook scheduled posts (on all platforms) about episodes or subscribing, etc. if you post every day as opposed to interacting with your comments, retweets, stories, and more. They want to feel involved. In a parasocial world, give the people a bit of what they want and you’ll go far.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from the New Media Production Studio in Coldwater, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

There comes a time as a podcaster that you run into some technical problem with your show and you need to reach out to your service company. We are that company and have some tips on how to help us help you with your podcasting problems.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News



The privacy reports never stop. Podnews: Podcast app sent your location to any podcast publisher

27th annual Webby Awards are open for entries. Early entry closes on Oct. 28

There are 573 podcasters in Saudi Arabia

Squadcast has been granted their patent for their recording engine. Get the full description here.

Nuvoodo says that 38% of podcast listeners have bought something they heard about on a podcast. We definitely have bought something advertising on a podcast.

Here comes the Gen Z listeners. And an interesting connect to Gen X.



Best Practice

Determine how you’d like to measure your podcast success. There’s a multitude of ways to measure how well a podcast is performing, and it can be overwhelming if you’re looking at too much data. Pick a few benchmarks and analytics you want to focus on. These can change over time of course, but hone in on a few at a time for better understanding.



Blubrry News



Todd had an eye-opening experience at Ignite the Sound in Saudi Arabia.

We have some new features and integrations coming soon.

 If you’re looking to be an Apple premium subscription launch partner, please reach out to us ASAP.



Blubrry Pro Tip

Grow your podcast with Narrow Podcasting (learn more here)



Support Advice Question of the Week

Help Us Help You, Podcast - The more information you provide support (not just us, but anyone) the better we can serve you and get any issues fixed quickly. Some things that will greatly help us help you faster are:





When calling, have your login information and better yet, be logged into your site, your account at Blubrry and any other services you need help with.

Know your RSS feed address or at least HOW/where the RSS is generated. (Blubrry Publisher, WordPress with PowerPress or some other way).

If it’s a billing issue, have your payment method handy when you call. 

Use the contact form at Blubrry.com/support OR call the 877 number.  Direct emails and calls can get lost as they are harder to keep track of.

Leave a voicemail if we don’t answer right away. PLEASE do not keep trying over and over. Leave a voicemail and we WILL get back to you.



Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from Mike Dell’s World Studio in Traverse City, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235

People, specifically creators may ask, has podcasting peaked? We don't really think so, but listen to today's episode to find out exactly why. MacKenzie joins Mike to discuss Tik-Tok entering the podcasting arena, working for Howard Stern, podcast websites and a whole lot more.



Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

News



Tik-Tok is ‘going’ after podcasting.

Want to work on the Howard Stern channel? They're hiring now. 

Pocket Casts mobile apps are now open source

The Podcast Academy announced three new board members. Congrats!

Podcast releases new episode on cassette

YouTube introducing a new identity feature, handles.



Best Practice

Website or at least dedicated web page for your podcast. Creating a place where people can easily locate any links, social media tags, episodes, merch, etc. is going to make your life as a podcaster easier.



Blubrry News



Blog Post: When to Rebrand Your Podcast by Tara O’Brien

Podcaster of the Month: Kimberly Cain from The Naked Vibes Show

Todd is at Ignite the Sound in Riyadh, SA

We are working on bringing some more Podcasting 2.0 features to our platform. To check out Podcasting 2.0 enabled apps, visit https://podcastindex.org/apps and try out a new listening app with some of these new features.



Blubrry Pro Tip

Has podcasting peaked?



Question of the Week

Question: When is the best time to record a podcast?

Answer: 11am EST on Thursdays :)

There is no perfect time for everyone, but there is a perfect time for YOU. Whenever you have the time. Hopefully at a quiet time of the day in your household or recording spot. Podcasting is an “on demand” medium. That not only goes for the listener, but the podcaster as well.

Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

Coming to you this week from Mike Dell’s World Studio in Traverse City, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.

Fill out our listener survey at surveys.blubrry.com/podcastinsider





Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



Our mailing address:

Blubrry – MacKenzie

150 E. Campus View Blvd. #180

Columbus, Ohio 43235