52 episodes

Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technology
    • 3.5 • 18 Ratings

Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

    Video Podcasting vs. YouTube vs. Spotify

    Video Podcasting vs. YouTube vs. Spotify

    A Video Podcast is What You Want it To Be

    Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener's experience by providing visual context but also opens up a multitude of distribution channels across various platforms.

    Video podcasting has been around since the beginning of podcasting 20 years ago. Now, the definition of video podcasting has changed somewhat. People nowadays call video on YouTube, Spotify, TikTok, Instagram and Rumble a “podcast.”

    Today's Hosts: Mike Dell and Todd Cochrane

    Video Podcasting vs. YouTube vs. Spotify

    Reasons Why Video Has Increased in Popularity

    Platform and Equipment/Technological Expansion: More platforms simply offer video as an option - with equipment that anyone can buy to produce video content. It’s especially easy to use your phone to record and then upload to your platform.

    Diversification of Content: Include interviews, panels, live reactions and visual demonstrations more regularly and with ease, great for education and instructional content as well.

    Remote Communication: Office work and industries of all kinds have become truly remote or hybrid and see the benefits of remote communication. Video calls, webinars and podcasts are all part of the public’s change in content preferences.

    Monetization: Displaying a product or putting a face to a testimonial increases engagement and higher monetization opportunities.

    Differences in HOW You Publish

    Video podcasts are published just like audio podcasts, into an RSS feed.

    Video Podcasts via RSS are available on Apple and many other apps just like audio podcasts (not as many platforms show video)

    YouTube, Spotify and Rumble and social media platforms must be uploaded directly to those platform. No syndication via RSS.

    Videos are only available on YouTube, Spotify and Rumble platforms

    Video podcasting is not created equal on each platform. It’s a great way to build and expand your community but it doesn’t need to be done on each and every platform. We suggest that you choose one that suits your needs - for instance Spotify video only and audio elsewhere.

    A great option is to record your podcast recording on video, release the audio as a traditional podcast and using your video clips for social media only. It tends to grab the attention you need online and hook your audience in, without the additional work of editing, uploading and potentially paying for video bandwidth.

    When crafting show notes for a video podcast, creators have the unique opportunity to include multimedia elements such as screenshots, video snippets, and relevant links, making the notes an invaluable resource for engaging the audience further and extending the conversation beyond the episode.

    Video podcasting is here to stay; those interested in going down this route should find a simple solution for their show and resist the temptation to spread themselves too thin amongst all the different platforms.

    The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider

    Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

    todd@blubrry.com and mike@blubrry.com

    • 16 min
    Moving to Blubrry from Another Podcast Host

    Moving to Blubrry from Another Podcast Host

    Migrating to Blubrry from another platform is easy

    Migrating your podcast to Blubrry from another hosting platform can be a strategic move to leverage Blubrry's comprehensive suite of podcasting services, including advanced analytics, monetization options, and a robust distribution network. The process involves a few critical steps to ensure a smooth transition, preserving your show's integrity, subscriber base, and search engine rankings. It's essential to approach this migration with careful planning, understanding Blubrry's features and how they align with your podcasting goals. By redirecting your feed and ensuring all content is successfully transferred, you can take full advantage of Blubrry's platform to grow your audience and enhance your podcast's impact.

    Today’s Hosts: Todd Cochrane and Mike Dell

    Why migrate? Podcasters might consider switching their podcast hosting platform for several reasons, each aiming to better serve their needs, reach their goals, or solve issues they're encountering. Some of the most common reasons include:

    Cost-effectiveness: If a podcaster finds a hosting service that offers better value for the same or lower cost, they might switch. This could include factors like storage limits, bandwidth, or additional features.

    Monetization opportunities: A host that provides better or more varied options for monetization, such as sponsorship integration, subscription models, or advertising networks, can be very attractive.

    Distribution and reach: A podcaster might switch to a host that offers broader or more efficient distribution channels, ensuring their content is easily accessible on all major platforms (Apple Podcasts, Spotify, Google Podcasts, etc.) and possibly offering promotion opportunities.

    Analytics and insights: Advanced analytics can help podcasters understand their audience better, track engagement, and measure growth. A platform that offers more detailed insights might be a strong reason to switch.

    User interface and ease of use: A more intuitive, user-friendly platform can save podcasters time and frustration, making podcast management simpler and more enjoyable.

    Technical issues or limitations: Encountering technical problems, such as downtime, slow upload times, or poor customer support, can prompt a switch. Similarly, a podcaster might need more advanced features that their current host doesn't offer, such as better integration with social media, websites, or email marketing tools.

    Customer support and community: Access to responsive, helpful customer support and a vibrant community of fellow podcasters can enhance the podcasting experience, providing resources, networking opportunities, and support.

    Brand alignment and values: Podcasters might seek a hosting platform whose branding, mission, or community aligns more closely with their own values or the identity of their podcast.

    Scalability: As a podcast grows, its needs may change. A host that offers scalability—allowing for more storage, bandwidth, or advanced features without a significant price increase—is crucial for long-term growth.

    Exclusive content platforms: Some podcasters might be tempted to move to platforms that offer exclusivity deals or the ability to provide exclusive content to their subscribers, enhancing listener loyalty and potentially increasing revenue.

    Switching podcast hosts can be a strategic move to leverage new opportunities, overcome limitations, and achieve greater success. However, podcasters should weigh the benefits against the potential disruptions and work involved in making the switch to ensure it aligns with their goals and audience needs.

    Blubrry is offering a significant deal for those that switch to Blubrry, 6 months of hosting, a consultation with our team and of course, free tech support.

    • 15 min
    How Long Should a Podcast Be?

    How Long Should a Podcast Be?

    Don't Put Too Much Thought Into Your Podcast Episode Length

    Whether you're a budding podcaster wondering how to pace your episodes or a seasoned listener curious about the behind-the-scenes decisions, this episode offers valuable perspectives on balancing content depth with listener attention spans. Join us as we unravel the art and science behind podcast lengths, ensuring your next listen or production hits the sweet spot.


    Today's Hosts: MacKenzie Bennett and Mike Dell

    Podcast lengths can vary significantly, and the duration often depends on the content, format, and target audience.

    As a friend of mine says “Podcasts are never too long, but are often too boring.” In other words, do not put 10min of good content into a 30 minute podcast episode.

    Here are some of the things to think about when deciding how long your episodes should be.

    Short-Form Podcasts:

    Duration: Typically under 15 minutes.

    Characteristics: Concise and focused on a single topic or idea. Ideal for listeners who prefer quick, digestible content.

    Common Uses: Daily news updates, motivational quotes, language learning, quick tips or advice.

    Standard-Length Podcasts:

    Duration: Usually ranges from 20 to 40 minutes.

    Characteristics: This length is often seen as the sweet spot for podcasting. It's long enough to delve into a topic in some depth but short enough to retain listeners' attention.

    Common Uses: Interviews, discussions on specific topics, storytelling, educational content.

    Long-Form Podcasts:

    Duration: Generally over 40 minutes, often reaching up to an hour or more.

    Characteristics: In-depth exploration of topics, detailed storytelling, extended interviews or conversations. Requires more commitment from listeners.

    Common Uses: In-depth interviews, comprehensive discussions on complex topics, detailed storytelling, investigative journalism.

    Episodic or Series Podcasts:

    Duration: Can vary; each episode might be short-form, standard-length, or long-form.

    Characteristics: Part of a series with a connecting theme or storyline across episodes. Can be released in seasons or as ongoing series.

    Common Uses: Serialized storytelling (fiction or non-fiction), educational series (e.g., history, science), thematic investigations (true crime, social issues).

    The Average Podcast Episode

    As of April 2023, the most common length for a podcast episode tends to be around 20 to 40 minutes. This duration is often considered a sweet spot for several reasons:

    Commute Compatibility: The average commute time in many countries falls within this range, making these podcasts ideal for listening during a commute.

    Attention Span: This length is generally long enough to delve into a topic with sufficient depth while still being concise enough to maintain the average listener's attention.

    Production Feasibility: For podcast creators, producing episodes in this range is often a manageable task in terms of recording, editing, and maintaining consistent content quality.

    Listener Engagement: This duration allows for meaningful engagement without overwhelming listeners with too much information or requiring a significant time commitment.

    However, it's important to note that the "ideal" podcast length can vary greatly depending on the content, format, and target audience. Some successful podcasts feature episodes that are significantly shorter (less than 15 minutes) or longer (over an hour). The key is to match the episode length to the podcast's subject matter and the preferences of its intended audience.

    The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

    • 15 min
    Benefits of Podcast Transcriptions

    Benefits of Podcast Transcriptions

    Have you used a podcast transcription to enhance your show?

    Podcast transcription offers several significant benefits that can enhance the reach, accessibility, and overall impact of your podcast. Recently, Apple announced that they will be implementing the transcription tag into their platform; here at Blubrry we’ve offered transcription and closed captions in our podcast player since 2022.

    Today's Hosts: Mike Dell and MacKenzie Bennett

    Learn more about Blubrry's podcast transcriptions

    Here are some of the key advantages of podcast transcriptions:

    Improved Accessibility

    Transcripts make your content accessible to people who are deaf or hard of hearing. This inclusivity not only broadens your audience but also ensures compliance with various accessibility standards and regulations.

    Enhanced SEO

    Search engines can't index audio, but they can index text. Transcribing your podcasts means that the content becomes searchable online. This can improve the visibility of your podcast in search engine results, leading to increased organic traffic and new listeners.

    Greater Engagement

    Some listeners prefer reading to listening, especially in environments where audio is not practical. Transcripts allow these individuals to engage with your content in a format that suits them.

    Content Repurposing

    Transcripts provide a basis for creating additional content such as blog posts, social media posts, eBooks, or infographics. This can help in maximizing your content strategy and reaching wider audiences through different mediums.

    Easier Localization

    If you plan to reach non-English speaking audiences, having a transcript makes it easier to translate your content into other languages, thereby expanding your global reach.

    Convenient for Reference and Research

    Transcripts allow listeners to easily reference specific parts of your podcast, which is particularly useful for educational or informational content. Researchers, journalists, and students might find this feature especially helpful.

    Improved User Experience

    Providing transcripts can enhance the overall user experience. Listeners have the option to follow along with the transcript while listening, which can be helpful for understanding complex topics or for non-native speakers.

    Podcast Monetization

    Transcripts can be used as part of a premium content offering. Some podcasters offer detailed transcripts or additional written content as part of a subscription or membership package.

    Enhancing Social Media Sharing

    Quotes or interesting snippets from the transcript can be easily shared on social media, helping to promote the podcast and engage with a broader audience.

    Data Analysis and Insights

    Analyzing the text of your podcasts can provide insights into common themes, topics, and audience interests, which can be valuable for shaping future content.

    In summary, podcast transcription not only makes your content more accessible and discoverable but also opens up a range of possibilities for content repurposing, audience engagement, and strategic insights.

    Apple will be hosting a session about transcriptions on February 9

    Thanks for listening and please subscribe on your favorite podcast app.

    The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider

    Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

    todd@blubrry.com and mike@blubrry.com

    • 16 min
    Podcast Donation Platforms

    Podcast Donation Platforms

    Donation platforms are taking a pivotal role in the world of podcasting and sustaining and growing podcast projects.

    Today we explore the ins and outs of various donation platforms available to podcasters, how they work, and why they are becoming an essential tool for podcast creators looking to monetize their content.

    From understanding the mechanics behind these platforms to hearing firsthand experiences from seasoned podcasters who have successfully leveraged these tools, we aim to provide a comprehensive guide for anyone considering using a donation platform to support their podcasting journey. Whether you're a new podcaster wondering how to get started with donations, or an experienced creator looking to optimize your fundraising efforts, this episode promises to offer valuable insights and practical advice.

    Today’s Hosts: Todd Cochrane and Mike Dell

    Setting up donation options for a podcast is a great way to monetize your content and engage with your audience.

    Here are some steps and tips to consider when choosing a podcast donation platform:

    1. Choose a Payment Platform

    Popular options include PayPal, Patreon, and Buy Me a Coffee. These platforms are user-friendly and widely trusted by donors.

    Consider using platforms like Patreon for tiered memberships, where listeners can choose different levels of support in exchange for exclusive content or perks.

    2. Integrate Payment Options into Your Website

    If you have a website for your podcast, integrate donation buttons or links directly on the site. This makes it easy for listeners to donate while they're engaging with your content.

    Ensure the donation process is straightforward and secure.

    Create a Donor Page

    Develop a dedicated page on your website or a section in your podcast platform that explains why you’re asking for donations and how the funds will be used. Transparency builds trust.

    Share your goals, future plans for the podcast, and how donations will support these initiatives.

    Offer Incentives

    Provide incentives for donations, such as shout-outs in episodes, merchandise (stickers, t-shirts), access to bonus content, or participation in Q&A sessions.

    Tailor the rewards to different donation levels to encourage higher contributions.

    Announce Your Donation Options

    Regularly mention your donation options in your podcast episodes. Briefly explain how donations support the show.

    Utilize your social media channels, email newsletters, and other communication platforms to inform your audience about ways to support your podcast.

    Crowdfunding for Specific Projects

    For specific projects or improvements (like new equipment or a special series), consider using crowdfunding platforms like Kickstarter or Indiegogo.

    Clearly outline your project, goals, and the benefits for supporters.

    Use QR Codes

    Create QR codes that link directly to your donation page and include them in your social media posts, website, or even as part of your video podcast, if applicable.

    Acknowledge Donors

    Acknowledge your donors in your episodes or on a dedicated section of your website. This recognition can encourage others to donate.

    Always respect privacy and ask for permission before publicly thanking someone.

    Regular Updates

    Keep your audience informed about how their donations are being used. Regular updates foster a sense of community and accountability.

    Legal and Tax Considerations

    Research and comply with legal and tax obligations related to receiving donations. Depending on the volume and use of funds, you may need to set up a business entity and report this income.

    • 18 min
    How to Grow Your Podcast Audience

    How to Grow Your Podcast Audience

    Efficiently Grow Your Podcast Audience

    In this enlightening session, we dive deep into the essential strategies and innovative techniques needed to expand your podcast's reach and engage a broader audience. From leveraging social media platforms to understanding the power of storytelling, we'll cover a range of topics that are crucial for any podcaster looking to make a significant impact.

    Whether you're just starting or seeking to elevate your existing podcast, this episode promises to offer valuable insights and practical tips that you can apply to grow your listener base. Tune in, take notes, and get ready to transform your podcast into a thriving community of engaged listeners.

    Today's Hosts: MacKenzie Bennett and Todd Cochrane

    To grow your podcast audience quickly and effectively in 2024, consider implementing the following strategies:

    Deliver High-Quality Content: Consistently provide valuable content tailored to your audience's interests. Ensure each episode builds upon the success of the previous ones and think about what can bring the most value to your listeners, whether through engaging topics, insightful interviews, or unique perspectives​​.

    Enhance Audio Quality: Good sound quality is crucial. Invest in decent equipment and editing software to produce clear and professional-sounding episodes​​.

    Utilize Social Media: Create dedicated social media accounts for your podcast and post regularly. Engage with your audience, use relevant hashtags, and share snippets of your episodes. Tailor content for each platform to maximize its impact​​​​.

    Invite Notable Guests: Having guests with a significant profile can attract their followers to your show. Look for guests who are currently promoting something or looking to build their own profile​​​​.

    Consistent Publishing Schedule: Maintain a regular release schedule to keep your audience engaged and looking forward to your next episode​​.

    Podcast Website and SEO: Have a dedicated website for your podcast with episode transcriptions and show notes to improve search engine visibility. Optimize your site for SEO to make it easier for new listeners to find your content​​​​.

    Email Marketing: Collect email addresses through your website and social media, then use email marketing to notify subscribers of new episodes and provide additional value related to your podcast's theme​​. Just no Popups!

    Leverage Guest Appearances: Appear as a guest on other podcasts to tap into their audience and introduce them to your show​​​​.

    Encourage Listener Interaction: Ask for ratings, reviews, and feedback in your episodes. Engaging with your audience can convert listeners into advocates for your podcast​​​​.

    Monitor Analytics and Feedback: Regularly check your podcast statistics and audience feedback to understand what content resonates with your listeners and then produce more of that type of content​​.

    Experiment with Different Social Media Platforms: Don't hesitate to try various platforms to find where your target audience is most active​​.

    Advertise: If budget allows, consider advertising on social media or other platforms to reach a broader audience​​.

    Networking: Build relationships with other podcasters and relevant industry figures. Attending podcast events or joining online communities can help spread the word about your show​​.

    Remember, growing a podcast audience takes time and effort. Start by implementing a few of these strategies and track your results to see where to focus your efforts.

    Thanks for listening and please subscribe on your favorite podcast app.

    The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.

    • 22 min

Customer Reviews

3.5 out of 5
18 Ratings

18 Ratings

App Rover ,

Pretty good, but…

Content is usually good and helpful for podcasters. But newest episode is an interview with a podcaster which slowly becomes too focused on the content of their podcast (not useful to other podcasters) rather than the production and marketing of their podcast (useful to other podcasters).

Do be careful about this with future interviews that “feature” a podcaster. Thanks!

The Blind Blogger ,

Podcasting news from podcasting experts

Accurate up to date news about podcasting from three top experts in our world. They give the news straight, to the point, with heart and warmth. And they aren’t above mentioning people or shows they find have value. These three people are some of the most knowledgeable in the industry, and I’m glad they choose to take the time to collect this information and share it with us. Thanks, Maxwell

Bigredrobot ,

Podcasters Podcast

For those who are podcasters, I think the topics and industry news is valuable. Other reviews say its not flashy but coming from a video podcaster, no audio podcast is going to have as much production value. The audio is clear and polished. If I could give any feedback, make your guests review on iTunes to help water down bad reviews.

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