52 episodes

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technology
    • 3.3 • 16 Ratings

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

    How vs. Who

    How vs. Who

    Back from the long holiday week last week, Todd and Mike talk about The Podcast Show London, What started the podcasting idea and Apple's podcast of the year 2022. Plus many more things.



    Live Facebook recording.



    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

    News



    The Podcast Show London is back for May 2023

    The Death of Twitter: What Does it Mean for Podcasters? 

    The genesis of Podcasting

     Adobe adds a free Mic Checker online

    As purpose-driven ads face challenges this holiday, could podcasting provide a lift?

    Apple chose their podcast of the year, Slow Burn: Roe v. Wade 

    Lots of shows disappeared from Spotify this week. It was a bug at Spotify. It should be corrected now.



    Best Practice

    When changing your website URL or building a new website, Be careful! It could be an extinction event for your show.

    Blubrry News



    Blog post: Leaning into Adult Content by Tara - like tar 

    Podcasters of the Month 

    Newsletter went out earlier this week



    Lots of new features

    Some are powered by Podcasting 2.0. 







    Blubrry Pro Tip -  Who vs. How?

    Blubrry Pro Tip

    Confidence to podcast



    Question of the Week

    Question: Is it possible to do a show with a new host every episode?    We are doing a company show and want experts in our company to host an episode and pass the hosting around to different people in the company. 



    Answer: Yes, everything is possible! In Podcasting, there are no rules for the content.   We do that on this show. We rotate between 3 hosts and sometimes other people. The key is to have a standard format. Or maybe one point person that does the intro every time and turns it over to that episode's host. 

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 23 min
    Perfecting Your Podcast Show Notes

    Perfecting Your Podcast Show Notes

    Perfecting your podcast show notes can be done. We tell you how and reference our most recent blog post on the subject written by Meryl Klemow. As the holiday dates begin, schedule your podcast submissions, publishing, launching, etc. accordingly.



    Live Facebook recording.



    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

    News



    Apple is auto-tagging individual podcast episodes by topic

    Alex Blumberg has left Spotify / Gimlet Media 

    Our partner, Headliner, now allows people to upload their entire episode to YouTube; limited to Pro and Enterprise subscribers

    Apple Podcasts is hosting numerous webinars, including Nov. 17 and 18. View the full list of dates and webinar topics such as setting up subscriptions here.

    Spotify releases “video podcasting” in 180 countries

    Apple holiday schedule is beginning on Nov 19, prepare for delays until January.

    1 in 5 Americans listen to podcasts daily.



    Best Practice

    Write your podcast and show notes for the genre you're producing. Nonfiction Writing Lessons from the Planet Money Podcast. 



    Blubrry News



    Blog post: Podcast Show Notes by Meryl Klemow

    The Blubrry team will be out Thursday and Friday of next week for the Thanksgiving holiday. Please be patient as we catch up on Monday.



    Blubrry Pro Tip

    Confidence to podcast



    Question of the Week

    Question (from Reddit): I need to get a good microphone but want to go with a USB to start with. Is it best to get something like the MV7 USB/XLR just in case I want to add a mixer in the future? Or can a just USB mic be OK? What other mics should I look at?

    Answer:  It’s best to get something you can grow with.  The Shure MV7 is a great choice but if you want something a little cheaper, but still good, the Audio-Technica ATR-2100X  and the Samson Q2U are good choices.

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 24 min
    Nail Your Podcast Interview

    Nail Your Podcast Interview

    Once you get the dream guest, you need to nail your podcast interview. Easier said than done for most, so we are here to provide some tips on how to approach your podcast interview. Along with our interview tip from the Pro-Production team, we also have articles about the Hot Pod Summit, Facebook Live Audio and what to do with your podcast around the holidays.



    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.



    Live Facebook recording.

    News



    Hot Pod Summit recap, from Ariel Shapiro.



    Scripted podcasting still hasn’t had its “Serial” moment

    How Crooked Media combats the right-wing talk machine

    Why late-night comedy shifted to podcasting





    Facebook Live Audio rooms closing Dec 1st

    Podcast statistics providers that are IAB certified will have to be re-certified annually from now on. More details here.

    Overcast is discontinuing the web version of the player

    Speaking of Overcast, Dave Jackson from School of podcast is moving from Overcast to Castomatic for his own podcast listening

    Lead Balloon recorded an episode in an F-18 fighter jet (episode 37 and a YouTube Video) 



    Best Practice

    The holidays are here. Should you take a break over the holidays?

    Ways to keep your audience listening if you do take a break:





    Pre-record episodes if you show lends itself to it

    Do a best of show with clips from past episodes

    Everyone is familiar with a re-run

    Perhaps a cross-post with another podcast (with permission of course) 

    Play podsafe xmas music? :)



    Blubrry News



    PowerPress updated to 9.7.2. Be sure to keep ALL your plugins up to date in WordPress!

    We are working hard on some new features like Podcast 2.0 tags/features and some integrations with 3rd party services you will love!

    We are having an open Q&A about starting and growing your podcast, with Todd and Mike. The webinar will be next Tuesday, November 15th at 4:30pm EST. Sign up here.



    Blubrry Pro Tip

    Nail Your Podcast Interview: How to approach an interview as the host.



    Question of the Week

    Question: From Jimmy in the Blubrry Facebook group: Is there a way to distribute my podcast feed to SoundCloud?

    Answer: SoundCloud is not a syndication point. It's an origination point (like YouTube). You have to publish directly on there to get something on SoundCloud. it's not worth the trouble.

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Coming to you this week from the New Media Production Studio in Coldwater, Michigan & Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 20 min
    Choose Your Podcast Title Wisely

    Choose Your Podcast Title Wisely

    Choosing a podcast name comes with some challenges, but like most things in life, it can be made easier with assistance from others. We urge you to choose your podcast title and associated branding materials wisely. Aside from podcast titles we focus on podcast listener growth, podcast ad sales and a reminder that we're happy to migrate any podcaster from their current podcast host. Todd is back and MacKenzie is filling in for Mike; next week we'll be back to our regularly scheduled programming.



    Live Facebook recording.



    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

    News



    Spoken word growing among younger audiences, a significant boost in gen z listeners

    Apple publishes insights about growing subscription podcasts

    Amazon offers ad-free music and podcasts with Prime membership

    Very little ad growth in Q3; it fell during the summer and picked up early fall. An increase in brand awareness advertising and decrease in direct response.

    Sounder.fm shutting down its podcast hosting. If you're looking to save your podcast and move to Blubrry please contact us and we'll give you details on our migration offerings.



    Best Practice

    Choosing a podcast name: Pick a distinct and memorable podcast title. Does your podcast name make sense to everyone or just you? Along with this is a well thought out and designed cover art. It never hurts to get a few pairs of eyes to weigh in on these choices. Lastly, consider SEO advantages and disadvantages with desired title.



    Blubrry News



    Blog Post: We’re Hiring: Social Media Strategist



    Blubrry Pro Tip

    Interview Tips - Conversation



    Question of the Week

    Question: Is posting / promoting my podcast daily too much?

    Answer: Perhaps. It’s all very circumstantial, however we believe that engagement on a daily basis can get you further in the long run. People are more likely to overlook scheduled posts (on all platforms) about episodes or subscribing, etc. if you post every day as opposed to interacting with your comments, retweets, stories, and more. They want to feel involved. In a parasocial world, give the people a bit of what they want and you’ll go far.

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Coming to you this week from the New Media Production Studio in Coldwater, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 32 min
    Help Us Help You, Podcast

    Help Us Help You, Podcast

    There comes a time as a podcaster that you run into some technical problem with your show and you need to reach out to your service company. We are that company and have some tips on how to help us help you with your podcasting problems.



    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

    News



    The privacy reports never stop. Podnews: Podcast app sent your location to any podcast publisher

    27th annual Webby Awards are open for entries. Early entry closes on Oct. 28

    There are 573 podcasters in Saudi Arabia

    Squadcast has been granted their patent for their recording engine. Get the full description here.

    Nuvoodo says that 38% of podcast listeners have bought something they heard about on a podcast. We definitely have bought something advertising on a podcast.

    Here comes the Gen Z listeners. And an interesting connect to Gen X.



    Best Practice

    Determine how you’d like to measure your podcast success. There’s a multitude of ways to measure how well a podcast is performing, and it can be overwhelming if you’re looking at too much data. Pick a few benchmarks and analytics you want to focus on. These can change over time of course, but hone in on a few at a time for better understanding.



    Blubrry News



    Todd had an eye-opening experience at Ignite the Sound in Saudi Arabia.

    We have some new features and integrations coming soon.

     If you’re looking to be an Apple premium subscription launch partner, please reach out to us ASAP.



    Blubrry Pro Tip

    Grow your podcast with Narrow Podcasting (learn more here)



    Support Advice Question of the Week

    Help Us Help You, Podcast - The more information you provide support (not just us, but anyone) the better we can serve you and get any issues fixed quickly. Some things that will greatly help us help you faster are:





    When calling, have your login information and better yet, be logged into your site, your account at Blubrry and any other services you need help with.

    Know your RSS feed address or at least HOW/where the RSS is generated. (Blubrry Publisher, WordPress with PowerPress or some other way).

    If it’s a billing issue, have your payment method handy when you call. 

    Use the contact form at Blubrry.com/support OR call the 877 number.  Direct emails and calls can get lost as they are harder to keep track of.

    Leave a voicemail if we don’t answer right away. PLEASE do not keep trying over and over. Leave a voicemail and we WILL get back to you.



    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Coming to you this week from Mike Dell’s World Studio in Traverse City, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 41 min
    Has Podcasting Peaked?

    Has Podcasting Peaked?

    People, specifically creators may ask, has podcasting peaked? We don't really think so, but listen to today's episode to find out exactly why. MacKenzie joins Mike to discuss Tik-Tok entering the podcasting arena, working for Howard Stern, podcast websites and a whole lot more.



    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.

    News



    Tik-Tok is ‘going’ after podcasting.

    Want to work on the Howard Stern channel? They're hiring now. 

    Pocket Casts mobile apps are now open source

    The Podcast Academy announced three new board members. Congrats!

    Podcast releases new episode on cassette

    YouTube introducing a new identity feature, handles.



    Best Practice

    Website or at least dedicated web page for your podcast. Creating a place where people can easily locate any links, social media tags, episodes, merch, etc. is going to make your life as a podcaster easier.



    Blubrry News



    Blog Post: When to Rebrand Your Podcast by Tara O’Brien

    Podcaster of the Month: Kimberly Cain from The Naked Vibes Show

    Todd is at Ignite the Sound in Riyadh, SA

    We are working on bringing some more Podcasting 2.0 features to our platform. To check out Podcasting 2.0 enabled apps, visit https://podcastindex.org/apps and try out a new listening app with some of these new features.



    Blubrry Pro Tip

    Has podcasting peaked?



    Question of the Week

    Question: When is the best time to record a podcast?

    Answer: 11am EST on Thursdays :)

    There is no perfect time for everyone, but there is a perfect time for YOU. Whenever you have the time. Hopefully at a quiet time of the day in your household or recording spot. Podcasting is an “on demand” medium. That not only goes for the listener, but the podcaster as well.

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

    The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    Coming to you this week from Mike Dell’s World Studio in Traverse City, Michigan & MacKenzie’s undisclosed location in Columbus, Ohio. Produced by the Blubrry Pro-Production team.

    Fill out our listener survey at surveys.blubrry.com/podcastinsider





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com

    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 34 min

Customer Reviews

3.3 out of 5
16 Ratings

16 Ratings

App Rover ,

Ok except for creaky voice

Content is usually good and I like Mackenzie's personality, but she often ends her statements with creaky voice. Argh. Makes it hard to listen to. Please end statements in a normal vocal tone rather than creaky tone.

The Blind Blogger ,

Podcasting news from podcasting experts

Accurate up to date news about podcasting from three top experts in our world. They give the news straight, to the point, with heart and warmth. And they aren’t above mentioning people or shows they find have value. These three people are some of the most knowledgeable in the industry, and I’m glad they choose to take the time to collect this information and share it with us. Thanks, Maxwell

Bigredrobot ,

Podcasters Podcast

For those who are podcasters, I think the topics and industry news is valuable. Other reviews say its not flashy but coming from a video podcaster, no audio podcast is going to have as much production value. The audio is clear and polished. If I could give any feedback, make your guests review on iTunes to help water down bad reviews.

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