Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

 Offering insights into the implications of using AI-generated content.

Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright.



Tune in to learn how to protect your work and stay ahead in the industry.

Today's Hosts: Mike Dell and guest Barry Kantz

Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content.



Legal Considerations with AI and Copyright:



Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human.

The discussion references the famous "monkey selfie" case (Naruto v. Slater), which set a precedent that only humans can hold copyrights.



Practical Advice for Podcasters:



All podcasters should modify AI-generated content to make it their own and avoid potential legal issues.

This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying.



The Role of AI in Content Creation:



Growing use of AI in generating show notes, images, and even music.

AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright.



Future of AI in Podcasting:



The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation.

Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance.



Final Thoughts:



By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable.

Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work.















The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.



Fill out our listener survey at surveys.blubrry.com/podcastinsider



Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com







Stay tuned for more episodes and visit our website for the latest updates and resources.

In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.

Today's Hosts: MacKenzie Bennett and Aaron Hope

1. Social Media Graphics

Why Use Them:



Grab attention quickly in crowded social media feeds.

Convey key information about your podcast episodes.

Increase share-ability and engagement.



How to Use Them:



Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen.

Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers.

Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.



Tools to Use:



Canva

Adobe Spark

Pablo by Buffer



2. Promotional Videos

Why Use Them:



Videos are highly engaging and can convey more information in a short time.

They help to build a stronger connection with your audience through visuals and sound.



How to Use Them:



Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments.

Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience.

Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.



Tools to Use:



Capcut

Wave.video

Adobe Premiere Rush

iMovie



3. Audiograms

Why Use Them:



Combine audio clips with visual elements to create engaging content.

Easily shareable on social media platforms.

Highlight key moments or interesting segments from your episodes.



How to Use Them:



Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms.

Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites.

Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.



Tools to Use:



Headliner

Wavve

Audiogram



Tips for Effective Visual Storytelling



Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition.

Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes.

Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience.

Stay Authentic: Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals.



Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms.

In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast's success and listener engagement.



Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast.

8 Potential Gaps Holding Back Your Podcast's Success

1. Marketing and Promotion:

• Strategies for effective social media marketing

• Leveraging SEO for podcasts

• Collaborating with other podcasters for cross-promotion

• Utilizing email newsletters to engage listeners

• Paid advertising options and best practices

2. Audience Engagement:

• Techniques for increasing listener interaction

• Running contests and giveaways

• Creating a community around your podcast (e.g., Facebook groups, Discord servers)

• Responding to listener feedback and incorporating it into episodes

3. Technical Aspects:

• Advanced audio editing tips

• Best practices for remote recording

• Upgrading your podcasting equipment

• Troubleshooting common technical issues

• Backup strategies for recordings and files

4. Content Creation:

• Brainstorming unique episode ideas

• Structuring episodes for maximum impact

• Storytelling techniques for podcasters

• Incorporating multimedia elements (e.g., video, live streaming)

• Scripting versus improvisation: finding the right balance

5. Monetization:

• Different monetization models (ads, sponsorships, merchandise, Patreon)

• Approaching potential sponsors

• Pricing and negotiating sponsorship deals

• Creating exclusive content for paying subscribers

• Financial management for podcasters

6. Analytics and Growth:

• Understanding podcast analytics and metrics

• Tracking and improving listener retention rates

• Strategies for growing your listener base

• Analyzing competition and finding your niche

• Using feedback and data to improve your content

7. Legal and Ethical Considerations:

• Understanding copyright and fair use in podcasting

• Contracts and agreements with guests and collaborators

• Ethical interviewing and content creation practices

• Handling sensitive or controversial topics responsibly

8. Personal Development:

• Time management and productivity tips for podcasters

• Maintaining creativity and avoiding burnout

• Continuing education and staying updated with industry trends

• Networking with other podcasters and industry professionals

• Setting and achieving podcasting goals



We're sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow.



Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com.













The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.



Fill out our listener survey at surveys.blubrry.com/podcastinsider



Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com

The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule.



Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success.

Here Are 11 Tips to Help You Podcast Consistently

1. Set Clear Goals:



Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating.



2. Create a Content Calendar:



Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons.



3. Batch Recording:



Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week.



4. Engage with Your Audience:



Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going.



5. Collaborate with Others:



Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area.



6. Continual Learning and Improvement:



Invest in your skills by learning more about podcasting, audio editing, marketing, etc.

Improvement can be a great motivator as you see the quality of your podcast enhance over time.

Listen to podcasts (Like this one) and others that report about what is going on in podcasting.

Sign up for podcasting newsletters.

Take an audio editing class or watch YouTube videos about the editing software you are using.

Attend relevant topic conferences and podcast events



7. Stay Passionate About Your Topic:



Choose topics that you are passionate about. Your enthusiasm will not only keep you motivated but also engage your listeners more effectively.



8. Take a break if you need one:



Don’t be afraid to take breaks when needed. Burnout can be a major de-motivator, so it’s important to take care of your mental and physical health. Schedule breaks or hiatuses to recharge. Play re-run episodes or run an episode you recorded earlier to cover your break.



9. Celebrate Milestones:



Celebrate your achievements, whether it’s your 10th episode, 100th download, or first piece of positive feedback. Recognizing your progress can be very encouraging.



10. Monetization and Rewards:



If possible, monetize your podcast. Financial rewards can be a strong motivator. This could be through sponsorships, merchandise, Patreon, or other revenue streams.



11. Join Podcasting Communities:



Being part of a community of podcasters can provide support, inspiration, and accountability. Online forums, social media groups, or local meetups can be great places to connect with fellow podcasters.

Implementing these strategies can help you maintain motivation and consistency in your podcasting journey.













The best place for support with any Blubrry product or se...

We have been busy! Today let's go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer.

Blubrry's Innovative Podcast Tools

Hosting and Publishing



Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools.

WordPress Integration: PowerPress plugin for seamless management from WordPress.

Private Podcasting: Secure podcasts for designated listeners.

Vid2Pod: Converts YouTube playlists into audio podcasts.



Monetization



Programmatic Advertising: Automatically inserts ads into your podcasts.

Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes.

Premium Podcasting: Provides options for ad-free, bonus content, and early releases.

Value4Value: Accepts donations in Bitcoin and traditional currency.



Analytics and Growth



Podcast Statistics: Detailed analytics including geo, apps, and devices.

Audience Surveys: Collects demographics directly from listeners.

Podcast Directory: Promotes your podcast in a large directory.

MyCast: This service combines all your subscriptions into one RSS feed.



A great use-case is to take all your video podcasts from RSS feeds and combine them into one “Playlist” style feed to subscribe to in a Set-top Box (Roku or Apple TV) podcast app.





Media Kit: Creates a comprehensive overview for potential advertisers.



Additional Features



Podcast AI Assistant: Assists with planning, production, and promotion.

Thrive Bundle: Enhanced tools including advanced stats and ad insertion.

Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com.

Concierge Service: Full setup assistance for your podcast.

Transcription and Closed Captioning: Makes podcasts accessible with transcriptions.

Media Mastering: Professional audio processing by Auphonic.

Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.



Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​.







The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.



Fill out our listener survey at surveys.blubrry.com/podcastinsider



Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.

todd@blubrry.com and mike@blubrry.com

Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling.



When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex.



Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform.

Here are some things to think about if you are going to do a video podcast:

Technical Setup



Quality Equipment: Invest in a good camera, microphone, and lighting.

Editing Software: Use reliable video editing software to ensure high-quality production.

Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed.



Note: Video files are much larger than audio files.







Content Preparation



Script/Outline: Prepare a script or outline to keep the podcast organized and engaging.

Consistency: Maintain a regular schedule for releasing episodes.

Target Audience: Know your target audience and tailor content to their interests.



Recording



Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions.

Testing: Test your equipment and settings before recording to avoid technical issues.

Backup: Always have a backup recording to prevent data loss.



Post-Production



Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections.



Video can be more challenging to edit than audio.

If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order).





Branding: Add intros, outros, and any branding elements to create a professional look.

Transcripts: Provide transcripts for accessibility.



Distribution



RSS Feed: Ensure your RSS feed is properly configured to distribute video content.

Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.)



As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you're careful and other social media.





SEO: Optimize episode titles, descriptions, and tags for better discoverability.



Marketing



Promotion: Use social media, email newsletters, and collaborations to promote your podcast.

Engagement: Engage with your audience through comments, social media interactions, surveys and feedback.

Analytics: Monitor analytics to understand viewer behavior and improve future episodes.



Legal Considerations



Copyright: Ensure you have the rights to all content used, including music and images.

Disclaimers: Include any necessary disclaimers or disclosures for transparency.



Miscellaneous



Storage: Have adequate storage for video files and backups.

Updates: Keep your equipment and software updated to avoid technical issues.

Adaptability: Be open to feedback and willing to make changes to improve your podcast.



Thanks for tuning in to this episode all about video podcasts!