Podcast Insider

Todd Cochrane, Mike Dell & MacKenzie Bennett
Podcast Insider

Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

  1. Podcast Criticism into Growth: Managing Feedback & Boosting Your Podcast

    JAN 9

    Podcast Criticism into Growth: Managing Feedback & Boosting Your Podcast

    Maneuvering Your Podcast Criticism and Feedback into Podcast Growth It's a new year and time for a new outlook on your podcast feedback. If you've ever run into criticism and what you'd consider negative feedback about your podcast, we're here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy. Today's Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato 1. How to Handle Negative Feedback: Understanding the difference between constructive criticism and unhelpful negativity. Steps to take when receiving critical feedback: Stay calm and avoid a defensive reaction. Evaluate the validity of the criticism. Turn feedback into actionable steps for improvement. Stories of podcasters who successfully turned negative feedback into positive outcomes. 2. Common Feedback Podcasters Face: Issues with audio quality, content structure, or engagement style. Listener preferences versus staying true to your creative vision. How to balance competing opinions while staying authentic. 3. When Feedback Becomes Something More: Criticism is an opportunity to grow and refine your podcast. Crises are moments where a response is essential to protect your brand and relationships. 4. Using PR to Boost Your Brand: How public relations can shape your podcast’s narrative. Building your brand image through consistent messaging and strategic partnerships. Tips for handling public relations crises or controversies gracefully. 5. Engaging Your Audience: Strategies to encourage constructive feedback and dialogue with listeners. Creating a feedback loop that involves your audience in your podcast’s growth journey. Using polls, surveys, and social media to crowdsource ideas and gauge listener sentiment. 6. Crafting a Positive Public Persona: Building a reputation as a responsive, audience-first podcaster. Turning your challenges into relatable stories that humanize your brand. Leveraging guest appearances and collaborations to bolster your credibility. 7. Success Stories & Lessons Learned: Examples of podcasts that overcame early criticism and became stronger. "The Rest Is History": Hosted by Tom Holland and Dominic Sandbrook, this podcast faced initial skepticism for its irreverent take on historical events. However, their unique approach resonated with younger audiences, leading to 11 million monthly downloads and significant YouTube views. Case studies of how smart PR moves propelled a podcast into the spotlight. Wondery's "Over My Dead Body": Wondery utilized a comprehensive PR strategy, including organizing a listening premiere in New York City and engaging with local press. This approach led to extensive media coverage and high download numbers, surpassing previous hits like "Dr. Death" and "Dirty John." Read this Wondery case study. Lessons learned from your own experience or that of your guests. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com

  2. Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI Rerun

    12/26/2024

    Innovative Podcast Tools You Didn’t Know About at Blubrry – PCI Rerun

    As we take some time off for the holidays we figured it's time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there's any cool features you didn't know we offer that you can use in the upcoming New Year! Blubrry’s Innovative Podcast Tools Hosting and Publishing Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools. WordPress Integration: PowerPress plugin for seamless management from WordPress. Private Podcasting: Secure podcasts for designated listeners. Vid2Pod: Converts YouTube playlists into audio podcasts. Monetization Programmatic Advertising: Automatically inserts ads into your podcasts. Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes. Premium Podcasting: Provides options for ad-free, bonus content, and early releases. Value4Value: Accepts donations in Bitcoin and traditional currency. Analytics and Growth Podcast Statistics: Detailed analytics including geo, apps, and devices. Audience Surveys: Collects demographics directly from listeners. Media Kit: Creates a comprehensive overview for potential advertisers. Additional Features Podcast AI Assistant: Assists with planning, production, and promotion. Thrive Bundle: Enhanced tools including advanced stats and ad insertion. Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com. Concierge Service: Full setup assistance for your podcast. Transcription and Closed Captioning: Makes podcasts accessible with transcriptions. Media Mastering: Professional audio processing by Auphonic. Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org. Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters​. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. todd@blubrry.com and mike@blubrry.com

    21 min
  3. Podcasting’s Year in Review: Trends and 2025 Predictions

    12/19/2024

    Podcasting’s Year in Review: Trends and 2025 Predictions

    In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come. Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off. Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell 2024 Recap: Trends That Shaped 2024: Emerging podcast categories that gained traction. The role of AI in podcast creation and promotion. Growth of video podcasts and hybrid formats. Everyone talking but lots of investment Little return for most Average podcaster is not seeing growth Unless they have a serious video strategy Shifts in listener demographics or behavior. Monetary Insights: Changes in podcast ad revenue and sponsorship trends. Growth of subscription-based podcasts and private feeds. Platforms or networks that paid out the most to creators. Rogan renewed Tech & Tools: Breakthrough technologies in podcasting (e.g., automated editing, AI transcription, or discovery tools). Improvements in analytics or monetization tools. Cultural Moments: Podcasts that drove major cultural conversations in 2024. Milestones for diversity and inclusion in podcasting. Looking Ahead to 2025: Predicted Trends: Potential new podcast genres or formats. TikTok ban in America From TikTok to YouTube? Back to Instagram? The increasing importance of community-building and listener engagement. Advancements in personalization and AI-driven podcast recommendations. Monetization & Business: Predictions for ad revenue growth or challenges. New monetization models for creators (e.g., blockchain, NFTs). The role of corporate sponsorships and branded content. Listener Experience: Innovations that may improve accessibility and discoverability. Trends in interactive podcasts or gamification. Challenges to Watch: Navigating audience trust amidst AI-generated content. Competition with other forms of media for attention. How regulatory changes might affect podcasting globally. Opportunities for Creators: Expanding into underserved niches. Leveraging data to create hyper-targeted content. The role of PR in carving out a podcast's unique brand identity. Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

  4. Optimizing Podcast Length: Balancing Depth and Engagement

    12/12/2024

    Optimizing Podcast Length: Balancing Depth and Engagement

    Comparison is a thief of joy and that includes asking everyone how long you think your podcast should be. The answer lies with you, the creator and how long you believe each episode of your podcast should be. Today, Podcast Insider gives you the pros and cons on how one can optimize podcast length to balance the depth and engagement that creators strive for. Today's Hosts: Todd Cochrane and MacKenzie Bennett Don’t focus on a specific time length of your episode, take this advice and decide what works best for you and your audience. Optimizing Podcast Length Pros of Shorter Podcast Episodes Higher Engagement: Short, digestible episodes reduce drop-off and fit busy schedules. Consistent Production: Faster to produce, allowing for frequent, reliable uploads. Easy to Repurpose: Ideal for social media clips and mini-episodes to attract new listeners. Lower Production Effort: Less editing and quicker publishing, especially helpful for beginners. Focus on Key Points: Encourages concise, impactful content, ideal for quick tips and updates. Cons of Shorter Podcast Episodes Limited Depth: Restricted ability to explore complex topics fully. Lower Perceived Value in Some Genres: Can lack the immersive experience expected in storytelling genres. Reduced Monetization: Fewer ad opportunities, which may limit revenue. Frequent Content Planning: Requires consistent topic ideas, which may lead to burnout. Less Listener-Host Connection: Less time for building rapport, potentially limiting fan loyalty. Pros of Longer Podcast Episodes In-Depth Content: Allows for comprehensive storytelling, deep dives, and detailed discussions, enhancing engagement. More Monetization Opportunities: Supports more ad spots and attracts engaged listeners likely to support premium content. Stronger Listener-Host Connection: Builds rapport with listeners through extended time for personality and humor. Flexible Content Structure: Enables multiple segments and content styles, providing variety within an episode. Higher Retention for Loyal Fans: Appeals to dedicated listeners, fostering a sense of community and encouraging word-of-mouth growth. Cons of Longer Podcast Episodes Higher Production Time and Costs: Requires more editing, increasing time and resource demands, which may lead to burnout. Listener Drop-Off: Risk of losing listeners partway through due to the extended length. Harder to Repurpose: Challenging to create shareable snippets, as longer content is less digestible for social media. Intimidating for New Listeners: Longer episodes can deter newcomers who prefer shorter, easier-to-try content. Risk of Filler Content: Pressure to meet a longer runtime may lead to repetitive or less engaging content. Remember, at the end of the day you - the podcaster - decides how long is best for your show. Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com Stay tuned for more episodes and visit our website for the latest updates and resources.

    18 min
  5. Ultimate Holiday Gift Guide for Podcasters

    12/05/2024

    Ultimate Holiday Gift Guide for Podcasters

    Tis the season to gift your podcast obsessed loves ones with their favorite gear. Struggling to find the perfect gift for that podcaster who spends more time talking to a microphone than actual humans? Fear not! Blubrry has compiled the ultimate guide to help you win the title of “Best Gift Giver Ever” in your favorite podcaster’s heart (or at least their next episode shoutout). Today's Hosts: Mike Dell and Todd Cochrane Take a Look at Blubrry's Ultimate Holiday Gift Guide for Podcasters 1. Quality Microphone: Microphones are a very personal thing. We would suggest a dynamic mic. SM7B, M7, RE-320, Rode Podmic or the ATR2100X. 2. Pop Filter/Windscreen: Good at reducing plosive sounds (like “p” and “b” noises) that can distort audio. A simple, affordable add-on that makes a big difference in sound quality. 3. Headphones: A great set of wired headphones (not wireless) are a great gift! Audio-Technica ATH-M50x: Closed-back design provides accurate sound monitoring without audio bleed, making them ideal for editing and live recording. Other great options include the Sony MDR-7506, known for clarity and comfort. 4. Portable Audio Recorder: Zoom H5 or H6: Compact, portable recorders that are excellent for capturing high-quality audio on the go. They’re great for recording interviews, live shows, or backup audio. 5. Microphone Boom Arm: Rode PSA1: A versatile and sturdy boom arm that keeps the microphone stable and easy to position, reducing desk vibrations and clutter. Heil PL-T2 is a bit more expensive, but it’s the gold-standard for mic booms. 6. Podcast Editing Software: Both of our suggestions are subscriptions so get a yearly subscription. Adobe Audition: Industry-standard editing software with powerful tools for mixing and mastering audio. Great for podcasters who want to fine-tune their episodes. Descript: An innovative editing software that makes audio editing simple by transcribing and allowing edits through text. 7. Acoustic Panels: Foam or fabric-covered panels help dampen room sound and prevent echo, making audio recordings cleaner. Perfect for podcasters with a home studio. 8. Laptop Stand: Helps keep the workspace ergonomic and organized, reducing neck strain and providing better airflow for the laptop. Look for options that are adjustable and portable. 9. Custom Podcast Artwork: Hiring a graphic designer or gifting a service like 99designs can make a podcast stand out with visually appealing artwork.. 10. Gift Card for Stock Music/Effects: A subscription to a service like Epidemic Sound or a gift card for AudioJungle can provide access to high-quality music and sound effects for podcast intros and transitions. 11. Online Courses: Platforms like MasterClass or Skillshare have courses on audio editing, storytelling, and interview techniques. There are also podcast-specific courses available to help creators sharpen their skills. 12. USB Audio Interface: Focusrite Scarlett 2i2: A great audio interface for connecting XLR microphones to a computer. It’s known for its high-quality preamps and ease of use. AudioSigma - Podmoble 13. Backup Storage Solution: A reliable external hard drive (like the WD My Passport or Seagate Backup Plus) is crucial for storing and backing up episodes. Cloud storage subscriptions to services like Google Drive or Dropbox are also valuable for extra safety. 14. Comfortable Office Chair: Ergonomic chairs, like those from Herman Miller or Steelcase,

    22 min
  6. Unlocking New Listeners: Innovative Podcast Marketing Techniques

    11/21/2024

    Unlocking New Listeners: Innovative Podcast Marketing Techniques

    Are you ready to grow your podcast audience and reach listeners you’ve never tapped into before? In this episode, we dig into the latest and most effective marketing techniques to expand your show’s reach. From creative social media strategies to leveraging unique platforms and partnerships, we explore actionable tips that can help you attract new listeners. Tune in to learn about 10+ innovative podcast marketing techniques! Today's Hosts: MacKenzie Bennett and Todd Cochrane Here are some innovative and fresh strategies to market a podcast to new listeners, tapping into unique digital spaces, interactive content, and community-driven engagement: 1. Interactive and Personalized Audio Clips Dynamic Audio Clips: Create short, personalized audio previews using platforms like Headliner or Audiogram. Share these clips on social media with captions that directly engage the viewer, like “Ever wondered how to…? Listen to this quick tip!” Interactive Audio Experiences: Use tools like Descript to make interactive, editable transcripts or snippets, allowing listeners to engage with your podcast before committing to a full episode. Add clickable timestamps or key highlights to make clips more engaging. 2. AI-Powered Recommendations and Voice-Activated Marketing Podcast AI Tools: Blubrry's podcast AI tools allow podcasters to plan, produce, and promote their show seamlessly from their publishing dashboard. Podcast Recommendations with AI: Use AI-based recommendation engines, like those in Goodpods or Podchaser, to increase your reach. Engaging in communities that leverage AI for podcast discovery allows listeners to find your show through shared interests and listening behavior. Voice Assistant Marketing: Optimize your podcast to be found through voice search on platforms like Google Assistant, Alexa, and Siri. For instance, “Hey Alexa, play the latest episode of [Podcast Name]!” prompts listeners to find you easily through voice commands. 3. Collaborative Playlists with Other Podcasters Cross-Podcast Playlists on Spotify: Collaborate with similar podcasts to create themed playlists on Spotify or Apple Podcasts. Curate episodes that cover complementary topics, and promote the playlist across each podcast’s platforms. Collaborative “Best Of” Episodes: Work with other podcasters to create a collaborative episode featuring clips from each show. Make it a fun, joint project that gives listeners a sampler of several podcasts. 4. Interactive Content on Social Media Polls, Quizzes, and Games: Design social media content that’s interactive and aligns with your podcast’s theme. Run polls, quizzes, or mini-games related to your latest episode to engage your audience in a fun, low-commitment way. Live “Ask Me Anything” (AMA) Sessions: Host live AMAs on Instagram, Twitter, or LinkedIn, answering questions about recent episodes, upcoming guests, or behind-the-scenes stories. Promote it as a way for new listeners to get to know the podcast. 5. Geotargeted Ads and Local Marketing Location-Based Advertising: Use geotargeting on platforms like Facebook, Instagram, or Spotify to reach listeners in specific areas, especially if your podcast has local or regional appeal. Collaborate with Local Businesses: Partner with local businesses or events, offering small “ad” segments in exchange for them sharing your podcast through their own social media or email newsletters. 6. Cross-Platform Content Diversification TikTok and Reels Content: Create short, highly engaging clips specifically for TikTok and Instagram Reels, capturing funny moments, hot takes, or teasers of upcoming guests. Ensure the clips include captions or graphics to grab attention even without sound. LinkedIn and Niche Community Forums: For professional or topic-specific podcasts, LinkedIn can be a goldmine for reaching new listeners. Share insights,

    23 min
  7. Celebrating Gratitude and Community in Podcasting

    11/15/2024

    Celebrating Gratitude and Community in Podcasting

    It is unofficially the holiday season and today we're here to discuss the ways in which podcasters can participate in any way they can. Giving back to the community around Thanksgiving is a meaningful way for a podcast to show appreciation to listeners, guests, and supporters.   Today's Hosts: Mike Dell, Todd Cochrane and MacKenzie Bennett Here are some ideas to create a Thanksgiving Give-Back theme: 1. Charity Shoutouts and Partnerships: Highlight Local or Relevant Charities: Dedicate an episode to featuring charities or organizations that resonate with your podcast’s niche. Share their stories, invite representatives to speak, and encourage listeners to donate or get involved. Charity Sponsorship or Matching Donations: Pledge a portion of your podcast’s sponsorship revenue for the month to a chosen charity, or match listener donations up to a certain amount. Announce the initiative and encourage listeners to join in, creating a collective effort to make a difference. Create a Donation Drive: Collaborate with your listeners to raise funds for a specific cause. Provide incentives, like shoutouts on the show, for those who donate, or set a community goal and celebrate together if it’s reached. 2. Give Back Through Special Listener Content: Audience Appreciation Episodes: Host an episode dedicated to thanking your listeners. Include shoutouts, listener-submitted stories, or even “fan of the year” awards. Show your gratitude for the community that keeps your podcast going. Listener Q&A or Story Submission Episode: Invite listeners to submit questions, stories, or ideas and feature them in a special episode. This could be stories of gratitude, memorable Thanksgiving moments, or reflections on your podcast’s theme. Fan-Generated Content: Let listeners take part in the show by submitting their own clips, answering a question, or sharing a message. Compile these into a community-driven episode that highlights the diversity and voices of your audience. 3. Thanksgiving Giveaways and Contests: Gratitude Giveaway: Run a giveaway for loyal listeners, featuring prizes that relate to your podcast’s niche or audience interests. This could be exclusive podcast merchandise, gift cards, or a chance to be a guest on your show. “Nominate a Friend” Contest: Encourage listeners to nominate someone they think deserves a reward, whether it’s a small cash prize, a gift card, or a custom podcast shoutout. This promotes community spirit and allows listeners to support each other. Share-the-Love Challenge: Set up a “pay it forward” challenge encouraging listeners to do something kind in their community. Have them share their acts of kindness on social media with a unique hashtag, and share some of the best on your show. 4. Host a Thanksgiving-Themed Livestream or Virtual Gathering: Virtual Thanksgiving Meetup: Host a live-streamed Thanksgiving hangout where you and your listeners can chat, share stories, and express gratitude. Invite special guests, answer listener questions, and make it an interactive event. Live Charity Stream: Set up a live charity stream where listeners can donate in real-time to a cause while enjoying a special Thanksgiving-themed podcast episode or Q&A. This is also a great chance to feature notable guests, making the event feel special. Host a “Friendsgiving” Roundtable: Bring together past guests or members of your podcast community for a Friendsgiving episode. Each guest can share something they’re grateful for in podcasting, creating an atmosphere of appreciation and warmth. 5. Community Projects and Volunteering: Organize a Local Volunteer Event: If your podcast has a strong local following, consider organizing a volunteer day where you and listeners can give back together,

    13 min
  8. Boost Your Video Podcast Quality with Expert Editing Tips

    11/08/2024

    Boost Your Video Podcast Quality with Expert Editing Tips

    Podcasters know that video podcasting is quickly growing and they want to be part of the hype, but how does one jump on this effectively? Today, the Blubrry team goes into detail on to not only create video episodes but to do so well. From recording to editing to publishing, we take you through 15 tips on how to get your best video episode yet! Today's Hosts: Mike Dell and Todd Cochrane Editing a video podcast involves balancing both audio and visual elements to create a polished and engaging final product. Here are some tips to streamline the process and enhance the quality of your video podcast: 1. Prioritize Clean Audio First Audio Cleanup: Start by cleaning up the audio track, as clear sound is essential for podcast listeners. Remove background noise, reduce echo, and apply EQ and compression to balance levels. Sync Audio and Video: If you recorded audio separately, sync it to the video right away to avoid drift. Use claps, hand movements, or syncing markers for easy alignment in the editing software. 2. Choose Simple, User-Friendly Software Select an All-in-One Tool: Programs like Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve offer powerful editing capabilities for both video and audio. For simpler edits, tools like iMovie or Descript (which has both video and audio editing features) can work well. Use Templates or Presets: Many editing software options come with built-in templates for intros, lower thirds, and transitions, which can save time and ensure a consistent look across episodes. 3. Use Multi-Cam Editing for Multiple Angles Switch Angles for Engagement: If you have multiple camera angles, use your editing software’s multi-cam feature to easily switch between shots. Changing angles keeps the viewer’s attention and creates a more dynamic viewing experience. Emphasize Reactions: Switch to close-up angles during key moments, like when someone laughs or makes an impactful point, to capture facial expressions and enhance engagement. 4. Add Visual Interest with Graphics and Overlays Include Lower Thirds for Speaker Names: Adding lower thirds with speaker names or topic headers makes it easy for viewers to follow who is speaking or understand the segment focus. Use Animated Overlays for Emphasis: Use simple graphics or animations (like arrows, text pop-ups, or icons) to highlight key points, jokes, or important moments. Keep them subtle and relevant to avoid distracting viewers. 5. Incorporate B-Roll and Visuals to Enhance the Story Use B-Roll to Illustrate Points: B-roll footage, images, or screen recordings relevant to the conversation add visual depth and context. For instance, if a guest mentions a specific event, you can overlay relevant visuals to keep viewers engaged. Add Text Overlays or Key Quotes: Highlight essential points or quotes with on-screen text, reinforcing key takeaways for viewers. 6. Keep Transitions Simple Stick to Clean Cuts or Fades: For a polished, professional look, use simple cuts or crossfades between scenes. Avoid fancy transitions like star wipes or 3D effects, as they can look dated and distract from the content. Use Jump Cuts Sparingly: Jump cuts (where you cut to different parts of the same shot) can help trim unnecessary pauses or filler words, but overuse can make the video feel choppy. Use them only when they improve pacing. 7. Optimize for Different Platforms Consider Aspect Ratios: Most platforms (like YouTube) use a 16:9 ratio, but shorter clips for Instagram Reels or TikTok should be in a vertical 9:16 format. Edit shorter, engaging highlights in these formats to promote on social media. Create Engaging Thumbnails: Design a thumbnail that features your podcast logo,

    25 min
3.5
out of 5
18 Ratings

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Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

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