892 episodes

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

    • Business
    • 4.7 • 330 Ratings

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

    The Impact of Your Podcast Stories and Strategies

    The Impact of Your Podcast Stories and Strategies

    Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group).
    Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture!
    Find Mark and Krita at https://practicalprepping.info/ and check out the free Getting Started In Prepping free PDF
    Thinking of Starting a Podcast?
    Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
    With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
    Go to https://www.schoolofpodcasting.com/listener
    How Did You Like This Episode?
    I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)
    Chapters
    00:00:00 - A Letter From Morgan 
    00:02:04 - Opening 
    00:03:15 - Mark From Practical Prepping https://practicalprepping.info/ 
    00:03:20 - Define What You WON'T Do 
    00:03:39 - Why Prepping? 
    00:05:23 - What Was It Like Starting Out? 
    00:06:20 - Doing the Right Things 
    00:08:30 - An Important Thing to Focus On 
    00:10:20 - Becoming More Efficient 
    00:11:33 - When To Remove Ums 
    00:12:13 - Sponsors Came Knocking 
    00:14:38 - Join the School of Podcasting 
    00:15:42 - Your Podcast Website 
    00:15:56 - Improving Your Website 
    00:17:05 - Mark Added a Facebook Group 
    00:22:29 - Audience Approved Content 
    00:24:05 - Sell a Product or Service 
    00:25:15 - How Are Book Sales? 
    00:26:12 - Advice For New Podcasters 
    00:30:00 - Favorite Comments 
    00:31:55 - You Don't Need to be THE Expert 
    00:33:03 - What Does Prepared Look Like? 
    00:33:40 - Buy Mark a Coffee 
    00:35:23 - My Thoughts 
    00:37:37 - Question of the Month 
    00:38:35 - Live Appearances 
    00:39:18 - Start Your Podcast 
    Mentioned In This Episode
    Practical Prepping Show
    Practical Prepping For Everyday People: A Common Sense Guide On Preparing For Life's Emergencies
    Getting Started In Prepping free PDF
    Practical Prepping Facebook Group
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Teachable Course Platform
     

    • 37 min
    Adjusting Attitudes: Harnessing Persistence for Podcasting Success

    Adjusting Attitudes: Harnessing Persistence for Podcasting Success

    Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going.
    In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting skills can lead to significant breakthroughs, as demonstrated by Jen Hardy.
    From the power of perseverance, learning new skills, and leveraging humor and storytelling to strategic content mixing and effective use of technology, this episode is packed with guidance to help you thrive in the competitive podcasting arena. 
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Chapter Markers:
    00:00:18 - Opening 
    00:00:55 - Changing Your Attitude
    00:03:12 - Got a Mentor
    00:03:51 - Attitude Change
    00:04:54 - Podcast Ingredients
    00:05:27 - What About Luck?
    00:06:30 - Stealing Attention
    00:08:22 - Wow Content https://geni.us/platform-michael-hyatt 
    00:08:49 - Sydnie Christmas https://youtu.be/pjyy4tYZFDc?si=w6z5SMiPpqUGCyoF&t=85 
    00:11:50 - Use Your Voice
    00:12:31 - AI Best Practices
    00:17:18 - My Podcast Needs to Be Better
    00:18:58 - Take Another Swing
    00:19:33 - The First Time You...
    00:23:04 - The Pieces Fall Into Place https://www.youtube.com/watch?v=AjPnKHG0D8w&list=PLmaSCqWWHYpd7-ouBmhwMbh7VFRxfCvgh )
    00:24:55 - BJ Novak at CEX https://cex.events 
    00:27:03 - HUGE OPPORTUNITY
    00:29:58 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 
    00:30:58 - NEW SHOW: Your Podcast Website https://www.yourpodcastwebsite.com 
    00:31:15 - How Much Did My Show Grow From Last Week? https://www.yourpodcastwebsite.com 
    00:32:52 - 18% Came From My Newsletter https://www.schoolofpodcasting.com/newsletter 
    00:36:18 - Leave Feedback https://podclick.me/thoughts 
    00:36:36 - Podcast Rewind: Soundoff Podcast https://www.soundoffpodcast.com/dave-jackson 
    00:37:29 - Question of the Month https://www.schoolofpodcasting.com/question 
    00:38:31 - Live Appearances https://www.schoolofpodcasitng.com/where 
    00:39:03 - The Notes Are There... https://www.schoolofpodcasting.com/listener 
    00:40:48 - The Wallet Story 
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
     Episode 400 of the Sound Off Podcast with Matt Cundill
    Jen Hardy on YouTube
    Platform: Get Noticed in a Noisy World Michael Hyatt
    The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
    Craig From Ingles Podcast
    Content Entrepreneur Expo
    Samson Q2U Microphone
    Sydnie Christmas Singing Tomorrow
    This is episode 931

    • 39 min
    The Truth About Podcast Growth: It's a Marathon, Not a Sprint

    The Truth About Podcast Growth: It's a Marathon, Not a Sprint

    Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show.
    JOIN THE SCHOOL OF PODCASTING COMMUNITY
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.
    Save using this link www.schoolofpodcasting.com/listener 
    Dave's New Show!
    Check out yourpodcastwebsite.com or Follow the Show.
    Chapter Markers:
    00:00:00 - People Quit Too Soon. WHY? 
    00:00:38 - Opening
    00:01:17 - Joe Rogan Overnight Success?
    00:02:39 - Subscribers After 100 Episodes
    00:03:30 - Mr. Beast
    00:04:50 - 5 Million Dollars an Hour
    00:06:12 - Downloads With No Promotion
    00:08:09 - The Phone Book
    00:09:12 - Downloads Equation
    00:11:12 - More Fun Podcast Math
    00:12:36 - More Ways To Measure Success
    00:14:36 - Join the School of Podcasting 
    00:15:36 - Your Podcast Website https://www.yourpodcastwebsite.com 
    00:15:55 - The Invisible Benefit 
    00:17:00 - No Skin in the Game 
    00:18:11 - Too Hit In the Podcast Kitchen 
    00:20:26 - Big Companies with Small Sense 
    00:21:57 - Tim Poll Has Videos Removed 
    00:23:46 - No Shirt No Shoes No Service 
    00:26:07 - Rallying the Troops 
    00:28:24 - Think Like Me 
    00:28:57 - Here's a Question 
    00:29:30 - Celebrity Personas 
    00:32:27 - Dave Was JD 
    00:33:26 - Showtime 
    00:34:17 - Fake It Till Ya Make It 
    00:36:43 - Question of the Month 
    https://www.schoolofpodcasting.com/question 
    00:37:43 - Live Appearance https://www.schoolofpodcasting.com/where 
    00:38:16 - Start Out Aiming For Fun 
    00:39:52 - I Help Podcasters 
    Mentioned In This Episode Percentage Growth Calculator
    Overcast TOS
    Why Do Podcasters Quit by Episode 5?
    Mr. Beast on Joe Rogan
    Tim IRL Has Three Videos Deleted From YouTube

    • 38 min
    Mastering Podcast Rebranding: Lessons from the Front Lines

    Mastering Podcast Rebranding: Lessons from the Front Lines

    In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.
    I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Participants
    Scott From What Was That Like https://whatwasthatlike.com/ 
    Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
    York from Welcome To Earth Stories https://welcometoearthstories.com/ 
    Mark from History of North America https://www.markvinet.com 
    Tyler from Crying is Manly https://cryingismanly.com/ 
    Ralph From Ask Ralph https://www.askralphpodcast.com 
    QUESTION OF THE MONTH
    Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
     Follow the Show and Never Miss an Episode on:
    Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
     
    Mentioned In This Episode
    Quick and Dirty Tips  https://www.quickanddirtytips.com/
    Mike Rowe  https://www.mikerowe.com 
    Podcast Review Show https://www.podcasterviewshow.com 
    Podcast Rodeo Show: https://www.podcastrodeoshow.com 
    Buzzsprout https://supportthisshow.com/buzzsprout (aff)
    Captivate https://supportthisshow.com/captivate (aff)
    Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)
    Chapter Markers:
    00:00:00 - Rebranding 
    00:00:36 - Opening 
    00:01:17 - The Question 
    00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 
    00:03:37 - Rick from Renewed Mindsets  https://www.renewedmindsets.com/ 
    00:05:51 - York from Welcome To Earth Stories  https://welcometoearthstories.com/ 
    00:08:27 - Mark from History of North America https://www.markvinet.com 
    00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 
    00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 
    00:12:02 - Quick and Dirty Tips  https://www.quickanddirtytips.com/ 
    00:13:30 - Switching Out Key Players 
    00:15:06 - Dave on Mike Rowe  https://www.mikerowe.com 
    00:16:06 - The AC/DC Fact 
    00:17:31 - The Way To Win 
    00:18:48 - Scott Made Changes Based on Community Feedback  https://www.whatwasthatlike.com 
    00:20:59 - Join the School of Podcasting 
    00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 
    00:22:20 - Why Rebrand? 
    00:23:30 - Why I'm rebranding One of My Shows  https://www.podcastrodeoshow.com 
    00:24:10 - Stupid Mistakes 
    00:25:08 - New Plan 
    00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 
    00:29:22 - New Show Your Podcast Website  https://www.yourpodcastwebsite.com 
    00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff)
    00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff)
    00:31:39 - See Picture Change 
    00:31:51 - Back To Normal 
    00:32:

    • 36 min
    Podcasting's Deep Connection With Alban Brooke

    Podcasting's Deep Connection With Alban Brooke

    Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. 
    Connect with Alban Brooke Check out Buzzcast
    Connect with Alban on Twitter @albanbrooke
    Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Buzzsprout Features Mention
    New iOs App (monitoring, sharing, updates) Dynamic Chapters Pre and Post Rolls Buzzsprout Ads (available to anyone) For more information see my affiliate link.
    QUESTION OF THE MONTH
    Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
     
    Mentioned In This Episode
    Join the School of Podcasting Community
    Buzzsprout
    Episode 793 on Media Hosts
    Free Podcast Courses
    Podcasting Resources Show
    Buzzsprout Ads
    Slick Text
    Dave's Appearances in a Spotify Playlist
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Join the Newsletter For More Podcast Tips
    Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
     
    Podcast Giveaway
    Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
     
    Follow the Show and Never Miss an Episode on:
    Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
     
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
     
     

    • 39 min
    Mastering Social Media for Podcast Growth with Expert Katie Brinkley

    Mastering Social Media for Podcast Growth with Expert Katie Brinkley

    Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.
    Discover the secret sauce to building a dedicated community, why consistent posting trumps timing, and the essential tools for tracking and enhancing your social connect. 
    JOIN THE SCHOOL OF PODCASTING COMMUNITY
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee.
    Save using this link www.schoolofpodcasting.com/listener 
    Connect with Katie Brinkley
    Katies Resources
    Katie on Instragram
    Katie on Facebook
    Katie's Book The Social Shift
    Rocky Mountain Marketing
    How Did You Like This Episode?
    I'm always looking for feedback and I would love your input on this episode (it takes 1 minute)
    Because of My Podcast : Neil Scott Wins an Award
    Check out Neil's show Recovery Coast to Coast
    Podcast Giveaway
    Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway
    Join the Newsletter For More Podcast Tips
    Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Katie's Book The Social Shift Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month

    • 42 min

Customer Reviews

4.7 out of 5
330 Ratings

330 Ratings

The Travel Path Podcast ,

Great Show For a New Podcaster

Recently started listening to Dave’s show and I am learning a ton about the podcast space. He does a great job mixing things up to keep it entertaining.

Anastasia Violet Lipske ,

Authentic, fun, and very informative!

Just discovered this podcast and am binging now. I generally don't listen to shows geared toward podcast hosts because I'm a booking agent...I don't have a show. However, I am glad I decided to give this show a listen because I'm learning so much more about the industry and from a Podcast Hall of Famer no less so who better to listen to, right?

I love Dave's humor and authenticity. His credibility and trustworthiness makes this a podcast I will continue to listen to and suggest to everyone who is or is considering being in the podcasting space! Put this one reverse play so you can catch the many past episodes...you'll learn so much from a master and in an enjoyable way!

Rickt4du ,

Podpage

Your recent episode on Podpage Elite got me to upgrade from Pro. Worked with the SEO feature last night and corrected all my shows. Most had 4 or 5 warnings and 3 or so fails. Now, they’re all perfect. Definitely worth a 5 star review and a follow. Thanks!!

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Prof G Markets
Vox Media Podcast Network
The Ramsey Show
Ramsey Network
Habits and Hustle
Jen Cohen and Habit Nest
The Economics of Everyday Things
Freakonomics Network & Zachary Crockett

You Might Also Like

Ask the Podcast Coach
Dave Jackson, Jim Collison
Your Podcast Consultant
Dave Jackson
The Future of Podcasting
Dave Jackson & Daniel J Lewis
The Podcast On Podcasting
Adam Adams
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
Big Podcast
Creator Science
Jay Clouse