School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs.
Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. 
 
Thinking of Starting a Podcast?
Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.
With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!
Go to https://www.schoolofpodcasting.com/listener
Got Feedback On This Episode?
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Share Your Thoughts
 
Mentioned In This Episode
Video Version on Libsyn's YouTube
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Podcast Rodeo Show
Podcast Hot Seat
Your Podcast Website
Tidycal
Acuity Scheduling
Calendly
Podmatch and Podcastguests
This is episode 938 of the School of Podcasting
CHAPTERS 00:00:00 - Based on Feedback
00:00:22 - Opening
00:01:14 - Conducting Interviews
00:01:40 - Where Do You Start?
00:03:19 - Your Podcast Is Your Home
00:07:18 - How to Avoid Guests With Terrible Audio
00:11:25 - Telling a Guest Their Audio Isn't Good Enough
00:12:58 - Get a Scheduling Tool
00:14:39 - Send Reminders
00:15:24 - Your Checklist
00:17:36 - How to Ask Questions
00:19:30 - My Interview Setup
00:21:01 - LISTEN
00:21:43 - No Active Listening
00:22:25 - Worst Question Ever
00:24:19 - Scheduling Nightmares
00:24:54 - Double-Intro
00:25:29 - Let them Think
00:26:15 - No Value Answers
00:27:55 - Share Your Insights Last
00:29:56 - EDIT EDIT EDIT EDIT
00:32:53 - Make It Easy to Share
00:33:37 - Why Guests Don't Share Their Appearance
00:34:24 - A Greatest hits Interview
00:34:56 - The Biggest Benefit of interviews
00:38:11 - What Do I Do With a Bad Interview?
00:38:50 - The Awkward Conversation
00:40:28 - Rearrange The Content
 

Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible.
When you change the information that is feeding your brain, you change the output of your show.
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
 Contributors
Zo from Back Look Cinema
https://www.backlookcinema.com/podcast 
J from Okie Bookcast
https://www.okiebookcast.com/ 
John Finkelde - Grow a Healthy Church
https://growahealthychurch.com/ 
York from Welcome to Earth Stories
https://welcometoearthstories.com/ 
Mark from Practical Prepping
https://practicalprepping.info/ 
Mike from the 70's Vs the 80s
https://podcasts.apple.com/us/podcast/the-70s-vs-the-80s/id1527870389
(mike buy a domain at coolerwebsites.com and point at something).
Craig from Live Well and Flourish
https://www.livewellandflourish.com
Mark From PodcastBranding.co
https://www.resourcefuldesigner.com/ 
Ralph From Ask Ralph Show (Personal Finance from a Christian Persepctive)
https://www.askralphpodcast.com 


Books Mentioned
Old Man's War
https://amzn.to/3zfJ6ru
Bird by Bird
https://amzn.to/45zUB9p 
Crucial Conversations
https://amzn.to/3XAGOxp 
The Giving Tree
https://amzn.to/4bl2658 
Success Principles
https://amzn.to/3KXKTnI 
Born to Run
https://amzn.to/4cyWNjO 
Letters From a Stoic
https://amzn.to/3VCfOLl 
Platform: Get Noticed in a Noisy World
https://geni.us/platform-michael-hyatt
Storybrand
https://amzn.to/3VEY81o 
How to Win Friends and Influence People
https://amzn.to/4esKCqi 
Mastering Your Finances (Free when you sign up for newsletter)
https://www.askralphpodcast.com 
Storyworthy by Mathew Dicks
https://amzn.to/3E2HCxp 
Profit From Your Podcast
https://www.profitfromyourpodcast.com/book 
Other Items
00:25:39 - Quit Encouraging Fraud 
00:28:43 - Weird Spotify Video Thing 
00:31:53 - Eyes on Streamyard https://supportthisshow.com/streamyard 
00:33:30 - Podcast Rewind: EO Fire https://www.eofire.com/podcast/davejackson/ 
00:34:16 - Question of the Month https://www.schoolofpodcasting.com/question 
00:37:14 - Live Appearances https://www.schoolofpodcasting.com/where 
 

Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. 
I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). 
I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.
Join the School of Podcasting Community Risk-Free
Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 
Share Your Thoughts
 Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
In and Around Podcasting
Media Round Table
TalkTV Julia Hartley-Brewer
Sounds Profitable Podcasting is the Safest Bet
Dave and Danny Brown on Ask the Podcast Coach
Power of Podcasting Network
Distorted View Daily
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
 Geologic Podcast - George Hrab
Stacking Benjamins Show
AI Goes to College

How do you grow your audience? I hear this every day in every Facebook group. It starts with your content. It can't be good. It can't be great. I needs to be WOW content that your audience HAS to share. Today we talk about the ingredients that make up wow content from the book Platform: Get Noticed in a Noisy World by Michael Hyatt. 
I also talk about what GOOGLE thinks is good and what stops us from making WOW content. 
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. 
Got Feedback On This Episode?
I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 
Share Your Thoughts
Mentioned In This Episode
Join the School of Podcasting Community
Platform: Get Noticed in a Noisy World
Fly on the Wall With Dana Carvey, David Spade, and Jerry Seinfeld
https://www.youtube.com/watch?v=pOLgAFeC9jg
Tom Webster Podcast Movement Keynote
https://youtu.be/Ggy6Bs1FsLI?si=7QD1jz4YSzq07gB7 
Rick Beato and Jim Barner Make Good Records
https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313
Sting on Rock Beato
https://www.youtube.com/watch?v=hkrWxHEnlEs
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Chapter Markers: 00:00:01 - It's Not Just One Thing 
00:01:19 - Opening 
00:01:54 - How Do I Grow?
00:02:33 - Michael Hyatt Advice
https://geni.us/platform-michael-hyatt 
00:03:26 - Characteristics of WOW Content https://geni.us/platform-michael-hyatt 
00:05:18 - Anticipation
00:06:17 - Surprise
00:07:57 - Transcendence
00:08:29 - Clarity
00:08:45 - Evangelism 
00:10:24 - Driveway Moments
00:11:22 - Does AI Deliver WOW Content? https://supportthisshow.com/aiwriter (aff)
00:13:07 - Back to Surprises
00:13:56 - Maybe It's Not Time To Promote Your Show https://geni.us/platform-michael-hyatt 
00:17:23 - It All Comes Back to Word of Mouth https://youtu.be/klxif5McurI?si=HhcofEqxzICmjGd4&t=1313 
00:18:01 - Master Your Craft
https://youtu.be/Ggy6Bs1FsLI?si=NBnsEKEkJzKiL9Z0 
00:19:09 - What Does Google Look At?
00:19:10 - Podcast Hot Seat https://www.podcasthotseat.com 
00:19:25 - Experience
00:20:10 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:20:26 - Google E.E.A.T Experience 
00:22:13 - Expertise 
00:24:00 - Authoritativeness 
00:25:07 - AI Writer
https://supportthisshow.com/aiwriter 
00:25:33 - Congressional Dish
https://congressionaldish.com/ 
00:26:11 - Trustworthiness 
00:26:51 - Beiding Your Morals 
00:27:43 - Question of the Month https://www.schoolofpodcasting.com/question 
00:28:41 - Live Appearances https://www.schoolofpodcasting.com/where
00:29:13 - Back to the Basics 
00:30:36 - Tell Us A Little Bit About Yourself 
00:32:17 - Other Ingredients of Good Shows 
00:36:36 - If You Want To Make Money 
00:37:26 - BE AUTHENTIC 
00:38:45 - Artwork Counts 
00:39:45 - Get Consistency Right 
00:40:49 - You Can't Get This Any Place Else 
00:41:35 - Overwhelmed? That's OK 
00:43:01 - What is It Michael? 
00:44:43 - The Mentality of Good Content 
00:46:08 - Monetizing Too Early 
00:47:15 - So Many Crayons! 
00:49:13 - Poor Planning and Execution 
00:49:55 - Lack of Authent

Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes.
In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters.
We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt’s podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts.
Check out Matt's conversation with Dave on episode 400 at
https://www.soundoffpodcast.com/dave-jackson 
Podcast Superfriends
You May Also Like (Podcast Recommendations)
Matt on Facebook
Matt on Linkedin
Matt on Twitter/X
Matt on Instagram
Matt's Podcasting 2.0 Voice Overs
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
QUESTION OF THE MONTH
Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website.
Leave Your Answer at  www.schoolofpodcasting.com/question
Podcast Rewind
Dave on Rocky Mountain Marketing with Katie Brinkley 
Mentioned In This Episode
Join the School of Podcasting Community
Profit From Your Podcast Book
Power of Podcasting Network
Dave's YouTube Channel
Dave's Podcasting Newsletter
Buy Dave a Coffee
Put Dave In Your Pocket
Where Will Dave Be?
Question of the Month
Dave on Rocky Mountain Marketing with Katie Brinkley
Podcast Superfriends
You May Also Like (Podcast Recommendations)
Podcast Hot Seat
Otter Transcriptions
TidyCal (one time lifetime offer) Schedulging tool
Acuity Scheduling
This is episode 934 of the School of Podcasting.
 
 

In this episode, we look at how podcasters use YouTube to enhance your podcast. I asked:
A) Are you not using YouTube at all?
B) Are you creating static videos?
C) Are you creating full videos?
I also talk about a way to find more content using YouTube even if you're not making videos. 
Join the School of Podcasting Community Risk-Free
Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
Chapter Markers:
00:01:15 - Opening 
00:01:15 - People HAVING to Do YouTube?
00:02:04 - How Are You Using YouTube?
00:02:30 - Dan - Based On A True Story  https://www.basedonatruestorypodcast.com/ 
00:05:17 - Max - Aviation News talk https://aviationnewstalk.com/ 
00:07:37 - Craig Ingles Podcast https://www.inglespodcast.com/ 
00:09:15 - Kim - Pharmacists Podcast / Perrysburg  https://www.thepharmacistsvoice.com 
https://www.perrysburgpodcast.com 
00:11:34 - Zo - Backlook Cinema https://www.backlookcinema.com/ 
00:13:30 - Mark - Markvinet.com https://www.markvinet.com 
00:14:49 - Ralp - Ask Ralph Podcast (Finance) https://www.askralphpodcast.com/ 
00:16:06 - Bryan Relaxed Male https://www.relaxedmale.com/ 
00:17:17 - Paul - Pass ACLS https://passacls.com/ 
00:18:52 - Rich - Two Grumpy Vets and a Dude https://www.twogrumpyvets.com/ 
00:20:36 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 
00:21:37 - Your Podcast Website https://www.yourpodcastwebsite.com 
00:21:55 - Ronnie - Dancing is Forbidden https://www.dancingisforbidden.com/ 
00:24:46 - Todd - Guardian Downcast https://www.guardiandowncast.com/ 
00:28:07 - Tim - Create Art Podcast https://createartpodcast.com/ 
https://www.findapodcastabout.xyz 
00:31:25 - Dave - Walking is Fitness https://walkingisfitness.com/ 
00:33:27 - York - Welcome to Eartch Stories  https://welcometoearthstories.com/ 
00:36:05 - Dave's Thoughts
00:37:30 - Check Consumption Rate
00:39:55 - Using YouTube To Check What Topics are Popular
00:41:44 - Question of the Month  https://www.schoolofpodcasting.com/question 
00:42:43 - Live Appearances  https://www.schoolofpodcasting.com/where 
00:43:17 - Future Episodes https://www.schoolofpodcasting.com/follow 
00:44:13 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 
00:44:13 - New Chapter
00:45:02 - Blooper