ScreamingBox Technology & Business Rundown ScreamingBox

For the June edition of the ScreamingBox Technology and Business Rundown podcast, our subject is Clean Code Basics; and we are proud to have as our special guest Robert “Uncle Bob” Martin. Join us as we discuss the definition, the technical characteristics and the different business aspects of Clean Code.
Robert Martin, also known to many as Uncle Bob. Robert is considered to be a legend in the coding world for his deep knowledge, experience and advocacy of Clean Code writing.

Robert has been a Development Manager for companies such as Teradyne and Clear Channel, for the last 30 years he has been a software consultant, lecturer and best-selling author. He currently runs Uncle Bob Consulting and you can take his classes and watch his Clean Code videos at CleanCoder.com

He has authored many books and magazine articles on clean coding principles and Agile development methodologies. He was the editor-in-chief of C++ Report magazine and served as the first chairman of the Agile Alliance, which was only natural since he was also a founder of the influential Agile Manifesto. Look it up, your mind will be blown!

Note: For our July Podcast, we will once again have Robert on to discuss Clean Code techniques and developer application and training.

In this month's ScreamingBox Technology and Business Rundown podcast, we get into a detailed conversation about how businesses can convert incoming website traffic into customers and sales.

Our guest this month is James Hipkin from Red8 Interactive. In this podcast, our host Dave Erickson and Botond Seres look to James to explain the ins and outs of website traffic conversion and digital marketing in ways that will make sense to all those listening.

James has worked in Marketing and Advertising for almost 40 years, with clients such as Sprint, Apple, Nestlé, and Toyota. He never loses track of what’s important and he believes that when done right, Marketing creates value for customers as well as the business.

Today, James is passionate about websites and helping the rest of us understand online marketing. His clients value his jargon-free, common-sense approach.

In this podcast we answer website traffic conversion questions such as: How much time does website content have to hook the visitor? What are the most important things to have on your landing pages?

While running a marketing agency, Simen Svale Skogsrud and his partners decided they needed a better way to manage the flow and distribution of content via website back-ends. It is from this need that they developed Sanity.io Headless CMS (no it is not a new genre of horror films). Join our hosts Dave Erickson and Botond Seres as they explore the interesting and mysterious world of Headless Content Management System. As a co-founder of Sanity.io, Simen is really able to give detailed info on the development of Sanity.io. and answer the burning questions on everyone's mind about Headless CMS: How do you decide to make a Headless CMS product? How do you go about evaluating the different Headless CMS systems? Why are they different? What are the differences? When is it best to use a Headless CMS? How critical is the content modeling? What is GROQ? Is GROQ similar to GROK (Look it up - Stranger in a Strange Land)? How does Headless CMS handle Video? What is the future of Headless CMS?

Izzy Aspler heads a consulting agency that is focused on UX Design, market fit analysis and MVP development strategies. For this podcast, ScreamingBox hosts Dave Erickson, Iman Kaur and Botond Seres grill Izzy on the various aspects of Product Market Fit. In other words, how can you answer the questions that all investors ask - “How do you know your product fits the market need?” Izzy’s wide range of business experience includes product design, leading design teams and holding business strategy sessions with stakeholders. As a Product Market Fit expert, our hosts bombarded him with questions such as: What is your definition of Product Market Fit? Can you describe, at a very high-level, the basic Product Market Fit Process? Who in an organization is usually responsible for Product-Market Fit? How is Product-Market Fit Measured? What virtual platforms are used for Product Market Fit? The basis of Product Market Fit is communication with the target market and what are the best ways to have that communication? Is live better than virtual? If an entrepreneur wanted to do some basic Product Market Fit work, where should he start? If a larger company was looking at a new product, would they go about doing the Product Fit Analysis differently than say a Start-up?

Join our Host Dave Erickson and Botond Seres as they grill our guest Tyler Johnson about his 20 year experience in entering new global markets, and how he was able to overcome cultural and linguistic challenges and help Dell Computer to enter the highly competitive Chinese market. Find the answer to critical questions about entering new international markets: What should founders do who are looking to go outside of their home market into international markets? What are some of the things they need to think about and look at in order for them to do that? How do you find out the market needs for a certain demographic in international markets? Are businesses going to be looking at starting a business in other countries to get an advantage in taxes, growth and markets? How critical was it when working with Dell and hardware and software services and products to understand what was actually being developed in the local market? How much of that study do you have to do and how did you do that in a market that you are not familiar with the language? For an SMB or a startup that wants to go into an international market, what should they be focusing on first?

Our guest Jen Kramer joins our hosts Dave Erickson, Iman Kaur and Botond Seres for an informative and exciting deep dive into the world of No-Code Technologies and Development. In this month's ScreamingBox Technology and Business Rundown Podcast, we ask Jen what she means by teaching about building “Quality Websites”? What does she mean by that and how does No-Code fit into that teaching? In the past No-Code elements were not very flexible or customizable, has that changed recently? How do developers add customization to No-Code projects? How has No-Code developed in the last few years? Should you use a design tool like Figma first, or should you design right in the No-code platform like Webflow? What does she see for the future of No-Code platforms and as a business direction for developers and agencies?