Over the last year, we've heard growing demand across the planet to change the narrative on issues from racism, poverty and capitalism - to climate change, health care and biodiversity. But what, exactly, does that mean? What are narratives? How do they influence the way we live and work? And how the heck do you change one?
That's what we discuss in this episode, with Sean Gibbons, CEO of The Communications Network. His organization connects, gathers, and informs leaders working in communications for good in order to advance the missions and impact of foundations and nonprofits. Before joining the Network, Sean held senior positions at several policy think tanks in Washington and worked as an award-winning news producer for CNN.
If you have any interest in social change, you need to hear what Sean has to say. Not only does he share some incredible resources with us, including the strategic toolkit Storytelling for Good (developed with the Rockefeller Foundation and Hattaway Communications), and a brand new platform for diversity, equity and inclusion – but he also tells an amazing story of how - exactly - social change leaders used stories to change the narrative on a global human rights issue - marriage.
The Communications Network has some terrific resources - it's definitely worth checking out. And, if you know of any social good organizations who did amazing work to make a difference this year, Sean invites you to nominate them for the Clarence B. Jones award.