SearchGPT & The Future of SEO + Search Marketing #BotBros

In this AI marketing podcast episode, Dan Sanchez is joined by his brother and cohost Travis Sanchez to delve into the latest in AI-powered search technologies. They debate the worth of YouTube Premium, the advantages and limitations of free versus paid AI services, and discuss Google's dominance amidst emerging competitors like Perplexity. The conversation also covers the transformative potential of Search GPT on marketing and SEO, exploring real-world examples and scenarios that illustrate these shifts. Tune in to understand the future implications of AI for search behaviors and learn practical strategies to adapt in this rapidly evolving landscape.

Resources Mentioned:

• Dan's LinkedIn Post: https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7253030815331184640-wB0c/?utm_source=share&utm_medium=member_desktop
• Viral X Post: https://mobile.x.com/thegenioo/status/1852121935418884462

Timestamps:

• 00:00 ChatGPT now allows searching your conversation history.
• 06:00 X excels in live content interaction; unique advantage.
• 06:56 Fast, ad-free with accurate info but flawed.
• 10:18 AI surpasses Google through hyper-personalized experience.
• 15:37 Perceived value depends on frequency of mentions.
• 18:41 SEO will evolve into AI priming term.
• 20:11 Create posts ecosystem; optimize for AI-driven searches.
• 23:50 AI-driven answers preferred over traditional search results.
• 26:41 Half use AI over Google; real estate event.
• 31:09 Google's main concern: evolving revenue strategy sustainability.
• 33:54 Search changes impacting SEO and Google Ads.