Season 2, Episode 1: Brand Culture Matters More Than You Think (With Ralph Ardill)

Ralph Ardill is an expert consultant, a keynote speaker and an author on Brand Transformation and Experiential Design, with over 25 years of experience working with a variety of big-name brands. In the first episode of Off Brand Season 2, Ralph shares his thoughts on the changing face of brand culture, why we should be flipping the branding process on its head, and how old-school leaders need to change their approach to internal engagement, fast.