Season 2 Episode 2 "PR Professional: Beth Gordon"

Beth Gordon is a 20 year veteran in the public relations industry. Beth began her career in healthcare public relations and used her creativity to promote health while staying within the FDA's guidelines. This experience led to her PR longevity and the use of different media channels like social media and traditional outlets to produce campaigns for Kellogg's, Campbell's, and the National Pork Board. Her work was featured on shows such as Good Morning America and The Today Show. On this episode of the DIMPRR Podcast, Beth discusses merging her love of culinary food and public relations, the idea of becoming a food influencer, the art of tracking coverage, and showcasing the value of influencer marketing.

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