Windermere Coaching Minute

Windermere Coaching
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Windermere Coaching Minute

The Windermere Coaching Minute podcast is a platform dedicated to inspiring and empowering real estate brokers to go above and beyond for their clients. Each episode highlights the qualities and practices of exceptional brokers who embody the core values of the Windermere brand. One of the key attributes emphasized in the podcast is the ability to push through difficult times. The real estate industry is not without its challenges, and the podcasts feature brokers who have demonstrated resilience, perseverance, and a unwavering commitment to their clients, even in the face of adversity.

  1. 3일 전

    Season 10 Episode #8 Balance Between Personal & Brokerage Branding with Stevi Fanning

    Balance Between Personal & Brokerage Branding with Stevi Fanning Host: Erin Wright, Windermere coach with marketing and advertising background Guest: Stevi Fanning, marketing strategist and real estate powerhouse with 13 years of industry experience, owner of Building Boise Real Estate, and Windermere coach In this episode, marketing expert Stevi Fanning shares her insights on effectively balancing personal branding with brokerage branding for real estate professionals. The 80/20 Rule: 80% brokerage branding, 20% personal branding for marketing materials, especially signageBrand Partnership Approach: Use your personal brand to communicate unique value while leveraging your brokerage's established credibilityValue Proposition Development: Find the intersection of your genuine skills, market needs, and personal passionsBrand Evolution Timeline: Expect 12+ months for brand saturation and recognition in your marketBrand Success Indicators:Finding Your Niche: Stevi specialized in new construction after extensive market research with builders and buyersVisual Consistency: Maintain consistent colors, fonts, and messaging across all platformsContent Strategy: Be laser-focused on creating content for your niche rather than general real estate contentBrand Refresh Timeline: Minor refreshes every 2 years (photos, layouts), major overhauls only every 5-7 yearsStarting Your Brand: Research before design, embrace your brokerage's brand equity while developing your personal value propositionWe're entering the "authenticity economy" where personal authenticity combined with institutional credibility matters mostFocus on human-digital integration - using technology to amplify human experience, not replace itStevi Fanning: Email at stevifanning@gmail.comWindermere Coaching: Email fanning@windermere.com for show inquiries or to suggest topicsThe Windermere Coaching Minute invites listeners to like, subscribe, share, and leave reviews to help others find these valuable resources. Key Takeaways:Practical Advice:Future of Real Estate Branding:Contact Information:

    37분

  2. 3월 24일

    Season 10 Episode #7. The True Value of Full-Service Real Estate Agents

    Windermere Coaching Minute with Michael Fanning: Host Michael Fanning dives into a topic that often raises eyebrows in the real estate industry: what real estate agents actually make and why those who offer full service at consistent rates are worth every penny to sellers and buyers. The Reality of Agent Compensation: Breaking down the financial reality of being a real estate agent, including upfront costs (marketing, staging, transaction costs) that can range from $6,000-8,000 before factoring in time and risk Value of Expertise: How professional agents provide market expertise, negotiation prowess, and risk management that typically results in 5-7% higher sale prices compared to discount brokers Hidden Costs of Discount Brokers: The three ways discount agents make up for reduced commissions: Volume over quality approachReduced marketing investmentUnbundled services with à la carte chargesPre-Listing Consultations: The growing trend of formalized consulting relationships before listing, where agents provide professional guidance on improvements, timing, and market positioning Performance Metrics That Matter: List-to-sell ratios (98-102% for full-service agents vs. 93-96% for discount brokers)Average days on market (14-30 days vs. 45-90 days)Closing success rates (90-95% vs. 75-85%)On-time closing rates (85-90% vs. 65-75%)Real Examples: Case studies showing how sellers who initially chose discount brokers ultimately achieved better results after switching to full-service agents For more information about Windermere Coaching or to suggest topics for future episodes, reach out directly to Michael Fanning at fanning@windermere.com. If you enjoyed this episode, please share it and leave a rating. * Data from NAR and Trendgraphix.

    36분

  3. 3월 10일

    Season 10 Episode #6 Why Some Live the Life They Desire and Others Don't

    Host: Michael Fanning In this episode of the Windermere Coaching Minute, Michael Fanning discusses the five primary factors that determine why some people live the life they desire while others don't. Drawing insights from David Bayer's book "The Changed Mind: Rewire Your Brain and Re-engineer Your Reality," Michael explores how our early childhood programming creates beliefs that shape our entire reality. Beliefs - Fundamental assumptions about reality formed between ages 1-9Thoughts - Mental content arising from underlying beliefsFeelings - Emotional responses triggered by thoughtsActions - Behaviors and choices based on feelings and thoughtsResults - Outcomes that manifest in your life from your actionsPrimal State: Reactive, survival-oriented mode driven by fear and scarcityPower State: Creative, possibility-oriented mode driven by purpose and abundanceMichael walks through a presentation scenario demonstrating how the same situation can produce entirely different outcomes depending on whether you operate from a primal or power state. Identify your pattern in one area you want to improvePractice state awareness three times dailyTransform one limiting belief into an empowering alternativeApply your new understanding to a specific upcoming situationConduct daily check-ins about your operating beliefsDavid Bayer's book: "The Changed Mind: Rewire Your Brain and Re-engineer Your Reality"Find additional resources at changedmind.comEpisode 14 of David Bayer's podcast: "Get ahead of your limiting beliefs before they materialize"Decision Matrix tool available on the Changed Mind websiteEmail: fanning@windermere.comCoaching services available through WindermereSubscribe to the coaching newsletter for more resources"Be awesome and help somebody. Make it a great day." Key Concepts Covered:The Five Primary Factors:Primal State vs. Power State:Practical Application:Homework for Listeners:Resources Mentioned:Connect with Michael:Michael's Sign-off:

    22분

  4. 2월 24일

    Season 10 Episode #5. From Farm to Fortune: Mastering Geographic Real Estate Success

    Title: The Power of Real Estate Farming: Building Sustainable SuccessHost: Stevi FanningGuest: Erin WrightShow: Windermere Coaching Minute In this insightful episode of Windermere Coaching Minute, host Stevi Fanning is joined by accomplished real estate agent and Windermere coach Erin Wright to explore the strategic approach of geographic farming in real estate. Aaron, who has been serving Southwest Washington since 2013, shares his expertise on building a sustainable real estate business through effective farming techniques. The episode delves into essential aspects of successful farming, including: How to select the right location for farming with specific metrics for success Budget considerations and realistic investment expectations The proven "8x8 campaign" strategy for establishing presence Leveraging both personal and other agents' listings within your farm area Methods for tracking ROI and measuring success Common pitfalls to avoid and how to maintain momentumAaron provides practical insights from his personal experience, sharing how farming helped him build his database from just 30 contacts to a thriving business that generates consistent referrals. He emphasizes the importance of viewing farming as a long-term strategy, typically requiring a two-year commitment for optimal results. The discussion highlights the difference between "hunting" versus "farming" approaches in real estate, demonstrating how cultivation of relationships and consistent presence in a community can lead to sustainable business growth and a 5-to-1 return on time investment when working with sellers. Connect with Our Speakers: Stevi Fanning Host, Windermere Coaching Minute Email: stevifanning@gmail.com LinkedIn: [Insert LinkedIn Profile]Erin Wright Real Estate Agent & Windermere Coach Southwest Washington Market Expert Email: erinwright@windermere.com Website: www.windermerecoaching.comFor more real estate insights and coaching resources: Contact Windermere Coaching: www.windermerecoaching.com Follow Windermere Coaching Minute on your favorite podcast platform Share your topic suggestions or express interest in being a guest on the show

    36분

  5. 2월 17일

    Season 10 Episode #4. Beyond Door Opening: Building a Bulletproof Buyer Process That Actually Works

    Building an Effective Buyer Process with Jason Malone Host Michael Fanning sits down with Jason Malone, a Windermere real estate agent from Spokane, Washington, to discuss his highly refined and successful buyer process. Jason, who became licensed in 1994 but truly launched his real estate career in 2019, shares insights into how he transformed the Ninja selling system's 10-step buyer process into a consistently executed strategy. Key Discussion Points: The importance of building rapport through FORD (Family, Occupation, Recreation, Dreams) conversations before diving into home specificationsHow Jason uses a digital buyer packet and pre-meeting video to establish professionalism and set expectationsThe psychology behind the "rolling top three" homes approach to help buyers make decisionsUsing the funnel process to narrow down home options systematicallyThe significance of understanding buyers' "whys" versus just their "whats" in home preferencesStrategies for handling financing discussions and the 1%/10% rule for interest rate impactsImplementation of buyer broker agreements and the power shift in client relationshipsSetting clear communication schedules and expectations with clientsSpecial Features: Jason shares his experience as a beekeeper and how he uses honey as a thoughtful client giftDiscussion of current market conditions in Spokane's real estate environmentTips for maintaining consistent client communication and building long-term relationshipsContact Information: Jason Malone: 509-879-3448,jmalone@windermere.comMichael Fanning:fanning@windermere.comFor more podcast episodes or to be featured as a guest, reach out to Michael Fanning atfannie@windermere.com.

    36분

  6. 2월 3일

    Season 10 Episode #3. Elevating Real Estate Service Through Client Feedback

    Host: Michael Fanning Guests: Regina Madiera-Gorden and Madison Binghman (Mother-Daughter Real Estate Team) In this episode of the Windermere Coaching Minute, Michael Fanning interviews Regina and Madison and , a successful mother-daughter real estate team from the greater Tacoma Pierce County area. With Regina's 20 years of experience and Madison's nine years in the business, they discuss their innovative approach to improving their client service through focused feedback. Top 5% in sales volume in the Northwest MLS (Tacoma market, 2024) Top 5% in sides for the Tacoma market Above 100% list-to-sale ratio, demonstrating exceptional pricing expertise Madison organized a unique focus group to evaluate their business practices: Invited 10 participants (mix of past clients and professionals) Hosted at Madison's home for a personal touch Used creative "red light, green light" feedback system with Martha Stewart/Reality TV star cards Evaluated marketing materials and client touch points Received detailed feedback on visual materials and client communication strategies Reimagined their birthday card program for more personalized client interactions Refined marketing materials based on readability and relevance Created an ongoing group chat for continued feedback and connection Inspired other local business owners to adopt similar feedback methods Emphasis on authenticity and genuine connection with clients Commitment to continuous improvement and professional growth Focus on creating sustainable, long-term client relationships Dedication to maintaining high professional standards in real estate Website: rmhomespecialist.com Instagram: @rmhome_specialist Location: Greater Tacoma Pierce County area For more real estate insights and professional coaching, follow the Windermere Coaching Minute podcast. Episode HighlightsTeam AchievementsFocus Group InitiativeKey Insights and ChangesBusiness PhilosophyContact Information

    29분

  7. 1월 29일

    Season 10 Episode #2. "Real Estate Reality Check: 5 Myths Standing Between You and Success"

    Hosts: Michael Fanning and Stevi Fanning, experienced real estate coaches and industry veterans, join forces to tackle common misconceptions in real estate. Key Myths Discussed: Myth #1: Real Estate is an Easy Business 87% failure rate within 5 years significant initial investment ($3,000-$5,000+) Requires 400+ hours of training Multiple skill sets needed: client management, financial awareness, negotiation Myth #2: Agents Only Work When They Have a Sale 25-30% time spent on marketing 20-25% on client communications 15-20% on MLS research Only 10-15% on actual transactions 50-100 daily communication attempts Myth #3: More Hours Equal Success Productivity peaks at 35 hours per week Burnout risk increases 60% beyond 50 hours Focus on efficiency over "grind culture" Importance of time blocking and automation Myth #4: Making Money Right Away First-year average income: $15,000-$30,000 Success requires systematic approach Focus on skills and knowledge first Build robust referral network Consider coaching for accelerated growth Myth #5: Friends and Family Will Be Your Clients 5-10% conversion rate for friends/family Need to maintain professional standards Importance of establishing systems and processes Focus on building professional referral networks Contact Information: Michael Fanning: fanning@windermere.com Stevi Fanning: stevifanning@gmail.com Website: windermerecoaching.com Weekly PATH calls: Thursdays at 10:00 AM Pacific Time (for Windermere agents)

    29분

  8. 2024. 12. 30.

    Season 10 Episode #1. Mastering the Art of 'No': Empowering Real Estate Success Through Boundaries

    In this episode of the Windermere Coaching Minute, Michael and Stevi Fanning delve into the critical skill of saying no in the real estate industry. They explore the significance of maintaining professionalism, enhancing client relationships, and ultimately fostering a more successful business mindset. The discussion covers various scenarios where agents may need to assert boundaries while also providing insights on improving client interactions. Key Bullet Points: Importance of Saying No: Saying no is not just a rejection; it is a tool for maintaining professionalism in real estate. It sets clear expectations for both the agent and client, ensuring transparency. By confidently stating "no" when necessary, agents reinforce their boundaries, which helps build trust and a healthier working relationship with clients. It ultimately leads to better outcomes and more predictable business results. Reducing Commission Requests: When clients request a lower commission, they are often questioning the value of the service provided. Michael emphasizes the need for agents to articulate their unique value proposition convincingly, explaining the various expenses and efforts involved in the selling process (like marketing, staging, and negotiation). A well-structured system allows agents to communicate their worth effectively and mitigate these requests. Overpricing Listings: Selling a home at an inflated price can lead to significant risks. Stevi discusses how overpriced homes can lose a large percentage of interested buyers and become damaging marketing tools for other listings. It's crucial to educate sellers about the importance of pricing competitively. Agents should leverage tools like Comparative Market Analysis (CMA) to guide sellers to appropriate listing prices and diminish the risk of extended market times that diminish property appeal. Handling Low Offers: Clients sometimes suggest making offers well below listing prices, but this can hinder negotiations and damage relationships. The hosts explain how agents should have candid conversations with buyers about market conditions and the potential negative impacts of low offers on their credibility. They recommend using statistics, such as acceptance rates for lowball offers, to guide clients to make competitive offers that engage sellers positively. Buyer Broker Agreements: The importance of having signed Buyer Broker Agreements (BBAs) is underscored. Michael stresses that these agreements protect both the agent’s commission and the client's interests. By establishing these agreements, agents demonstrate professionalism and commitment, which can increase the likelihood of successful transactions. They advocate for clear dialog about these agreements, emphasizing how they ensure dedicated representation and confidentiality. Buyer's Readiness: Agents often encounter clients who wish to view properties without being ready to purchase. Michael encourages establishing a thorough buyer consultation process to distinguish between serious and curious buyers. They emphasize the value of determining buyer motivation through questions that gauge readiness, such as asking for a scale of 1 to 10 regarding their desire to purchase. By creating an educational experience and understanding client needs, agents can channel their energies into the most promising leads. Conclusion: Michael and Stevi emphasize the importance of clear communication and investing in personal development through coaching. They encourage listeners to engage in role play and practice strategies discussed in the podcast to enhance their effectiveness in the real estate market. Thank you for listening! If you find value in our discussions, please share, rate us, and send in any topics you’d like to hear in future episodes! Remember to be awesome and help someone today!

    55분
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    The Windermere Coaching Minute podcast is a platform dedicated to inspiring and empowering real estate brokers to go above and beyond for their clients. Each episode highlights the qualities and practices of exceptional brokers who embody the core values of the Windermere brand. One of the key attributes emphasized in the podcast is the ability to push through difficult times. The real estate industry is not without its challenges, and the podcasts feature brokers who have demonstrated resilience, perseverance, and a unwavering commitment to their clients, even in the face of adversity.

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    • 제작진
      Windermere Coaching
    • 방송 연도
      2021년 - 2025년
    • 에피소드
      125
    • 등급
      전체 연령 사용가
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      © Windermere Coaching
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      Windermere Coaching Minute

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