Season 3, Episode 4: Econometric advertising measurement (with Grace Kite) Mobile Dev Memo Podcast
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- Business
In this episode of the Mobile Dev Memo podcast, I speak with Dr. Grace Kite, the Founder and CEO of two companies: magic numbers, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and magic works, a company that specializes in training related to the application of econometrics to marketing measurement.
In our conversation, we cover:
The use case of econometrics as a discipline in marketing;
The ways that econometrics is utilized by marketing teams to make decisions;
How marketers can navigate the “unknown unknown” problem of shifting from deterministic measurement to probabilistic and/or econometric measurement;
The added benefit of the more immediate and granular availability of data provided to econometric measurement for digital-first advertisers;
The specific econometric methods and frameworks that are utilized by marketing economists;
How the measurement cadence changes when a marketing team transitions from deterministic to econometric measurement;
What resources exist for a marketer looking to expand their domain knowledge as a marketing economist?
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
In this episode of the Mobile Dev Memo podcast, I speak with Dr. Grace Kite, the Founder and CEO of two companies: magic numbers, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and magic works, a company that specializes in training related to the application of econometrics to marketing measurement.
In our conversation, we cover:
The use case of econometrics as a discipline in marketing;
The ways that econometrics is utilized by marketing teams to make decisions;
How marketers can navigate the “unknown unknown” problem of shifting from deterministic measurement to probabilistic and/or econometric measurement;
The added benefit of the more immediate and granular availability of data provided to econometric measurement for digital-first advertisers;
The specific econometric methods and frameworks that are utilized by marketing economists;
How the measurement cadence changes when a marketing team transitions from deterministic to econometric measurement;
What resources exist for a marketer looking to expand their domain knowledge as a marketing economist?
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
48 min