Mobile Dev Memo Podcast

MobileDevMemo
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Mobile Dev Memo Podcast Podcast

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

  1. 17 HR. AGO

    Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson)

    My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business. I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghost Ads deeply informed my understanding of incrementality measurement in advertising, which is the topic of discussion in the episode. In our conversation, we cover: What advertising incrementality is; How a marketing team can measure incremental contribution from advertising; Whether incrementality is truly knowable; The concept of Ghost Ads; How ghost ads fit into an advertising workflow; Whether incrementality measurement necessitates prolonged advertising reaction cycles; The commercial risks of ignoring or neglecting incrementality measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen. A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    41 min

  2. SEP 10

    Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)

    In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's antitrust lawsuits called The Monopoly Report. I used this opportunity to speak to Ari to have him explain the various allegations made in the lawsuit (which I originally covered here). Among other things, Ari explains the specifics of: Google's restriction of its demand to AdX; Google's restriction of real-time bidding to AdX, while giving AdX "first look" (dynamic allocation); Project Bernanke / Global Bernanke / Project Bell; Header bidding and why Google wanted to suppress it; Project Poirot; Unified Pricing Rules / removing per-exchange price floors; Who was harmed by these tactics, and how. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen. A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    49 min

  3. SEP 4

    Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)

    In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team; The tools needed for experimentation; How to ensure that experiments don’t conflict with or negate each other; Pricing experimentation; The most severe mistakes teams make with experimentation. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen. A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    1h 7m

  4. AUG 28

    Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)

    In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss: The role of a business integrity function at a large technology company; How proactive these teams can be to new and emergent threats; The ways in which privacy vulnerabilities are exploited for monetary gain by malicious actors; How AI changes the threat landscape for things like business integrity, trust and safety, and privacy; How AI empowers large consumer platforms to fight malicious actors; Non-obvious threat vectors for consumer privacy. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    52 min

  5. AUG 20

    Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

    My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well; How the media landscape utilized by mobile app advertisers changed over the past few years; How mobile app advertisers should view the web as a potential source of installs; SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that; How AI will play a role in marketing performance measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    49 min

  6. AUG 13

    Season 3, Episode 25: How to launch an app (with Offer Yehudai)

    My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore: Offer's philosophy for launching and growing consumer products; How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation; The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time; The right approach to thinking about audience targets at the earliest stages of product development, absent data; How to manage product optimization at the early stages of product growth; The right approach to monetization at the early stages of product growth. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

    49 min

  7. AUG 6

    Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

    My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes available to creators; Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future; Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem; How large brands approach the development of Roblox experiences; How Roblox creators approach user acquisition for their experiences. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    48 min

  8. JUL 30

    Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

    My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover: Netflix's strategy with its gaming endeavor; Netflix's hiring of Alain Tascan from Epic to run its gaming division; The commercial outcome that Netflix is pursuing with games; The convergence of monetization strategies across streaming video and gaming; Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell; The New York Times as a gaming company. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

    1h 5m
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Ratings & Reviews

5
out of 5
15 Ratings

About

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

Information

  • Creator
    MobileDevMemo
  • Years Active
    2018 - 2024
  • Episodes
    88
  • Rating
    Explicit
  • Copyright
    © MobileDevMemo
  • Show Website
    Mobile Dev Memo Podcast

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