Season 4: Episode 4: Anthony Emmerson (Stoke City)

Welcome to Season 4 of the Fan Experience EXPERIENCE: the podcast that delivers insights on fan experience - and everything to do with making fans feel valued - on a fortnightly basis.

Season 4 brings you chats with some of the UK's most experienced and interesting practitioners. We know they're good because their clubs all achieved GOLD status in the EFL (English Football League) Family Excellence programme (2023/24).

In the fourth episode of our 4th season, Darren and Mark from The Fan Experience EXPERIENCE podcast team chat to Anthony Emmerson: Head of Supporter Experience at Stoke City. Anthony's experience of supporter engagement is second to none and half an hour in his company is both inspiring and hugely informative.

The subject of this episode is a key element of a strategic engagement strategy: the club's purpose or, indeed, the WHY (as Simon Sinek might call it). What makes a club unique and how can this be woven into everything the club does - especially into the fan experience.

For students of fan experience or, indeed, experienced practitioners, this half hour of insight and innovation cannot be missed.

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