Second in Command: The Chief Behind the Chief with Cameron Herold

Second in Command with Cameron Herold

Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command. Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.

  1. Ep. 576-  Tilt COO Taylor McLemore - How To Approach Leave Management and Organizational Performance

    1D AGO

    Ep. 576- Tilt COO Taylor McLemore - How To Approach Leave Management and Organizational Performance

    What would your workplace look like if every single leave of absence became a chance to build legendary loyalty and turbocharge retention? Sivana Brewer sits down with Taylor McLemore, COO at Tilt, for a conversation that slices through HR noise and exposes the uncomfortable truth: most companies fumble leave policies and lose their best people as a result. This episode unpacks the hidden costs (and wild upsides) of leave done right. From the real-world pain operators feel managing compliance chaos, to how AI is shaking the industry, and the “roles, responsibilities, expectations” framework that creates lasting clarity, this is actionable COO gold. Miss this, and you risk bleeding talent, tanking culture, and getting steamrolled by change. Listen now for raw lessons, war stories, and tested tactics you won’t hear anywhere else. Timestamped Highlights00:40 – The brutal truth about why leave management is your hidden loyalty driver 02:07 – The jaw-dropping time and complexity HR teams actually face 08:20 – A career-changing moment: what empathetic leave really looks like 13:16 – The overlooked ROI of doing leave brilliantly 14:23 – Why Tilt planted the flag as the AI leader (and what that really means) 16:43 – The four principles that keep AI both fast and safe inside HR 22:40 – The surprisingly simple doc that ends CEO-COO confusion 29:15 – The unexpected power of letting people define “winning” in their own role About the GuestTaylor McLemore is the COO of Tilt, revolutionizing employee leave with empathy and technology. Taylor is the founder of the Human Potential Summit. Previously, he was an EIR at Stand Together. Taylor is a venture builder, scale operator, community connector, and investor. Taylor served on the Colorado Banking Board and the Board of Trustees for Colorado PERA. Previously, he launched and built the Techstars Workforce Development Accelerator as a Managing Director at Techstars. Taylor was the Co-Chair of the DAV National Veterans Entrepreneurship Council. He previously served as an advisor to SHRM Labs and sits on a number of startup boards. Previously, he was Managing Director of Able, a venture and product studio. While at Able, he was a co-founder and investment lead for Codeable, a coding school in Latin America. Taylor was the founder and a board director for Patriot Boot Camp, a nonprofit that supports military veteran and military spouse entrepreneurs. Patriot Boot Camp was acquired by DAV in 2021. 🔗 LinkedIn | Website Mentioned ResourcesTechstarsRipplingPaycorPaylocityWorkdayRay Dalio – Weighted BelievabilitySOC 2 ComplianceShort-Term Disability (US HR context) About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably. 🔗 Connect with Sivana on LinkedIn Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand. Sponsored bySTS Capital – A global M&A advisory firm helping entrepreneurs achieve maximum value when selling their business, with a focus on strategic buyers and life-changing exits. Learn more:https://stscapital.com

    42 min
  2. Ep. 575 - Trevanna Tracks COO Selina Meere - How to Energize Culture and Deliver Reliable Results

    6D AGO

    Ep. 575 - Trevanna Tracks COO Selina Meere - How to Energize Culture and Deliver Reliable Results

    Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all? In this episode, Selina Meere, COO of Trevanna Tracks, pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership. They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers. If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else. Timestamped Highlights[00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads [02:14] – Why music licensing became exponentially more complex, and what most people don’t realize [04:21] – The “Excel breaking point” that led to building a completely new category in media [06:37] – From book publishing to COO, the unexpected career pivot that changed everything [11:00] – The moment she had to learn DevOps, Agile, and engineering… from scratch [13:40] – The leadership mistake most companies make during major internal transformations [17:11] – How top teams actually prioritize when every client thinks their request is urgent [19:01] – The hardest part of being a COO, and why there’s no such thing as a playbook [28:12] – The real way to build confidence when making big, high-risk decisions [31:54] – Why asking questions can quietly destroy trust, and how to fix it About the GuestSelina Meere is the COO of Trevanna Tracks, a pioneering music rights and workflow platform serving some of the largest media and entertainment companies in the world. With a background in publishing and PR, she has built a career partnering closely with founders to scale businesses, optimize operations, and drive growth across industries. Known for her adaptability and strategic thinking, Selina specializes in leading high-performance teams in complex, fast-evolving environments. 🔗 LinkedIn | Website Mentioned ResourcesChief (Women’s Executive Network)Random HouseWarner (client reference)Apple (client reference)Leila HormoziAlex Hormozi About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably. 🔗 Connect with Sivana on LinkedIn Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand. Sponsored by Next Level Growth - A proven system designed to help entrepreneurs scale their businesses with clarity, accountability, and the right strategic support to reach their next stage of growth. Learn more: https://www.nextlevelgrowth.com/

    45 min
  3. Ep. 574 - FAN FAVORITE | Mailchimp former Chief Operation Officer Sheldon Cummings – Watch How Resilient Leaders Win BIG Inside Corporate Giants

    APR 28

    Ep. 574 - FAN FAVORITE | Mailchimp former Chief Operation Officer Sheldon Cummings – Watch How Resilient Leaders Win BIG Inside Corporate Giants

    Ever worried you’re missing your shot at breakthrough growth because your leadership team is stuck in old patterns? This episode is a raw look inside the mind of Sheldon Cummings, former Chief Operating Officer at Mailchimp and current President and General Manager at Smarsh, who’s steered brands across continents and navigated acquisition into one of the world’s most powerful tech companies. Cameron Herold digs deep into resilience, ruthless prioritization, and the magic of connecting culture to results, all delivered with a straight-shooter’s clarity. If you’re tired of shallow “success stories” and want the playbook for leading teams through uncertain times, this is your urgent reality check. Don’t wait for your competitors to outpace you. Listen now! The invisible skills (and mistakes) revealed here will save you from costly setbacks, wasted energy, and slow, silent failure. These exclusive insights aren’t recycled elsewhere. Your team (and your sanity) can’t afford to miss this. Timestamped Highlights[00:00] – The one moment that reset Sheldon Cummings’s entire career path… and how he engineered opportunity from chaos06:42 – How a bold toolkit-first mindset kept propelling him up—across continents, industries, and uncertain times11:07 – “Can you run a business you don’t ‘make’?” The surprising truth from global CPG frontlines17:05 – The #1 underdog advantage in modern marketing—why Mailchimp doubled down on it during COVID18:36 – What nobody tells you about integrating remote teams after a billion-dollar acquisition22:58 – Ruthless prioritization in product roadmap: When discipline trumps ideas (and keeps customers loyal)24:41 – Find the real numbers that matter: How top execs slice through data noise (and ignore 9,000 distractions)35:40 – How to unfreeze middle management and create instant buy-in during relentless change About the GuestSheldon Cummings is the former Chief Operating Officer for Mailchimp. Before stepping into his leadership role at Mailchimp, he had a dual role as a VP Intuit Sales in addition to serving as Intuit’s Chief Diversity, Equity, and Inclusion Officer (CDEIO). Since joining Intuit in 2017, Sheldon has led a number of leadership positions across Intuit’s Sales, Marketing, Global Partnerships, and Global Operations teams. Prior to Intuit Sheldon has had a number of roles across industries and countries, including leading a European business for 6 years headquartered in Zurich, Switzerland. Sheldon, a native of New York City, graduated with a BA from Wesleyan University, and received his MBA from Northwestern University’s Kellogg School of Management with concentrations in Finance, Marketing, and Strategy. He is currently the President and General Manager of Smarsh. 🔗 LinkedIn Mentioned ResourcesMailchimpIntuitQuickBooksTurboTaxKellogg School of Management (Northwestern)Wesleyan UniversityMcMaster-CarrKimberly-ClarkKraft FoodsMondelezHuggies (Kimberly-Clark brand)ZVV transit app (Zurich)Design for Delight (Intuit framework)Clayton State Technology Program (Mailchimp/Intuit community initiative) Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside. The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

    41 min
  4. APR 23

    Ep. 573 - WEBTOON Global CFO and COO David Lee - Why Most Leaders Play Small… and How to Escape

    What if the biggest thing holding your company back… is how you’re thinking about what’s possible? In this episode, David J. Lee, Global CFO and COO of WEBTOON, breaks down a radically different way to approach growth, leadership, and innovation. From scaling a global storytelling platform with 155 million users to partnering with visionary founders, David shares how elite operators think beyond “high probability outcomes” and instead build toward what must be true to achieve breakthrough success. This conversation dives into the realities of being a COO at scale, navigating public company pressure, leading global teams, and building trust with mission-driven founders. If you’re tired of incremental thinking and want to unlock bold, category-defining growth, don’t wait. The longer you operate within “safe” assumptions, the more opportunity you lose. Hit play now for a rare, high-level perspective most leaders never access. Timestamped Highlights[00:00] – The mental trap that keeps leaders stuck in “safe” growth instead of breakthroughs [02:32] – Inside WEBTOON: 155M users, 24M creators, and a global storytelling revolution [05:47] – Why the best operators don’t specialize, and the real cost of being a generalist [08:49] – The one question great leaders obsess over that most companies ignore [11:28] – The brutal reality of going public, and why it forces true discipline [15:41] – What separates high-integrity founders from the rest, and how it shows up daily [19:01] – When a COO should stay… and when it’s time to walk away [23:17] – How elite leaders stay calm in chaos, even in high-stakes environments [26:23] – The hidden danger of “oversteering” and why great leaders step back [33:14] – The “what must be true” framework used by NASA and top innovators About the GuestDavid J. Lee is the Global CFO and COO of WEBTOON, a global storytelling platform connecting millions of creators with over 150 million users worldwide. He has led major transformations across companies like Zynga, Impossible Foods, and Best Buy, bringing a unique blend of strategy, operations, and innovation to high-growth environments. Known for partnering with visionary founders, David specializes in scaling companies that are redefining entire industries. 🔗 LinkedIn | Website Mentioned ResourcesImpossible FoodsZyngaBest BuyRhode Island School of Design (RISD)NASDAQ About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably. 🔗 Connect with Sivana on LinkedIn Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand. Sponsored by:Genius Network - An exclusive community for highly successful entrepreneurs, connecting you with top-tier leaders, strategic insights, and powerful relationships to help you grow your business faster and smarter. Learn more: https://www.geniusnetwork.com/ Disclaimer: This episode was recorded on December 8, 2025. At the time of recording, David J. Lee had not yet assumed his current role. He is now the President of Wattpad and also serves as the Global Chief Financial Officer of WEBTOON Entertainment. Please note that any references in this conversation may not reflect his most up-to-date titles or responsibilities.

    42 min
  5. APR 21

    Ep. 572 - FAN FAVORITE | Sean Kim (HighLevel CPO, Former Kajabi President, Ex-Amazon, TikTok): Conquer Imposter Syndrome and Lead Powerfully

    What if the key to scaling your business wasn’t more people, but ruthless focus combined with relentless speed? Cameron Herold teams up with Sean Kim, the former President and Chief Product Officer at Kajabi (ex-Amazon, ex-TikTok) and the current Chief Product Officer at HighLevel, to crack open the playbook that turns chaos into proven, compounding wins. Inside this conversation: why leaders who say “no” more often grow faster, how to make data the backbone of every decision, and the real story behind powering a $1.7B creator platform without burning out your team or chasing shiny objects. Listen now to dodge the trap of feature bloat, hiring sprees, and slow, clunky execution. These are unfiltered insights and backed-up frameworks from the inside that you simply won’t get anywhere else, unapologetically blunt, deeply actionable, and designed for COOs and founders ready to scale, not just survive. Timestamped Highlights00:23 – Why Sean Kim said “hell no” to TikTok… at first. The surprising conversation that changed everything 01:10 – “Discovery” is the real unlock… how it built TikTok’s domination and sparked Sean Kim’s obsession 08:18 – What happens when you leave Amazon’s scale for pure startup chaos… scrappy desks, no process, and surviving the LA office 09:24 – The secret power of the “doc writing” culture… how writing, not slides, became TikTok and Amazon’s unfair advantage 12:24 – Ruthless speed… fail fast, double down faster, and outmaneuver every competitor. This is how TikTok really operates 14:45 – Why Kajabi never bloats its teams… and how knowing exactly when to hire is a massive competitive edge 17:13 – The impact calculator… predicting revenue, retention, and customer wins before a single feature ships 25:40 – How to crush “feature creep” and avoid turning your SaaS into a Frankenstein’s monster About the GuestSean Kim was previously the President and Chief Product Officer of Kajabi, the all-in-one platform powering $1.7B+ in annual creator revenue. He previously led product teams at TikTok and Amazon Prime, shaping global growth strategies and a customer-obsessed culture. With a reputation for world-class execution and a bold, systems-driven mindset, Sean stands out as a top operator for scale-minded founders and COOs. He is currently the Chief Product Officer at HighLevel. 🔗 LinkedIn Mentioned ResourcesTikTokAmazon PrimeBulletproof CoffeeDave AspreyByteDanceThe “doc writing” process (Amazon framework)Impact calculator for product decisions Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi Note: This Fan Favorite episode is a recast of one of our most impactful interviews, still packed with insights for second-in-command leaders. Whether it’s your first listen or a revisit, there’s timeless value inside. The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

    37 min
  6. APR 16

    Ep. 571 - Grindr Former COO Rick Marini - How to Spot A-Players and Deliver Big Results Fast

    Ever wonder why some COOs quietly double revenue while others burn out cleaning up someone else’s mess? Cameron Herold unpacks the “second in command” reality with Rick Marini, serial entrepreneur, private equity veteran, and former COO powerhouse at iconic brands like Grindr. They dive into the realities most leaders dodge: gutting toxic teams, the cost of misaligned culture, and the real career advantage of NOT being CEO. You’ll get the battle-tested playbook for earning team trust, breaking through stagnant growth, and building companies where A-players fight to stay. Miss this episode, and you risk leading a team that resents you, losing your top talent, or—worse—sleepwalking into irrelevance while your competition surges ahead. Listen now before your window to upgrade your influence and execution closes. This is unfiltered COO intelligence you won’t find anywhere else. Timestamped Highlights15:05 – How do you fix a company doing $100M with a 1.8-star Glassdoor? The turnaround playbook starts here. 17:15 – Three straight owners, one legendary LGBTQ brand: The wild truth about trust-building at Grindr 20:08 – Held hostage for a million? Why Rick Marini and team had to moderate user content—and what it taught the company 21:04 – The one line that made an exec break down in the NYSE lobby, and how you really know your team would run through walls for you 25:16 – A-players vs. B-players: The uncomfortable signs you’re settling, and how to actually spot (and hire) difference-makers 31:08 – Do you really have the right COO? How private equity calls BS on CEO/COO dynamics 42:00 – With AI moving this fast, how do you NOT get blindsided? The war room approach to offense vs. defense 46:06 – Mentorship, “work from home,” and why Gen Z will lap you if you hide behind Zoom About the GuestRick Marini is the Co-Founder and Managing Partner of Catapult Capital and the Co-Founder, President and COO of Rails, and a renowned operator, investor, and board leader with over 25 years scaling and transforming businesses. Previously CEO/COO at Grindr and Rails, Rick specializes in high-stakes turnarounds, talent strategy, and innovative culture design for tech and consumer brands. 🔗 LinkedIn | Website Mentioned ResourcesRailsTickleHarvard Business SchoolJames CurrierGlassdoorTinderAugust CapitalYPOHamptonSam ParrSean MagennisMy First Million (podcast)Montreal (Grinder Restaurant)BumbleGino Wickman’s “Traction”Taps (movie)Committee on Foreign Investment in the United States (CFIUS)TikTokNew York Stock Exchange Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand. Sponsored by:Redirect Health - Affordable healthcare benefits designed to make traditional insurance optional, with 24/7 access to primary care and Rx support that helps businesses reduce costs while keeping employees covered. Learn more: https://www.redirecthealth.com/

    45 min
  7. APR 14

    Ep. 570 - The Virtual Hub COO Arnold le Rutte - How Strong Systems Create Hopeful Results

    Ever feel like you’re drowning in urgent tasks and legacy processes, wondering how real COOs actually turn chaos into clarity? Meet Arnold le Rutte, COO of The Virtual Hub, COO Alliance member and bronze partner, who went from retail entrepreneur to running the nerve center of a 300+ strong offshore team. Together with our new podcast co-host Lindsay Smith - appearing in her first episode in the co-host role - they pull the curtain back on ruthless prioritization, AI survival strategies, and the misunderstood art of building bulletproof, scalable systems that actually unlock human potential. No corporate platitudes, just real stories on managing explosive turnover, navigating the tricky CEO handoff, and how the best operators weaponize client-side empathy. Listen now, or risk drowning in the overwhelm that kills too many leaders. These are insights you will not find on LinkedIn, and you’ll wish you’d heard them before your next hire, your next pivot, or your next fire to put out. Timestamped Highlights01:19 – The pizza delivery gig that rewired Arnold le Rutte’s approach to problem-solving (and what it means for COOs today) 03:32 – What really happens inside a 100+ person offshore operation and why most clients completely miss the point 06:39 – Bittersweet business: when growth isn’t enough, and the turning point that led to a radical career shift 11:23 – The game-changing realization about SME clients that upended The Virtual Hub’s business model 15:41 – How to blow up burnout: Supporting teams, slicing admin, and warning signs leaders mess up 21:55 – The AI smokescreen: Why true capacity-building is about brains, not bots 26:58 – The one question every client gets wrong about outsourcing and how Arnold le Rutte reframes it for explosive leverage 44:31 – Undercover boss confessions: The invisible complexity behind every “simple” success About the GuestArnold le Rutte is COO of The Virtual Hub, a COO Alliance member and bronze partner, and a powerhouse operations executive and former founder who scaled retail and wholesale businesses before taking the reins at one of the world’s leading offshore virtual professional firms. Known for blending client empathy with brutal operational clarity, he transforms complex, people-centric businesses by driving process, deep tech adoption, and relentless culture-building across borders. 🔗 LinkedIn | Website Mentioned ResourcesVancouver and Boston COO eventsBarbara TurleyAsana (software) About the Co-HostLindsay Smith is an experience-driven growth strategist and former Chief Strategy Officer. This marks her first episode as official co-host of the podcast. She previously scaled a new region without a traditional sales team or bloated marketing budget by turning relationships, culture, and execution into revenue. She is the author of No One Needs Another Company Mug. Stop Branding. Start Experiencing and helps leadership teams use experience as a competitive growth lever. 🔗 Connect with Lindsay on LinkedIn Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Lindsay Smith. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.

    53 min
  8. APR 9

    Ep. 569 - Pearl COO Ben Plomion - How Top COOs Crush Chaos and Build Pro Teams

    What would happen if you finally ditched micromanagement and actually let your teams run wild, faster, riskier, and more creative than you’d ever dare on your own? Ben Plomion, COO of Pearl AI, joins Sivana Brewer for a sharp, no-fluff deep dive into the gritty reality of leading in markets where mistakes happen fast and growth is non-negotiable. Drawing from cross-functional battle scars in marketing, ops, and tech, Ben unpacks how he leveraged his CMO chops to become a next-level COO, why most leaders fail at “connecting the dots,” and exactly how he’s turning AI into his secret weapon for culture and operational scale. If you’re tired of theory and ready for the untold COO playbook that frees you from indecision, protects you from hidden traps, and gives you unfair access to what the best operator-leaders are actually doing, listen now. Stalling means losing team trust, missing radical growth, and getting left behind. Timestamped Highlights[00:03:42] – The shocking “dumpster” pitch that clinched Ben’s COO job—would you take this text? [00:05:10] – Connect the dots or die: Why leaders who only skim the surface always lose big [00:07:26] – Zero in-house finance, outsourced chaos—how Ben plugged the leaks before it was too late [00:10:51] – From chief cook to master delegator: The brutal art of giving up “employee benefits” and focusing where it matters [00:14:42] – CEO second-in-command: The secret archetypes and why most COOs get it wrong [00:18:29] – CMO to COO crossover: The superpowers that every operator should steal from marketing [00:21:23] – Ditching values for operating principles—radical new rules for building a creative, AI-savvy team [00:32:19] – “Let them run”: The unorthodox motto that keeps Ben’s teams breaking the rules, beating churn, and staying ahead About the GuestWith over two decades of experience in marketing, commercial and operational leadership across Artificial Intelligence, Computer Vision, and Blockchain, Ben Plomion is the Chief Operating Officer at Pearl—the leading AI Software-as-a-Service (SaaS) company in dentistry. Prior to Pearl, he served as Chief Marketing Officer at Dibbs, an Amazon-backed tokenization-as-a-service (TaaS) platform. He was previously Chief Growth & Marketing Officer at GumGum, where he played a pivotal role in advancing AI-driven contextual advertising. Earlier in his career, Ben led global digital media efforts at both Magnite and GE Capital. A Forbes contributor and trusted advisor to companies like Deanna.ai, PebblePost, and #Paid, he is also a committed educator in the realms of AI, marketing, and Web3. 🔗 LinkedIn | Website Mentioned ResourcesGumGumAnthropic ClaudeChatGPTHubSpotGoogle DriveOKR (Objectives & Key Results)Amazon “70% data principle”Get Scalable by Ryan Deiss About the Co-HostSivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably. 🔗 Connect with Sivana on LinkedIn Important LinksConnect with Cameron: Website | LinkedInExplore the COO Alliance - The World’s Leading Community for Seconds in CommandGet Cameron’s book: Second in Command: Unleash the Power of Your COO BookTake his course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)Chat or video call with AI Cameron via Delphi The Second in Command Podcast is an original production hosted by Cameron Herold. Brought to you by COO Alliance. Production and editing by Podcast Your Brand. Sponsored by Next Level Growth - A proven system designed to help entrepreneurs scale their businesses with clarity, accountability, and the right strategic support to reach their next stage of growth. Learn more: https://www.nextlevelgrowth.com/

    46 min
4.9
out of 5
216 Ratings

About

Welcome to the “Second in Command” Podcast hosted by Cameron Herold, brought to you by the COO Alliance, where top-level COOs share their insights, tactics, and strategies that made them the Chief Behind the Chief. Cameron Herold founded the COO Alliance with one simple goal in mind: to provide COOs with the same professional development and growth opportunities CEOs have enjoyed for many years. COO Alliance is the world's leading network for the Second in Command. Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.

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