Seed Money

Jayla Siciliano
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Seed Money

Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY turn your amazing idea into reality! Whatever your idea is... - product - app - real estate deal …or maybe you want to build or expand your small business… if you’re struggling to get people to believe in your vision and you don’t need a billion-dollar deal in Silicon Valley, Seed Money will unlock the answers you’ve been looking for! Hosted by Jayla Siciliano, Shark Tank Entrepreneur, MBA, real estate investor, and experienced founder/investor in markets from consumer products to short-term rentals. If you like Alex Hormozi, Tim Ferriss, Entrepreneurs on Fire with John Lee Dumas, or you follow sharks like Barbara Corcoran, Lori Greiner, or Mark Cuban (who invested in Jayla’s Shark Tank pitch) you’ll love this show! In this podcast, you’ll get the mindset, methods, and motivation to raise early-stage seed funding from investors. You’ll also hear the inspiring stories of everyday people who’ve walked the same path and overcome the same challenges you’re facing. So you can see the next steps, make good decisions and get the funding you need to turn your amazing idea into reality!

  1. OCT 11

    How to Successfully Bring a Food Product to Market w/ Bruno Xavier

    In the world of food entrepreneurship, having a product that tastes GOOD is only the tip of the iceberg. Going from your kitchen to a store shelf comes with a ton of considerations, steps and potential snags. The margins are razor thin. Safety and stability are critical factors that can affect the viability of the product. Getting investors, retailers and co-packers on the same page can feel like trying to solve an impossible puzzle. To successfully bring your product to market, there are key things you need to have dialed in from day one. Even though the process can be challenging, it’s insanely fulfilling for a passionate entrepreneur. And now is the perfect time to innovate and bring something different to the marketplace! How do you make sure you raise enough money to weather a lengthy production process? How do you deal with co-packers, investors and retailers? In this episode, I’m joined by Associate Director of the Cornell Food Venture Center, Bruno Xavier. He shares how food entrepreneurs can set themselves up for success and how they help them achieve their goals. Topics Covered; Why food entrepreneurs run out of money (and how to avoid it) How to navigate co-packers, retailers and investors  How to balance innovation with product viability   Guest Bio Bruno Xavier is the Associate Director of the Cornell Food Venture Center. A nationally-recognized food engineer and scientist, Bruno has a Ph.D in Microbiology (Cornell ’08).  He is the Associate Director of the Cornell Food Venture Center, a major extension program of the Department of Food Science at Cornell University and a Scientific Fellow at the New York State Center of Excellence in Food and Agriculture. Dr. Xavier and his team develop outreach programs and extension activities to support new and established entrepreneurs, processors and farmers introducing new products into the marketplace, providing guidelines and assisting in regulatory issues to ensure the safety of food products. As a Process Authority, Dr. Xavier oversees the establishment of schedule process documentation to comply with federal and state regulatory requirements for more than 2000 products per year for companies throughout the United States. To learn more or submit your product, visit https://cals.cornell.edu/cornell-agritech/partners-institutes/cornell-food-venture-center.   About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   Please rate, follow and review the podcast! Hearing your comments and questions helps me come up with the best topics for the show!   The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    54 min

  2. SEP 24

    How to Find and Pitch Your Business to Strategic Partners w/ Mathew Drazic

    For an early-stage entrepreneur, strategic partnerships are a critical lifeline and launchpad for growth. They allow you to amplify your mission, gain brand awareness and get input from investors and potential customers.   In the world of purpose-driven consumer products, it can be hard to know where to find these collaborators, but it’s often as simple as a cold email.   A lot of entrepreneurs are terrified to reach out to people, but what they don’t realize is how many organizations are actually looking to champion what they’re building.   For the founder of AGENCY Footwear, Mathew Drazic, this was the process and it led to a powerful partnership that aims to drive real change. How did Mathew create a sneaker brand for social good? What was his process for finding partners? In this episode, he talks about his journey, the story behind AGENCY and the bigger mission of his brand.    Topics Covered; -How Mathew secured the perfect strategic partnership  -How to amplify your mission and gain brand awareness -Why it’s never too early to get feedback from investors   Guest Bio   Mathew Drazic is the founder and creative director of AGENCY Footwear. AGENCY Footwear was created to replace shoes activists and concerned individuals would otherwise have to buy in order to protect their feet from the overly concrete world we all navigate. The sneakers are built to support the desire to make change, starting with the brand identity. Change is hard work, so AGENCY Footwear is designed for comfort and versatility. General purpose sneakers with soft, stable platforms and all-terrain traction to conquer any obstacle activists might face. Change also comes from within, so AGENCY Footwear uses as many sustainable materials as possible and the shoes are made at leading facilities that meet or exceed the strictest fair trade, chemical handling and animal welfare standards. To learn more, visit https://agencyfootwear.com/ and follow @agencyfootwear on Instagram.   About Your Host   Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   Please rate, follow and review the podcast! Hearing your comments and questions helps me come up with the best topics for the show!   The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    45 min

  3. SEP 17

    5 Stages of Funding: How to Close The Deal

    So you’ve pitched your idea, an investor loves it and wants to give you resources to grow your business. Well done! You’ve just secured a big piece of making your vision a reality - and that’s a huge feat.   Now it’s time to close the deal and actually receive the funding you’ve been seeking. Remember, once you sign the dotted line and they wire the money, there’s no going back, so this next part is VERY important.   Tying up the deal in a neat bow (legally and financially) can be intimidating. There are a few things you need to have dialed to set your investor relationship up for success. You have to make sure the story you told in the pitch actually matches the reality of your business. How do you avoid losing investor trust? In part 5 of the Stages of Funding, I give you a clear road map to successfully close the deal and manage the post-funding process.    Topics Covered; -The advantages of being polished and prepared -How to keep the excitement alive after the excitement of the pitch dies down -How to negotiate with clarity and confidence  -How to make the due diligence phase easier    About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   Please rate, follow and review the podcast on Apple Podcasts and Spotify! Hearing your comments and questions helps me come up with the best topics for the show!   The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    12 min

  4. SEP 10

    What Angel Groups Want In a Pitch Deck w/ Jonathan Myers

    When entrepreneurs send a pitch deck to angel groups, they don’t realize they have a short amount of time to grab the attention of investors.   Angel groups are evaluating hundreds of pitch decks a week, so you have as little as 2 minutes to pique their interest and make them want to respond to you.   There are some things entrepreneurs do that instantly get investors to tune out, and they are super avoidable. Founders also don’t realize that these groups are also evaluating them as the face of the business. They will dig into your public profile as much as the numbers.   Well, today I’m joined by an angel group managing partner, and he shares what investors are really looking for. What are the things that will stop the investor from reading your pitch? How do you set your business up to be more appealing to angel groups?   In this episode, Seed and Series-A Stage Investor and founder of Los Angeles Venture Partners, Jonathan Myers. He shares what investors want to see before they give you any money.    Topics Covered; -What investors are truly looking for in a founder -The pros and cons of having contractors on your team -The top reasons a pitch deck grabs an investor’s attention -Easy pitch deck red flags you can avoid    Guest Bio Jonathan Myers is a Seed and Series-A Stage Investor and the founder and managing partner of Los Angeles Venture Partners. LAVP is an elite community of leaders, innovators & experts investing in high growth startups in the US. They offer educational resources, networking and curated investment opportunities to our community. To learn more, go to https://la-vp.com/, send an email to jonathan@la-vp.com or get the latest updates on LinkedIn.    About Your Host Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   Please rate, follow and review the podcast on Apple Podcasts and Spotify! Hearing your comments and questions helps me come up with the best topics for the show!   The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    41 min

  5. SEP 3

    5 Stages of Funding: Deal Structure

    Congratulations! You just found an investor who believes in you and wants to fund your business. Now comes the next hard part - structuring the deal and setting up your startup paperwork.   For early stage entrepreneurs, the step can be confusing and overwhelming, but it doesn’t have to be complicated.   In fact, you can get it dialed in quickly with minimal headaches. That’s if you set it up right from day 1.   The key? Being flexible, growth-friendly and accommodating future changes.   What are the two setups you can use? How do you make negotiations easier? How do you build in your option pool, and make sure you do right by the employees who believed in you early?   In this episode - part 4 of the 5 stages of funding, I talk about the components of startup paperwork and the least complicated way to set it up.   Topics Covered; -How to set up your seed funding with terms that are flexible and future-proof -Why you don’t want to have a valuation too early  -SAFES vs. convertible notes  -How to get into momentum faster -How to get legal counsel without breaking the bank       About Your Host   Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   The information in this podcast is educational and general in nature and does not take into consideration the listener's personal circumstances. Therefore, it is not intended to be a substitute for specific, individualized financial, legal, or tax advice.

    13 min

  6. AUG 27

    Before You Give Up On Your Entrepreneurial Dream, Do This w/ Shannah Game

    Coming up with a brilliant business idea and sharing it with the world.   Raising money and getting investors to fund said brilliant idea.   Getting your first customers and crossing the profitability line.   These are all stops along the entrepreneurial journey. Each of them can be hard enough to make you want to throw in the towel and go back to corporate life.   Not to mention the imposter syndrome that can come with trying to start your own business. Ultimately, what will keep us going is our mindset and the relationship we have with money.   Once we get our mindset dialed in, we can push through the fear and challenges and discover what makes entrepreneurship so amazing.   What struggles do entrepreneurs face in those early stages? How do we allow ourselves to believe in a bigger money goal?   I recently sat down with leading Transformational Money Expert, Shannah Game, on her podcast, Everyone's Talkin Money.   We talk about my entrepreneurial journey, lessons I learned along the way and how to beef up your mindset for the journey of starting your own business.    Topics Covered; -Where entrepreneurs often get stuck  -Some juicy details from my own entrepreneurial journey -How your relationship with money impacts your entrepreneurial journey -The importance of taking action    Guest Bio   Shannah Game is a leading Transformational Money Expert, Mindful Money Expert, Certified Financial Planner, Trauma of Money Expert, public speaker and author. Her podcast Everyone’s Talkin’ Money is dedicated to helping women (& the partners who love them) heal their relationship with money and build sustainable wealth! For more information, head to https://everyonestalkinmoney.com/.    About Your Host   Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast   Please rate, follow and review the podcast on Apple Podcasts and Spotify! Hearing your comments and questions helps me come up with the best topics for the show!

    40 min

  7. AUG 20

    5 Stages of Funding: How to Find and Pitch Investors

    In order to get funding for our businesses, we have to find and pitch to investors. Sounds easier said than done, right? This is one of the most nerve wracking and challenging steps you’ll take, but it is worth it.   If you put yourself there and talk to enough people, you will get the funding you need. Even if you’re an introvert. Even if you hate networking. Even if you don’t have a large list of contacts in your industry.   As scary as talking to hundreds of people is, this is ultimately a test of your belief in your business. If you let your passion and belief fuel you, you can push past the discomfort that comes with this process.   Pitching to an investor sounds like a tall order, so I’m going to break it down into small steps and show how easy it is to get it done.   How do you start networking and build a list of invaluable contacts? What do you need to have buttoned up before the pitch? What are the most important things you need to include in your pitch? In this episode - part 3 of my stages of funding series, I share how to present the opportunity to an investor.    Topics Covered; -Networking tips for introverts  -The kinds of events you should be attending to build your network  -Mistakes entrepreneurs make during the actual pitch  -How to maximize conversations and leverage rejections  -Prep, pitch, delivery and follow up   About Your Host   Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast

    28 min

  8. AUG 13

    Money Mindset: The Most Important Step in Preparing to Raise Capital w/ Jennifer Love

    Before we can go out and raise money for our businesses, there are things we need to have dialed in. The idea, the numbers, our pitch and the investors we’re going after. This stuff is critical, but THE most important thing is the relationship we have with money.   Trying to raise money without dialing in our money mindset is a recipe for burnout, disappointment and regret. Being successful at fundraising and building a sustainable business and wealth starts with doing the inner work.   If we’re not valuing ourselves, we can’t expect other people to. As busy entrepreneurs, we tend to put off doing the inner work, but the truth is, we’ll get to our goals faster if we do it first.   How do we find the seat of our own value before we go out to raise money? Why do we need to pair deep inner work with outer preparation? In this video, Money Therapist and Entrepreneur, Jennifer Love talks about what we need to get dialed in before we raise capital.    Topics Covered; -The challenges of raising money as a female entrepreneur -Overcoming money blocks at any stage in business -How to figure out your Wealthy Why -How to get to the root of your money mindset -Why your money mindset will always control you   Guest Bio Jennifer Love is a Money Therapist and Wealth Alchemist specializing in supporting impact-focused professionals and business owners (their teams and loved ones) to live their wealthy lives. She educates on wealth as it relates wholistically to personal well-being, business, and relationships. Qualified in Organizational & Human Behavior, Economics, Communication and Conflict Resolution, Jennifer is a career long entrepreneur who has built 5 businesses from the ground up. Over the past 20+ years she has helped hundreds of leaders do the same. Jennifer knows what it takes to build a sustainable business and what it takes to build a sustainable human. Rooted in all she has seen and experienced in her life, she feels a deep calling to offer safe experiential learning environments for wholistic financial, business, and inner growth. Jennifer believes that Financial Freedom, Business Success, and Personal Fulfillment can truly co-exist. To learn more, go to https://jenniferlove.com/ and follow @thejenniferlove on Instagram.   About Your Host   Jayla Siciliano, Shark Tank entrepreneur turned real estate investor, excels in building brands, teams, and products. CEO of a bi-coastal luxury short-term rental company, she also hosts the Seed Money Podcast where she’s on a mission to help early-stage entrepreneurs turn their ideas into reality!    Connect: Website: seedmoneypodcast.com Instagram: @jaylasiciliano Subscribe and watch on YouTube @seedmoneypodcast

    48 min
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About

Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY turn your amazing idea into reality! Whatever your idea is... - product - app - real estate deal …or maybe you want to build or expand your small business… if you’re struggling to get people to believe in your vision and you don’t need a billion-dollar deal in Silicon Valley, Seed Money will unlock the answers you’ve been looking for! Hosted by Jayla Siciliano, Shark Tank Entrepreneur, MBA, real estate investor, and experienced founder/investor in markets from consumer products to short-term rentals. If you like Alex Hormozi, Tim Ferriss, Entrepreneurs on Fire with John Lee Dumas, or you follow sharks like Barbara Corcoran, Lori Greiner, or Mark Cuban (who invested in Jayla’s Shark Tank pitch) you’ll love this show! In this podcast, you’ll get the mindset, methods, and motivation to raise early-stage seed funding from investors. You’ll also hear the inspiring stories of everyday people who’ve walked the same path and overcome the same challenges you’re facing. So you can see the next steps, make good decisions and get the funding you need to turn your amazing idea into reality!

Information

  • Creator
    Jayla Siciliano
  • Years Active
    2K
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © 2024
  • Show Website
    Seed Money

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