How To Sell More

SalesLoop
  • 5,0 (40)
  • MARKETING
  • DEUX FOIS PAR SEMAINE
How To Sell More

Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the competition. So you and your team can sell more. Listen, learn, and subscribe today.

  1. -3 J

    Facebook Groups For B2B Leads | Megan Huber

    Is Facebook marketing dead, or are you just using outdated strategies? In this episode, Mark Drager welcomes Megan Huber, a business strategist who has turned Facebook Groups into a revenue powerhouse. Megan shares how she effectively  built thriving communities, connecting authentically with her audience, and converting group members into paying clients without spending hours online. Known for her 'generous authority' approach, Megan simplifies the process of creating value-driven groups that act as robust lead pipelines. She challenges the myths about social media marketing and shares her unique strategy for building a powerful lead-generation machine using Facebook groups.  Mark and Megan explore: Why Facebook Groups still work and how to leverage them effectively in 2024. How to position yourself as a 'generous authority' to attract and engage the right audience. The secret to creating a community that converts without overwhelming yourself. A step-by-step process to fill your group with qualified, ready-to-buy leads. Why content consistency and simplicity are key to driving engagement. How to use polls and DMs strategically to build relationships and close sales. Why Megan’s focus on ONE audience, ONE problem, and ONE solution is the game-changer. Debunking the myth that Facebook is outdated and understanding where people make buying decisions today. If you're tired of high-tech, complicated strategies and want a working way to build a client-generating community, tune in and learn how a Facebook Group can fuel your business success! Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    36 min

  2. 4 DÉC.

    Sell The Way You Buy | David Priemer

    Former Salesforce executive and Cerebral Selling founder David Priemer shows why focusing solely on product features and ROI misses what truly drives sales. Drawing from his experience leading small business sales at Salesforce and building four successful startups, Priemer shares the connection between human psychology and sales results. Research shows buyers choose based on feelings rather than logic – a blind spot for many sales teams. When analyzing 70 sales representatives at Salesforce, Priemer found the highest performers built genuine belief in their solutions instead of relying on feature lists. This insight reshaped how their sales teams approached customer conversations. Priemer introduces the "love-hate framework" for creating sales messages that connect. His example of Trunk Club shows this in action: "a service for men who love to dress well but hate to go shopping." This positioning helped secure their acquisition by Nordstrom by speaking to customer emotions instead of product specs. The discussion examines why business cases alone don't close deals, how real conviction outperforms product knowledge, and what builds lasting customer relationships. Key Takeaways: &]:mt-2 list-decimal space-y-2 pl-8"> Start with Emotion: Connect with how customers feel about their challenges before presenting solutions Build Real Belief: Sales success comes from actually believing in your solution's impact on customers Own the Outcome: Taking responsibility for customer results builds deeper business relationships Top 3 Reasons to Listen: &]:mt-2 list-decimal space-y-2 pl-8"> Close More Deals: Apply the psychological principles that drive buying decisions to improve your sales conversations Stand Out in Your Market: Build an authentic sales approach that sets you apart when traditional ROI pitches fall flat Increase Customer Trust: Position your business using the love-hate framework that turned Trunk Club into a multi-million dollar success Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    45 min

  3. 2 DÉC.

    When Nothing Works: the Truth No One Talks About

    Ever tried everything to grow your business, only to feel hopeless about your marketing and sales? Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process. This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences don't blame theaters for bad films, they blame Hollywood. Similarly, businesses must examine what they're amplifying before focusing on distribution. What matters is saying the right message to the right people at the right time. When multiple approaches fail, the issue often isn't the marketing channel - it's what you're trying to communicate and to whom. Key Takeaways: &]:mt-2 list-decimal space-y-2 pl-8"> Marketing amplifies your message - focus on what you're saying before how you're distributing it When proven approaches stop working, examine if your market has shifted Look at your price point, targeting, and messaging before changing tactics again Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    15 min

  4. 19 NOV.

    Win Your Pitch: Tips from a Television Producer | Brad Holcman

    Former A&E and Fox television executive Brad Holcman shares how his experience evaluating thousands of TV shows translates into effective sales strategies. Drawing from 20+ years producing unscripted television, Brad explains why most pitches fail in the first 30 seconds and outlines his proven framework for capturing attention. Brad reveals why understanding your audience's challenges matters more than perfecting your pitch deck. Through stories from his career, he demonstrates how authenticity and targeted storytelling outperform conventional sales techniques. The conversation explores the essential pre-pitch work top performers complete, why rushing to close deals often backfires, and how to build genuine connections that drive long-term success. From structuring compelling narratives to understanding when to reveal key information, Brad provides practical guidance in modern persuasion that works across industries. His insights help reframe how businesses approach sales conversations, moving beyond features and benefits to create meaningful engagement. Key Takeaways: &]:mt-2 list-decimal space-y-2 pl-8"> Start with Challenges - Identify your prospect's biggest problem before crafting your pitch. Align your story with their specific needs to create immediate connection. Focus Your Opening - Structure the first 30 seconds to highlight one compelling promise that addresses your prospect's pain point. Build Trust Through Content - Share expertise consistently through valuable content before asking for the sale. Top 3 Reasons to Listen: &]:mt-2 list-decimal space-y-2 pl-8"> Learn TV production secrets that turn cold prospects into engaged buyers Discover the psychological triggers that make your pitch impossible to ignore Access proven frameworks from someone who's evaluated thousands of successful and failed pitches Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    44 min

  5. 12 NOV.

    Why Your Marketing Funnel Is Dead | Ryan Deiss

    Digital marketing veteran Ryan Deiss built his first online business in 1999 - when Google was still a university research project. Today, after generating $200 million in revenue across multiple companies, he sees a fundamental shift in how customers buy. "The marketing funnel isn't just broken - it's dead," Deiss tells host Mark Drager. "Modern buyers don't follow a linear path. They bounce between channels, research extensively, and make decisions based on relationships, not just targeting." In this episode, Deiss breaks down why established marketing practices fail in 2024's fragmented digital landscape. He explains how successful companies now focus on clear problem statements over hyper-targeting, why perfect attribution tracking misleads marketers, and how businesses build customer relationships without aggressive follow-up. Key Episode Insights: &]:mt-2 list-disc space-y-2 pl-8"> Why broad messaging often outperforms micro-targeted ads How to write high-converting ads using simple problem statements Practical email strategies that maintain relationships without burning goodwill Listen to discover how leading companies adapt their marketing for today's reality - and why methods that worked even three years ago might be hurting your results now. Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    34 min

  6. 5 NOV.

    The ROI of a Strong Company Culture | Kate Volman

    There's a painful truth in business that nobody wants to discuss: most companies are hemorrhaging talent and money through poor culture – and throwing pizza parties won't fix it. Meet Kate Volman – CEO of Floyd Consulting and organizational culture expert who's challenging the "perks over purpose" mentality plaguing modern businesses. As the leader behind The Dream Manager program, Kate has helped transform hundreds of organizations from talent-bleeding bureaucracies into high-performing powerhouses where people actually want to work. In this no-holds-barred conversation with Mark Drager, Kate pulls back the curtain on: &]:mt-2 list-disc space-y-2 pl-8"> The hidden cost of bad culture (and why most companies vastly underestimate it) Why your "gut feel" hiring approach is secretly sabotaging your growth The counterintuitive strategy that saved one company $150,000 in turnover costs How to spot the toxic behaviors driving your best talent away The proven framework for building a coaching culture that retains top performers Real-world examples of turning disengaged teams into unstoppable forces The leadership blind spots causing your "expectations gap" crisis Plus, you'll get guidance on: &]:mt-2 list-disc space-y-2 pl-8"> Building hiring processes that actually work Creating accountability without fear Converting complainers into contributors Making employee development a competitive advantage Whether you're a scaling company struggling with retention, or a leader watching your culture crumble, this episode is your blueprint for building an organization where both people and profits flourish. Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    35 min

  7. 29 OCT.

    Slow Growth Isn't Sexy but It Works | Ryan Crownholm

    There's a dangerous myth in entrepreneurship: that hyper-growth is the only path to success. But what if building a sustainable, profitable business didn't require sacrificing your sanity? Meet Ryan Crownholm – U.S. Army veteran turned multi-business founder who's challenging Silicon Valley's 'grow at all costs' mentality. As the architect behind MySitePlan.com and DirtMatch.com, Ryan has quietly built a business empire that's weathered multiple economic storms while serving thousands of satisfied customers. In this tactical conversation with Mark Drager, Ryan rips open his entrepreneurial playbook to reveal: The counter-intuitive growth strategy that helped him build multiple 7-figure businesses without outside funding Why "slow is smooth, smooth is fast" – military wisdom that transformed his approach to scaling The exact systems he used to automate MySitePlan.com into a lean, profitable machine His controversial take on why most startups get pricing completely wrong The data-driven framework he uses to run multiple businesses without burning out Real-world examples of turning customer service into a competitive moat The mindset shift that helps veteran and formerly incarcerated entrepreneurs succeed Plus, you'll get actionable insights on: Building recession-proof revenue streams Creating systems that scale without chaos Making decisions with incomplete information Turning customer feedback into product gold Whether you're a bootstrapped founder tired of the "unicorn or bust" narrative, or an established entrepreneur, this episode is your blueprint for building a business that thrives in any economy. Warning: This episode contains zero-fluff, battle-tested strategies that might challenge everything you think you know about scaling a business. Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    24 min

  8. 23 OCT.

    The "Discovery" Process: How R&D and Customer Support Fuel Sustainable Growth | Dan Shute

    Meet Dan Shute, a mechanical design expert who, along with his co-founders, transformed a basement startup into Volant Products—a mid to high eight-figure global powerhouse in oil and gas technology. As President and CEO, Dan sits down with Mark Drager to share the raw truth about building a company that's revolutionizing how the energy industry handles casing installation. Dan breaks down the real challenges and victories of scaling Volant from its humble beginnings to serving customers across 50 countries with a team of 150. But this isn't your typical success story—it's a masterclass in sustainable growth and innovation. Here's what you'll learn: -How Dan and his co-founders built Volant Products from a basement startup into a global leader in casing installation technology. -Why continuous improvement and innovation are key to surviving and thriving in a volatile industry. -The importance of fostering a customer-centric culture focused on integrity and value delivery. -How Volant's R&D efforts have led to groundbreaking products like the Top Drive Casing Running Tool. -Dan's approach to building a resilient company through strong leadership and collaborative culture.  -How staying debt-free enabled Volant to weather industry downturns and invest in growth. -Why rushing product development can be more costly than taking time to get it right. -The importance of being humble, hungry, and "smart" when building your team. -Why doing "the right things for the right reasons" is better than chasing quick profits. -How to empower employees while maintaining necessary controls. -Why building systems before you need them is crucial for sustainable growth. Between developing breakthrough tools like their Top Drive Casing Running Tool and navigating the volatile energy sector, Dan reveals how staying true to their principles of integrity and customer value has paid off time and again. Whether you're an entrepreneur, leader, or innovator, Dan's insights on building a recession-proof business while prioritizing innovation and customer satisfaction are pure gold. Don't miss this one.   Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

    36 min
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À propos

Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the competition. So you and your team can sell more. Listen, learn, and subscribe today.

Informations

  • Création
    SalesLoop
  • Années d’activité
    2023 - 2024
  • Épisodes
    95
  • Classification
    Contenu explicite
  • Copyright
    © 2024
  • Site web de l’émission
    How To Sell More

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