Seller Sessions Amazon FBA and Private Label

Danny McMillan
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  • 一周一更

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

  1. 5天前

    Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer

    Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer Episode Overview In this episode, we explore the vast opportunities for e-commerce brands to leverage AI tools like Genspark's AI Designer for creating stunning visuals. Rita and Danny discuss strategies for effective image prompting using the 4D framework and best practices for ensuring brand consistency. This episode explores ai in image creation for e-commerce, strategies for effective image prompting with practical insights for immediate implementation. Key Takeaways Effective prompt engineering and understanding art direction vocabulary can significantly enhance AI-generated images. Using multi-step workflows and layering techniques can simplify the process and improve the consistency of visual outputs. Chapter Markers Time Chapter Description 00:00 Introduction to Image Creation Rita and Danny introduce the episode's focus on creating images and assets using AI, highlighting the importance of projects and techniques available to e-commerce brands. 00:36 The Rise of AI in Advertising Discussion on the potential of AI-generated images in advertising, backed by statistics demonstrating its growing adoption among advertisers. 02:15 Advantages of AI for Creatives Rita outlines the benefits of using AI for image creation, including cost-effectiveness, rapid iterations, and accessibility for non-artists. 06:00 Practical Applications of AI-Generated Images Examples of how to utilize AI for virtual try-ons and product placements, emphasizing the growing quality and realism of generated images. 14:03 Challenges in AI Image Creation Danny discusses common challenges faced when using AI for visuals, including consistency, stylistic control, and AI hallucinations. 16:09 Addressing AI Creative Challenges Tips on improving prompt engineering and utilizing multi-step workflows to enhance AI image outputs. 24:51 Best Practices for Prompting Insights on best practices for writing prompts, including using art direction vocabulary and understanding lighting and camera angles. 32:25 Layering Techniques in AI Image Creation Discussion on the concept of layering in image creation, illustrating how to effectively combine AI-generated elements. 49:47 Conclusion and Key Takeaways Recap of the main discussion points, encouraging brands to start using AI for creating compelling visuals. Notable Quotes "You don’t want to make your images plain boring and non-evocative." Resources Mentioned Genspark AI Designer: A new AI tool for designers that helps in creating design tokens for branding. Canva: A graphic design platform that allows users to create visual content, including a Magic Grab tool for detaching objects. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    52 分钟

  2. 8月24日

    The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers

    The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers Episode Overview In this episode, Danny McMillan and Oana Padurariu dive deep into the intricacies of Amazon's Cosmo system, providing valuable insights into how sellers can effectively optimize their listings. They cover 15 key relationships that drive successful product visibility and performance on Amazon. This episode explores amazon listing optimization strategies, understanding amazon's cosmo system with practical insights for immediate implementation. Key Takeaways Products that provide clear solutions to customer problems score higher in Cosmo optimization and gain better visibility on Amazon. Continuous revision and optimization of listings are essential as market conditions and customer preferences evolve. Chapter Markers Time Chapter Description 00:00 Introduction to Cosmo Danny and Oana introduce the topic of Cosmo, discussing its significance and how it has evolved over the past year. 02:00 Understanding Cosmo's Role Oana explains what Cosmo actually is, defining it as a common-sense knowledge graph and distinguishing it from an algorithm. 06:00 The 15 Relations Framework Danny and Oana go through the 15 parts of the Cosmo framework that can help sellers understand how to optimize their listings effectively. 14:00 Products that Suit Cosmo The hosts discuss what types of products benefit from Cosmo optimization and analyze product categories that perform well. 22:00 Optimization Strategies Strategies for effective product optimization in the context of Cosmo are shared, emphasizing the importance of understanding customer behavior. 31:00 Wrapping Up with Key Takeaways Danny and Oana summarize the main insights from the discussion, reinforcing the need for continuous optimization and understanding of product attributes. Notable Quotes "If you have a good product, make sure that you put in the effort to optimize it." Resources Mentioned Data Dive: A tool used to test outputs and improve product listing optimizations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    38 分钟

  3. 8月14日

    Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies

    Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective marketing strategies. This episode explores product image optimization, customer feedback analysis with practical insights for immediate implementation. Key Takeaways Visual representation is crucial in communicating product benefits effectively to boost conversions. Decibel ratings can be confusing to consumers, so it's important to simplify these terms and visualize their impact. Chapter Markers Time Chapter Description 00:01 Introduction and Recap Danny introduces the topic of the episode and recaps the previous discussion on optimizing product images. 00:49 Overview of Current Project Dorian Gorski provides background on the product being optimized - a set of earplugs, outlining the goals of improving the main image. 03:45 Testing AI-Generated Concepts Matt discusses the importance of qualitative feedback and shares insights on how shoppers perceive the product images being tested. 10:09 Insights from Shopper Feedback The team analyzes customer feedback on competitor products and discusses the importance of visual clarity in conveying product benefits. 12:31 Presenting Image Concepts The hosts present two different image concepts for the earplugs and discuss the rationale behind their designs. 19:35 Explaining Decibel Reduction Danny breaks down the importance of explaining the decibel reduction in simple terms for consumers. 25:09 Concept Testing Results A concept testing exercise reveals customer preferences between two design options, emphasizing the importance of visual representation. 32:12 Next Steps and Future Testing The hosts outline the next steps for implementing the new main image and additional testing strategies to further improve conversions. Notable Quotes "It's all about iteration and learning – combining data and creativity to optimize results." Resources Mentioned AI design: Utilized to generate concepts and variations for product images. Keplo: Mentioned as a tool used for research and design variations. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025

    42 分钟

  4. 8月6日

    Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon

    Broad Match: Navigating Amazon AI Tools and Targeting Strategies Episode Overview In this episode, Danny and Adam discuss the recent challenges posed by Amazon's restrictions on web scraping for AI tools and share effective workarounds. They also explore the innovations in brand-tailer promotions and the powerful capabilities of various AI tools for content creation. This episode explores ai tools for amazon business, brand tailored promotions and customer targeting strategies with practical insights for immediate implementation. Key Takeaways Amazon's restrictions on web scraping have created challenges, but tools like webscraper.io can help overcome these barriers. Brand tailored promotions can yield significant returns and should be leveraged for both customer retargeting and acquiring new customers. Chapter Markers Time Chapter Description 00:01 Introduction and Overview Danny and Adam kick off the episode, outlining the key topics they'll cover, primarily focusing on AI tools and Amazon strategies. 01:25 AI Tools and Workarounds for Web Scraping Adam explains the recent changes Amazon has implemented to restrict scraping from AI tools and discusses his workaround using webscraper.io. 08:35 Discussion on AI Agents The hosts delve into the challenges and future potential of building AI agents for managing Amazon business tasks. 37:05 Brand Tailored Promotions Adam discusses the effectiveness of brand tailored promotions for customer retargeting and new customer acquisition. 36:30 Video Editing with Descript Adam shares insights about using Descript for efficient video editing, cleaning up content quickly while maintaining quality. Notable Quotes "AI might be the gateway drug to get people to really start thinking about systematizing and automating their businesses." Resources Mentioned webscraper.io: A Chrome extension that allows users to scrape data from Amazon pages efficiently. Descript: An AI-based video editor designed to automate the editing process by removing filler words and dead space. Subscribe to Seller Sessions YouTube: Seller Sessions Channel Website: Seller Sessions

    43 分钟

  5. 7月24日

    Go With The Flow - Mastering Claude Artefacts For Amazon Sellers

    Go With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small and building expertise, emphasizing creativity and imagination as keys to leveraging AI effectively. Takeaways: AI is rapidly evolving, and businesses must adapt to stay relevant. Understanding AI fundamentals aids in practical applications.  Artifacts in AI platforms serve as mini-tools for automation. Collaboration in AI development leads to better outcomes. Quality control is essential to manage technical debt in AI projects. A design system streamlines the development of AI artifacts. Starting with simple applications builds confidence in using AI. Teamwork enhances the effectiveness of AI tools. Asking the right questions is crucial for successful AI implementation. Imagination is the only limit to AI capabilities. Sound bites: "You don't have to be a programmer." "You can bend AI to your will." "Start somewhere with simple apps." Contact the Hosts: Ritu Java: Subscribe to the AI for e-commerce newsletter at ppc-ninja.com and connect on LinkedIn by searching for Ritu Java. Danny McMillan: Join the Seller Sessions community and stay updated with the latest episodes.

    50 分钟

  6. 7月18日

    The Blueprint  Live Build - N8N:Post Prime Day Performance Automation

    The Blueprint  Live Build - N8N:Post Prime Day Performance Automation  📅 July 2025 | ⏱️ 53:07 | 🎙️ Danny McMillan & Oana Padurariu Danny and Oana tackle post-Prime Day analysis challenges by building a live automation workflow. Despite technical hurdles, they demonstrate how sellers can leverage AI and n8n to automate performance tracking without being technical experts. 📝 Key Takeaways Ask the Right Questions: Success with AI isn't about being a prompt engineer - it's about knowing what problems to solve Quality Gates Save Time: Always validate your automation logic before implementation Delegate Technical Work: Use handoff documents and job descriptions to outsource to Upwork developers Prime Day Data Matters: The spike in sales history affects your Bayesian ranking signals Start Simple: Begin with basic flows and expand - don't try to build everything at once Push the Innovation Curve: Those who don't adopt AI automation will be left behind permanently Natural Language Works: You don't need perfect prompts - conversational interaction gets results 🔧 Tools & Resources Automation Platforms: n8n: Workflow automation platform | https://n8n.io Make.com: Alternative automation tool Claude: AI assistant for natural language automation | https://claude.ai Voicy: Voice-to-text prompting tool Development Tools: Flow Builder: Danny's custom automation framework (3 files) Quality Gates: Built-in validation system Mermaid Diagrams: Visual workflow representation Amazon Tools: Selling Partner API: Official Amazon API for reports Rainforest API: Third-party Amazon data access Guest Links: Oana Padurariu: https://it.linkedin.com/in/oana-padurariu-b8b1b51a2/en 📍 Chapter Markers 00:00 | Introduction & Show Setup Welcome to The Blueprint, Andrew's absence, and Oana stepping in 00:47 | The Evolution of The Blueprint From Honeymoon Period to Rufus, what's coming next in the series 02:50 | Science vs. Marketing Claims Discussion on the irony of the "honeymoon period" debate 05:30 | Prime Day Analysis Challenge Why sellers struggle to measure Prime Day's true impact on ranking 07:11 | Live Automation Build Begins Starting the workflow builder with voice prompting 12:52 | The 4D Methodology Natural language automation without complex prompt engineering 19:29 | Visual Workflow Creation Building mermaid diagrams and debugging syntax errors 29:21 | Quality Gates Why validation checkpoints prevent wasted development time 34:09 | Cost Optimization Matrix Reducing API costs from £200 to £10 through intelligent orchestration 42:00 | n8n Deployment Issues Live debugging and the reality of automation development 48:51 | Handoff Documentation Creating technical specs for Upwork developers 51:53 | Job Description Generation Automating the hiring process for implementation 56:23 | Innovation vs. Copying Why blindly following others is dangerous in current market conditions 58:35 | The AI Adoption Curve Warning about being left behind as the industry shifts   Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Rufus Blueprint: http://sellersessions.com/rufus-the-blueprint/ Honeymoon Period: https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ 📢 Show Schedule Week 1: Broad Match (Danny McMillan & Adam Heist) Week 2: Main Image Monthly (Expert Panel) Week 3: The Blueprint (Danny, Oana & Andrew Bell) Week 4: Go With The Flow (Danny & Ritu Java) Join us every Tuesday at 4 PM UK time for deep dives into Amazon selling strategies!

    53 分钟

  7. 7月9日

    AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive

    AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation. The episode showcases how modern Amazon sellers can leverage AI tools and systematic testing to eliminate guesswork in main image optimization. Starting with a confusing original image that shoppers described as "messy" and unclear, the team uses qualitative video testing, search simulation baselines, and AI generation to create concepts that dramatically improve click-through performance. Key breakthrough moments include revealing that the original image achieved only 20% click share against competitors, while new AI-generated concepts jumped to 34% - representing a 70% improvement in potential traffic. The session demonstrates how combining quantitative data from tools like Kepler AI with qualitative insights from Product Pinion creates a data-driven approach to creative decisions. Key Takeaways ⚡ Research-Driven Creative Process: Successful main images start with understanding customer objections through video testing and demographic analysis, not competitor copying ⚡ AI as Creative Accelerator: Modern AI tools can generate dozens of professional concept variations in hours, allowing rapid iteration based on real customer data ⚡ Baseline Testing Critical: Measuring current performance against competitors provides essential context - knowing you're starting at 20% click share changes strategy completely ⚡ Clinical Positioning Wins: For health/wellness products, customers respond to professional, medical-grade visual presentation over lifestyle imagery ⚡ Mobile-First Optimization: Vertical image layouts capture more mobile real estate where most shopping decisions happen ⚡ Simplicity vs. Innovation Balance: Testing both conservative and bold concepts reveals customer preferences - sometimes simple wins, sometimes disruption works ⚡ Rendering vs. Photography: AI-generated product imagery can achieve cleaner, more professional results than traditional photography workflows Technical Implementation Details 5-Step Testing Methodology The team demonstrates Andri's systematic approach: video testing for qualitative insights, baseline search simulation for current performance, concept A/B testing for new ideas, new concept search simulation for validation, and finally Amazon Manage Experiments for live testing. AI Generation Workflow Dorian reveals how Kepler AI analyzes product listings, customer reviews, and demographic data to generate targeted concepts. The process combines quantitative insights (top review mentions, demographic analysis, Rufus questions) with creative prompting to produce relevant variations. Real-Time Testing Integration Matt demonstrates Product Pinion's capability to launch consumer tests within minutes, showing how UK shoppers can provide feedback on concepts with 35-minute turnaround times for 150 responses. Future Applications The workflow demonstrated applies beyond earplugs to any product category where main image optimization drives traffic. The combination of AI generation speed with systematic testing validation creates a repeatable process for continuous improvement. The team plans to continue with search simulation testing of winning concepts and expand into secondary image optimization, showing how main image improvements must align with supporting imagery for maximum conversion impact.   🔧 Tools & Platforms Featured: Kepler AI: Market research and AI image generation | Research analysis and concept creation Product Pinion: Consumer testing platform | Real-time shopper feedback and A/B testing Riverside.fm: Podcast recording platform | High-quality remote recording 🔗 Expert Links: Sim Mahon: https://www.linkedin.com/in/sim-mahon-46a30123a Dorian Gorski: https://www.linkedin.com/in/dorian-gorski-14503280 Matt Kostan: https://www.linkedin.com/in/mattkostan Andri Sadlak: https://www.linkedin.com/in/sadlak/ 📖 Seller Sessions Resources: YouTube Channel: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ The Blueprint: http://sellersessions.com/rufus-the-blueprint/ Honeymoon Period: https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/

    46 分钟

  8. 7月1日

    The Broad Match Show: AI Implementation & Business Automation

    📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter Name Description 00:00 Introduction Welcome back and format updates 00:35 Adam's Austin Move New base, routine establishment 01:07 AI Awakening Seller Sessions Live impact on AI adoption 03:07 Danny's AI Evolution Claude implementation across 18 projects 05:27 N8N Integration Automated workflow creation and handoffs 16:59 AI for Amazon Sellers Practical applications and mindset shifts 23:13 Future of Work Productivity vs hours worked philosophy 29:54 Energy Management Working on what energizes vs drains 33:30 Agentic Browsing Beyond Manis to GenSpark integration 35:43 Customer vs Agent Journey Shopping behavior transformation 39:28 Mass AI Adoption Timeline and accessibility barriers 45:47 Investment Mindset Stop cutting corners on business tools 50:48 Time as Resource Attention management over cost cutting 52:32 Health Update Danny's ferritin levels and AI health tracking 57:35 Wrap Up Next episodes preview   Episode Overview In this July 2025 Broad Match episode, Danny McMillan and Adam "Heist" Runquist explore the practical realities of AI implementation in Amazon businesses. Fresh from Adam's Austin relocation and six weeks post-Seller Sessions Live, both hosts share candid insights about their AI transformation journeys. Key Discussion Points AI Business Integration Reality Check Danny emphasizes moving beyond prompt engineering to practical AI deployment. His current focus spans 18 projects with Claude integration, from automated meeting transcription workflows to engineering handoff documentation. The conversation highlights the shift from AI as a "cute toy" to systematic business implementation. Workflow Automation at Scale The discussion covers Danny's comprehensive automation setup, including Notion integration with GenSpark through MCP (Model Context Protocol), automated project management from Riverside.fm recordings, and quality gates to prevent token burn on complex builds. Adam shares his systematic approach to deconstructing his Amazon business through an AI lens. The Future of Work Philosophy Both hosts challenge traditional productivity metrics, advocating for energy-based work allocation over hours-worked mentality. Danny's ADHD-optimized approach focuses on hyper-focus periods (4am-9am) while automating administrative overhead. The conversation explores how AI enables focusing on creative, high-leverage activities while eliminating tedious minutiae. Strategic Implementation for Amazon Sellers Key recommendations include building AI solutions for real business problems (inventory management, accounting reconciliation, product research), investing properly in AI tools rather than cutting corners on $20/month subscriptions, and leveraging domain knowledge while automating repetitive tasks. Bottom Line Insights ⚡ Stop treating AI like a curiosity - Deploy it systematically to solve actual business problems 🔄 Time and attention are your most valuable resources - Automate the bullshit, focus on what energizes you 🧠 The shift from customer journey to agentic journey - Optimize for AI-driven shopping behaviors ⚙️ Quality gates prevent expensive mistakes - Build safeguards into AI workflows to manage token usage Major Trends Discussed Agentic Browser Evolution: The move from Manis to GenSpark represents the next phase of AI-browser integration, enabling direct software manipulation rather than just information retrieval. Mass AI Adoption Timeline: While technologists and early adopters drive current implementation, mass adoption will likely come through enterprise-level integration rather than individual prompt engineering. Investment Psychology Shift: Amazon sellers need to overcome penny-wise, pound-foolish mentality around AI tools while spending significantly on PPC. Implementation Recommendations Start with pain points: Identify the most tedious aspects of your business Build quality gates: Prevent token waste and conversation bandwidth issues Document everything: Create handoff systems for team collaboration Focus on domain knowledge: Use AI to enhance human expertise, not replace it Invest properly: Don't trip over dollars to save pennies on AI subscriptions Technical Highlights Danny's current tech stack includes Claude for artifact generation, N8N for workflow automation, Notion for project management, GenSpark for agentic browsing, and Playwright for browser automation. His approach emphasizes creating front-end applications from Claude artifacts to enable better engineering handoffs. Next Episodes Preview Main Image Monthly: Product listing optimization with expert panel The Blueprint: AI ranking and patent analysis with Andrew Bell and Oana Padurariu Go With The Flow: Automation demonstrations with Ritu Java 🔧 AI Tools & Platforms: Claude (Anthropic): Advanced AI assistant for business automation N8N: Workflow automation platform GenSpark: Agentic browser with MCP integration Notion: Project management and documentation Playwright: Browser automation via MCP 🎯 Business Strategy: Product Pipeline: AI-driven product research automation Workflow Optimization: Eliminating tedious business tasks Team Management: ADHD-friendly project structures 🔗 Guest Links: Adam "Heist" Runquist: https://www.linkedin.com/in/adamrunquist/ 📖 Seller Sessions Resources: YouTube: https://www.youtube.com/sellersessions Website: https://sellersessions.com/ Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/ Produced by Danny McMillan for CURV Tools | A Seller Sessions Production | © 2025

    58 分钟
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Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

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