32 min
Selling ‘Barbie’: Inside the Marketing Phenomenon The Town with Matthew Belloni
-
- Society & Culture
Matt is joined by Warner Bros. president of worldwide marketing Josh Goldstine to discuss the strategy behind one of the great marketing campaigns of all time in ‘Barbie.' They break down the bold and subversive marketing choices that suggested this was not your typical ‘Barbie’ movie; how they were able to pull this off with the owner of Barbie IP, Mattel; and how the ‘Barbenheimer’ phenomenon took effect. Later, Matt makes a prediction about ‘Barbie’s' chances at an Oscar nomination.
For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here.
Email us your thoughts! thetown@spotify.com
Host: Matt Belloni
Guest: Josh Goldstine
Producer: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Matt is joined by Warner Bros. president of worldwide marketing Josh Goldstine to discuss the strategy behind one of the great marketing campaigns of all time in ‘Barbie.' They break down the bold and subversive marketing choices that suggested this was not your typical ‘Barbie’ movie; how they were able to pull this off with the owner of Barbie IP, Mattel; and how the ‘Barbenheimer’ phenomenon took effect. Later, Matt makes a prediction about ‘Barbie’s' chances at an Oscar nomination.
For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here.
Email us your thoughts! thetown@spotify.com
Host: Matt Belloni
Guest: Josh Goldstine
Producer: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo
Learn more about your ad choices. Visit podcastchoices.com/adchoices
32 min