Selling Fun – From Amateurs to the Hall of Famers

If you’re in the Powersports business, you are in the business of selling fun. In episode 5 of Season 2 of Centerstand, Robert sits down with Off-Road Motorsports Hall of Fame racer Johnny Campbell and Jeff Shultz of Storm Lake Honda to discuss the competitive aspect of our industry and what draws so many to it. In this episode, Robert and our guests touch on a variety of topics from the evolution of the industry to the negative and beneficial impact of social media, what new riders need now, and much more.

00:00:00 00:00:01

• Host Robert Pandya introduces episode guests Johnny Campbell, 2018 Off-Road Motorsports Hall of Fame Inductee, and Jeff Schultz, Sales Associate, Storm Lake Honda Iowa.

00:00:00 00:03:09

• Johnny provides his personal background on how he got into motorcycling, his racing history, and connection to Honda.

00:00:00 00:08:06

• Jeff shares his experience and love for racing, how he built a career as a dealer, and what makes his dealership unique and successful.

00:00:00 00:11:41

• Johnny describes how he has seen the industry change throughout his career over the past decades.

00:00:00 00:14:00

• Jeff discusses the importance of a smaller dealership experience.

00:00:00 00:18:20

• Johnny speaks to the enthusiast aspect of racing, the importance of amateur races, and how social media has impacted his career as a professional racer.

00:00:00 00:23:45

• Jeff explains how social media has been a total game changer for his dealership.

00:00:00 00:26:45

• Johnny explains how the exposure of off-road racing has grown and how brands can increase the attractiveness of racing in the modern market.

00:00:00 00:32:25

• Jeff explains ways his dealership has spurred new excitement and keeps new riders involved.

00:00:00 00:35:00

• Johnny speaks to the importance of having opportunities to go ride and continued education.

00:00:00 00:38:00

• Robert shares his experience in racing and the community aspect.

00:00:00 00:39:50

• Johnny speaks to the expansion of Honda’s motorcycle line to offer a variety of choices for consumers.

00:00:00 00:42:30

• Jeff speaks to the value of a versatile motorcycle and broadening the range of motorcycles.

00:00:00 00:45:40

• Jeff and Johnny each give the OEM and dealer network a piece of advice.

00:00:00 00:48:50

• Robert closes the conversation and reminds everyone to subscribe and get in touch with the producers of Centerstand at IMSPR@informa.com.