Selling your Amazon Product Business - Sarah Dajani Ep94

How to Increase the Chances of your Amazon Business Getting Acquired

Have you been thinking of exiting your eCommerce business but don’t know where to start? Or maybe you don’t know whether your business is in the right position to attract good buyers? How about positioning your eCommerce business rightly and taking it to the next level, especially now during the eCommerce high?

In this episode of the Page One Podcast, Luke Peters interviews Sarah Dajani, the Vice President of Operations at Boosted Commerce. She’s a Phi Beta Kappa graduate from Princeton University and has a Master’s in Business Administration from Stanford University. She explains the lessons of being a good student and the value of staying connected that she learned from Princeton and Stanford.

Listen in to learn the importance of trusting the entrepreneurial process and learning as you grow, to succeed. You will also learn how companies like Boosted Commercial are changing the eCommerce business dynamic.

Key Takeaways:

• How to achieve your set goals and excel by putting in the work and trying more than once.
• The impact of the pandemic on eCommerce, especially on Amazon.
• The power of having access to knowledge, people, and institution to understand the economy and find success.

Episode Timeline:

• [3:27] Sarah explains how to trust the entrepreneurial process and learn as you grow.
• [6:16] How she put in the work to get into Princeton and Stanford plus get a job with Bain.
• [8:15] The lessons of being a good student and the importance of staying connected she learned from Princeton and Stanford.
• [11:34] How Boosted Commerce buys and grows eCommerce businesses.
• [15:39] How she works with brand managers at Boosted to grow and maintain those brands.
• [17:56] The relationship that Boosted aims to build with eCommerce business owners during and after purchasing their businesses.
• [20:31] The importance of positioning your eCommerce business to the next level to prepare for exit.
• [22:44] Why the valuation of eCommerce businesses has changed over time.
• [26:44] Understanding what Amazon will and will not become over the long term.
• [31:27] She explains why companies like Boosted are here to grow businesses on Amazon and not chase them away.
• [35:21] The different ways to have access to knowledge, the right education, and the right network.

Quotes:

“What Amazon’s system rewards companies for is bringing additional traffic to the platform.”- Sarah [31:56]