SEO Secrets for Healthcare Providers: Optimize Your Website to Reach More Patients Featuring Samantha Mabe, EP158

In this episode of Thriving Practice, host Tracy dives into the world of digital marketing for healthcare and wellness practices with web design expert Samantha Mabe, founder of Lemon and the Sea. Samantha shares her wealth of knowledge on creating effective, patient-attracting websites specifically tailored for health practitioners. From the crucial elements of a professional medical website to the nuances of healthcare SEO, this episode is packed with actionable insights. 

Discover why your website is more than just an online brochure - it's your practice's digital front door and often the first point of contact for potential patients. Learn how to optimize your site for both search engines and user experience, ensuring it not only attracts visitors but converts them into patients. Whether you're building your first website or looking to revamp your existing online presence, Samantha's expert advice will help you create a digital strategy that aligns with your practice goals and resonates with your target audience. This episode is a must-listen for any healthcare or wellness provider looking to thrive in the digital age.

Key Topics Covered:

- The importance of a professional website for healthcare and wellness practices

- Website accessibility and its legal implications

- SEO strategies for healthcare providers

- Mobile optimization for medical websites

- Balancing aesthetics with functionality in web design

Key Takeaways:

1. Your website is your digital front office - it needs to make a great first impression.
2. Start any website refresh by clearly defining your main goal (e.g., booking appointments, growing email list).
3. Ensure your website is accessible to all potential clients.
4. Check how your website looks on different devices, especially mobile.
5. SEO is crucial for helping the right clients find you online.

Memorable Quotes:

"Do not put your practice name as the headline on your website because very few people are actually searching for the name of your practice." - Samantha Mabe

"We want to make sure that the user journey... makes sense for people and that they're following to the end point you want them to get to." - Samantha Mabe

Resources Mentioned:

- Page Speed Insights (Google's free tool for website analysis)

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Samantha’s Bio:

Samantha Mabe is a creative director and website designer specializing in custom Squarespace and Kajabi websites for healthcare professionals and wellness entrepreneurs. Through her signature One-Week Website Design process, she helps practitioners like naturopathic doctors, chiropractors, and therapists transform their online presence into powerful marketing tools. A Pittsburgh native with a background in design and architecture, Samantha now calls Richmond, Virginia home, where she balances her creative work with family time alongside her husband and child.

Find Samantha:

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Facebook

TikTok

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