SEOLeverage - The SEO Podcast for Online Business Owners

Gert Mellak, SEO
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY
SEOLeverage - The SEO Podcast for Online Business Owners

The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth. Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions. If you have any questions, send them to support@seoleverage.com!

  1. SEP 27

    Find Your Buyers Where They Are

    In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.  Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.   Podcast Highlights: 00:00 Prologue 00:49 SEOLeverage Podcast Intro 01:11 Discussion on the challenges of finding buyers in a crowded online space 02:05 Explanation of how search engines are surfacing content from various sources 04:08 Real-world examples of how users find and choose products/services online 05:49 The importance of brand presence on platforms beyond Google 06:56 Introduction to the Platform Leverage program 08:15 Overview of creating a multi-platform strategy for consistent online engagement 09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com   Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era   AI Tools mentioned: ChatGPT Perplexity CoPilot

    11 min

  2. SEP 6

    The SEO Value Chain

    In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior. Podcast Highlights: 00:00 Prologue 00:45 SEOLeverage Podcast Intro 00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials 01:59 The importance of controlling brand narrative across platforms in the age of AI 02:33 Explanation of the SEO value chain and its role in achieving organic revenue 03:39 The importance of Site Audits in establishing a position within the SEO value chain 04:22 How the value chain concept applies to various life situations 05:58 Closing message   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com   Resources: Platform Leverage - A new project focusing on essential marketing strategies in the AI era   AI Tools discussed: ChatGPT Perplexity Claude

    7 min

  3. AUG 23

    How to Grow a 7 Figure Business with Mario Peshev

    In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.  In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.  The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships. Podcast Highlights: 00:00 Prologue 01:01 SEOLeverage Podcast Intro 01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship 02:36 Mario discusses his background in software engineering and his passion for learning 06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship 08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education 17:00 Discussion on effective client acquisition models for service businesses in the current market 20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities 22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns 26:35 The importance of playing the long game and having a long-term focus in business 30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity 35:25 The crucial role of market research and gathering customer feedback in product development 41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses 45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge 49:55 Mario provides information on how listeners can reach out and learn more about his work and book   Connect with Mario Peshev: Website: https://mariopeshev.com/ LinkedIn: https://www.linkedin.com/in/mpeshev/ X (Formerly Twitter): https://x.com/no_fear_inc Book Website: mbadisrupted.com Mario's Companies: DevriX: devrix.com Growth Shuttle: growthshuttle.com   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

    51 min

  4. AUG 16

    Hit by a Google Update?

    In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery. Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape!  Podcast Highlights: 00:00 Prologue 00:37 SEOLeverage Podcast Intro 00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast 01:43 Analyzing the cause of ranking drops 02:34 Importance of thorough analysis to identify affected pages and keywords 03:26 How Google core updates work and their impact on search results 05:27 Helpful Content Update: Its impact and recovery process 06:00 What steps to do when hit by a Google update 06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

    7 min

  5. JUL 19

    How to Sell Your Business with Jonathan Baker

    In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions easier to understand. A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions. Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process. Podcast Highlights: 00:00 Prologue  01:00 Introduction of the episode and guest 03:47 What factors influence a firm's valuation in an acquisition? 05:44 Why do software firms generally command higher multiples than service businesses? 08:36 What are earnouts, and how do they typically work in professional services deals? 10:39 How are M&A deals typically structured? 12:48 When might it be more beneficial to keep a business rather than sell it? 15:52 What steps should business owners take to prepare their staff for a transition? 19:09 How do clients and employees typically react to a business being acquired? 24:18 Why might business owners consider acquiring other firms? 26:48 What are some practical tips for preparing a business for sale? 29:17 Best way to get in touch with Jonathan   Connect with Jonathan Baker: Website: https://punctuation.com/ Sign up for their newsletter: punctuation.com/seoleverage LinkedIn: https://www.linkedin.com/company/wearepunctuation/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

    31 min

  6. JUL 12

    Ranking High on Google is Simple

    In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.  Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!  Podcast Highlights: 00:00 Prologue 00:27 Podcast INTRO 00:36 Introduction to the episode  01:33 The Importance of Online Reputation Management 02:27 Keyword Research versus Audience Research 03:49 Matching Content with Google's Preferences 05:01 Creating Content that Stands Out 07:07 Importance of internal linking for better site structure and to support new content 08:15 Effective strategies for gaining links from external websites 10:26 Conclusion and Final Thoughts   Connect with Gert Mellak: Website: https://seoleverage.com/ LinkedIn: https://www.linkedin.com/company/seoleverage Email: info@seoleverage.com

    11 min

  7. JUL 5

    Why a Focus on One Platform Is Bad Advice

    In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition. AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels. In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single platform, it's time to rethink your strategy. Podcast Highlights: 00:00 Prologue 01:03 Podcast Intro  01:13 Introduction to the episode topic 02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms? 03:22 What factors do AI algorithms consider when evaluating a brand's popularity? 05:32 Why is Reddit a valuable platform in the context of AI and brand building? 07:39 How can brands ensure their various online profiles are linked and optimized? 08:51 Recap  09:50 End    Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

    10 min

  8. JUN 28

    The Future of AI with Tim Warren

    In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions. In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.  They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are. Podcast Highlights: 00:00 Prologue 01:06 Introduction to the podcast episode topic and the guest 02:15 Tim Warren’s background and his role as a Chief Provocation Officer 03:46 The importance of asking questions in the face of change 04:39 AI impact on white-collar jobs 08:06 The Gartner Hype Cycle and AI's evolution 13:26 Rise and fall of AI companies 16:06 The Importance of Human Expertise in SEO 23:12 Why more and more people are utilizing AI for their online search 32:13 AI in Personal Finance 36:35 The importance of trust and personalization in AI 43:35 The role of digital companions 50:41 Where to connect with Tim Warren? 51:09 End   Resources:  ChatGPT - https://chatgpt.com/ Anthropic - https://www.anthropic.com/ OpenAI - https://openai.com/ Claude - https://claude.ai CopilotAI - https://www.copilotai.com/ Perplexity - https://www.perplexity.ai/ Connect with Tim Warren: LinkedIn - https://www.linkedin.com/in/tswarren/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

    51 min
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5
out of 5
2 Ratings

About

The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth. Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions. If you have any questions, send them to support@seoleverage.com!

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