91 episodes

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

    • Business
    • 5.0 • 2 Ratings

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

    091 - Ignite your SEO (and pick a date)

    091 - Ignite your SEO (and pick a date)

    The success of your SEO campaign depends on so many factors, for example your goals for your website.  If you want lead generation, then probably focus your attention to conversion first. Along with this, you really need to be intentional and be consistent in creating and optimizing your SEO strategies. 
    When will you start taking SEO seriously? Success will not happen when you do it this month and then stop and then regain your footing again. 
    Gert and his team will help you focus and  consistently implement that SEO campaign that's right for you.
    Listen to this episode and start taking actionable steps NOW. 



    Podcast Highlights:
    00:00  Prologue
    00:15  Podcast Intro
    00:27  Welcome to the episode
    00:56  Introduction of the topic
    01:22  What does igniting your SEO means?
    02:30  How do you create actionable steps to run an SEO campaign that are done right? 
    04:54  Why is it important to be intentional and pick a date on when you can really start taking SEO seriously?
    06:30  End 
     
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 6 min
    090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

    090 - The Knowledge Panel and Brand SERPs in Google with Jason Barnard

    In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard.  Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007. 
    Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake.  This is where  the Knowledge Panel comes into picture and how Google will present you to the searchers, e.g. who you are, what you have to offer, what is your brand, etc. Listen and learn how easy it is or how much less effort you can build up your Knowledge Panel using the Kalicube process than doing it manually. 
    There’s more to this episode that you can pick up especially on brand SERPs, so listen to the very end and make sure to download the transcript of the episode.  
    Podcast Highlights:
    01:05 Introduction of the episode, the guest and how did they get introduced
    03:34 The background of Jason Barnard and how he got to correct Google in presenting him as the character Blue Dog.
    04:56 Why is it important to connect the dots for Google to see the different properties that they will take into account,  according to Gert?
    06:26 What is the difference between branded and non-branded searches? (...When should people start to worry about their brand?)
    10:01 How important are rich snippets for  courses or in a coaching program? (...What is Schema Markup in terms of how Google makes sense of what a web page is actually about?)
    12:56 What benefit can it give you to take as much advantage of Google, play their game as a bonus perspective, rather than thinking of it as taking something away from you?
    17:30 Although Google My Business and the Knowledge Panel are set up differently, how can the two exist together? (...Can everybody get a knowledge panel?)
    21:18 What are the different options in Kalicube that people can use and what is the three-step process that goes on an eternal cycle for Google?
    24:18 How long does it take to build the Knowledge Panel? (...What are the caveats to it?)
    27:55 What are second party websites that you can have partial control of and what about the third party websites that you have no control of, but are confirming what you are saying on your website?  
    30:24 How much effort does one need to put up a knowledge panel by doing it manually compared to the Kalicube Pro's process?
    31:57 How was Jason able to change his description with Google from a musician to being an author first?
    35:45 What are the 3 most important things than Google's offering on Schema Markup? (...How important is entity description?)
    30:39 How does Google take into account when it comes to ranking non-branded terms?
    42:23 Where to connect with Jason Barnard?
    43:25 End
    Resources: 
    Past episode with Katrina McKinnon - https://seoleverage.com/podcast/088-how-to-write-helpful-content-with-katrina-mckinnon/
    Book, The Fundamentals of Brand SERPs for Business by Jason Barnard - https://www.amazon.com/Fundamentals-Brand-SERPs-Business/dp/1956464107
    Connect with Jason Barnard: 
    Website - https://jasonbarnard.com/
    Website - https://kalicube.com/
    Twitter - https://twitter.com/jasonmbarnard
    Kalicube Academy - https://kalicube.academy/
    LinkedIn - https://www.linkedin.com/in/jasonmbarnard/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 44 min
    089 - How to Grow a SAAS With SEO with Kevin Sahin

    089 - How to Grow a SAAS With SEO with Kevin Sahin

    Growing your SaaS business with SEO isn’t a simple thing.  It’s not like you just push a button and you expect that the content you created will rank first immediately.  It really does not happen overnight. It’s really about bringing value, forging relationships, the goodwill you build with your audience over time and finding the product market fit. 
    Valuable insights here from the conversation of Gert with Kevin Sahin from ScrapingBee.com, a company that specializes in web scraping. When your clients are tech savvy or more of the developers, you have to take caution in making sales pitches because they hate marketing. When you're doing content marketing targeted at developers, forget about all the conversion rates. You only get to them by providing value. That’s value, value, value! Think of your Saas business as a long term game.  Of course, there will be challenges and failures but you just have to be consistent and enjoy the process. 
     Podcast Highlights:
    00:00 Prologue
    00:35 Podcast Intro
    00:45 Introduction of the episode and the guest
    01:56 Kevin Sahin journey, from being in corporate to startups, then in SEO.
    06:31 Kevin's journey into web scraping, the challenges and failures and how they eventually launched ScrapingBee.com?
    13:14 How did Kevin and their company ScrapingBee get their first clients?
    16:26 Since Kevin started with building blogs, how did he create the blogs so that it ranked? (...How did he start to learn SEO and implement it?)
    22:28 Gert's personal theory on how Google takes signals and ranks a content as something good and with authority. 
    25:19 What else is important to consider when doing content for tech-savvy audiences? (...Why is it that any marketing tricks or optimization techniques are not received well by developers?)
    32:00 Kevin's advice to people who would like to grow their SAAS business through SEO or content marketing.
    35:23 Gert recapping the conversation with Kevin Sahin and the importance of having a long-term view in SEO.
    37:39 Where would listeners find the episode and the link to the Ahrefs course. 
    38:23 End
     
    Resources: 
    Ahrefs Blogging for Business Course - https://ahrefs.com/academy/blogging-for-business
    Connect with Kevin Sahin:
    Website: https://www.scrapingbee.com/
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 38 min
    088 - How to write Helpful Content - with Katrina McKinnon

    088 - How to write Helpful Content - with Katrina McKinnon

    When creating a content, you need to consider putting out visuals, those with elaborated images, perhaps including tables and the writer’s profile, as well. You also would need a caption that says something about the picture and if you’re selling something, what’s the benefit of buying it, right? 
    As Katrina McKinnon said in this conversation with Gert, there is power in creative story-telling and enhancing the reader's experience through interesting visual elements. She truly believes that you've got more chances of keeping your readers on the website, if your article looks beautiful, if it looks visually interesting. Content is King, but creativity is Queen. 
    Podcast Highlights: 
    00:01 Prologue
    01:02 Podcast Intro
    01:12 Introduction of the topic and guest, Katrina McKinnon
    02:08 How Katrina came into the niche of content creation and was she able to create her company CopySmiths?
    07:54 How does Katrina feel about Google's Helpful Content Update?
    11:51 Why are visual images very helpful in content creation? (...What are some of the things you can do to make your content more helpful for user experience?)
    17:29 What course of action did Katrina do in order to get a higher click through rate percentage for a client? (...Why is it that  people are also clicking on links?)
    21:56 Why is it important to include testimonials in your articles? 
    24:07 Gert's opinion on AI in terms of user friendly experience and what Google is missing on, but ranks them anyway. 
    28:25 What will give more chances to readers reading your article? (...Why is it important to add the writer profile on the article?)
    30:31 Especially on mobile phones, what would make users read your article instead of swiping back to search for another article?
    32:39 Why is it important to summarize in the first 25 words of an article and add a qualifying statement for the article and repeat that in the sub headings?
    35:02 What is the reason Gert believes Google was better off not announcing Helpful Content Update at all?
    36:07 Katrina's own reservations on how Google is able to tolerate bad and junky websites. 
    39:00 Gert recaps the conversation with Katrina.
    41:11 Katrina's final statement on the conversation.
    42:00 Where to connect with Katrina McKinnon?
    42:17 End
     
    Connect with Katrina McKinnon:
    Website - https://copysmiths.com/
    LinkedIn - https://www.linkedin.com/in/katrinamckinnon/?originalSubdomain=au
    Facebook - https://web.facebook.com/groups/2597165263893071/user/100000589649193/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 42 min
    087 - Grow Your Online Course With the Right Keywords

    087 - Grow Your Online Course With the Right Keywords

    There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search.  You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about.  Keywords are really about connecting concepts, similar to connecting dots in an old children’s game to come up with a picture or a drawing. You also need to have a call to action in your article so that people reading it will be able to take the next step, which is what you really want in order to grow your online course.  
    Podcast Highlights: 
    00:01 Prologue
    01:39 Invitation to experience the demo of the SEOLeverage tool
    02:54 How to find the right keywords when writing a course? (...Where would the right keywords come from first?)
    04:09 Where else do we need to check for keywords for the content you want to write about?
    05:18 What research tools can you use to look for keywords?
    06:00 How do you ensure that Google is able to connect enough dots or concepts to understand that the article you wrote is relevant and has a lot of value?  
    07:21 Why is there a need to have a call-to-action in the article you are writing about?
    08:05 Invitation to book a demo with Gert
    08:48 End 
     
    Resources:
    The SEO Leverage App - https://seoleverage.com/app/
    UberSuggest Keyword Tool - https://neilpatel.com/ubersuggest/
    Ahrefs - https://ahrefs.com/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 8 min
    086 - Digging Deeper on Your Numbers

    086 - Digging Deeper on Your Numbers

    If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information?  Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers that you need to analyze so that you will be able to convert more and get better results. 
    Podcast Highlights: 
    00:01 Prologue
    01:10  Introduction of the topic
    02:14  What is the difference between branded and non-branded traffic?
    03:32  Where do you get this segmented information from? (...Why is it better to increase your non-branded?)
    05:19  Why do you need to dig deeper and understand the  numbers that you get? (...What are those statistics and user sessions that you need to track and analyze?)
    08:06  Invitation to get help in analyzing your numbers.
    08:52  End 
    Resources: 
    The SEO Leverage App - https://seoleverage.com/app/
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 9 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

malfoxley ,

Great show!

Gert, host of the SEOLeverage podcast, highlights all aspects of SEO, search marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

DaltonKJ ,

Great Marketing Podcast

Just listened to the latest episode and I love that the episode are short, sweet, and jam packed with value! Great host and subject!

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