77 episodes

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

    • Business
    • 5.0 • 2 Ratings

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

    077 - How You Are Wasting Your Time with SEO - And What to Do Instead

    077 - How You Are Wasting Your Time with SEO - And What to Do Instead

    I am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right?  Just when we think that we are doing everything right, we are unaware that it was spent on some useless things that we think are good for SEO.  But really the bottom line is with Google - what they think is relevant and which is in line with what users actually want.  As you know, Google adjusts to changing user behavior such that the content you write today, needs to be rewritten or refreshed, as in the case of search on virus, pre and post-Covid. 
    In this episode, Gert highlights the three biggest SEO time-wasting activities that you can monitor and get rid of in order to ensure that whatever resources you dedicate to SEO are really well invested.
    Podcast Highlights: 
    00:01 Prologue
    00:43 Introduction of the episode
    02:07 Time waster #1 - Publishing content every week (Quantity over Quality)
    02:35 Why does Google not need fresh content every week? (...Why is it important to make sure that articles are relevant and in line with what Google users actually want?)
    04:33 Time waster #2 - SEO plugins (Why having your plugin showing all the ticks in green doesn't automatically guarantee that you have everything done for SEO?) 
    08:19 Time waster # 3 - Publishing fresh content all the time (...Instead of making sure that existing content has a proper structure)
    10:10 Ending CTA
    10:33 End
     
    Resources:
    SEO Tools
    Yoast plugins - https://yoast.com/
    RankMath Plugins - https://rankmath.com/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 10 min
    076 - Why Does SEO Take So Long

    076 - Why Does SEO Take So Long

    Some people think that if they tweak and optimize their SEO campaign they will get almost instant results.  The truth is, so many factors need to be considered why it takes quite some time, even months before an SEO campaign to get positive results.  You cannot simply push out content and expect it to rank instantly on page one. To a very few, it can happen, but it just shows that they have a very high authority status already, and have undoubtedly been doing quite a few things right. So to make sure that you are doing things right, make sure to listen until the end to get some guidelines and steps to ensure that SEO doesn't take longer than it has to.    
    Podcast Highlights: 
    00:01 Prologue
    00:42 SEO Intro 
    00:52 Introduction of the topic
    01:45 Beginning CTA
    02:28 What happens when you push new content on your website? (...What do we need to consider when writing new content?) 
    03:51 How does Google process newly discovered contents?
    04:30 Why is it important that your content is correctly linked to the relevant context within your website?
    05:19 Why does competition play a big part on why SEO takes longer to see results? 
    06:07 What are the other external factors that can impact Google's algorithm as they pick up signals from all over the world?
    07:48 The three ways in order to make sure that SEO does not take longer than it has to be. 
    09:59 Ending  CTA 
    10:43 End
     
    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 10 min
    075 - SEO for SaaS Companies with James Scherer

    075 - SEO for SaaS Companies with James Scherer

    There is a difference in the overall content marketing strategy between SaaS companies and small to medium-sized businesses. Mostly it comes down to the budget the company has. For bigger companies, they would throw some significant budget at it for the first three to six months, see what's working and prove the value of this.  Small-sized businesses, on the other hand, will create content that is more targeted and intentional.  
    This is a very, very interesting episode where Gert talks to James Scherer, the VP for Growth at codeless.io. Many significant nuggets can be learned from listening to this episode which essentially can push the ranking of your site to page one.
    Podcast Highlights: 
    00:01 Prologue
    00:41 SEO Intro 
    00:51 Introduction of the guest 
    01:38 The background of James Scherer, his love for content marketing and how he became the VP for Growth at codeless.io.
    08:20 How is the team of James Scherer able to manage writing 75 articles per month?
    11:03 What is the planning process for topic selection at monday.com?
    14:05 Besides the planning process, breaking up categories and doing analysis, what else could be some takeaways from an enterprise level content strategy? 
    17:31 How do SaaS and B2B businesses view content across different platforms and are these completely different that need to be dealt with separately?
    22:42 Is there any significant value in videos for an ongoing optimization that would have the same effect as you would for SEO for content marketing?
    23:55 The difference on how James and Gert view transcriptions or AI generated content in general.
    28:31 How do you go about creating and/or developing a content strategy? (...How do you use the Pareto Principle?)
    31:18 What is domain authority and how can it identify what will actually rank for both the pillars and supporting content? (...What needs to be done if only the support content is ranking but the pillars aren't?) 
    33:18 Why is internal linking strategy important for your ranking?
    36:51 What do you need to consider in doing pillar analysis?
    39:17 How does content decay play into a content strategy when you see that content slips down in traffic and becomes less relevant? (...What do you do about it?)
    46:56 Where to connect with James Scherer?
    47:19 End
    Resources:
    Content ranking tool - https://surferseo.com/
    Connect with James Scherer:
    Website - https://codeless.io/
    Email - James@codeless.io
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 47 min
    074 - SEO Experiments

    074 - SEO Experiments

    Doing SEO experiments in a safe space is essential before actually rolling them out sitewide. Any change you will do on a website will have results that can have an impact on it, either on the positive or negative side. By doing the test, you minimize the risk while at the same time trying to leverage more SEO tactics and strategies that actually can bring you to the next level. But even so after doing the changes, we cannot expect Google to give you the results immediately.  It will take time. Going to page one in ranking will naturally take time if you are currently ranking from page five. 
    Podcast Highlights:
    00:01 Prologue
    01:16 Beginning CTA
    01:33 Introduction of the topic 
    01:43 Why is it important not to disregard SEO Experiments in relation to Google's algorithm?
    02:56 What is it that SEO Leverage does when it comes to testing different websites?
    03:24 SEO Leverage's framework for SEO experiments, what are the things you need to consider?
    05:02 How long will it take Google to return results given that SEO experiments are already underway on the site?
    06:28 In order to get the best results on SEO experiments, what are the steps that need to be done? 
    07:52 Ending CTA
    08:14 End
     
    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 8 min
    073 - SEO Migrations

    073 - SEO Migrations

    Doing a migration is not that simple as it seems.  Many things need to be considered because in doing SEO migrations a lot can go wrong in the process such as some contents can get lost or something can provoke your rankings to go down. It is important that you seek the advice of an expert to help you in the process of migration in order that the more important elements are kept and the downward ranking are kept at a temporary status.  It is understandable, though,  that Google's response to a site will be very different for the relaunched new version.  In the same way, it is also common for Google to change the ranking slightly downwards until they slowly see how users react. 
    Podcast Highlights:
    00:01 Prologue
    00:34 Introduction of the topic 
    01:11 Beginning CTA 
    01:45 Why is there a need to be careful when doing migrations?
    02:30 What are the first steps that SEO Leverage does when doing migrations?
    03:24 How does Google react upon seeing a newly migrated page or a relaunched new version?
    05:03 Why is it important to secure a trusted and expert person or agency to help in the migration process? 
    05:28 How should you proceed if you need assistance in the migration process?  
    06:35 End


    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 6 min
    072 - SEO Case Study - Tourism

    072 - SEO Case Study - Tourism

    Even in such a competitive space like the tourism industry, a company can still have that lead provided it follows proven methodologies in the structure of the website. Added to it are the strategic placement of links and targeting of the right URLs, you will be able to see amazing results, such as getting on page one in ranking in Search and increased traffic to your sales funnel. 
    Podcast Highlights:
    00:01 Prologue
    00:38 Introduction of the topic
    01:08 An overview of the company in the tourism industry that wants to launch a Spanish website and drive traffic to their sales funnels.
    02:05 What steps did Gert Mellak and his team at SEO Leverage take to develop the company's website?
    03:20 With the website structure established and the link-building strategies in place, what results did they get?
    04:29 Ending CTA
    04:59 End
     
    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 5 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

malfoxley ,

Great show!

Gert, host of the SEOLeverage podcast, highlights all aspects of SEO, search marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

DaltonKJ ,

Great Marketing Podcast

Just listened to the latest episode and I love that the episode are short, sweet, and jam packed with value! Great host and subject!

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