SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

How would you react if you attempted to search for your brand name on Google and discovered that it doesn't appear on the first page of search results? The last thing you want is for potential customers to click on your competitors' URLs that specifically target your brand name. All the money you've invested in running ads would essentially go to waste, right?
Is there a solution to this problem? Absolutely! All you need is an experienced SEO agency that specializes in managing and enhancing your brand's reputation to take action on your behalf.
If your brand is facing this issue, I encourage you to tune in to this episode and gain insights from SEO expert Gert Mellak.
Podcast Highlights:
00:00 Prologue
00:51 Podcast INTRO 
01:01 Introduction to the episode topic
01:38 The research phase is an important part of the customer journey.
02:59 Why is online reputation management important?
03:52 How can an SEO campaign ensure that your brand achieves a Google ranking on the first page, outperforming your competitors?
05:25 Invitation to have SEOLeverage check out and do an audit on your brand reputation. 
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

Returning as the guest expert in this episode of the SEO Leverage Podcast is Joe Fier from Hustle & Flowchart. The time between his previous appearance is remarkably short due to the tremendous feedback received after Episode 109. Gert believed it was fitting to have him back for a more extensive conversation about podcasting.
When your aim is to convey your message and you're clear about your intention, purpose, and underlying motivations, your audience will naturally connect with what you're saying. It delves into a more profound exploration of your journey, comprehensively charting the process of executing a swift podcast launch. Then monetization naturally follows. There are effective ways to monetize directly on your show, either through guesting, sponsorship, membership and forums. 
Find out more by listening to this episode.  you wouldn’t want to miss.
Podcast Highlights:
00:00 Prologue
00:53 Podcast Intro
01:53 Welcoming back Joe Fier to the show
03:03 Leverage your intention to create a deeper connection with your audience through your podcast.
05:08 The guesting approach
07:37 How can you prepare for guesting?
10:10 What is a cheat sheet and how does it help guests on a show? 
11:51 How has podcasting changed with the onset of AI? 
14:29 When starting a podcast, what are some of the things that can be postponed so as not to worry too much?
17:54 How to use your podcast as lead generation for your business and vice-versa as a guest on other shows?
23:32 Ways to get your podcast off the ground.
28:49 Effective ways to monetize directly on your show.
31:54 How do you use your podcast to be a direct line for people to become a customer?
34:58 How to create a community around a podcast even if it is only available in audio version?
37:42 The value in connecting listeners in a community, like a Facebook Group, membership platform or forums.
41:21 How does Joe Fier's team go about helping people who want to succeed in podcasting?
47:51 Where to connect with Joe Fier?
49:01 End
 
Resources: 
Chat GPT - https://chat.openai.com/
Perplexity - https://www.perplexity.ai/
Google Cloud AI - https://research.google/teams/cloud-ai/
Overcast - https://www.overcast.com/
Community Platform App, Skool - https://www.skool.com/
 
Connect with Joe Fier:
Website - Hustle and Flowchart - https://hustleandflowchart.com/
Get the PDF of the Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
Email - Joe@hustleandflowchart.com
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
 

Like any endeavour, it's crucial to understand the what, why, and who before embarking on a project. This holds true for SEO campaigns. During the initial phases of the campaign, these aspects should be thoroughly considered. Once you're in the midst of the campaign, whether handled in-house or by an external agency, seeking an outside perspective or conducting an audit becomes paramount to ensure you're headed in the right direction.
Podcast Highlights:
00:00 Prologue
00:44 Podcast Intro 
00:54 Introduction to the episode topic
01:28 Why is there a need to put a big focus on the initial phases of a new project?
02:02 What is an onboarding call? (...What are the two reasons why it is important?
02:44 The onboarding process
04:07 How does SEO Leverage ensure that their process brings you closer to your goals?
04:46 Why is an external audit necessary when you are doing SEO in-house? 
06:17 Focus on high-priority items with the team and resources.
07:24 Recap
08:03 End 
 
Resources: 
The ERICA Framework: Your Answer to the Toughest SEO Challenges - https://www.amazon.com/ERICA-Framework-Answer-Toughest-Challenges/dp/8409212595
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

When venturing into the world of podcasting, it's common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there's more to it than just monetization. Prioritize exploring your underlying 'Whys' and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds.
Join us in this enlightening 110th episode as Gert engages once again with Jeff Mendelson, the Podcast Superhero, for an insightful continuation on the topic of Podcast Monetization. If you've already committed to podcasting and identified your niche, this episode is tailor-made for you. 
Get ready to embrace valuable insights and enriching perspectives!
Podcast Highlights:
00:00 Prologue 
00:39 Podcast Intro
00:49 Introduction to the episode and welcoming back Jeff Mendelson
02:32 Nailing down your WHYs first before putting out your own podcast.
04:38 What is the main challenge when it comes to making money with a podcast?
10:29 The win-win scenario that happens during the pre-call and post-call of an episode. 
18:52 What preparations do you need so that even after a podcast episode there will be continuity of the networking propositions?  
21:39 Leveraging what you can bring to the table and the importance of questionnaires.  
23:09 The value in additional services, leaving a call to action and coming prepared to talk on someone's show.
27:18 Gert recaps the conversation 
29:52 Knowing your avatar and finding more value in networking 
31:58 Where to connect with Jeff Mendelson?
32:43 End
 
Resources: 
Past episode mentioned - Episode 101 - Podcast Monetization with Jeff Mendelson
https://podcasts.apple.com/gb/podcast/101-podcast-monetization-with-jeff-mendelson/id1535906923?i=1000613621651
 
Connect with Jeff Mendelson:
LinkedIn - https://www.linkedin.com/in/jeffmendelson/
Website - https://jeffmendelson.com/
The One Big Tip Podcast - https://jeffmendelson.com/onebigtip/
Facebook - https://www.facebook.com/onebigtip
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of SEO Leverage Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest.  
In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential human touch. Regardless of whether you are an experienced podcaster or just starting, there is considerable value in listening to this episode. It provides insights that can prove valuable in enhancing your podcasting endeavors.
Podcast Highlights:
00:00 Prologue
00:26 Podcast Intro 
00:37 Joe Fier joins Gert as a guest.
03:23 Does it still make sense to start a podcast today with AI now becoming prevalent?
05:21 Where does a podcast fit into an overall digital marketing strategy?
09:00 Some podcast strategies do not bring impact at all according to Gert.
10:21 The Dream 100 Concept strategy
14:26 Step two strategy to leverage your podcast - The Google Cheat Sheet 
19:11 How is it that Joe Fier's first podcast shows are still getting downloads?
22:26 With the new AI technology, how does podcast post production look now?
24:49 How do you decide which podcast you want to work with as a guest? (...consistency is the key.)
26:33 In Joe Fier's team, how many people account for doing post production using AI new tools? (...What are the tools they use?)
29:26 How can you actually leverage your podcast to your biggest advantage? 
32:35 Why should intentionality be your purpose or your North Star whether in podcasting, business or SEO?
33:51 Is it possible to change the intentionality of the podcast and still gain traction?
38:50 The recap
42:26 Joe Fier's perspective on ads as a direct response marketer, a business owner and most of all as a podcaster.
44:40 End
 
Resources: 
PDF of Cheat Sheet on how to leverage a podcast - hustleandflowchart.com/seoleverage
 
Matt Wolfe's YouTube Channel on AI, Future Tech and Digital Marketing - https://www.youtube.com/channel/UChpleBmo18P08aKCIgti38g
AI Tools:
Cast Magic - https://www.castmagic.io/
Chat GPT - https://chat.openai.com/
Cleanvoice - https://cleanvoice.ai/
Pretty Links - https://prettylinks.com/
 
Connect with Joe Fier:
Website - Hustle and Flowchart - https://hustleandflowchart.com/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

This is another episode where Gert tackles something that is not SEO related but equally important for speakers, podcasters and YouTubers. His guest on the show is John Henny, an expert in voice coaching and training.
It is interesting to learn from their conversation that voice is the ultimate tool that a person has, no matter what it is that they are doing. The key to creating a compelling voice and becoming an engaging speaker is being aware and intentional about what message you want to convey to the audience or listeners. 
Podcast Highlights:
00:00 Prologue
00:21 Podcast Intro 
00:31 Introduction to the topic and introduction of the guest
02:19 The difference between speaking and singing?
04:21 How do we use our voice to connect emotionally and engage with our audience?  
07:30 What are the ways to re-engage our audience when their attention span dwindles? (...How do singers reawaken the attention of the audience?) 
09:30 After having some sessions with John, what were the noticeable results in Gert's speaking? (...How was Gert able to find his optimal speaking range?)
13:07 The audio component, not the visual component, is the one that truly connects with the viewer. 
15:59 Even with AI technology, the human component does not go away.
17:35 Why is the vibration of the voice important?
18:48 Recap
20:21 How does John Henny work with people in either a masterclass or one-to-one? (... What's the Compelling Speaker Formula?)
23:46 John Henny's fascination with the human voice.
25:12 End
 
Resources: 
Past episode - Episode 106 Cross-Channel SEO with Stephan Spencer
https://podcasts.apple.com/gb/podcast/106-cross-channel-seo-with-stephan-spencer/id1535906923?i=1000618829716
 
Connect with John Henny: 
Website: https://johnhenny.com/
To Get the Compelling Speaker Formula - https://www.compellingspeaker.com/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com