100 episodes

The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

This is the show to follow if you want to grow your online business!

SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com

Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

    • Business
    • 5.0 • 2 Ratings

The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

This is the show to follow if you want to grow your online business!

SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mellak is an SEO expert and CEO, and Founder of SEOLeverage.com

Your host, Gert Mellak, shares stories and findings from his fast-growing SEO agency and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

    131 - How to Sell Your Business with Jonathan Baker

    131 - How to Sell Your Business with Jonathan Baker

    A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions.
    Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process.
    Podcast Highlights:
    00:00 Prologue 
    01:00 Introduction of the episode and guest
    03:47 What factors influence a firm's valuation in an acquisition?
    05:44 Why do software firms generally command higher multiples than service businesses?
    08:36 What are earnouts, and how do they typically work in professional services deals?
    10:39 How are M&A deals typically structured?
    12:48 When might it be more beneficial to keep a business rather than sell it?
    15:52 What steps should business owners take to prepare their staff for a transition?
    19:09 How do clients and employees typically react to a business being acquired?
    24:18 Why might business owners consider acquiring other firms?
    26:48 What are some practical tips for preparing a business for sale?
    29:17 Best way to get in touch with Jonathan
     
    Connect with Jonathan Baker:
    Website: https://punctuation.com/
    Sign up for their newsletter: punctuation.com/seoleverage
    LinkedIn: https://www.linkedin.com/company/wearepunctuation/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 31 min
    130 - Ranking High on Google is Simple

    130 - Ranking High on Google is Simple

    In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques. 
    Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings! 
    Podcast Highlights:
    00:00 Prologue
    00:27 Podcast INTRO
    00:36 Introduction to the episode 
    01:33 The Importance of Online Reputation Management
    02:27 Keyword Research versus Audience Research
    03:49 Matching Content with Google's Preferences
    05:01 Creating Content that Stands Out
    07:07 Importance of internal linking for better site structure and to support new content
    08:15 Effective strategies for gaining links from external websites
    10:26 Conclusion and Final Thoughts
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    LinkedIn: https://www.linkedin.com/company/seoleverage
    Email: info@seoleverage.com
     

    • 11 min
    129 - Why a Focus on One Platform Is Bad Advice

    129 - Why a Focus on One Platform Is Bad Advice

    AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels.
    In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single platform, it's time to rethink your strategy.
    Podcast Highlights:
    00:00 Prologue
    01:03 Podcast Intro 
    01:13 Introduction to the episode topic
    02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms?
    03:22 What factors do AI algorithms consider when evaluating a brand's popularity?
    05:32 Why is Reddit a valuable platform in the context of AI and brand building?
    07:39 How can brands ensure their various online profiles are linked and optimized?
    08:51 Recap 
    09:50 End 
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 9 min
    128 - The Future of AI with Tim Warren

    128 - The Future of AI with Tim Warren

    In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions. 
    They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are.
    Podcast Highlights:
    00:00 Prologue
    01:06 Introduction to the podcast episode topic and the guest
    02:15 Tim Warren’s background and his role as a Chief Provocation Officer
    03:46 The importance of asking questions in the face of change
    04:39 AI impact on white-collar jobs
    08:06 The Gartner Hype Cycle and AI's evolution
    13:26 Rise and fall of AI companies
    16:06 The Importance of Human Expertise in SEO
    23:12 Why more and more people are utilizing AI for their online search
    32:13 AI in Personal Finance
    36:35 The importance of trust and personalization in AI
    43:35 The role of digital companions
    50:41 Where to connect with Tim Warren?
    51:09 End
     
    Resources: 
    ChatGPT - https://chatgpt.com/
    Anthropic - https://www.anthropic.com/
    OpenAI - https://openai.com/
    Claude - https://claude.ai
    CopilotAI - https://www.copilotai.com/
    Perplexity - https://www.perplexity.ai/



    Connect with Tim Warren:
    LinkedIn - https://www.linkedin.com/in/tswarren/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com
     

    • 51 min
    126 - Omnipresence and SEO

    126 - Omnipresence and SEO

    In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available. 
    Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.
    Hear more about how Omnichannel Marketing can affect your online presence in this episode. 
     
    Podcast Highlights:
    00:00 Prologue
    00:58 Podcast INTRO
    01:08 Introduction to the episode topic
    02:02 What is Omnichannel Marketing and why is it important for your brand?
    03:45 The importance of engaging with audiences across different channels
    06:46 Examples of how different platforms cater to different audiences
    07:30 The importance of audience platform research
    08:55 How covering a wider range of platforms can impact brand perception?
    09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.
    10:30 End 
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 10 min
    127 - How to Sell Your Course with Nicki Krawczyk

    127 - How to Sell Your Course with Nicki Krawczyk

    In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles. 
    Nicki shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients.
    Podcast Highlights:
    00:00 Prologue
    01:07 Podcast INTRO
    01:17 Introduction to the podcast episode topic and the guest
    02:05 Nicki's journey into becoming a professional copywriter
    06:23 How Nicki 40x her revenue
    10:17 The importance of effective messaging to resonate with your target audience
    17:33 Why clients hire experts but often resist their expertise and the humorous side of it
    18:30 Why selling doesn't end after landing the client 
    24:31 Nicki emphasizes the importance of understanding the audience's needs
    27:14 Nicki talks about The Circuit Sales System
    33:11 Gert discusses the importance of having a trusted advisor for clients
    34:34 Where to connect with Nicki
    35:25 End
     
    Resources: 
    The Circuit Sales System - https://circuitsalessystem.com/
     
    Connect with Nicki Krawczyk:
    Website - https://nickicopy.com/
    LinkedIn - https://www.linkedin.com/in/nkrawczyk/



    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com
     

    • 35 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

malfoxley ,

Great show!

Gert, host of the SEOLeverage podcast, highlights all aspects of SEO, search marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

DaltonKJ ,

Great Marketing Podcast

Just listened to the latest episode and I love that the episode are short, sweet, and jam packed with value! Great host and subject!

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