SERP’s Up | How to drive conversions with influencer marketing

Does influencer marketing lead to leads and converting conversions?  What type of influencer marketing gets signups and clicks, and which don't? 

Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership.

From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts.

Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:44] What's On This Episode of SERP's Up?

[00:02:35] Focus Topic of the Week 

[00:04:51] Focus Topic Guest: Nicole Ponce

[00:24:43]  Across the Wixverse

[00:41:47] Snappy News

[00:47:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Nicole Ponce

Sarah Adam

Mary-Anne Da'Marzo 

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

Wix Studio SEO Course

It's New: Daily SEO News Series

Semrush

Spotlight Conference

News:

Google December 2024 Core Update Is Live - What Are We Seeing 

Data providers: Google November 2024 core update was less volatile