Sell With Authority

Predictive ROI
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Sell With Authority

The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.

  1. 1일 전

    How to Steer Your Agency into a Niche, with Katy Doss

    I’m thrilled about welcoming today’s guest expert to join us on this episode of Sell With Authority, Katy Doss. Katy is the Founder and CEO of Script Marketing and Here Molly Girl. She owns and leads not one — but TWO agencies! Let me set the stage for why we thought this conversation would be so valuable. Katy took a bold, creative leap when steering her agency into a niche. Instead of gradually repositioning her agency over a couple of years — she and her team dove headfirst into the deep end by creating an entirely new agency focused on their target niche. Katy shares her remarkable journey of transforming her generalist agency, Here Molly Girl, into the niche powerhouse that is Script Marketing. Running two agencies at the same time creates some unique challenges. We talk with Katy about how she prioritizes the moving pieces — and keeps all of this running smoothly while balancing the demands of two agencies. Katy and her team show up like true partners — moving away from tactical, “vendor-like” conversations — to leading with outcomes. I’m saying “us” because Hannah Roth is also joining this episode. She’s our Director of Strategy and resident Mad Scientist here at Predictive. Hannah works directly with clients every single day, helping them drive results — and sell more of what they do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: The first step to getting intentional about biz dev Why asking strategic questions and actively listening is key to building meaningful right-fit client relationships The value of strategic partnerships over vendor relationships Why niching down is essential for long-term agency success and sustainability How Katy successfully narrowed her agency’s focus Emphasizing value-based pricing and selling outcomes — rather than deliverables Resources: Website: https://scriptmarketingco.com/ Facebook Personal: https://www.facebook.com/katyharperdoss.art/ Facebook Business: https://www.facebook.com/scriptmarketingco/ LinkedIn Personal: https://x.com/katyharperdoss LinkedIn Business: https://www.linkedin.com/company/script-marketing-co/ Twitter Personal: https://x.com/katyharperdoss Twitter Business: https://x.com/ScriptMktgCo Instagram Business: https://www.instagram.com/scriptmarketingco/ Pinterest: https://www.pinterest.com/scriptmarketingco/ YouTube: https://www.youtube.com/@ScriptMarketingCo Spotify: https://open.spotify.com/show/62cdForlAnnBsOAUXccsKE Apple Podcast: https://podcasts.apple.com/us/podcast/the-affluent-buyer-script/id1758125214

    57분

  2. 11월 13일

    How to Create a Successful Buyer’s Journey, with Sara Hanlon

    I’m excited to welcome our guest expert to this episode of Sell With Authority, Sara Hanlon. Sara is the President and Co-Founder of Peer Sales Agency, a B2B marketing agency that’s all about driving sales. If you’re meeting Sara for the first time, let me tell you — she’s not only super smart when it comes to B2B sales strategy, but she’s also created resources — like the B2B Sales Leader Guide — that can really help agencies level up. With her deep expertise in sales-oriented B2B marketing, Sara shares helpful strategies on how to shift sales conversations towards a more research-oriented approach. It’s about truly understanding your clients’ pain points and goals — at every stage of the buyer’s journey. Sara breaks down the essential approach of creating problem-focused content at the top of the funnel, introducing solutions in the middle, and building trust at the bottom with testimonials and case studies. She shares the “five deposits, one withdrawal” strategy for engaging right-fit clients and nurturing long-term relationships. Some parts of today’s conversation might feel like a push — and that’s okay. Other parts — you’ll likely find yourself nodding along, thinking, “Yep, we’ve got that one locked in.” If you take Sara’s insights to heart and apply them, you’ll be positioned to sell more of what you do — for higher fees — and head into 2025 ready to raise the bar of excellence. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How to transition from win or lose sales outcomes to a research-oriented approach Uncovering client pain points using the Discovery framework Crafting content strategies tailored for the top, middle, and bottom of your sales funnel Utilizing the “five deposits, one withdrawal” method to foster meaningful right-fit client relationships How to avoid common mistakes in agency pitches Leveraging consistent, value-rich interactions to build trust over time Which email you should never send Resources: Website: http://www.peersalesagency.com/ Sales Leaders Guide: https://peersalesagency.com/a-sales-leaders-guide-to-creating-b2b-buyer-personas/ LinkedIn Personal: https://www.linkedin.com/in/sarahanlon/ LinkedIn Business: https://www.linkedin.com/company/peer-sales/

    48분

  3. 11월 6일

    Rethinking SEO in a Value-Driven World, with Michael Ter Mors

    This episode of Sell With Authority is all about demystifying that big, elusive buzzword we hear tossed around so often in marketing and sales — SEO. Depending on your agency’s focus, some of your clients and prospects might be total SEO aficionados, while others see it as a bit of a black box. And if we’re being honest — even those of us in the industry know that SEO can feel a little daunting at times. That’s why we invited Michael Ter Mors to join us. Michael is a partner at Conifr, an SEO consulting agency that’s carved out a niche working with B2B SaaS companies, helping them fill their sales pipelines with the right-fit prospects. Conifr has this knack for making SEO not just accessible — but actually useful for driving growth. We’re tearing down the myths of traditional SEO — and Michael shares how to align your marketing efforts to fill your sales pipeline with right-fit prospects. I’m saying “we” because I’m thrilled to have Hannah Roth, our Director of Strategy and resident Mad Scientist here at Predictive, joining us as well. Hannah works hands-on with clients every day, helping them drive results and sell more of what they do. Whether or not SEO is your agency’s bread and butter, you will walk away with fresh ideas on how to frame what you do — and help your clients sell more of what they do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: Why traditional SEO is dead How to shift from outdated SEO metrics like “rankings” and “traffic” to a value-driven approach Why it is crucial to understand your customer journey The importance of aligning on business-critical metrics and speak your right-fit client’s language The role proper analytics and transparency play in building trust The integration of paid and SEO marketing strategies and why collaboration across channels is key Resources: Website: https://www.conifr.com/about LinkedIn Personal: https://www.linkedin.com/in/michaeltermors/ LinkedIn Business: https://www.linkedin.com/company/conifr-media/

    38분

  4. 10월 30일

    Leveraging Your CRM to Deliver ROI, with Jason Kramer

    I’m excited for today’s episode of Sell With Authority because we have an incredible guest expert joining us — Jason Kramer. If you haven’t met Jason, he’s the Founder and CEO of Cultivize, a consulting firm that helps businesses select, onboard, and implement a CRM — and then — put a lead nurturing and sales process in place so those tools deliver real ROI. Jason breaks down critical areas that will help your agency improve sales performance — from eliminating pipeline leakage to creating a structured, repeatable sales process. We cover the sales process end-to-end — focusing on how a properly implemented CRM can support every stage of the journey. It’s all about ensuring that every opportunity is nurtured with precision from first contact to closed deal. If you take and apply the insights and wisdom Jason shares with you during this episode — you and your team will sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How effective CRM systems can diagnose “pipeline leakage” — and plug the leaks Strategies for tracking where new leads come from and the importance of meticulous follow-up How to nurture leads with excellence leveraging personalization Ways to use AI tools to enhance the personalization of your follow-up communications Tips on creating a structured, repeatable sales process to keep your sales pipeline flowing smoothly Resources: Website: https://cultivize.com/ Facebook Business: https://www.facebook.com/cultivize/ LinkedIn Personal: https://www.linkedin.com/in/jasonleighkramer/ Lead Nurturing Guide: www.afterthelead.com

    47분

  5. 10월 23일

    How to Balance Personalization and Scale, with Dan Englander

    I’m thrilled to have Dan Englander as our guest expert on this episode of Sell With Authority. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies. He’s also the host of The Digital Agency Growth Podcast and the author of “Relationship Sales at Scale.” Dan’s book perfectly captures one of the biggest challenges agency owners and their teams face when it comes to business development — how to open doors efficiently, build meaningful relationships, and fill your sales pipeline without getting bogged down by a slow, one-by-one approach. How do you balance personalization with scale? This is exactly where Dan shines. “Building trust can be challenging, but the good news is that going in cold is no longer necessary. Your outreach does not have to summit a mountain but rather walk over a small hill — since the goal is not to build the trust needed to close a deal — but just enough to de-risk a conversation and create a relationship.” We dive into this core concept from his book — how balancing personalization and scale is not only possible, but essential. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How outbound marketing can fine-tune your overall marketing efforts Dan’s approach to effective testing with smaller B2B sample sizes Why agency owners should offload tasks to build an effective outreach system The ideal team setup for outbound marketing How simple, personalized touches can unlock significant opportunities Resources: Website: https://www.salesschema.com/ LinkedIn Business: https://www.linkedin.com/company/sales-schema/ LinkedIn Personal: https://www.linkedin.com/in/danenglander/ Facebook Business: https://www.facebook.com/salesschema Salesschema.com/SWA

    42분

  6. 10월 16일

    Future-Proof Your Agency with SYSTEMology, with David Jenyns

    I am super excited about today’s episode of Sell With Authority because we have a returning guest expert sharing his smarts — and if you’ve met him before, you already know how much value he brings.   David Jenyns is the brains behind SYSTEMology, and a master at helping agencies implement operational systems that elevate their game.   If this is your first time meeting David — buckle up — because his mission is something I know will resonate with you: freeing agency owners from the trap of being the “go-to” person for every problem in the shop. Instead, he teaches us how to put well-oiled operations systems into place — systems that allow us to step back, breathe a little, and lead at a higher level.   What would it feel like if you weren’t stuck managing the day-to-day chaos of operations? What if your time could be spent focusing on your most important priorities — the things only you can do?    And — how much more valuable would your agency be if it could run smoothly without you?   That’s what David’s Systemology is all about — giving owners like you and me the time, space, and focus to work on the business instead of being buried in it.   You’ll have the time you need to dedicate yourself to biz dev — and lead the charge for the agency.   If you take and apply the insights and action steps David shares during this episode — you’ll be well on your way to systematizing your agency so you can sell more of what you do.   A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients...they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

    40분

  7. 10월 9일

    How to Master Strategic Automation, with Clate Mask

    In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you’ve been in the game for a while, you know exactly what I mean. One minute, you’ve landed several new clients, and everything’s humming along. The team is busy, cash flow looks great, and the office energy is high. But then — it hits. A client moves on, another cuts back on their budget, and suddenly, you’re scrambling to fill the gaps. It’s a rollercoaster — and one too many agencies never escape because they don’t harness the power of automation to stabilize their biz dev efforts. That’s exactly why I’m thrilled to welcome today’s guest expert, Clate Mask, Co-Founder of Keap. For those of you who might not know, Keap is an automation platform we’ve used here at Predictive for over a decade. So — when Clate reached out to explore a content partnership, it was a no-brainer. We’re already big believers in the platform because it helps solve this exact problem. Clate shares insights on how to integrate automation into your biz dev strategy — so you can start pulling yourself out of that feast and famine cycle. If you take and apply the golden nuggets Clate shares in this episode, you’ll find new ways to automate your agency’s biz dev process. Break free from the feast and famine cycle once and for all — because when you automate, you’ll consistently sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How personalized communication and automation can coexist to enhance right-fit client relationships The first step to starting automation for agencies Types of lead magnets that resonate with your target audience and drive lead-gen How lifecycle automation can prevent operational inefficiencies How to turn SOPs (standard operating procedures) into strategic automated processes that streamline business operations Resources: Website: www.keap.com LinkedIn Personal: https://www.linkedin.com/in/clate-mask-b0b386128/ LinkedIn Business: https://www.linkedin.com/company/keap-growing/ Growth and Freedom Playbook

    46분

  8. 10월 2일

    Why Uncertainty Kills Sales, with Erik Jensen

    Before I tell you about today’s expert on this episode of Sell With Authority, here’s an update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th and 7th. We’d love for you to join us as our free guest if you haven’t RSVP’d yet! During these Zoom sessions, we’ll break down Predictive’s top strategies for helping agencies sell more of what they do. And when I say “break down” — I mean we’ll pull back the curtain and give you full transparency so you can take the key insights and apply them directly to your agency. What’s our goal for the November Intensive? Simple — to help you nurture leads with excellence, so you can sell more of what you do. Here’s the magic — this Intensive is a private, client-only event — no selling, no pitching — just rock-solid awesome value. You’ll be right there with us, learning and collaborating alongside other agency owners. If that sounds helpful, just shoot me an email with the word “ONWARD,” and I’ll send you all the details, calendar invites, and private Zoom links you’ll need. My email is stephen@predictiveroi.com. Now, more than ever, it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do. And that’s exactly what we dive into today with Erik Jensen. Erik is Chief Strategy Officer and my business partner here at Predictive. He spends his days working side by side with agency owners and their teams. His work often begins by peeling back the layers to deeply understand the core business issues and challenges that agencies are solving for their right-fit clients. Here’s the kicker — he explains why that work matters and how the strategies these agencies use deliver the results they’re after. If you apply the insights and action steps Erik shares, you and your team will not only nurture leads with excellence, but you’ll remove friction from your sales process — and ultimately sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: Why uncertainty kills sales How to give your right-fit prospects focus Ways to show up consistently and nurture your right-fit clients How to use our transformational triangle framework to make yourself an easy yes for right-fit clients How you can join us as our free guest at the upcoming November Intensive Download our Free Frameworks to Help You Sell More of What You Do: Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients. Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee. Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals. Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.com Transformational Triangle: www.predictiveroi.com/triangle/ Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/ Order your free paperback or Kindle copy of our Book: Sell with Authority

    41분
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The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.

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  • 제작진
    Predictive ROI
  • 방송 연도
    2021년 - 2024년
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    99
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    © Copyright 2021 - Predictive ROI
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    Sell With Authority

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