Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo Shaping eCommerce with IronPlane

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about:
- How Akeneo's technology works and how the company started
- The rise of omnichannel buying journeys in eCommerce
- Why retailers should explore PIMs like Akeneo
- How Akeneo was built to accommodate a composable architecture

#pim #productinformationmanagement #ecommerceproducts #ecommercesolutions

00:00 Shaping eCommerce with François Chaix, Head of Partner Evangelism at Akeneo
04:41 The future of eCommerce is omnichannel 
18:01 PIMs are ideal for GTM collaboration
23:56 5 reasons you should start using a PIM
32:05 PIMs accelerate time to market, especially for new retailers or those moving to a new strategy (ex. B2C to B2B)
37:40 How Akeneo fits into composable architectures

Find Akeneo at: https://www.akeneo.com/
Find François at: https://www.linkedin.com/in/fchaix/

OTHER RELEVANT LINKS:
Reasons why a company should start with PIM
https://www.akeneo.com/blog/building-an-omnichannel-future-5-reasons-to-start-with-pim/

What is Composable Commerce, and Why is it Important?
https://www.akeneo.com/blog/what-is-composable-commerce/
Product Cloud, Product Activation, Product Experience; Oh My!
https://www.akeneo.com/blog/product-cloud-product-activation-product-experience/
PIM is the Keystone for Digital Commerce
https://www.akeneo.com/blog/pim-is-the-keystone-for-digital-commerce/

Building the PIM (and PXM) Dream Team
https://www.akeneo.com/blog/building-the-pim-and-pxm-dream-team/

PIM and DAM: Everything You Need to Know
https://www.akeneo.com/blog/pim-and-dam-everything-you-need-to-know/


The story of Julia
https://www.youtube.com/watch?v=r7I3caiy7BU