Share Of Voice, Episodic Separation, & Ad Load

This solo episode features our host, Heather Osgood, and she answers questions about a hot topic in advertising: Share of Voice. 

According to Sounds Profitable, Share of Voice refers to the percentage of impressions that one advertiser receives measured against the total impressions within a specific ad position or an entire episode. 

Tune in to hear Heather discuss Share of Voice and how it works in tandem with episodic separation and overall ad load. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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