SharkPreneur Kevin Harrington & Seth Greene

Transforming Wastewater and Digital Marketing
Suzan Chin-Taylor, Creative Raven
 
– The Sharkpreneur podcast with Karl McKinnie Episode 1000 Suzan Chin-Taylor
Suzan Chin-Taylor founded Creative Raven in 2004 to offer firms in the water, wastewater and underground infrastructure industry a means to access all of the services of a marketing and business development firm that really understood their market and the unique challenges needed to succeed. With over two decades in the industry, she considers herself a “sewer rat” and feels incredibly blessed to have the privilege of working in an industry that is so vital to daily life and is filled with wonderful, generous un-sung heroes. In 2016 she was able to follow a long-held dream to bring her passion and love for the trenchless industry to parts of the world that need it, starting first with India, beginning with the opening of an office in Bangalore. When not being fascinated with all things wastewater, Suzan is an avid hiker in the Red Rock country of Northern Arizona, singer in her spiritual community choir and a supporter of organizations that support entrepreneurship, the protection of wildlife and the environment.
 
Listen to this informative Sharkpreneur episode with Suzan Chin-Taylor about transforming wastewater and digital marketing.
Here are some of the beneficial topics covered on this week’s show:
- How good word of mouth marketing can lead your business to steady growth.
- Why digital marketers need to understand their client’s needs, target audience, and content preferences.
- How consistency, frequency, and persistence are crucial elements of successful digital marketing.
- Why digital marketing will play a pivotal role in the future of wastewater and water treatment.
- How creating engaging and educational content builds trust with your customers.
 
Connect with Suzan:
Guest Contact Info
Facebook
facebook.com/CreativeRavenMarketing
facebook.com/thetuitgroup.com
LinkedIn
linkedin.com/in/creativeraven
 
Links Mentioned:a
thetuitgroup.com
Creativeraven.com
 
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AI-Driven Marketing Strategies
Dr. Brett Lane, BrettSLane.com
 
– The Sharkpreneur podcast with Seth Greene Episode 999 Dr. Brett Lane
Dr. Brett Lane is an SEO expert and digital marketing consultant who helps businesses of all sizes grow their online presence and achieve their goals through SEO, content creation, link building, and social media marketing. He is the founder and owner of SEO Outsourcing, a digital marketing agency that provides personalized and comprehensive services to clients across various industries, such as hotels, insurance, toys, products, banks, services, and auto.

With over 20 years of experience in the field, Dr. Brett has a proven track record of delivering results and value for his clients, having worked with major brands like Four Seasons Hotels, Progressive, and Nationwide Insurance. He is also a lifelong learner who constantly updates his skillset and credentials, having earned his Doctorate in Digital Marketing in 2023 and completed digital marketing certifications from Harvard and Oxford University in 2022. He is a sought-after speaker and a TEDx presenter, sharing his insights and expertise on digital marketing topics. Dr. Brett is passionate about helping content creators, influencers, streamers, industry leaders, entrepreneurs, and businesses grow their following, views, and engagement on social media, SEO, and video content platforms. He is also a dedicated husband and father of two.
 
Listen to this informative Sharkpreneur episode with Dr. Brett Lane about AI-driven marketing strategies.
Here are some of the beneficial topics covered on this week’s show:
- How it’s important for businesses of all sizes to be easily scalable.
- Why business owner should use AI tools to create and distribute content at scale.
- How using AI to create content is efficient and cost effective.
- Why businesses should be utilizing technology to accelerate their growth.
- How efficient planning can save your business time and money.
 
Connect with Brett:
Guest Contact Info
 
Links Mentioned:
brettslane.com
 
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Maximizing Investor Returns in Mobile Home Parks
Charlotte Dunford, Johns Creek Capital
 
– The Sharkpreneur podcast with Seth Greene Episode 998 Charlotte Dunford
Charlotte Dunford is a graduate of The Georgia Institute of Technology where she earned her B.S. in Business with a focus on business analytics and technology. Charlotte, along with her business Partners, currently sponsors the repositioning of 24 value-added and turnaround mobile home parks.
 
Listen to this informative Sharkpreneur episode with Charlotte Dunford about maximizing investor returns in mobile home parks.
Here are some of the beneficial topics covered on this week’s show:
- How mobile park homes have high-cap rate deals with less competition than multifamily properties.
- Why investing in mobile parks can help address the affordable housing crisis in the United States.
- How it’s important to improve the curb appeal and infrastructure in mobile home parks.
- Why landlords should advocate for tenants, especially during challenging times.
- How creating better living conditions for those whole live in mobile home parks increases its value.
 
Connect with Charlotte:

Guest Contact
Info Twitter @CapitalJohns
Instagram @johnscreek.capital
Facebook facebook.com/johnscreekcapital
LinkedIn linkedin.com/company/johns-creek-capital-llc
Links Mentioned:
johnscreekcapital.com
 
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Reinventing the Agency Model
Matt Gerchow, Agency Hub
 
– The Sharkpreneur podcast with Seth Greene Episode 997 Matt Gerchow
Matt Gerchow, as a digital marketing and SEO expert, has led a successful career spanning two decades. Originally from Seattle, Washington, Matt’s career led him to live in various countries, including Colombia, Thailand and Mexico while traveling to more than 30 countries. During his time living and traveling abroad, he gained invaluable insights into different markets, enabling him to adapt and thrive in dynamic environments.


While in Mexico, Matt founded SteadyContent, a digital marketing agency specializing in creating high-quality content for businesses. As the digital landscape changed, and the demand for more comprehensive services grew, Matt transformed SteadyContent into AgencyHub.com. This new venture provided a range of services to help clients navigate the complexities of digital marketing.


Throughout his career, Matt’s unique approach combining technical expertise with creative strategy has earned him a reputation as a leading authority in the field. He has launched and managed numerous digital marketing agencies, including the highly regarded SteadyContent, which provides SEO-driven content for businesses, aFax which provides fax numbers, and AgencyHub. His diverse portfolio highlights his ability to identify and capitalize on emerging trends.


As a committed entrepreneur, Matt is passionate about sharing his knowledge and expertise with others. He has served as an instructor and mentor for various digital marketing courses and has been a featured speaker at industry online events. His thought leadership has also been published in prominent digital marketing publications, inspiring countless individuals to pursue their own entrepreneurial dreams.


Apart from his professional accomplishments, Matt is an avid traveler and adventurer. He enjoys exploring new cultures, cuisines, and destinations, often drawing inspiration from his experiences to fuel his creativity and innovative thinking. Matt is also a dedicated supporter of various charitable organizations and is committed to making a positive impact on the world through his philanthropic endeavors.


As a highly respected digital marketing expert, entrepreneur, and educator, Matt Gerchow continues to push the boundaries of what is possible in the world of online business development. With his extensive knowledge and diverse skillset, he remains an influential force in the digital marketing industry, providing innovative solutions to help businesses achieve their goals and unlock their full potential.
 
Listen to this informative Sharkpreneur episode with Matt Gerchow about reinventing the agency model.
Here are some of the beneficial topics covered on this week’s show:
- How Agency Hub offers a marketplace with approximately 90 different digital marketing products for agencies.
- How Agency Hub uses a three-way chat so businesses can have direct communication with their clients.
- Why Facebook ads, affiliates, content marketing and podcasts can help you scale your team.
- How it’s important for leaders to find an effective way to deal with stress.
- Why having a mentor can lead you and your business to success.
 
Connect with Matt:
Guest Contact Info
Facebook
facebook.com/angencyhubpage
facebook.com/mgerchow
LinkedIn
linkedin.com/company/agencyhub
 
Links Mentioned:
agencyhub.com
mattgerchow.com
 
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Game Changing LinkedIn Strategies
Catherine Roy, LHM International
 
– The Sharkpreneur podcast with Seth Greene Episode 996 Catherine Roy
Catherine B. Roy is the Founder of LHM International, an internationally recognized Business and Personal Growth Coach with a client base worldwide, TEDx Keynote Speaker, Podcaster, and Bestselling Author, also known as LinkedIn Wonder Woman. She is a MENSA member with an IQ of 156 which qualifies her to be in less than 1% of the human population.
 
Listen to this informative Sharkpreneur episode with Catherine Roy about game changing LinkedIn strategies.
Here are some of the beneficial topics covered on this week’s show:
- How many people don’t realize how great LinkedIn can be for networking and finding job opportunities.
- Why it’s vital for people to build a personal brand on LinkedIn and be visible to the right audience.
- How using hashtags on LinkedIn are indexed by google and can increase your visibility.
- Why AI can play a crucial role by reducing time spent on marketing and strategy implementation.
- How entrepreneurs need a clear business plan and cost-revenue balance.
 
Connect with Catherine:
Guest Contact Info
Twitter
@catherinebroy
Instagram
@catherinebroy
 
Links Mentioned:
catherinebroy.com
 
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Growing a Multi-Unit Franchise Empire
Jesse Keyser
 
– The Sharkpreneur podcast with Seth Greene Episode 995 Jesse Keyser
Jesse Keyser lives in St Louis, Missouri and is a franchisee of 31 units of Sport Clips, Little Caesars, and Oxi Fresh Carpet Cleaning. He has served on the advisory councils for all three brands, and he was the 2013 Sport Clips Owner of the Year as well as the 2018 Oxi Fresh Carpet Cleaning Owner of the Year. He also enjoys serving as a business mentor to fellow entrepreneurs. 
 
Listen to this informative Sharkpreneur episode with Jesse Keyser about growing a multi-unit franchise empire.
Here are some of the beneficial topics covered on this week’s show:
- How buying a franchise allows entrepreneurs to learn how to run a business effectively.
- Why the unit economics of franchising allows business owners to scale easily.
- How it’s important to develop the right team so your business can handle growth.
- Why training your employees well is vital to running a successful business.
- How diversification reduces stress for business owners.
 
Connect with Jesse:
Guest Contact Info
Facebook
facebook.com/JesseKeyserEntrepreneur
LinkedIn
linkedin.com/jesse-keyser-94513b10
 
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