Shein, Temu & the Tariff Shakeup: The Battle for US Retail

Takeaways

• Tariffs are expected to negatively impact the economy and personal finances.
• Consumers are largely negative about the effects of tariffs.
• 61% of US consumers believe that tariffs will lead to higher prices.
• Retailers are diversifying their sourcing to mitigate tariff risks.
• The closure of the "de minimis" loophole poses a threat to cross-border retailers.
• Companies such as Temu are subsidized to maintain competitive pricing.
• Retailers are pulling forward inventory to avoid tariffs.
• The toy industry is particularly vulnerable to tariff impacts.
• Shein and Temu are adapting their business models to remain competitive.
• Overall sentiment toward tariffs is predominantly negative among US consumers.

Chapters

00:00 This Week in Research: New Reports and Data

02:28 Focus on China Tariffs and Their Implications

06:20 Consumer Sentiment Regarding Tariffs

08:39 Retailers' Perspectives on Tariffs and Strategies

Read more on how the new tariffs are impacting consumer sentiment and the retail market.