Shiny Objects

In our last issue, we met Bob. Bob set out to start up his own online business, but ended up drowning in information and left himself overwhelmed and confused on what to do next.

And when we left Bob last time, I talked about how Bob needed structure and order… and he needed to implement “just in time learning”. He needed self-imposed tunnel vision in order to weed out any incoming information that took him off his goal or simply was talking about something which isn’t yet relevant to Bob.

Let me give you a classic example…

Let’s say our friend Bob here has a niche in mind. He’s even started his site up for it. He’s written a few blog posts, perhaps. But, his email list is still practically non-existent and he has yet to make his first buck online. So, Bob is still in the early phases here.

But, Bob is subscribed to some “guru” who is pretty big into podcasting. Bob listens to that podcast. Loves it, in fact. The host of that podcast even publishes income reports and Bob finds it motivational. So, the “guru” launches a course all about podcasting. And it sounds freakin’ awesome to Bob.

But, let’s back up here. And let’s talk a little sense into Bob, shall we?