Shireen Hilal: Growth Strategies for Professional Services Firms

Full episode page: Shireen Hilal: Growth Strategies for Professional Services Firms

Shireen Hilal is the founder and CEO of Maior, a consultancy helping professional services firms overcome their pain points and plateaus. Shireen started her career practicing law, and then served in several executive roles, including COO of a national law firm where she boosted revenue +20%, profits +30%, and secured spots on best places to work lists, leading strategy and operations for divisions of enterprise firms KPMG and BDO, and building out the growth division of a communications consulting firm. Now through her own firm, she helps growing firms skyrocket, early-stage firms scale, and mature firms gain a fresh perspective.

Summary: In this episode of The Business Owner’s Journey, Nick Berry speaks with Shireen Hilal, founder and CEO of Maior Consultancy, about her career and insights into helping professional services firms scale and overcome business challenges. Shireen discusses the pressures of meeting client expectations in today’s tech-driven environment, how firms can maintain their core values while scaling, and strategies to differentiate in an increasingly competitive market. She also shares unique tips for market research and her experiences with private equity's impact on professional service industries.

Takeaways:

• What being an 'accidental' business owner means.
• Strategies for meeting today’s client expectations.
• How firms scale while keeping their 'secret sauce.'
• Use conference agendas to track market trends.

Links:

• Shireen Hilal's Website: Maior Consultants
• Shireen on LinkedIn

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