Shopping Trends Unpacked: Gen Z, Unified Commerce and AI Innovations

Takeaways:

• The pandemic accelerated the shift to online shopping.
• Experiential retail is becoming crucial for consumer engagement.
• AI is integral to product development and marketing strategies.
• Digital asset management enhances efficiency in marketing campaigns.
• Emerging brands are leveraging technology to compete with larger retailers.
• SEO is evolving with Gen Z's shopping habits.
• Sustainability is a key focus for consumers and brands alike.
• The role of chief AI officers is expected to grow in retail.
• Storytelling can strengthen consumer-brand relationships.
• Retailers must adapt to remain competitive in a changing market.

Chapters

00:00 Introduction to Retaili$tic and Anna Beller

01:07 The Impact of Store Closures on Retail

02:54 Experiential Retail: Trends and Innovations

07:27 AI in Retail: Opportunities and Challenges

10:39 The Role of Digital Asset Management

15:51 The Changing Landscape of E-commerce

18:37 SEO in AI and the Future of Online Shopping

20:45 The Importance of Innovation in Retail

23:18 Sustainability and Consumer Engagement

26:37 Looking Ahead: Events and Future Trends