Should I pursue a full-time dev job, or build a company around a full-stack app I wrote?

A user in Twitch chat asked my opinion on their employment situation. They're not currently paid to be a software developer, but built some software that makes the company more productive. They asked whether I thought they should turn that software into a freelance business where they adapt the software for other similar industry businesses, OR if I thought they should pursue a full-time development job. I weigh a lot of pros and cons and helped them think about some of the legal implications.
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