Should You Really Be Charging Five Figures? Breaking the Coaching Pricing Myth

In this episode, we’re breaking down the myth that every coach should be charging five figures for their 1-1 coaching. While business coaches often push for premium pricing, it’s important to adopt a more ethical and morally-led pricing strategy that considers both your clients’ needs and the value you deliver. We’ll explore how charging high fees can sometimes alienate your target audience, hinder client engagement, and even jeopardize their results.

We’ll also dive into money mindset and how your relationship with money can influence how you set your prices. Are you undercharging out of fear, or overpricing because you feel pressured to meet industry trends? By the end of this episode, you’ll have clarity on whether five-figure pricing is right for your coaching business and feel empowered to price your services in a way that resonates with your ideal clients and values.

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