15 episodes

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

Show Your Value with Lee Benson Lee Benson

    • Business
    • 5.0 • 10 Ratings

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

    Mastering Leadership Transformations with Michael Watkins: A Guide to Strategic Value Creation

    Mastering Leadership Transformations with Michael Watkins: A Guide to Strategic Value Creation

    I’m joined by Michael Watkins, a renowned expert in leadership transitions and author of the bestseller The First 90 Days. Michael, who was recently inducted into the Thinkers 50 Management Hall of Fame, shares invaluable insights drawn from his decades of aiding leaders in effectively assuming new roles and driving organizational change. This episode is packed with wisdom for entrepreneurs seeking to elevate their strategic leadership and value-creation capabilities.

    What you'll learn:

    🔑 Practical Experience Over Formal Training - Michael shares the "70-20-10" theory, highlighting that 70% of leadership development is derived from on-the-job experiences, In contrast to the limited impact of formalized leadership programs compared to practical, hands-on challenges.

    🔑 The Importance of a Supportive Trio - Effective leaders benefit significantly from having a robust support system comprising advisors, coaches, and mentors. Michael discusses how each plays a distinct yet complementary role in a leader's growth and adaptation to new challenges.

    🔑 Strategic Adaptation Is Key - In today’s fast-paced environment, leaders must develop the ability to adapt strategically in real time. Michael shares strategies for leaders to enhance their strategic thinking capabilities, ensuring they can navigate and thrive amidst constant change.

    This episode is a must-listen for any entrepreneur eager to refine their leadership skills and push their strategic boundaries. We need great leaders in the world, and they can become value-creating machines! Michael’s insights serve as a guiding light for navigating the complex journey of leadership and value creation.
    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    • 1 hr 1 min
    Pouring Value into Every Aspect of Business: Insights from Biggby Coffee's Michael J. McFall

    Pouring Value into Every Aspect of Business: Insights from Biggby Coffee's Michael J. McFall

    Michael J. McFall is the co-founder and co-CEO of BIGGBY® COFFEE, a leading coffee franchise in the United States. With a career path that advanced from being a barista to a coffee titan, Michael exemplifies the power of hard work and hands-on experience. His leadership philosophy prioritizes people and purpose over profits (a familiar theme with great leaders we’ve seen on the show) reflecting his belief in the transformative power of purpose-driven business. 
     
    Michael shares insights from his journey to the top of the industry which are a must listen to for any budding or seasoned entrepreneur.
    Key Takeaways:


    Embrace Small Challenges: Entrepreneurs should consider their businesses as platforms for addressing societal challenges, even on a small scale, to create meaningful impact and creating value.


    The Importance of Value Creation: The journey of an entrepreneur should focus on creating value that is not just financial but also emotional and spiritual, ensuring a balanced contribution to society. We can create an impact with our work and business beyond our imaginations.


    Growth Through Engagement: Personal and professional growth are intertwined. Entrepreneurs should foster environments that encourage this dual growth, facilitating continuous learning and adaptation. When people level up, so does business, so does impact. It’s a win-win.


    This was a fun and insightful conversation with another value creator who understands the importance of people in the workplace. Too often money is put over doing the right thing and creating true lasting value. What did you learn from this episode? I’d love to know!
    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    • 1 hr 1 min
    The Art of Meaningful Contributions with Alana Stott

    The Art of Meaningful Contributions with Alana Stott

    In this episode, I’m thrilled to introduce you to Alana Stott, a visionary entrepreneur, author, and philanthropist at the helm of Wolfraven Omnimedia. Alana's unwavering commitment to empowering women and children shines through her diverse ventures and storytelling, aiming to inspire and effect positive change globally. 

    She’s released bestsellers such as "How to Ask for Money," her empowering memoir "She Who Dares," and a series of children's books.

    Her journey from a humble background in Scotland to impactful leadership in both the non-profit and business worlds is both inspiring and instructive. Alana opens up about her motivations, the lessons she's learned, and how she turns challenges into opportunities for growth.

    Key Takeaways

    • Motivation to Help Others: Alana talks about her innate desire to assist people in need, a trait she's carried with her from a young age. This desire is deeply rooted in her upbringing and has guided her actions and career.

    • Benefits of Service: Stott emphasizes the dual benefits of service—how it aids those in need and enriches the giver's life. She believes in the power of service to transform both lives and communities.

    • Facing Fear: Alana discusses her approach to fear as an opportunity rather than an obstacle. She encourages listeners to embrace fear as a part of growth, pushing them towards their goals.

    I think every value creator is going to love this conversation with Alana. This is true value creation to make the world a better place. Value creators live to give!

    Learn more about Alana at https://alanastott.com/

    #gratitude #kindness #entrepreneurmindset
    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    • 1 hr 2 min
    Why People Are More Important Than Profit with Jeff Hoffman

    Why People Are More Important Than Profit with Jeff Hoffman

    Jeff Hoffman is a well-known global entrepreneur, motivational speaker, bestselling author, and force in the entertainment and business industries. His experience includes creating several businesses, including helping startups such as Priceline.com and Booking.com, as well as serving as an executive producer on Emmy-winning television shows. Jeff's work as chairman of the Global Entrepreneurship Network, which spans 190 nations, highlights his commitment to supporting global entrepreneurship.

    Key Takeaways 🔑

    🔑 Human Capital Over Financial Capital - Jeff emphasizes the vital necessity of skill and creativity over financial means in establishing a successful business. People are an organization's most valuable asset, and cultivating their abilities and creativity is critical.

    🔑 Culture and Value development - The discussion focuses on the importance of developing a positive company culture that is aligned with value development. Jeff discusses how culture fits, and how creating conditions for employees to achieve at their peak may lead to significant growth and success.

    🔑 The Entrepreneurial Spirit - Jeff epitomizes the entrepreneurial spirit through his journey and experiences, emphasizing the need for constant innovation, value creation, and a willingness to teach and mentor others. His approach to entrepreneurship is holistic, considering the financial, material, emotional, and spiritual dimensions of value creation.

    Jeff Hoffman provides insightful insights into entrepreneurship, innovation, and the importance of human capital. His experiences emphasize the importance of developing talent, innovation, and a healthy culture to produce real benefit globally. Jeff's perspective reminds us of the underlying concepts underpinning success and influence as we traverse the obstacles and opportunities of entrepreneurship.
    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    • 50 min
    How To Create Your Own Value In The World with Dr. Ann Kaplan Mulholland

    How To Create Your Own Value In The World with Dr. Ann Kaplan Mulholland

    Today, we are joined by Dr. Ann Kaplan Mulholland. She founded iFinance, a leading FinTech company serving consumers across North America and one of Canada's most prominent companies today. Her achievements have earned her the prestigious title of Canadian Woman Entrepreneur of the Year in 2000, alongside a reputation for her contributions to television. Garnering more than forty awards on both the international and national stages, Dr. Kaplan has also made her mark as the host of several television programs, including Global's NYtv, The Ultimate Makeover, and CosmedicTv.
    Key Takeaways:
    The Essence of Value Creation: The art of creating your own value with a focus on hard work, continuous learning, and self-awareness. Ann's journey illustrates that value creation is not solely about making money or material possessions but encompasses growth, contribution, and personal fulfillment.


    Entrepreneurial Spirit and Drive: Dr. Kaplan's story is a testament to the power of drive and persistence. She challenges the conventional norm of entrepreneurial drive as something extraordinary, suggesting instead that it can be as natural and essential as breathing, highlighting the importance of just moving forward without overthinking. This is a key trait I see in a lot of value creators.


    Emotional Energy and Positive Impact: Dr. Kaplan's approach to life and business, characterized by a relentless pursuit of positive impact without seeking recognition, offers a compelling model for genuine, values-driven success. A great way I heard this once was we should give without being “covertly kind”.


    As a member of our Value Driven community and our mission to spread the message of value creation, you are going to LOVE this conversation. There were so many insights that highlighted the power of value creation.
    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    • 1 hr
    Unlocking the Secrets of Profound Value Creation with Randy Garn

    Unlocking the Secrets of Profound Value Creation with Randy Garn

    In today's episode, Randy Garn shares invaluable lessons from his life's journey, highlighting the essence of taking profound action beyond just goal-setting. Through his experiences in endurance sports, personal challenges, and professional endeavors, Randy talks about the importance of commitment, both to yourself and to your community.

    We talk a lot about the concept of prosperity, challenging conventional definitions and advocating for a holistic approach that includes material wealth, emotional well-being, and spiritual fulfillment. Randy's personal stories and the wisdom passed down from his father offer a blueprint for living a meaningful and prosperous life.

    Randy's perspective on value creation, not just in business but in personal interactions and community engagement, provides a fresh outlook on how we can all contribute to a better world. His emphasis on the joy of giving, coupled with a commitment to personal growth, sets a powerful example for people seeking to enhance their lives and the lives of those around them.

    🔑 Key Takeaways 🔑

    🔑 Commitment to Self-Improvement: Randy shares the importance of committing to yourself fully, not just setting goals but taking profound actions towards achieving them. This involves understanding your core competencies and leveraging them to create value.

    🔑 Holistic View of Prosperity: Prosperity is not just about financial success; it encompasses happiness, sustainability, and fulfillment. Randy illustrates this by sharing his journey and insights on balancing material, emotional, and spiritual values.

    🔑 Community and Contribution: A recurring theme in Randy's story is the significance of giving back to the community and helping others without expecting anything in return. This philosophy not only enriches others' lives but brings immense satisfaction and a sense of purpose.
    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    • 52 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Lolly Dolly Girl ,

Powerful lessons that can be implemented

Lee does an amazing job of distilling complex subjects down to their most powerful and actionable tenets. Every business and business leader can benefit from these insights.

chep2m ,

Great tips for getting real with value creation

Lee and his guests present inspiring and actionable ways to connect with, and build, your vision for creating impact.

Scott HPL ,

Must listen!

Lee is a wealth of knowledge and a great conversationalist. His ability to dive deep and explore the full spectrum of our ideas is a special skill. Start today and enjoy.

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