Show Your Value with Lee Benson

Lee Benson
  • 5.0 (19)
  • Entrepreneurship
  • Updated Weekly

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

  1. 4d ago

    The Scarcest Resource on Earth Isn't Time or Money

    Lee Benson has built eight companies from scratch. In this solo episode, he shares the framework that's run through all of them: holistic value creation, built on three buckets, material, emotional energy, and connectedness. His core argument is that emotional energy is the scarcest commodity on the planet, and the most overlooked lever in leadership. Lee explains why the leaders who deliberately build energising environments consistently get the best results, what that looked like inside his own 500-person company, and how the framework held up when he lost over a million dollars on investments last year. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  2. Jul 22

    Marty Cagan: AI Is Helping Bad Companies Fail Faster

    Marty Cagan has spent 45 years building technology-powered products and coaching the companies everyone else copies, Amazon, Netflix, Nvidia. His books are the closest thing product management has to a bible. In this conversation with Lee, he explains why 85% of products still fail in the market, and why AI is making that worse, not better. The two get into the distinction that separates the best companies from everyone else: building to learn versus building to earn. Lee shares the $27 million software write-off that taught him the difference the hard way, and Marty's response might surprise you: today that same lesson costs about $2,000. Also in this one: why ROI estimates are nonsense and what good companies demand instead, the SpaceX versus Boeing story and what it proves about culture, how Trainline went from irrelevant to the UK's largest IPO, why stakeholders lie to CEOs about projections, missionaries versus mercenaries, and the AI productivity paradox, why companies are blowing through annual AI budgets in a quarter while the needle doesn't move. Marty's work is free at svpg.com. Serious about increasing the value of your business? Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  3. Jul 15

    Why CEO Peer Groups Stop Working After Two Years

    Most CEO peer groups work brilliantly for about six months to two years. Then they quietly stop. Lee's been in these rooms for over 40 years, Vistage, YPO, EO, all of them. The pattern's always the same. The groups get too big. Nobody knows enough about each other's businesses to get past the surface. Process takes over, and the problem a CEO actually brings to the room is usually a symptom of something deeper that a quick lap of feedback will never touch. So he built a different kind of room. Eight members. One full day a month. A proper deep dive into every member's business every two months. One number visible to everyone at all times, so the whole group knows whether each business is actually getting more valuable or just staying busy. Along the way: the three buckets of value creation that earned Lee significantly higher multiples across his exits, why front-line CEO wisdom beats anything from a book, and why he treats his group like a conglomerate he's invested half his retirement in. Serious about growing the value of your business? Learn more about EXECUTE CEO MasterMIND For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  4. Jul 8

    The Human Code Your Business Data Can't See | Johanna Faigelman

    Every business problem is a human problem. The companies that win are the ones that learn to decode it. In this episode of Show Your Value, Lee Benson sits down with Johanna Faigelman, anthropologist and founder and CEO of Human Branding, a global consultancy trusted by Johnson & Johnson, Nestlé, Visa, and Logitech. She's spent 25 years studying why humans actually do what they do, and she's built a career taking that lens into the boardroom, where the data ends and the real answers begin. Johanna explains why surveys tell you everything about the what and nothing about the why, and why the why is where all the value hides. She shares the story of taking a banking executive out of his boardroom and into a customer's living room in New Jersey, sitting cross-legged on the floor in his socks, and the epiphany he still talks about years later. Her iceberg principle runs through the whole conversation: 80 percent of what drives your people and your customers sits below the waterline, invisible to dashboards, and that's exactly where culture lives. Lee brings the operator's side of the same truth. He built a company of over 500 people with no HR department, no employee lawsuits, and no leader who ever quit, then watched that culture change the moment new ownership set a different tone. He's candid about where he thinks the leadership industry gets it wrong, and why concepts that never connect to measurable value creation are wasted money. Along the way, they cover: What an anthropologist sees in your company within an hour of walking inWhy leaders hide behind surveys instead of talking to their peopleThe living room epiphany that changed how one C-suite leader saw his customers foreverWhy AI gives leaders amazing answers to the wrong questions, and why human wisdom is becoming more valuable, not lessThe most emotional purchase decision you'll ever make (it's not what you think)Fulfilment as the most important number, and how intentional value creation earned Lee a 3x exit multipleLearn more about Johanna's work at humanbranding.com. Most leadership teams don't have an effort problem, they've got an operating discipline problem. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  5. Jul 1

    Alex Osterwalder: Make Your Company Worth 20x More Without Growing Revenue

    What if you could multiply the value of your business without adding a single dollar of new revenue? In this episode of Show Your Value, Lee Benson sits down with Alex Osterwalder, the mind behind the Business Model Canvas and one of the most influential business thinkers alive, to unpack the part of business most leaders quietly ignore: the business model itself. Alex explains why the best companies reinvent their business model constantly instead of treating it as a one-time startup decision, and why the kind of revenue you earn matters far more than the amount. Variable revenue tends to be worth two to three times EBITDA. Fixed, locked-in revenue can be worth around twenty times. Lee brings the lived proof, sharing how predictable long-term contracts helped his aerospace business exit at a 21.6x multiple when seven or eight would've been a strong result in that space. Along the way, they get into: How to spot a business model that's quietly dying before it's too lateThe "better revenues" framework, and how to shift income from variable to predictable to fixedWhy most sophisticated leadership teams can't answer three simple questions about their own businessThe difference between managerial and entrepreneurial CEOs, and why it decides who actually innovatesThe three-part health check that reveals whether a company can innovate at allWhy "condemning your teams to succeed" kills the bold bets that matter mostHow emotional maturity across a team turns into real business velocityThis is a conversation about the fundamentals that create enterprise value, and the discipline it takes to keep them alive as a company grows. Learn more about Alex's work at strategyzer.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  6. Jun 24

    The One Decision That Decides Whether AI Replaces You, with Bryan Clayton

    Bryan Clayton scaled a landscaping company to eight figures, sold it into a private-equity rollup, then built GreenPal into an app used by roughly 300,000 people a week, all without a coding background. He sits down with Lee Benson to argue that AI isn't going to erase jobs, it's going to erase the meaningless busywork inside them, and that the people who refuse to retool are the ones who'll get left behind. This is a grounded, contrarian conversation about where AI actually creates value, why the blue-collar trades may be the safest work left, and what it takes to lead a team well whether you're in the trenches or running everything off a dashboard. In this episode: Why someone using AI, not AI itself, is the real threat to your jobThe case for plumbers out-earning lawyersAI as a backhoe that'll dig the wrong ditch faster if you let itThe marketplace mechanics that keep GreenPal honest on both sidesWhy a founder gets exactly the culture they deserveThe one-hour-a-day, 90-day challenge for getting fluent in AIFind Bryan at greenpal.com and on LinkedIn. Subscribe to Show Your Value for more conversations with operators who've built real things. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  7. Jun 17

    Losing 98% of His Wealth and Rebuilding a Billion-Dollar Tech Empire with Colin C. Campbell

    Today, we explore the art of value creation across material, emotional, and spiritual buckets with our special guest, Colin C. Campbell. Colin is a serial entrepreneur with over 30 years of experience building and scaling internet companies that have collectively reached a valuation of nearly a billion dollars. He is also the Amazon number one best-selling author of Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed! In this episode, Colin opens up about the massive wins and devastating losses that shaped his career, including how he lost 98% of his wealth in the dot com crash and exactly what he did to rebuild his portfolio. We discuss the realities of scaling, how to fund your own growth, and why 90% of successful companies on the Inc. 5000 never touch venture capital. Colin also shares his tactical blueprint for leveraging AI to streamline business operations. He explains how he deployed 19 AI agents to run an e-commerce brand and even used AI to write a highly technical Private Placement Memorandum. Whether you are launching your first idea or preparing for a major exit, this conversation is packed with practical wisdom to help you navigate the rollercoaster of entrepreneurship. Key Takeaways: The "Time to Sell" Index: Why tracking market liquidity and timing your exit is often more important than trying to build a recession-proof business.Customer-Funded Growth: How to avoid the venture capital trap by getting your customers to pay for your startup's expansion.Delegating Companies, Not Tasks: The required mindset shift for founders who want to move past the startup phase and truly scale.The AI Advantage: How Colin uses AI to automate lead generation, bookkeeping, and legal paperwork to save millions.The Founder's Identity: The reality of neurodiversity among entrepreneurs and why your identity should never be tied strictly to your company's success.Resources Mentioned: Read Colin's Book: Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!Join Colin's Community: https://startup.club/Connect with Colin C. Campbell on LinkedInRead Lee's Book: Value Creation FamilyJoin Lee's Community: https://www.dinnertable.com/About the Guest: Colin C. Campbell is a serial entrepreneur who has co-founded and built several internet companies with a combined valuation of over $1 billion. He has successfully navigated major exits with companies like Tucows Interactive, Internet Direct Canada, Hostopia, and .Club Domains. Colin is dedicated to cracking the code on what successful founders do to build lasting wealth. Follow Show Your Value: If you found value in today's episode, please like, subscribe, and leave a review. Until next time, show your value to the world! For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

  8. Jun 10

    Why Success Stops Feeling Good | Whitney Johnson

    What if the success you worked so hard to build is the very thing making you feel stuck? In this episode of Show Your Value, Lee Benson sits down with Whitney Johnson, bestselling author of Smart Growth and one of the leading voices on personal disruption, growth, and leadership. Whitney explains why high achievers often become restless after reaching mastery, why starting something new feels so uncomfortable, and why comfort can quietly turn into stagnation. She breaks down the S-curve of growth, how to know when it is time to jump to a new curve, and why people, teams, and companies stop growing when they stop being challenged. Lee and Whitney also discuss why employees do not always want promotions as much as they want growth, how leaders can create environments where people run toward challenge, and why the strongest organizations are built by developing people before they plateau. This conversation is for founders, executives, parents, and high performers who look successful from the outside but know they are ready for another level of growth. In this episode, you’ll learn:  Why successful people can quietly become miserable  How the S-curve explains growth, boredom, and reinvention  Why mastery can become a trap  The real reason starting over feels so uncomfortable  How leaders can keep their best people growing  Why comfort is not the same as fulfillmentFor more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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5
out of 5
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About

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

Information

  • Creator
    Lee Benson
  • Years Active
    2024 - 2026
  • Episodes
    141
  • Rating
    Clean
  • Copyright
    © 2026 Show Your Value with Lee Benson
  • Show Website
    Show Your Value with Lee Benson

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