Show Your Value with Lee Benson

Lee Benson
  • 5.0 (19)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

  1. 5D AGO

    Why Building a Billion-Dollar Brand Wasn’t the Goal

    Giorgos Tsetis, co-founder and former CEO of Nutrafol, joins Lee Benson to share the real story behind building one of the most successful wellness brands in the world. What started as a personal health crisis turned into a mission-driven company now impacting millions, but for Giorgos, it was never about the exit or the valuation. In this conversation, he reveals how long-term thinking, ethical leadership, and a relentless focus on creating holistic value, material, emotional, and spiritual, can lead to extraordinary business success. If you're an entrepreneur, founder, or executive focused on building something that actually matters, this episode is for you. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 8m

  2. FEB 4

    Seeing the System Clearly: Women on Power, Culture, and Leadership

    Power changes what you see. Culture changes how you’re treated, and systems rarely look the same from the inside as they do from the top. This episode brings together women leaders who have spent years building, operating, and deciding inside real organizations. Across industries and roles, the pattern is consistent. Leadership is not neutral. Culture is not objective. And value is often created in places the system does not fully recognize. These conversations are not about confidence or personal branding. They are about how power distorts reality, why culture becomes invisible to those who benefit from it, and what women learn when they are responsible not just for ideas, but for outcomes. You’ll hear women speak honestly about creating value under pressure, navigating systems that were not designed with them in mind, and learning to trust experience over performance. About struggle, resilience, innovation, and the long view of leadership. This is Women of Business & Value, a series for people who want to understand how work actually works. Featuring: Erika Ayers Badan Dr. Ann Kaplan Mulholland Jennifer McCollum Lindsey Epperly Sabina Nawaz Laura Hamill Jennifer Harvey Ellen Petry Leanse Fran Maier For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    38 min

  3. JAN 28

    How to Build a Scalable Business From Vision to Execution

    What separates businesses that stall from those that scale, endure, and matter? This special episode brings together some of the sharpest thinkers, operators, and leaders we’ve ever had on the show to answer that question head on. Across vision, leadership, systems, culture, and execution, these conversations reveal the real levers behind sustainable business growth. Not hacks. Not trends. Principles that compound. You’ll hear why aiming bigger changes everything, how founders become bottlenecks without realizing it, why most leadership failures have nothing to do with strategy, and how the best companies build trust, resilience, and value over decades. Featured insights from: • Garry Ridge on turning failure into learning moments that fuel innovation • Stephanie Chung on leadership that drives ROI, not optics • John Rossman on why successful companies quietly fail and how to stop it • Ken Schmidt on how Harley-Davidson rebuilt loyalty by putting people first • Kass and Mike Lazerow on perseverance and the hidden cost of quitting too early • Peter Cuneo on the strategy that saved Marvel and built a legendary turnaround • Charlie Garcia on system-level thinking borrowed from the military and government • Plus my insights on vision, leadership, and why great companies last If you’re a founder, CEO, or operator trying to grow without breaking your business, this episode gives you a playbook built from real experience, not theory. Listen straight through or jump to the segments that hit your biggest constraint right now. Growth is not accidental. Value is designed. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 25m

  4. JAN 21

    The Hidden Ceiling That Stops Most CEOs | Luke Peters

    Scaling a business eventually forces one uncomfortable question. Is the company stuck, or has the CEO stopped evolving? In this episode of the Show Your Value podcast, Lee Benson talks with Luke Peters about what changes as a business moves from early traction to real scale. Luke shares the story of building a company from his garage to more than $80M in annual revenue, what shifted as the business grew, and the lessons that only become clear after years of leading through complexity. This conversation explores: - How CEO decision making changes at each stage of growth - Why hiring experience too late creates hidden limits - The difference between running a business and building one that scales - What it really means to prepare a company for an eventual exit - Why growth requires discomfort and personal evolution This episode is for founders and CEOs who sense their company is ready for the next level but know the answer is not another tactic. It is a grounded conversation about leadership, responsibility, and building something that lasts. Follow the Show Your Value podcast for thoughtful discussions on value creation, leadership, and long term growth. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 3m

  5. JAN 14

    What Entrepreneurship Really Demands From Founders

    In this episode of Show Your Value with Lee Benson, Lee is joined by Kass and Mike Lazerow, experienced founders and investors, for an honest conversation about the realities of building companies over the long term. Drawing on decades of experience starting, scaling, and exiting businesses, including high-growth ventures and acquisitions, the conversation focuses on leadership under pressure, founder responsibility, and the often overlooked behaviors that determine whether companies succeed or fail. This episode explores the less visible side of entrepreneurship, from constant failure and decision fatigue to the role of incentives, culture, and self-awareness in building durable organizations. Topics discussed include: Why entrepreneurship is consistently misunderstoodThe role of failure as a daily part of the jobHow founders unintentionally become bottlenecks or destroyersWhy incentives shape behavior more than motivationLeadership ego, fear, and accountabilityFulfillment, purpose, and long-term value creationThis episode is for founders, CEOs, and operators who want a realistic view of entrepreneurship and leadership without shortcuts or surface-level advice. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 3m

  6. JAN 7

    From War Zones to Boardrooms: 8 Lessons the World Needs Right Now

    2026 is here and this is how you start it right. Before you set goals, before you chase growth, before you tell yourself “this year will be different”… Listen to this. This special compilation of Show Your Value brings together stories of courage, leadership, sacrifice, and hard-earned wisdom from people who didn’t wait for permission, and changed thousands of lives because of it. Inside this episode: - A school in India dismantling 1,500 years of oppression by taking children from invisible to unstoppable - A U.S. veteran and Marine who helped save 15,000 lives when no one else would and why one promise changed everything - The one question that can completely change how you build a business - Why growing too fast, without capital planning, can quietly destroy what you’re building - The CEO frameworks that replaced 80% of busywork by focusing on value, not activity - Why emotional and spiritual value matter just as much as money - These are real decisions, real consequences, and real leadership, from war zones to boardrooms. If 2026 is the year you want to think clearer, lead better, struggle better, and build something that actually matters… Start here. 🚨 Want To Create Value Faster? - https://etw.com/ For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    54 min

  7. 12/31/2025

    These Leaders See What Most Business Owners Never Will

    In 2025, I sat down with world-class leaders, CEOs, entrepreneurs, and strategists to answer one question: What actually creates value? This compilation brings together the most powerful moments, ideas, and hard-earned lessons from those conversations. These are not motivational soundbites. These are practical insights on leadership, decision-making, building businesses, and becoming someone people trust and follow. If you want to grow a business, lead better, and think at a higher level in 2026, this episode is for you. Thank you for being part of the Show Your Value journey in 2025. What’s coming next raises the bar. Go forth and show your value. This episode features insights from: David G. Ewing Stephan Kesting Stephanie Chung Tom Willis John Rossman Charlie Garcia Ken Schmidt Garry Ridge Jennifer Harvey Daniel Stinson John St. Pierre David Eagles Oren Fanok Glenn Lundy Terry Jones Every episode is available to listen to in full on your favorite podcast platform. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 52m

  8. 12/24/2025

    Why Booking.com Is Worth More Than The Top 4 Airlines Combined

    Why is Booking.com worth more than the top four airlines combined, even though airlines control half of all traveler demand? In this episode of Show Your Value, I sit down with Terry Jones (former CEO of Travelocity, founding chairman of Kayak) to unpack one of the biggest missed opportunities in modern business. Airlines thought they were in the business of flying planes.  Booking.com understood it was in the business of owning the customer journey. We dive into: Why airlines failed to sell the full trip (hotels, cars, experiences)How Booking.com built massive value without owning planesThe platform mindset that separates winners from losersWhy selling outcomes beats selling assetsHow AI is creating the next wave of disruption in travel and beyondWhat most leaders misunderstand about their own business modelThis is a masterclass in platform strategy, business model evolution, and long-term value creation with lessons that apply far beyond travel. If you’re a founder, executive, investor, or operator, this episode will change how you think about growth. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1 hr
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5
out of 5
19 Ratings

About

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

Information

  • Creator
    Lee Benson
  • Years Active
    2024 - 2026
  • Episodes
    117
  • Rating
    Clean
  • Copyright
    © 2026 Show Your Value with Lee Benson
  • Show Website
    Show Your Value with Lee Benson