7 episodes

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

Show Your Value with Lee Benson Lee Benson

    • Business
    • 5.0 • 8 Ratings

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

    Frank Shamrock: Mastering Life with a Fighter's Discipline

    Frank Shamrock: Mastering Life with a Fighter's Discipline

    When Frank Shamrock speaks, you can't help but listen. The former UFC champion and mixed martial arts pioneer shares the profound impact of martial arts principles on his life's trajectory. From a tumultuous childhood to standing atop the world of combat sports, Frank's story is incredible. His approach to life, embracing the holistic trinity of body, mind, and spirit, gives a roadmap for value creation.

    Wrestling with the adversities of mental health can be an indomitable foe, yet Frank's insights shed light on the topic with heart-wrenching honesty. We honor the memory of his brother and celebrate the redemptive narrative of the "Bipolar Rock 'N Roller" documentary, all while dissecting the societal fabric intertwined with our mental well-being. Moreover, Frank shares the transformative power of 'plus, equal, minus'—a three-tiered philosophy that's as applicable to improving marital relationships as it is to mentoring the next generation.

    This episode isn't just a chronicle of a fighter; it's a testament to human resilience, value creation, and the relentless pursuit of self-improvement. Frank enforces the significance of fostering physical strength as a fountain of youth, the regimented discipline he derives from his daily "program," and the simple yet profound tactics he employs to enact change—be it within a single individual or across an entire organization. 

    Join us on this journey of Value Creation through the eyes of a former world champion.
    For more free videos, tools and resources about the MIND Methodology go to https://themindmethodology.com/resources/

    • 1 hr 10 min
    How Leadership Built the Starbucks Coffee Empire with Howard Behar

    How Leadership Built the Starbucks Coffee Empire with Howard Behar

    Howard Behar was the president of Starbucks Coffee and author of  "It's Not About The Coffee: Leadership Principles from a Life at Starbucks."Howard shares the foundational principles that propelled his career and significantly contributed to the company's worldwide success. He emphasizes the importance of integrating personal beliefs with one's professional life, advocating that genuine achievement comes from cultivating the human spirit. This approach not only defined his ethos but also became a pivotal element of Starbucks' organizational culture.

    This episode serves as a powerful blueprint for leadership, underscoring the critical role of consistency and congruence within any entity. Howard offers insight into the recruitment strategies that focus on human values above all and the transformative effect of treating staff with respect and honor. We explore how Starbucks managed to expand its value-driven culture globally without losing the core of its business philosophy. The key to forging a cohesive international presence is not the customization of products but a universal reverence for individuals.

    Howard also shares several stories that demonstrate the power of simple acts of kindness, such as the memorable tale of Big Jim, a cherished patron whose regular engagements with Starbucks employees made a lasting impact. 

    Learn more about Howard at http://howardbehar.com/
    For more free videos, tools and resources about the MIND Methodology go to https://themindmethodology.com/resources/

    • 59 min
    Charting the Course of Leadership and Value Creation with Doug Conant

    Charting the Course of Leadership and Value Creation with Doug Conant

    Doug Conant is a former Fortune 500 CEO with a remarkable trajectory that includes leadership roles at Nabisco, Campbell Soup Company, and Avon Products. He is not only a New York Times bestselling author but also recognized among the top 50 leadership innovators, top 100 leadership speakers, and the top 100 most influential authors worldwide. Doug is the founder and CEO of Conant Leadership, dedicating his expertise to nurturing leadership qualities in others.

    Episode Highlights:

    • The Enterprise vs. Individual Agenda: Doug sheds light on a common oversight in the corporate world—enterprises often prioritize their agendas over the individual development of their workforce. He advocates for a balance and that investing in the workforce's growth not only fosters individual development but also moves the enterprise forward.

    • Personal Milestones and Leadership: Reflecting on his journey, Doug recounts early influences that steered him towards leadership, including his fascination with historical
    figures and personal experiences that shaped his leadership philosophy.

    • The Importance of Engagement and Leadership Development: We talk about the critical role of genuine engagement and thoughtful leadership development programs. Doug criticizes superficial measures of engagement and underscores the need for meaningful development initiatives that truly enhance leadership qualities.

    • Rethinking Corporate Leadership Models: Doug calls for a reevaluation of current leadership models, advocating for a more inclusive approach that values individual contribution and personal growth alongside enterprise goals.

    For more insights from Doug Conant and to learn more about his leadership philosophies, visit ConantLeadership.com.
    For more free videos, tools and resources about the MIND Methodology go to https://themindmethodology.com/resources/

    • 1 hr 2 min
    Crafting a Life of Purpose and Impact with Evan Carmichael

    Crafting a Life of Purpose and Impact with Evan Carmichael

    Today I'm joined by my good friend Evan Carmichael. Evan is a serial entrepreneur and one of YouTube's biggest voices in the space. Together, we dissect the essence of positive influence and the indelible impact it has on our lives. Your beliefs are the bedrock of your success, and in this episode, we unravel how nurturing environments and role models like Zig Ziglar have the power to ignite unwavering self-belief. Delving into Evan's insights from "Built to Serve," we underscore the value of embracing the growth that comes with pursuing our passions and the pivotal role of self-service in this pursuit.

    If you've ever grappled with the elusive concept of work-life balance, prepare to gain a fresh perspective. We challenge the conventional separation of work and life, advocating for a seamless blend when you're fueled by passion for what you do. I open up about the personal encounters and influences that have shaped my core values, framing a narrative that living aligned with these beliefs paves the path to fulfillment. We also tackle the marriage of inspiration with action, highlighting the transformative effect of daily routines and consistent, small steps toward achieving both our personal and professional aspirations.

    Tune in for an episode brimming with insights to help you craft a life of purpose and impact with Evan Carmichael.
    For more free videos, tools and resources about the MIND Methodology go to https://themindmethodology.com/resources/

    • 1 hr 2 min
    The Art of Business Amplification with Allison Maslan

    The Art of Business Amplification with Allison Maslan

    Join me, Lee Benson, as we unravel the secrets to scaling your business sky-high with the wisdom of Allison Maslin, the powerhouse behind Pinnacle Global Network. This episode isn't just a conversation; it's a treasure map to transforming your revenue dreams into reality. Allison, who has architected her own empire of 10 successful companies, shares her legendary "Scale it Method" and dishes out stories of working with behemoths like Ben & Jerry's and Allstate. If you've ever wondered how to multiply your team's value or why amplifying your entrepreneurial mindset could be the game-changer you need, this one's for you.

    Ever caught yourself second-guessing your next big business move? This episode slices through those doubts with precision. We tackle the art of setting crystal-clear expectations that empower your employees to become profit powerhouses for your business. Learn about the skillet method that could revolutionize your approach to team contributions, and discover why an abundant mindset isn't just a fancy phrase—it's the fuel for your company's rocket ship to success. Plus, I get personal, sharing stories from my own journey that celebrate breakthroughs and growth, proving what's truly possible when you shed the shackles of limiting beliefs.

    To cap off our deep dive, we turn the spotlight on you, the visionary leader. What does it take to not just have grand ideas, but to also bring them to life with inspired action? We explore how to galvanize your team with a potent mix of positive emotional energy and crystal-clear communication. And when it comes to navigating the complexities of business growth, accountability and the strategic use of external advisors are your trusted companions. Whether you're dreaming of scaling your business or already in the thick of it, this episode arms you with the insights to lead with purpose and passion, and to create value that echoes long after the final credits roll.
    For more free videos, tools and resources about the MIND Methodology go to https://themindmethodology.com/resources/

    • 1 hr
    The Blueprint for Cultivating a Culture of Value Creation with Steve White

    The Blueprint for Cultivating a Culture of Value Creation with Steve White

    When Steve White climbed his way up from the housing projects to the pinnacle of success at Comcast, he did more than just shatter expectations; he crafted a blueprint for purposeful living that he now shares with us. Uncovering the multifaceted art of value creation, Steve, in his book "Uncompromising," invites us to reflect on our own journeys toward making a meaningful impact. This episode brims with insights on how to channel our passions into fuel for both professional ascendancy and the joy of aiding others in their quests for triumph. We celebrate the collective spirit that propels individual achievements, and I recount the moving story of a colleague whose direction I helped shape with nothing but candid advice.

    Encountering Steve's anecdotes and wisdom on navigating the tumultuous waters of life's uncertainties is akin to finding a compass in a storm. He walks us through the transformation from feeling victimized to seizing the helm as a proactive leader, the critical importance of unwavering supporters, and the revealing lessons we can glean from the most challenging moments. This episode is a testament to the power of road dogs, the guiding stars in our lives, and the impact of early family responsibilities on our perception of success as a shared endeavor.

    Venturing further into the realm of purpose and value creation, Steve and I discuss why uncompromising dedication to one's mission is paramount, even in a world where compromise seems inevitable. We dissect the idea that most organizations could reach greater heights by zooming in on the initiatives that drive the most value and how culture ties into this equation. With anecdotes from my own venture, Execute to Win (ETW), we illustrate the transformative potential that lies within organizations when individuals unite in their efforts to create value. This conversation is more than just a dialogue; it's a rallying cry for embedding the ethos of value creation into the cultural fabric of our societies and workplaces.
    For more free videos, tools and resources about the MIND Methodology go to https://themindmethodology.com/resources/

    • 43 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Scott HPL ,

Must listen!

Lee is a wealth of knowledge and a great conversationalist. His ability to dive deep and explore the full spectrum of our ideas is a special skill. Start today and enjoy.

n8lowrie ,

Leading Through Value Creation

Everyone wants to do better, but often we are raised in families or businesses that don’t show us how, so listen to Lee and his guests in how their hearts and minds work to drive value creation… then everyone wins!

shabegirl ,

Podcast

I’ve known Lee for a very long time. He is a very hard worker and always trying to help others. Congratulations well deserved!

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