Show Your Value with Lee Benson

Lee Benson
  • 5.0 (19)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

  1. 6D AGO

    These Leaders See What Most Business Owners Never Will

    In 2025, I sat down with world-class leaders, CEOs, entrepreneurs, and strategists to answer one question: What actually creates value? This compilation brings together the most powerful moments, ideas, and hard-earned lessons from those conversations. These are not motivational soundbites. These are practical insights on leadership, decision-making, building businesses, and becoming someone people trust and follow. If you want to grow a business, lead better, and think at a higher level in 2026, this episode is for you. Thank you for being part of the Show Your Value journey in 2025. What’s coming next raises the bar. Go forth and show your value. This episode features insights from: David G. Ewing Stephan Kesting Stephanie Chung Tom Willis John Rossman Charlie Garcia Ken Schmidt Garry Ridge Jennifer Harvey Daniel Stinson John St. Pierre David Eagles Oren Fanok Glenn Lundy Terry Jones Every episode is available to listen to in full on your favorite podcast platform. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 52m

  2. 12/24/2025

    Why Booking.com Is Worth More Than The Top 4 Airlines Combined

    Why is Booking.com worth more than the top four airlines combined, even though airlines control half of all traveler demand? In this episode of Show Your Value, I sit down with Terry Jones (former CEO of Travelocity, founding chairman of Kayak) to unpack one of the biggest missed opportunities in modern business. Airlines thought they were in the business of flying planes.  Booking.com understood it was in the business of owning the customer journey. We dive into: Why airlines failed to sell the full trip (hotels, cars, experiences)How Booking.com built massive value without owning planesThe platform mindset that separates winners from losersWhy selling outcomes beats selling assetsHow AI is creating the next wave of disruption in travel and beyondWhat most leaders misunderstand about their own business modelThis is a masterclass in platform strategy, business model evolution, and long-term value creation with lessons that apply far beyond travel. If you’re a founder, executive, investor, or operator, this episode will change how you think about growth. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1 hr

  3. 12/17/2025

    Why Struggle Always Comes Before Success (Nobody Tells You This)

    In this episode of Show Your Value with Lee Benson, Lee sits down with Glenn Lundy, entrepreneur, speaker, author, and former automotive executive who helped grow a dealership by over 800 percent. Glenn shares powerful insights on why life moves in seasons of change, struggle, growth, and success and how understanding this cycle can completely shift the way you approach leadership, business, and personal development. They explore why AI is not a threat but a power-up tool for those who want to create real value, why most people resist change, and how fear often disguises itself as comfort. Glenn breaks down his Morning Five routine, the mindset shifts that transformed his life after hitting rock bottom, and why struggle is not something to avoid but something to trust. This conversation covers leadership, discipline, habit formation, value creation, personal growth, family, and building a meaningful life that aligns success with purpose. If you are feeling stuck, resistant to change, or unsure how to grow in this rapidly evolving world, this episode will challenge how you think and help you move forward. Topics covered • Change, struggle, growth, and success • Why struggle always comes before growth • AI as a value creation tool • The Morning Five routine • Leadership and discipline • Building habits that last • Creating value in business and life • Family, purpose, and legacy About the guest Glenn Lundy is a speaker, author, and entrepreneur best known for his work in leadership development and for helping scale one of the largest dealerships in the United States. He is the author of The Morning Five and The Legacy Titles. Subscribe, and share if this episode helped you see growth and struggle in a new way. Show Your Value to the world. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    57 min

  4. 12/10/2025

    How To Build a Business Operating System That Actually Works

    If your team keeps missing targets, slipping on priorities, or working in circles, this video will help you fix it. This week, I'm joined by Oren Fanok. We walk you through a complete business operating system that creates alignment, accountability, and predictable execution. This is the same framework used inside high performing companies that want clarity instead of chaos. You will learn: • How to set a clear aim so every person knows the direction • How to run a weekly cadence that drives real progress • How to measure what matters and cut everything else • How to build a scorecard that forces focus • How to create accountability without micromanaging • How to fix communication gaps that slow your team down If you want a business that runs on systems instead of stress, start here. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    57 min

  5. 12/03/2025

    The Leadership Tactics That Actually Change Companies

    Every leader talks about culture. Very few know how to build it. In this compilation, top operators and CEOs break down the tactics that actually change companies. You’ll hear the truth about integrity, clarity, accountability, scaling, reinvention, and the real work required to create lasting value. If you lead a team or a company, this is the playbook. What You’ll Learn • Why integrity is the foundation for every high-performing team • How misaligned expectations destroy trust inside organizations • The difference between leadership training and real leadership behavior • How CEOs accidentally sabotage their own culture • What it takes to operationalize values so they drive results • How to lead through uncertainty, rapid change, and reinvention • The discipline behind sustainable growth and capital planning • The mindset shift required to scale a company without losing control Featuring: Tom Willis, John Rossman, John St. Pierre, Garry Ridge, Clint Padgett, Jennifer Harvey, Ken Schmidt. If you’re building a business, transforming a team, or raising your standards as a leader, these insights will sharpen how you think and how you operate. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 1m

  6. 11/26/2025

    The Best Investment Your Company Isn’t Making (But Should)

    Most companies obsess over equipment, software, and strategy... but completely overlook the one investment that drives everything: people. In this episode of Show Your Value, Lee Benson sits down with David Eagles, Chief Transformation Officer at Goodwill Industries International, to explore how organizations can unlock massive ROI by focusing on human potential. They discuss how to lead with purpose, build high-performance cultures, and rethink leadership in a rapidly changing world. David shares lessons from transforming organizations with over 100,000 employees, scaling impact through community-driven models, and the power of asking one simple question: “How can I help you?” Whether you’re a CEO, people leader, or simply trying to make a greater impact, this conversation will change how you think about value creation. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    58 min

  7. 11/19/2025

    Why Growing Slower Is The Fastest Path To $100M

    Growing slower isn’t playing small it’s how real entrepreneurs build something that actually lasts. In this special Show Your Value compilation, we pull together the most powerful moments from multiple episodes to reveal why sustainable, patient, disciplined growth is the ultimate competitive advantage. You’ll hear from founders, operators, and leaders who have lived both sides of the journey scaling too fast and paying the price, and scaling intentionally and reaping the long-term rewards. In this episode, you’ll learn: • Why early-year projections almost always lie  • How “patient ambition” protects you from catastrophic mistakes  • The hidden costs of growing faster than your cash flow  • How to build the foundation your future scale depends on  • Why reinvention and operational discipline must coexist  • What separates the founders who burn out from the ones who build $100M companies  • How to lead teams that think like owners, not employees  • Why chaos isn’t slowing down and how to win because of it Whether you’re in year 1 or year 10, this compilation will give you the mindset, guardrails, and frameworks that top entrepreneurs use to scale with intention not desperation. If you’re building something meaningful… this episode is for you. Subscribe for more conversations that help founders grow smarter, protect their equity, and build businesses that last. CHAPTERS 00:00 Why Growing Slower Wins Long-Term  02:15 Patient Ambition vs Reckless Urgency  07:40 The Cash-Flow Reality Founders Ignore  13:20 Reinvention vs Execution: The Two-Track Skillset  18:55 Building Capacity Before You Build Scale  24:30 Leadership, Ownership, and the CEO Mindset  30:10 Avoiding the $55M Failure Trap  36:42 Designing Companies That Thrive in Chaos  42:18 The Big-Bet Future: AI, Labor, and Global Uncertainty  48:03 Final Takeaways This episode features world class insights from John St. Pierre, John Rossman, and, Ken Schmidt. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    35 min

  8. 11/12/2025

    The Untold Story of How Harley-Davidson Rebuilt a Dying Brand | Ken Schmidt

    When Harley-Davidson was on the edge of collapse, Ken Schmidt helped lead one of the most iconic turnarounds in business history. As the former Director of Communications, Ken shares how Harley’s leaders stopped focusing on products and started focusing on people, rebuilding a culture of loyalty that made the brand legendary. In this episode, Ken reveals how emotional connection, trust, and authenticity can outperform any marketing strategy. You’ll learn what it takes to reignite culture, rally a team, and turn customers into true believers. If you lead people or shape culture, this conversation will change how you think about leadership, loyalty, and what it means to build a business that people love. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

    1h 10m
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5
out of 5
19 Ratings

About

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.Learn more about Execute to Win - https://etw.com/

Information

  • Creator
    Lee Benson
  • Years Active
    2024 - 2025
  • Episodes
    111
  • Rating
    Clean
  • Copyright
    © 2025 Show Your Value with Lee Benson
  • Show Website
    Show Your Value with Lee Benson

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