Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media
-
- Business
-
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
Hosted on Acast. See acast.com/privacy for more information.
-
406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales
This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
In this episode she shares:
Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in sales
Highlights Include:
00:00 Intro
03:24 Generations of Black farmers
06:38 Struggle with eczema
08:45 Studying horticulture and agriculture
14:10 Staring Gently Soaps
18:03 Transitioning to selling at markets
21:31 Importance of formulating for sensitive skin
28:56 Sales growth and Shark Tank impact
32:55 High margins and sales
39:49 Marketing strategies
44:03 Tips for entrepreneurs
Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Gently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/ Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Hosted on Acast. See acast.com/privacy for more information. -
405: How to Get Your Side Hustle Up And Running
So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again!
In this episode I share:
The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and more
Highlights include:
00:00 Intro
01:23 The value of side hustling
03:21 How to organize your thoughts
06:07 Research your market
09:00 Product-based vs service-based
11:31 Narrow down to one thing when launching
14:36 Collect feedback after launching
Check out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
FREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro
Hosted on Acast. See acast.com/privacy for more information. -
404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins
This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
In this episode she shares:
How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
Highlights Include:
00:00 Intro
02:38 Navigating corporate America
11:30 Pitching to Sugarfina
14:32 Launching Boss Women Media
16:52 Monetizing the business & impactful collaboration
27:43 Staying nimble and pivoting at the right time
34:02 Navigating a challenging pregnancy
38:10 Creating a brand for Black and Brown girls
48:18 The power of a strong team
54:00 Tips for entrepreneurs
Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/ Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/
Hosted on Acast. See acast.com/privacy for more information. -
403: How To Make Content For Your Business In Less Than 1 Hour A Week
As an entrepreneur, content creation has become a huge part of expanding a business. Let me tell you: there are no rules when it comes to content creation. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.
In this episode I’m sharing:
How to optimize your recording sessions to get content done quickerMy favorite content creation tech and tools, and much more!
Highlights include:
00:00 Intro
03:58 Let go of expectations and have confidence to start
06:58 Envision your ideal audience
09:00 How to batch content
12:11 Create your on-camera uniform
16:05 Best tools to make content
Check out episode 403 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Favorite Ring Light: https://a.co/d/c5u9zFP Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_W25J5W3V6YHVBHKAAQFT Side Hustle Pro Newsletter: https://sidehustlepro.co/newsletter/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro
Hosted on Acast. See acast.com/privacy for more information. -
402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)
This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.
In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.
In this episode she shares:
How she balances the titles of editor, designer, curator and artist Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museumsThe number one way she ensured high profits while working with brands How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens
Highlights include:
00:00 Intro
02:30 Building a photography portfolio
08:49 Discovering the world of upholstery
11:43 Researching and fine-tuning the craft
13:14 Landing contracts with huge brands
19:48 Navigating negotiations for maximum profit
25:34 Building a pay structure
31:07 Being featured on HBO’s Insecure
41:58 Tips for entrepreneurs
Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Nicole’s Website: https://www.nicolecrowderupholstery.com/ Nicole’s Instagram: https://www.instagram.com/nicolemcrowder Upholstery Retreats: https://www.theupholsteryretreat.com/ World Market: https://www.worldmarket.com/ Vixer app: https://www.vixerapp.com/ The Remedy Affirmation Cards: https://www.themelanatedremedy.com/
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoNicole’s Instagram: https://www.instagram.com/nicolemcrowder
Hosted on Acast. See acast.com/privacy for more information. -
401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone
This week in the guest chair we have Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.
Why tapping into her community of mentors and entrepreneurs was the right direction How she has self-funded her business since 2017 with no outside capital How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands
Highlights Include:
00:00 Intro
04:19 Gathering expertise in fragrance
09:50 Challenges in corporate America
13:46 Small-scale beginnings
22:46 Self-financing her side hustle
28:03 The unique customer experience
35:26 Revenue streams
39:18 Target audience and marketing
51:13 Tips for entrepreneurs
Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
This episode is brought to you by:
Shopify
Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.
Links mentioned in this episode
Kimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/ By Killian: https://www.bykilian.com/ Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook
Guest Social Media InfoKimberly’s Website: https://www.museexperiences.com/ Kimberly’s Instagram: https://www.instagram.com/muse_experiences/
Hosted on Acast. See acast.com/privacy for more information.
Customer Reviews
Engaged!
Nicaila Matthews Okome is a fantastic interviewer. Some Interviews feel so scripted, but these feel like conversations. Nicaila Listens deeply and asks probing questions that clearly come from her clear wise curiosity. I’ve learned so much!
Hands down one of thee best!
I truly look forward to the episodes! Sometimes I watch on YouTube and then turn around and listen on here because of the gems that are shared. I am going through lot of personal and professional transitions and I listen to the episodes not only for inspo but to see how people work through there problems! Thank you for all you do and the knowledge and kind spirit you share with us! Also your laugh is contagious and definitely makes my day!
My fav!
This is one of my favorite shows for many years now! Keep paving the way for black women!