Siete Acquisition, BetterBrand Rumors, and C-Suite Changes

In this episode:

On CPG Week, the podcast team talks about the PepsiCo acquisition of Siete Foods, uncertainty about the future of a low-carbohydrate baking company and some high-profile beverage industry leadership changes.

The podcast hosts jump into the biggest deal of the last couple of weeks: Pepsi announcing its intent to acquire Mexican American, grain-free food maker Siete. After discussing how Siete’s new potential owners might grow and change the brand, the CPG Week team tries to unravel rumors circulating around better-for-you baking company BetterBrand. Finishing up the podcast, senior reporter Brad Avery goes through the latest leadership changes at enhanced water brand Lemon Perfect and canned water maker Liquid Death.

Show Highlights:

0:30 - The group discusses one of the stranger Halloween-themed marketing stunts: an Airheads candy scented foot spray.

2:00 - Nosh managing editor Monica Watrous goes through what we know so far about the proposed acquisition of Siete Foods by snack and beverage strategic PepsiCo. The team walks through what this could mean for the brand and what it has come to represent to consumers.

7:30 - Senior reporter Lukas Southard explains the rumors surrounding BetterBrand and the conflicting signals Nosh has been hearing about its delays in deliveries.

12:20 - Turning to beverages, Brad walks the team through some leadership moves at insurgent drink makers Lemon Perfect and Liquid Death.

About the CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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