Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students

On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.  

This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.

In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat. 

Follow Callie on Twitter

Follow Callie on Instagram

Connect with Callie on LinkedIn

Learn more about this episode in our show notes.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register