SILMO NEXT :: What is omni channel marketing, and what impact will it have on the optical industry?

Nick Coffer is joined by Sebastien Brusset, who is chairing the Silmo Next committee, which explores the future of the optical industry.

In this episode, they talk about the challenges that the challenges that the industry is facing, as digital and physical worlds come together. What is "omni channel"? What does the industry need to do in order to adapt and embrace new technologies? What kind of challenges will it face in doing so? And how can it manage the environmental impact of any changes.

Seb explains how putting customer satisfacation at the heart of everything will ensure that the industry is able to navigate these changes and get ever stronger.

A fascinating listen for any professionals in the optical industry who want to know how to improve what they do today, and how to face the challenges of the future.

For more information, go to www.silmoparis.com

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