Small Business Big Deal Podcast

Tracy Jepson

Welcome to the Small Business, Big Deal Podcast, where entrepreneurs from all walks of life deconstruct their businesses, sharing the journey of how they built their success, piece by piece. Our mission is to inspire and empower budding entrepreneurs to turn their dreams into thriving businesses. Each week, we spotlight the brightest minds in entrepreneurship, both current and future stars, offering invaluable insights and lessons learned. Hosted by Tracy Jepson, a seasoned Small Business Strategist, Certified Mastery Profit First Professional, and CEO of Jepson Solutions, LLC, this podcast delves deep into the world of small business. With over 20 years of experience in small business administration, Tracy has a profound understanding of the unique challenges companies face, especially in those critical first five years. Tracy's expertise lies in helping clients decipher their financial numbers to understand how they impact the overall health of their business. She crafts strategic plans based on industry best practices to support growth goals and provides ongoing monthly support to ensure her clients achieve those goals and ultimately get out of debt. Through her one-on-one coaching and mastermind programs, Tracy shares her wealth of knowledge with everyday entrepreneurs and start-up business owners. These coaching services provide entrepreneurs with the guidance and support they need to create profit-focused foundations, manage their cash flow effectively, eliminate debt, and build sustainable businesses. Tune in to the Small Business, Big Deal Podcast and join us on a journey of entrepreneurial discovery and growth. One business owner. One story. Week by week.

  1. Ep 41: Deconstructing Identity: Embracing Authenticity in Business and Life with Sydney Ryker

    FEB 24

    Ep 41: Deconstructing Identity: Embracing Authenticity in Business and Life with Sydney Ryker

    💡 Episode Summary: What happens when you realize success isn’t just about the numbers, the status, or the accolades? In this episode, I sit down with Sydney Ryker, an entrepreneur, speaker, and mentor who took the leap from high-performing network marketer and business owner to a journey of deep self-discovery. Sydney shares her incredible story—how she started her entrepreneurial journey with $50 and no plan, built multiple businesses, and then walked away from it all to find true alignment.   We dive into: ✅ The real story behind her move to California with nothing but resourcefulness ✅ Why women in business struggle with valuing their own worth—and how to change that ✅ The pressure to scale, build big, and ‘be a powerhouse’ vs. defining success on your own terms ✅ How removing societal expectations, alcohol, and external validation led to her most fulfilling life yet ✅ The importance of choosing clients, stages, and opportunities that align with your values ✅ Why success isn’t just about chasing money, but about waking up at peace   This episode is a must-listen for anyone who’s ever felt the weight of external expectations, struggled with pricing their worth, or wondered if they’re on the right path. Sydney’s journey is raw, honest, and inspiring—proving that sometimes, the biggest transformation comes from stripping away rather than adding more.   📚 Books Mentioned: • The Queen’s Code by Alison Armstrong • Secrets of the Millionaire Mind by T. Harv Eker • A Court of Thorns and Roses series by Sarah J. Maas   📍 Where to Find Sydney: 🌐 Website: sydneyryker.com 📸 Instagram: @sydneyryker 📹 TikTok: @sydneyryker 📖 Preorder Her Book: Available on her website!   Chapters 00:00 Introduction and Early Entrepreneurial Journey 02:25 Meeting a Mentor and Transitioning to Speaking and Writing 09:37 The Benefits and Challenges of Network Marketing 12:18 Finding Joy and Enjoyment in Business 19:16 Creating Minimal and Flexible Systems in Business 25:26 Defining Success on Your Own Terms 29:47 Embracing Authenticity and Personal Growth 31:31 The Journey of Self-Discovery 36:00 Aligning Values for Success 39:09 Sharing the Secrets of Entrepreneurship 42:26 Embracing the Process, Letting Go of Perfectionism 44:42 Cultivating a Healthy Money Mindset 48:26 Grounding and Recharging for Well-Being

    56 min
  2. Ep 40: Stand Out & Stay Consistent – SEO and Growth Strategies with Jess Freeman

    10/30/2024

    Ep 40: Stand Out & Stay Consistent – SEO and Growth Strategies with Jess Freeman

    Jess Freeman, the owner of Jess Creatives, specializes in high impact websites and SEO for business owners. She helps them improve their branding, websites, and SEO to generate more leads and traffic. Jess explains that she was drawn to SEO because she saw many business owners struggling with social media and not getting results from their websites. She combines her creative and analytical skills to help clients improve their online presence. Jess also shares her journey as a business owner, including the importance of setting boundaries and finding a balance between client work and working on her business. In this conversation, Jess and Tracy discuss the importance of Pinterest and SEO in business marketing strategies. They highlight the benefits of using Pinterest as a search engine and the potential for businesses to reach their target audience through the platform. They also discuss the significance of staying updated on SEO trends and offer tips on how to do so. The conversation concludes with advice for entrepreneurs, emphasizing the importance of pivoting and staying consistent in business. KEYWORDS: websites, SEO, branding, social media, business owner, boundaries, client work, working on the business, Pinterest, SEO, business marketing, search engine, target audience, staying updated, pivoting, consistency 00:00 Introduction and Background   02:49 The Importance of Websites and SEO   08:51 Transitioning to Full-Time Business Owner   11:52  Setting Boundaries and Managing Clients   19:58 Balancing Client Work and Working on the Business   32:01 Effective Marketing Channels: Instagram, Threads, and YouTube   35:04 The Value of Pinterest for Business Owners   35:25 Harnessing the Power of Pinterest   38:02 Staying Updated on SEO Trends   43:36 The Importance of Pivoting in Business   45:28 The Power of Consistency   49:18 Understanding Your Clients and Their Platform Usage   52:06 Using Data and Analytics to Inform Content Creation   53:46 Investing in Education and Seeking Guidance   55:02 Building a Strong Online Presence   57:21 Adapting to Changes in Algorithms   58:36 The Benefits of Having a Website with Optimized SEO   01:00:36  Overcoming Challenges and Achieving Success

    51 min
  3. Ep 35: Sales Ninja Helps ‘Badass Business Women’ Know Their Worth

    06/18/2021

    Ep 35: Sales Ninja Helps ‘Badass Business Women’ Know Their Worth

    On today’s podcast, we’re talking with Laura Wright, a master sales coach who is helping “badass business women” make more money and know their worth.   Read more: https://tracyjepsonpodcast.com/entrepreneur/ep-35-sales-ninja-helps-badass-business-women-know-their-worth/1463/    About our guest:  Laura Wright is a Self-Published Author, Speaker, Growth Strategist, Master Sales Coach and co-founder of The Sould Sisters.  She has closed a cool $43 million and then some over the past 20 years and she’s the founder of EPIC at Sales, but, for a time Laura Wright’s life was anything but epic.  After her real estate company crashed and burned in 2008, Laura found herself over $500,0000 in debt and doubting her ability to rise up from this setback, until she remembered two of her greatest gifts: the power to see the potential in ANY situation and the ability to close just about any sale with love.  A few years later, Laura has made a name for herself in the coaching industry as the go-to “Sales Ninja” for service-based women in business, helping her clients scale to six-figures within months and cross seven-figures in record time.   Join her Facebook Group: https://www.facebook.com/groups/thesouldsisters    What we discuss on this episode:  1:05 – Meet Laura 4:19 – Don’t give discounts 5:40 – How she became a business owner 8:06 – College burnout 14:53 – Building a business plan 27:05 – Hire before you’re ready 31:42 – Getting your spouse on board 35:48 – New businesses and knowing your worth 43:26 – Bringing on a partner 50:36 – The Sold Sisters

    57 min
    4.8
    out of 5
    18 Ratings

    About

    Welcome to the Small Business, Big Deal Podcast, where entrepreneurs from all walks of life deconstruct their businesses, sharing the journey of how they built their success, piece by piece. Our mission is to inspire and empower budding entrepreneurs to turn their dreams into thriving businesses. Each week, we spotlight the brightest minds in entrepreneurship, both current and future stars, offering invaluable insights and lessons learned. Hosted by Tracy Jepson, a seasoned Small Business Strategist, Certified Mastery Profit First Professional, and CEO of Jepson Solutions, LLC, this podcast delves deep into the world of small business. With over 20 years of experience in small business administration, Tracy has a profound understanding of the unique challenges companies face, especially in those critical first five years. Tracy's expertise lies in helping clients decipher their financial numbers to understand how they impact the overall health of their business. She crafts strategic plans based on industry best practices to support growth goals and provides ongoing monthly support to ensure her clients achieve those goals and ultimately get out of debt. Through her one-on-one coaching and mastermind programs, Tracy shares her wealth of knowledge with everyday entrepreneurs and start-up business owners. These coaching services provide entrepreneurs with the guidance and support they need to create profit-focused foundations, manage their cash flow effectively, eliminate debt, and build sustainable businesses. Tune in to the Small Business, Big Deal Podcast and join us on a journey of entrepreneurial discovery and growth. One business owner. One story. Week by week.

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